Creative Strategy Manual:
“Northern Soul”
NORTHERN SOUL
northern soul is a music and dance movement originating from the north of england in the late 1960s from the british mod scene. it was based on a style of black american soul music which had a heavy beat and a fast tempo
UPTEMPO DETROIT
WHAT DOES NORTHERN SOUL MEAN TO YOU?
BLACKPOOL MECCA
DANCE HALLS FAMILY FEELING
KEEP THE FAITH UPPERS TWISTED WHEEL FRANTIC ALL-NIGHTER DANCING MUSIC WIGAN CASINO MODS AMPHETAMINE MOVEMENT DOBIE GRAY UNDERGROUND
NORTHERN SOUL
CONCEPT: QUADROPHENIA the concept of the shoot and short film is based on the 1979 film quadrophenia, in particular jimmy himself and his relationship with steph “emergence of psychological problems, “emergence of psychological problems, realization of the transpareny of rock realization of the transpareny of rock ‘n’ roll worship, his disenchantment ‘n’ roll worship, his disenchantment with the mod life, escaping to with the mod life, escaping to brighton to recapture the highs of a brighton to recapture the highs of a recent mod/rocker clash, his selfrecent mod/rocker clash, his selfdestruction through drugs and alcohol destruction through drugs and alcohol and his ultimate fate: stranded on a and his ultimate fate: stranded on a rock in the sea, discovering spiritual rock in the sea, discovering spiritual enlightenment in the storm raging enlightenment in the storm raging around him” around him”
a a a a
tough guy, a helpless dancer. romantic, is it me for a moment? bloody lunatic, i’ll even carry your bags. beggar, a hypocrite, love reign o’er me.
CONCEPT: QUADROPHENIA
RATIONALE after considering several options which would fill the criteria of the brief, my group decided to think of what “northern soul” meant to us. after brainstorming our ideas, we thought it would be an interesting concept to loosely base our shoot on the film quadrophenia. i felt the film was captivating and really gave a in-depth view of what life was like in those days of the mods and rockers. what particularly interested me was the main protagonist, jimmy, his supposed four personalities and the issues he faced throughout the film. we decided that an interesting concept to capture in our photoshoot and 60 second film was jimmy’s relationship with steph before everything goes downhill for him.
RATIONALE after considering several options which would fill the criteria of the brief, my group decided to think of what “northern soul” meant to us. after brainstorming our ideas, we thought it would be an interesting concept to loosely base our shoot on the film quadrophenia. i felt the film was captivating and really gave a in-depth view of what life was like in those days of the mods and rockers. what particularly interested me was the main protagonist, jimmy, his supposed four personalities and the issues he faced throughout the film. we decided that an interesting concept to capture in our photoshoot and 60 second film was jimmy’s relationship with steph before everything goes downhill for him.
STYLING & PHOTOGRAPHY
classic mod style. baggy parka. polo shirt and jeans. double breasted blazers. loafers.
button up shirts. mini skirt. slim fitting pants. androgynous. flats.
photography heavily based around capturing relationship between male and female model
images including scooter for final image, focus on posing around the scooter
STYLING & PHOTOGRAPHY
VISUAL DISPLAY
concrete room. white/ brick walls. bright spotlight lighting. images should be the main focus of the room.
projection of film directly onto white/brick wall. on constant replay.
VISUAL DISPLAY
PROMOTIONAL MATERIALS b&w image to not give too much away before the exhibition
7-9th May 6pm
Kommune Castle House S3 8LS flyer
main image contrasting with bright colours to draw focus
Northern Soul
free tote bags
front
Northern
back “A celebration of Sheffield street style and culture”
Soul
Kommune. S3 8LS 6pm
poster
PROMOTIONAL MATERIALS
Northern Soul
7th May
Kommune S3 8LS
6pm
MUAH matte skin. eyebrows bushy and set in place but not too overpowering. slight blush on the nose area. clean shaven facial hair.
hair styled artfully messy.
some shading under the eyes to accentuate bags.
eyebrows groomed to natural shape. apply mascara to lower lashes, apply false lashses to top and coat with mascara. natural skin with no shine. natural blush.
nude/pink-nude matte lipstick. pop of blue eyeshadow across the lid.
bouncy curls. backcomb top section to give volume.
MUAH
MODELS
2 models. male and female to represent the two characters in quadrophenia, jimmy and steph. the male model should have similar features to jimmy such as messy hair, strong eyebrows.
the female model should have long browny-red hair to enhance the look of the curls. big eyes to allow for eyeshadow and big lashes. she should also be of petite size to reflect steph from the film.
MODELS
LOCATION 1
2 3
4 1. park hill flats sheffield. s2 5sb. council housing estate built between 1957 & 1961. grade II* listed building. 2. armandos scooters. s2 4sg. vespa and lambretta scooter garage. 3. division street and surrounding area. s1 4gf. street filled with sheffield culture and graffiti. 4. bear tree records. s3 7sb. small record shop selling many genres of records.
LOCATION
Final Image
GEORGIE GLOSSOP