#13-GePRA-Newsletter-December-2009

jepras yovelTviuri korporatiuli gamocema

2009

griboedovis q.12

dekemberi

#15

info@gepra.ge

gilocavT damdeg Soba-axal wels!

SemogvierTdiT !

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jepra filtvis kibos sainformacio kampanias ganaxorcielebs

piar-skolaSi media menejmenti zviad qoriZem waikiTxa

gv.7 gv.3

“qarTuli gegmis� socialuri mediis strategia jepram daamuSava

piar-skolelebi jepraSi

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jepra socialur mediaSia gv.8

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saqarTvelos sareklamo bazarma, marTalia, gamococxleba daiwyo, Tumca samomavlo prognozi kvlav pesimisturia. rogorc piar da marketinguli komunikaciebis kompania `jepras` xelmZRvaneli soso galumaSvili acxadebs, bazris gamococxlebas xels saarCevno weli SeuSlis, radgan am periodSi mxolod politikur piarze akeTeben aqcents. seqtemberSi qarTuli sareklamo bazari 15–10%–iT gaizarda, Tumca wina welTan SedarebiT aqtivoba 4–5 %–iT naklebia. samomavlod galumaSvili aqtivobis zrdas da isic mcirediT, mxolod internet–reklamaze prognozirebs.

2009

#15

dekemberi

`miuxedavad imisa, rom 2008 wels omi iyo, sareklamo bazari maSin ufro aqtiurobiT gamoirCeoda, vidre wels. rac Seexeba prognozs, samwuxarod, tendencia zrdisken namdvilad ar aris imis miuxedavad, rom omis Semdeg erTi weli gavida, Tanac msoflioSi finansuri krizisi met–naklebad daiZlia da Cveni xelisuflebac acxadebs, rom saqarTveloSi krizisi gadalaxulia, realoba saxarbielo ar aris. sareklamo sfero kvlav stagnaciaSia da, simarTle giTxraT, arc gaumjobesebas veli’’, – acxadebs soso galumaSvili. misi ganmartebiT, saarCevno wels biznesi reklamas erideba, radgan misi reklama SesaZloa politikur piar–kampaniebsa da procesebSi CaiZiros. aqedan gamomdinare, eqspertis varaudiT, marti–ivlisis periodi sareklamo sfero aqtiuri ar iqneba. `ar viziareb im kompaniebis optimizms, romlebic amboben, rom 2010 wels bazari gaizrdeba. es aris sakuTari Tavis SecdomaSi Seyvana. me getyodiT, rom bazari kidev ufro Semcirdeba. televiziebis sareklamo eTeris naxevari carielia. CaxedeT biujets da naxavT, rom 2010 wels yvela Sida valis gastumreba SeCerebulia. fuli saidan unda Semovides? ar gveqneba daxmareba. investiciebi, rogorc wesi, saarCevno periodSi Cerdeba xolme, anu Teberval–ivlisis CaTvliT. es niSnavs imas, rom investiciebis dabandebisTvis yvelaze kargi Tveebi investiciebis gareSe Caivlis.’’, – aRniSnavs soso galumaSvili.

2

[ piar-skolaSi socialuri mediis kursi daiwyo ] 16 dekembers piar skolaSi socialuri mediis mini kursi daiwyo, romelsac socialuri mediis eqsperti dodi xarxeli da jepras socialuri mediis xelmZRvaneli TinaTin samyuraSvili uZRvebodnen. studentebi gaecnen ZiriTad sakiTxeb,s kerZod, Tu ra aris socialuri media, ra upiratesobebi gaaCnia mas tradiciul mediasTan SedarebiT rogor gamoiyenos piar menejerma veb2is platforma piar kampaniis sawarmoeblad, ra aris socialuri mediaqselebi da rogor mivmarToT is komaniis miznebis efeqturad Sesrulebisken.

piar-skolaSi media menejmenti zviad qoriZem waikiTxa

SegaxsenebT, rom piar skolaSi socialuri mediis mini kursi am sezonidan daiwyo.

info@prschool.

ge

tiko@gepra.ge

www@prschool.ge

SegaxsenebT, rom zviad qoriZes JurnalsitikaSi muSaobis 19 wliani gamocdileba aqvs, maT Soris, beWvdiT mediaSi, televiziasa da radioSi.

