#15-Gepra Newsletter June 2010

jepras korporatiuli gamocema

2010

griboedovis q.12

piar skolaSi, kursi “socialuri media axali teqnologiebi piarsa da marketingSi� dasrulda

ivnisi

#3

info@gepra.ge

iuri inovac ingis marketmenejmenti

me baz To r de is bi Se da swa te vl qn a ik a

gv.6

axali

supermarketebis

qseli TbilisSia!

gv.9

gv.4

ludis pirveli festivali TbilisSi

jepram tom teiloris promouSen kampania daiwyo gv.3

gv.2

jaba bokuCava

cifruli piari, socialuri mediis konsultanti 2001 – 2006 wlebSi swavlobda i. javaxiSvilis saxelobis Tbilisis saxelmwifo universitetSi saerTaSoriso samarTlis fakultetze.

2002 – 2005 wlebSi swavlobda i. javaxiSvilis saxelobis Tbilisis saxelmwifo universitetSi sabanko saqmisa da finansebis meorad fakultetze. 2006 wels gaxda saerTaSoriso samarTlis magistri.

jepram tom teiloris promouSen kampania daiwyo 7 ivniss, jepram “tom teiloris” promouSen kampania wamoiwyo, romelic am brendis axali koleqciis popularizacias emsaxureba. kampania internet-sivrceSi 1 Tve gagrZeldeba.

2009 wlidan aris energetikuli sasmeli „iqseli“-s promouteri.

2009 wels daamTavra „gau Tbilisis piar skola“.

2010 wels gaiara staJireba piarisa da marketingis sakomunikacio kompania „jepra“-Si.

#3

2010

2

2006 wlidan aris damoukidebeli promoteri da organizebuli aqvs mravali saklubo ivenTi.

ivnisi

ludis pirveli festivali TbilisSi 12-13 ivniss, TbilisSi, vardebis revoluciis moedanze ludis festivali gaimarTa, romelic Cveni qveynis istoriaSi pirveli da masStaburi RonisZieba gaxldaT. evropisa da amerikis sxvadasxva qveynebSi gavrcelebuli ludis festivalebis pirveli qarTuli analogi kompania nataxtaris organizebiTa da Tbilisis meriis mxardaWeriT Catarda. oficialuri ceremonialis dawyebamde rusTavelis gamzirze kostumirebuli aRlumi gaimarTa. festivali, sadac yvela msurvels ufasod SeeZlo moxvedra, uamravi gasarTobi da saintereso komponentisgan Sedgeboda. vardebis revoluciis moedanze damontaJda specialuri scena,sadac cnobili qarTuli jgufebis “franis” da “mgzavrebis” monawileobiT cocxali koncerti gaimarTa. Catarda sxvadasxva saxis Sejibri ludis smaSi, gamarjvebulis dajildoeba ki feerverkebis fonze moxda.

2010

#3

ivnisi

festivalis dros, aseve moewyo msoflios fexburTis Cempionatis translireba, berikebis warmodgena, mudmivi musikaluri gaformeba da sxva saxis siurprizebi stumrebisTvis. teritoriaze ganlagebuli iyo xuTi sxvadasxva – qarTuli, britanuli, bavariuli, holnadiuri da Cexuri samzareulos kuTxeebi, sadac nebismier msurvels SeeZlo ludze mosaxdeni sxvadasxva qveynis kerZebi daegemovnebina. “es aris pirveli precendenti, rodesac saqarTvelo ludis festivals maspinZlobs. ori dRis ganmavlobaSi Cven yvela piroba SevqmeniT imisaTvis, rom aq mosuli adamiani maqsimalurad gantvirTuliyo,es aucileblad iqceva tradiciad, da Tbiliselebi yovelwliurad SeZleben gaerTon ludTan erTad,” – aRniSna festivalis origanizatori kompaniis “nataxtaris” warmomadgenelma sandro kakuliam.

3

piar skolaSi, kursi “socialuri media axali teqnologiebi piarsa da marketingSi” dasrulda

marita maisuraZe

19 ivniss, piar skolaSi kursis ”socialuri teqnologiebi piarsa da marketingSi” gamosaSvebi moklevadiani kursis dajildoebis ceremonialiT socialuri mediis leqtorma dodi xarxelma Tbilisi piar skolis sertifikatebi gadasca.

proeqtis piar skola 3 TveSi avtori 20052009 wlebSi swavlobda iv. javaxiSvilis saxelobis Tbilisis saxelmwifo universitetSi, socialur da politikur mecnierebaTa fakultetze, fsiqologiis mimarTulebiT. 2009 wels gaiara piar skolis integrirebuli marketinguli komunikaciebis samTviani kursi.

