winter 2022
MAIN PIPE QUARTERLY MAGAZINE
Celebrating
In this Issue: Get Ready – Celebrate Our 90th Anniversary Logo with Us! Read and Win – A Chance to Win a $50 Visa Gift Card Get Inspired – New Photography & Our Revamped Pinterest Account
Celebrating
READ & WIN We’re back!
Get the latest Gerber info and a chance to win! Have you ever heard of an Easter egg in books, movies, or TV? This refers to hidden messages or symbolic references. In this issue, we have hidden miniature 90th anniversary logos among the pages of the magazine. In order to play along: 1. Count the number of miniature logos. 2. Enter to win by 11:59 p/m. CT on March 31, 2022. 3. Gerber will reach out to one winner with a $50 Visa gift card! Happy searching! Count them all up and submit your answer here:
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TABLE OF
CONTENTS In the Know – Marketing . . . . . . . . . . . . . . . . . . . 4-11 In the Know – Product . . . . . . . . . . . . . . . . . . . . 12-15 In the Know – Sales . . . . . . . . . . . . . . . . . . . . . . 16-18 Featured Video . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Featured Faucet . . . . . . . . . . . . . . . . . . . . . . . . . 20 Featured Collection . . . . . . . . . . . . . . . . . . . . . . . 21 Culture & Kudos . . . . . . . . . . . . . . . . . . . . . . . . 22-23 Gerber Does Good . . . . . . . . . . . . . . . . . . . . . . . 24-25 By the Book . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Gerber Toolbox . . . . . . . . . . . . . . . . . . . . . . . . . 27 •
Gerber Does Good
•
Good Clean Fun
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In the Know – MARKETING
Celebrating
Our 90th Logo, UNVEILED
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Check out the reveal video!
As a way to celebrate our past, present, and future as a company, we are thrilled to share this representation for the upcoming year.
Gives Back on Your Behalf
Beginning in April, Gerber will be kicking off our celebratory charitable efforts with a social media sweepstakes. • To enter, followers will need to like designated posts and leave a comment with the non-profit charity they would choose and the hashtag #GerberGivesBack90 • Gerber will choose 10 winners every three months • The 10 winners will get $90 donated on their behalf by Gerber towards the charity of their choice Follow us on Instagram to stay up to date when the sweepstakes will kick off & for your chance to win.
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Get in the
Mood
From textures and décor to color palates, Gerber dives into a world of design with our latest photography. Keep an eye out for our new series of mood board photography in various pieces of collateral throughout the year.
Celebrating
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An Anniversary
Kick-off Celebration
Celebrating
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for
In the Know – MARKETING
the Ages Gerber was thrilled to host a group of customers, trade media members, and manufacturers’ representatives at a local hang during the first night of the Kitchen & Bath Industry Show in Orlando, Florida. It was a special way to get the good times rolling for all festivities and celebratory efforts in 2022.
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lift & shift
In the Know – MARKETING
Gerber Goes Live with New Website Backend – WE’VE LIFTED & SHIFTED! Gerber is pleased to announce that we have launched our website on the Oracle Commerce Cloud platform. We want to ensure the backend of our website is best suited to house and manage our robust product data catalogs, for both U.S. & Canadian offerings. We also needed to ensure the best efficiency and connectivity within our Oracle business ecosystem. In this beginning phase, changes on the front end are not drastically noticeable. However, please note that technical documents now have dedicated dropdown menu on product pages. Additionally, based on feedback received, “While Supplies Last” products were moved from the discontinued section of the website. They are now back in the main part of the website, labeled as such, and sorted last on pages. With any website launch, there are bugs and issues that take some time to smooth out. We appreciate your understanding and patience as we work to improve our website. We encourage you to report any issues or feedback to communications@globeunion.com. The Gerber team thanks you for your support during this transition. We are excited about the path this paves to take our website to the next level!
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SHOWROOM GUIDE
GERBER® SHOWROOM GUIDE Your One-Stop-Shop for Quick-Reference Resources The Showroom Guide is every tool Gerber offers, compiled in one place, to ensure our showroom partners feel empowered with information. The Guide Includes: • A presentation with display offerings • A link to the most current digital Look Book & Price Book • How-To Instructions for Gerber’s SPIFF Portal • General Spiff Pay-Out Information • Vitreous China & Brass Product Warranties • Gerber’s Very Own Margin Assurance & IMAP Policies • A How-To Guide for Returns For more information, visit the Gerber Toolbox GERBER
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In the Know – MARKETING
Get Social
Follow Gerber on our social media to stay up to date on Gerber events & happens, product launches & updates, industry news, employee spotlights, and if nothing else, to have a laugh with us here and there!
Facebook: https://www.facebook.com/GerberPlumbing
Twitter: https://twitter.com/GerberPlumbing
Instagram: https://www.instagram.com/gerberplumbing/
LinkedIn: https://www.linkedin.com/company/gerber-plumbing-fixtures/
We’re pumped about
Pinterest!
Gerber has launched our rebranded Pinterest, where you can find inspiration driven by design, product finish & collections, and more. Follow us at @gerberplumbingfixtures & get to pinning!
Celebrating
https://www.pinterest.com/gerberplumbingfixtures/_created/ 10
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Make Things Happen with the Gerber
Marketing Menu Ever wish you had an extra set of hands to help things get done? Well, the Gerber Marketing team is all hands on deck to support your business.