#15

2009

3

piarskolelebs mediamenejmentis leqcia gamocdilma Jurnalsitma zviad qoriZem waukiTxa. mini kursis msvlelobisas studentebi gaecnen media-menejmnetis ZiriTad sakiTxebs, maT Soris, Tu rogor keTdeba Jurnalsitika, iqmne asiuJeti, rogor xdeba informaciis moZieba da rodis aris is srulyofili. aseve saleqcio dro daetmo dRevandel JurnalistikaSi Semnili problemebis mimoxilvas.

dekemberi

piar skolas axali kursdamTavrebulebi hyavs

28 dekembers, gau-Tbilisis piar skolis gamosaSvebi saRamo gaimarTa, sadac skolis 17 kursdamTavrebuls sertificirebuli di plomebi gadasces, xolo samma warmatebulma studentma di plomebTan erTad specialuri sarekomendacio werilebi miiRes.

piar skolaSi “guglis” Tematikaze Ria leqcia gaimarTa 19 dekembers piar skolaSi leqcia Temaze “Google it” socialuri mediis eqspertma dodi xarxelma Caatara. leqciaze skolis msmenelebis garda, yvela msurvels SeeZlo daswreba. seminarze ZiriTadad, Google-s programebis mimoxilvasa da maT efeqtur gamoyenebaze isaubres, kerZod, rogor veZioT efeqturad google search-Si, ratom aris google group-i yvelaze moxerxebuli sistema gunduri muSaobisTvis, raSi gamoviyenoT google docs-i,rogor davgegmoT sakuTari dro google calendar-is saSualebiT da SevqmnaT vebsaiti google sites daxmarebiT. mniSvnelovania, rom leqciis mimdinareoba livestream-iT onlain reJimSi gadaicemoda.

Ria leqciaze daswrebis organizeba piar skolis saSualebiT facebook-is ganxorcielda.

2009

#15

dekemberi

4

piar skolelebi piar skolaze

cxonebuli babuaCemi igonebda xolme xSirad – “sad iyo Cems dros burTi – naWrebisgan gakeTebuli gorgaliT vTamaSobdiTo” maSin vicinodi da axla mec xSirad vxmarob am sityvebs _ “dRes informaciis mopovebas da gadamowmebas ra unda, saqme Cems dros iyo – mTeli kvira unda dalodebodi respondents kabinetis karTan, rom rogorme fxizeli, mTvrali, an nabaxusevi mainc gamogeWira da ori sityva xeliT migejRabna bloknotSi-meTqi” albaT vinmes Zalian beberi vegonebi ara batonebo, arc asea saqme, magram, Cems Taobas iseT dros mouwia cxovrebam, didxans ver gaverkvieT _ es “raRac” pluralizmi kargi iyo Tu cudi .

Jurnalisti Tavadac unda azrovnebdes Tu mxolod vinmes azrebi unda mihqondes sazogadoebasTan saqarTvelo damoukidebeli qveyanaa Tu maincdamainc vinmes gavlenis qveS unda iyos piari reklamaa Tu kidev rame sxva hoda, erT mSvenier dRes, roca sadRac pirvelad wavikiTxe sagnis dasaxeleba: “integrirebuli marketinguli komunikaciebi”, vifiqre – amas vin gaigebs,ra ubedurebaa amdeni ucxo sityva, netav Tu icis, vinmem, ras niSnavs-meTqi (es manamde iyo, sanam damoukidebeli qarTuli mediis erT-erT flagmans – gazeT “kavkasions” “dviJokze” vbeWdavdiT da misi korespondentebi “peijerebs” amayad vatarebdiT, rogorc “done” Jurnalistebi) mere gavida wlebi pluralizmic gavigeT ra iyo da globalizaciac, magram `integrirebuli marketinguli komunikaciebisadmi~ interesi mainc damrCa, ai ise, SenTvis rom ifiqreb – es Tu gavige,ese igi,yvelafers gavigebo ase movxvdi Cemi cxovrebis 45-e weliwadSi PR skolaSi da,ukve leqtoris mantiamosxmuli,studentad viqeci