ivnisi

2010

#3

media - axali saRamo gaimarTa. dasrulda,sadac msmenelebs gau

ramdenime dRiT adre ki, piar skolaSi kursis Sesaxeb Ria karis dRe gaimarTa. msmenelebi gaecnen saswavlo programasa da gaesaubrnen leqtors. kursiT dainteresebulTa ganacxadis miReba saitze arsebuli ganacxadis formis SevsebiT h t t p : / / w w w. p r s c h o o l . g e / g e o / a p p l i c a t i o n f o r m . p h p ganxorcielda. socialuri media piar skolaSi 15 ivniss daiwyo da 4 dRe gagrZelda.

piar skolam feisbuqis auditorias socialuri mediis kursis Sesaxeb informacia onlain televiziis saSualebiT miawoda 19 ivniss, piar skolam kursis ”socialuri media - axali teqnologiebi piarsa da marketingSi” programa internetmomxmarebels onlain-televiziis saSualebiT feisbuqis gverdze miawoda: http://www.facebook.com/prschool socialuri mediis leqtorma dodi xarxelma socialuri mediis mniSvnelovan Taviseburebebze isaubra, aseve Seexo, rogorc dadebiT, aseve uaryofiT mxareebs. onlain-auditorias SesaZlebloba hqonda,kiTxvebi pirdapir eTerSi daesva da myisieri pasuxebi mieRo. monawileobis misaRebad sargeblobdnen Semdegi bmuliT: http://www.livestream.com/dodka

4

piarisa da integrirebuli marketinguli komunikaciebis kursis damamTavrebeli gamocdebi dasrulda

14 ivniss, piarskolelebs, romlebic sami Tvis ganmavlobaSi euflebodnen piarsa da integrirebul marketingul komunikaciebs, damamTavrebeli gamocdebi CautardaT. gamocda or etapad mimdinaorebda - individualuri testi da jgufuri prezentacia. maTi sertificirebuli di plomebiT dajildoebis ceremonia piar skolaSi 19 ivniss gaimarTa. Tiko samyuraSvili

piarisa da integrirebuli marketinguli komunikaciebis sazafxulo kursi dasrulda 19 ivniss, piar skolaSi kursis �piari da integrirebuli marketinguli komunikaciebi� gamosaSvebi saRamo gaimarTa. kursdamTavrebulebs leqtorebma sertificirebuli di plomebi gadasces. tradiciuli 3 saukeTeso studentis nacvlad,amjerad yvela leqtoris mier xelmowerili sarekomendacio werili oTxma piarskolelma miiRo. dajildoebis ceremoniali sadResaswaulo tortis gaWriT dasrulda.

piar skolis menejeri 20052009 wlebSi swavlobda iv. javaxiSvilis saxelobis Tbilisis saxelmwifo universitetSi, socialur da politikur mecnierebaTa fakultetze, saerTaSoriso Jurnalistikis mimarTulebiT. 2008 wels warCinebiT daamTavra piar skolis integrirebuli marketinguli komunikaciebis samTviani kursi.

2009 wlis oqtombridan piarisa da integrirebuli marketinguli komunikaciebis kursSi Semaval erT-erT sagans socialur medias kiTxulobs.

2010 wlis maisidan gaxlavT Jurnal Tavisufali dros Jurnalisti

#3 ivnisi

2010

5

3 12 6 45 7 89 i

vaciur is ino i g n i t marke menejment

elene oqromWedliSvili

piar menejeri 2000-2005 wlebSi swavlobda xaxlTa megobrobis ruseTis universitetSi sazogadoebasTan urTierTobis specialobaze.

2005 wlidan muSaobs jepraSi. 2007-2009 wlebSi iyo gau-Tbilisis piar skolis koordinatori, 2007 wlidan aris jepras xarisxis menejeri.

me baz To r de is bi Se da swa te vl qn a ik a

kursis gavlis Semdeg msmenelebs ecodinebaT marketingis daniSnulebis gansazRvra, biznes administrirebaSi marketingis rolis identificireba, sxvadasxva marketinguli midgomebisa da strategiebis deferenciacia da maTi danergva-gamoyeneba ama Tu im kompaniisa Tu saqmianobis biznesmimarTulebiT. saleqcio kursis Rirebulebaa 379 lari. registracia saitze arsebuli saaplikacio formis SevsebiT moxdeba.

ivnisi

2010

#3

6

gaimarTa ss ni iv 15 e dR s ri ka a Ri 0.

2. t kursis Governmen

piar skolaSi kursis ”Government 2.0. - sazogadoebasTan urTierTobis warmatebuli modeli sajaro uwyebebisTvis” Ria karis dRe gaimarTa. msmenelebi gaecnen kursis programasa da gaesaubrnen leqtorebs. kursis gavlis msurvelTa registracia da ganacxadebis miReba saitze arsebuli saaplikacio formis SevsebiT mimdinareobda: http://www.prschool.ge/geo/applicationform.php

piar skolaSi kursi Govern ment 2.0. dasrulda

Tamuna lomsaZe

socialur mediaSi jepras warmomadgeneli 2004-2008 wlebSi swavlobda q.Tbilisis a. quTaTelaZis saxelobis saxelmwifo samxatvro akademiaSi, scenografiis fakultetze. 2009 wlidan dRemde gaxlavT aRniSnuli saswavleblis magistri.

