Fashion Communication 1 Formative Presentation

Northern Soul

“A music and dance movement that emerged in Northern England in the late 1960’s from the British Mod scene, based on a particular style of black American soul music; heavy beat and fast tempo.”

- All night, non-alcoholic, dance events - Use of illegal drugs to stay awake all night - Mods: The Who, The Jam, Fred Perry, Parker Jackets

During the 1960s an interest into soul music in the UK confined in London and major cities. From the late 60s to early 70s this interest starts to decline in the south but spreads to the North of England.

- Twisted Wheel, Manchester - The Golden Torch, Stoke - The King Mojo club, Sheffield

Concept

Project CONCEPT Project Project CONCEPT CONCEPT

Why Quadrophenia?

My project concept is based on the film Quadrophenia, representing the Mods who were a large influence during the Northern Soul time period.

Set in Brighton in 1965, the film is based on a young Londoner identifying as a Mod; a group who drive motor scooters and are in constant rivalry with their opposition, the rockers.

Inspiring

My concept is surrounded by this film and the Mod culture, including their fashion, music and lifestyle. I will base my film and photo-shoot around how this film represents Northern Soul and what Quadrophenia might look like if it was based in the North during the 60s.

QUADROPHENIA QUADROPHENIA QUADROPHENIA

Mods Relationships Showcased 60s Period Music Culture

Project CONCEPT Project Project CONCEPT CONCEPT

Northern Soul: Set in the South Interpret into Northern setting

My group collectively decided to base our project around the film Quadrophenia starring Phil Daniels. The film was set in the era of Northern Soul and our idea is to recreate scenes and the overall feel of the film but in a Northern setting, Sheffield. The film demonstrates the excitement and craziness of those times and we feel as though it is a great subject to take inspiration from for the concept of our project.

Location

Armandos Scooters, Randall Street, Sheffield - Scooter - Background Park Hill Flats - View of Sheffield - Culture/ listed buildings Bear Tree Records - Music links to Quadrophenia - Time period Division Street, Sheffield - Graffiti - Street style

Styling

For the styling of our shoot and filming, we are taking inspiration from the film Quadrophenia. We will try to re-create shots seen in the film as well as taking our own which are influenced by the style of the film. This board shows certain poses, clothing and props which I believe demonstrate the style of that era and we will use them in our shoot.

We have been lucky enough to source some iconic scooters for our shoot and possibly use in our final shot which would really portray ‘Northern Soul’ to us.

Models & MUAH

Models Models Models

The photoshoot and film will feature two models; one male and one female. The male will have short brown hair with the ability to make it look scruffy, a skinny figure and pink skin tone, in reflection of the Jimmy character in the film Quadrophenia.

The female model will reflect the character Steph from the film, having a skinny figure, long curly hair and natural.

Models Models Models

Photography