iciT, pirvelad ra aRmovaCine? wlebi arafers cvlis zustad iseve viqcevi, rogorc maSin, namdvili studentobisas viqceodi xan mezareba,xan vfiqrob,au netav gacdebodes, xan CvenTvis darigebuli masalis furclebs viTvli – bevri darCa dasrulebamde Tu ara-meTqi magram mTavari da ganmasxvavebeli Cems or studentobas Soris isaa, rom aq yvelaferi Zalian saintereso, praqtikuli da axalia amitom Cems ukve “gapiarebul” sizarmaces vZlie da bolomde mivyevi aq ar aris gazepirebuli Teoremebi aq ar aris arcerTi rCeva, rac ar gamogadgeba da rac mxolod sagnis swavlebisTvis sWirdeba leqtors yvelaferi gaTvlilia praqtikaze da imaze, rom msmenelma zustad icodes – ra codna daagrova am sami Tvis manZilze, ra gamocdileba SeiZina da rogor gamoiyenos is saqmianobaSi miuxedavad imisa, rom Zalian bevri ram CemTvis nacnobi iyo, Zalzed sainteresod momawodes nacnobi Temebic magaliTad kaxa maRraZis leqciaze pres-relizic ki sxvagvarad davinaxe rac Seexeba zviad qoriZis leqciebs, es CemTvis axali sisxlis gadasxma iyo,is,rac yvelaze Zalian mainteresebda kidev velodebi siaxleebs darwmunebuli var,ianvarSi ukve viamayeb, rom es kursi movismine rom me, Cemi yofili studentebis megobari diana, marita, nana, ala, maiko, jaba, Tornike,Tekla,mariana,nika,nino,nanuka,Tika erTad vismendiT leqciebs, erTad avrbodiT kafeSi da darCenil buterbrodebs, hoT-dogebs da yavas mivirTmevdiT, erTad vsvamdiT `genialur~ kiTxvebs, erTad vgegmavdiT axali sunamos, sarbeni bilikis Tu viskis reklamebs, zarafxanis, gudvilis da turistuli saagentos `brwyinvale~ prezentaciebs,viTvaliswinebdiT andros rCevebs,moTminebiT vitandiT jabas akviatebas, rom am zamTarSi fanjara aucileblad Ria unda iyos, Tavad ki Tbili qurTukiT da qudiT unda ijde auditoriaSi da a.S kargia studentoba marTalia, Sav purze gadasmuli nivris gemo naklebad viciT, magram,gamocdebisTvis samzadisSi gaTenebuli Rameebis wvens jer kidev vnaxavT manamde ki win saintereso leqciebia P.S. axla kidev es BTL…. vinmem ver gaigo,ra aris? modiT soso galumaSvilis leqciaze da garwmunebT _ gegonebaT, rom es yvelaferi ukve Zalian kargad icodiT sosom, ubralod,SegaxsenaT. qb–ni maia toraZe

piar-skolelebi jepraSi

piar skolelebma prezentaciis momzadeba jepraSi daiwyes. kompaniis ofisSi sam jgufad dayofili msmenelebi proeqtebis marketingul gegmebs adgenen.