2010 wels gaiara piar skolaSi kursi piari da integrirebuli marketinguli komunikaciebi.

29 ivniss, piar skolaSi kursi ”Government 2.0. sazogadoebasTan urTierTobis warmatebuli modeli sajaro uwyebebisTvis” dasrulda. saqarTvelos mTavroba 2.0. -is piaris ganmaxorcielebelma erTeulma 7 dRis ganmavlobaSi ramdenime saintereso qcevis Secvlis kampania Caatara. gamosaSveb saRamoze kursdamTavrebulebs kursis leqtorebma konstantine maRraZem da ioseb galumaSvilma gau Tbilisi piar skolis sertifikatebi gadasces.

#3 ivnisi

2010

7

parizuli premiera TbilisSi 25 ivniss, kinoTeatr "amiranSi", mixeil kalatoziSvilis aRdgenili filmis "Jim Shvante"-s premiera Sedga. filmis premiera, Tbilisis saxelmwifo simfoniuri orkestris TanxlebiT, qarTuli folkloruli jgufi "laSarisa" da nato metoniZis SesrulebiT cocxali musikis fonze gaimarTa. warmodgenili iyo,aseve,filmTan dakavSirebuli foto-gamofena. mosawvevi baraTebis dagzavna "kurierebma" uzrunvelyo.

Sheraton Journey mogzauroba Tbilisidan baTumamde

ninula asaTiani

socialur mediaSi jepras warmomadgeneli 2005-2009 wlebSi swavlobda iv. javaxiSvilis saxelobis Tbilisis saxelmwifo universitetSi, socialur da politikur mecnierebaTa fakultetze, fsiqologiis mimarTulebiT.

19-20 ivniss,"starvud hotels end rezorTsi" da Seratonis kompleqsis gundma mowveul stumrebs Seratonis sastumroebSi Tbilisidan baTumamde dauviwyar mogzauroba aCuqa. "Sheraton Journey" - es aris TviTmfrinaviT gamgzavreba baTumSi, koqteili sastumro "Seraton baTumis" Ria sacurao auzze, gala vaxSami da koncerti, cocxali musika da DJ "Ramis klubSi". mosawvevi baraTebi saministroebs, biznes da saerTaSoriso organizaciebs daegzavna.

miiRe maqsimali kompania "maqsimali" urTirTobis gaumjobesebis mizniT momxmarebels axal serviss sTavazobs. saabonento Tviuri gadasaxadis Sesaxeb maT Setyobinebebi gaugzavna. sakuriero momsaxureba ki "kurierebma" uzrunvelyo.

2010

#3

ivnisi

8

ji.marti TbilisSia

axali supermarketebis qseli TbilisSi axali supermarketebis qseli "ji.marti" gaixsna, romelic or savaWro centrSi "Tbilisi centralSi" da "qarvaslaSi" ganTavsda. mosaxleobis informirebis mizniT, "ji.martis" sareklamo flaerebi, 2 ivniss, Tbilisis ramdenime ubanSi gavrcelda. promo aqcia biTiel saagentos daxmarebiT ganxorcielda.

zura balanCivaZe

presrelizebis generatoris menejeri

ji.marti-s aqciebi grZeldeba

ji.marti- 30 000 dasaxelebis produqti

kompania "ji.marti", biTiel saagentos daxmarebiT axali supermarketebis qselis gaxsnis Sesaxeb mosaxleobis informirebas agrZelebs. "ji.marti" - 30 000 dasaxelebis produqti, yovelTvis guliTadad Semowmebuli asortimenti da rac yvelaze mTavaria, misaRebi fasebi - axali supermarketebis qselis

kompania "ji.marti"-s sareklamo kampaniam “30 000 dasaxelebis produqti� kampaniis dawyebidan ramdenime dReSi mTeli Tbilisi moicva da axali supermarketebis Sesaxeb informacias ufro meti momxmarebeli gaecno. sareklamo bukletebi saagento biTiel.jim gaavrcela.

#3

2010

9

20052009 wlebSi swavlobda iv. javaxiSvilis saxelobis Tbilisis saxelmwifo universitetSi, socialur da politikur mecnierebaTa fakultetze, saerTaSoriso Jurnalistikis mimarTulebiT. 2009 wels swavla ganagrZo saqarTvelos sazogadoebriv saqmeTa institutSi (GIPA) Jurnalistikisa da mediamenejmentis fakultetze.

ivnisi