2009

#15

dekemberi

5

gaatare ramdenime wuTi piar skolaSi piar skolis saSemodgomo kursi dasrulda. modiT kidev erTxel gadavavloT Tvali maritas fotokolaJs, romelic 12 kviris ganmavlobaSi iqmneboda da swavis mimsdinareobas “blogTan� erTad gadmogvcemda. samTviani piari piar skolaSi da piarskolelis TvaliT danaxuli piar skola. nu gauSvebT xelidan piar skolaSi yofnis ramdenime wuTs.

piar skolaSi gamocdebi warmatebiT dasrulda piar skolaSi gamocdebi warmatebiT dasrulda. studentebis 95%-ma, sertificirebuli di plomis misaRebad saWiro 120 quliani zRvari gadalaxa. gamocda or etapad warimarTa. testirebis dasrulebis Semdeg, piarskolelebi saboloo prezentaciebiT leqtorebis winaSe warsdgnen. sertificirebuli di plomis misaRebad maT minimum 120 qula sWirdebaT SegaxsenebT, rom testi 100 quliani, xolo jgufuri prezentaciebi 50 quliani sistemiT fasdeboda.

2009

6

#15

dekemberi

jepra filtvis kibos sainformacio kampanias ganaxorcielebs Sveicaruli farmacevtuli kompania “hofman-la roSis” saqarTvelos warmomadgenlobasTan gaformebuli kontraqtis safuZvelze, ori tvis ganmavlobaSi, jepra filtvis kibos Sesaxeb cnobierebis amaRlebis kampanias ganaxorcielebs, romelSic Seva mediasTan urTierToba, internetreklama, pirdapiri komunikacia da aRniSnuli daavadebis Temaze radio gadacema. kampaniis slogania “adreuli diagnostika=xangrZliv sicocxles!”.

SemogvierTdiT !

piar skola koncefciiT “gaiziare codna, gaige pasuxi” ukve 1500 fans ukavSirdeba. es kidev erTxel usvams xazs,rom skolis mimarT loialurobis xarisxi yoveldRiurad izrdeba. miawvdine xma Sens megobars,SemouerTdes 1500-s!!!

“qarTuli gegmis” socialuri mediis strategia jepram daamuSava parlamentar giorgi goguaZis mier inicirebuli saqarTvelos socialuri-ekonomikuri ganviTarebis grZelvadiani gegmis – “qarTuli gegmis” socialuri mediis koncefcia jepram SeimuSava.

2009

7

#15

dekemberi

jepra socialur mediaSia jepra socialur mediaSi axal kampaniebs ganaxorcielebs. qseluri promouSen kampania axal koncefcias daefuZneba da socialur mediaSi saTauriT “Let’s do your marketing” warimarTeba.

jepras Goverement 2.0. komunikaciis modeli gamoaqvs bazarze jepram Geovernment 2.0. komunikaciis modelze daasrula muSaoba da sajaro da saxelmwifo uwyebebisTvis servisis axali porTfolio SeimuSava.

Goverement 2.0

momsaxureba iTvaliswinebs, rogorc sabaziso, aseve sruli paketis SeTavazebas saxelmwifo struqturebisaTvis.

SemuSavebuli modelis adaptireba iusticiis, garemosa da bunebrivi resursebis dacvisa da ltolvilTa da gansaxlebis saministroebSi ganxorcielda, sadac jepras konsultantebi sakomunikacio strategiis SemuSavebaSi monawileobdnen.

treningebi qvemo qarTlis moxeelebisTvis jepras ufrosma konsultantma, kaxa maRraZem, 2 dRis ganmavlobaSi bolnisis, dmanisisa da TeTri wyaros munici palitetis TanamSromlebs Cautara mokle treningebi sazogadoebasTan urTierTobis Tanamedrove teqnologiebSi. treningebi samoqalaqo ganviTarebis saagentos proeqtis “samoqalaqo monawileoba qvemo qarTlSi” farglebSi gaimarTa.

2009

#15

dekemberi

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