Gerber has developed a menu of various marketing perks we can provide to our customers. We want you to feel supported, savvy, and most of all successful.
Training & Events Product Training
Virtual or in-person info session with product experts
Roadshow Event
Cross-Reference Tools Master Faucet Visual Faucet Vitreous China
Features toilets & sinks with images
Multi-Media Social Media Content Image Library Access* Counter & Showroom Videos
12 weeks of content written by Gerber & ready to be posted on your channels Lifestyle & product close cut images Product feature reels that can be played with or without sound
Collateral Project Spotlights
Feature your company’s success story on gerber-us.com
Promotions Flyer Templates * For image needs, please contact your Gerber marketing team by emailing marketing.admin@globeunion.com and we will get back to you within 2 business days.
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In the Know – PRODUCT
Gerber GOOD-TO-GO Get the Products You Need When You Need Them Products included on Gerber’s Good-to-Go List are in stock and ready to ship in the United States. Most orders ship in
View the List
two days, providing the reliability you can count on and the peace of mind you deserve. The Good-to-Go List makes things easy from product selection, ordering, and is of course, supported by Gerber’s dedicated customer care.
Gerber Good-to-Go List FAQs: Q: Is there a quantity limit? A: Yes. For product quantities of 100 or more, please
contact gerber.customerservice@globeunion.com, your local Gerber representative, or your dedicated Customer Care team member to confirm availability.
Q: When will my products ship? A: In most cases, orders will ship within 2 business days.
Q: Are there changes to shipping costs? A: Nope! Standard freight rules apply – FFA (Full Freight Allowed).
Q: Will additional products be added to the Gerber Good-to-Go list? A: We will evaluate the list regularly for product additions.
Q: What if my order contains some products that are not on the Gerber Good-to-Go List? A: We will make every effort to get all products ordered
out on the same shipment. If an item is not in stock, it will be back ordered and shipped when available.
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Product Expansion Sneak Peek
Satin Black is a White Hot Finish
Satin Black has brought profound panache to the Parma® kitchen collection and Gerber is excited to expand the finish to most of the collection, including the classic Parma Single Handle Faucet with Sidespray and the minimalist Parma Café Pull-Down Faucet.
shower of your dreams. Shower hoses, ceiling-mounted shower arms, handshowers, and supply elbows are just a few of the products available to deliver a truly custom shower experience with the reliability and value you’ve come to expect from Gerber.
You’ll also be able to soon choose Satin Black in our popular Antioch® Pull-Out Kitchen Faucet and our stunning Selene® Pull-Down and Prep Kitchen Faucets, offering stylish versatility and value.
In addition to the nearly 50 new items coming soon in Satin Black, we have also expanded the finishes available in our line of Drench™ showerheads. Now you can complete your custom or semi-custom shower design using 8” or 10”, round or square, in all of our standard finishes: Chrome, Brushed Nickel, Brushed Bronze, or Satin Black. The perfect finishing touch to up the power of the shower.
Both Parma and Antioch bath collections are expanding to include the Satin Black finish as well, with everything from bathroom sink faucets and tub & shower trim kits to roman tub faucets. In the Parma collection, our full ¾” thermostatic trim and custom shower components will be available in Satin Black to design the custom
Stay tuned for a formal announcement of these product launches in the coming weeks.
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Did You Know...
Top Treysta® Valve Deets • • • • • • •
Treysta has solutions “with” or “without” stops, as well as connection types for IPS/Sweat, Crimp PEX, and Cold Expansion PEX systems Treysta also provides options with or without diverter on valve Select Treysta models feature revolutionary vertical inlets, allowing for installation next to a stud in PEX applications An innovative pressure test cap makes the process of air and water testing easier than ever to complete The valve body has integrated mounting holes and comes with a plaster guard in place which makes leveling easy during installation Rotating the stem of the pressure balance cartridge accommodates back-to-back installations or reversed hot and cold inlets Gerber’s new Treysta stub-out valve includes 7” x 8” x ½” type M copper tube for a tub outlet. In addition to the shower outlet connection being the same as hot and cold inlets, this valve eliminates the need for carrying many different tools and supplies, making the job more efficient and cost-effective by saving time and effort.
IPS/SWEAT
COLD EXPANSION PEX
Horizontal Inlets
Vertical Inlets
Integrated Diverter
Horizontal Inlets
Vertical Inlets
Integrated Diverter
Horizontal Inlets
Vertical Inlets
Integrated Diverter
Stops
G00GS505S
-
G00GS555S
G00GS507S
G00GS527S
G00GS557S
G00GS504S
G00GS525S
G00GS554S
Without Stops
G00GS505
-
-
G00GS507
G00GS527
-
G00GS504
G00GS525
-
IPS/SWEAT Horizontal Inlets
Vertical Inlets
Stops
G00GS505ST
-
Without Stops
G00GS505T
-
WITH STUB-OUT
Horizontal Inlets
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CRIMP PEX
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COLD EXPANSION PEX Integrated Diverter
Horizontal Inlets
Vertical Inlets
CRIMP PEX
Integrated Diverter
G00GS507ST -
G00GS507T
Vertical Inlets
-
Valve with Diverter
Horizontal Inlets
Vertical Inlets
Integrated Diverter
G00GS504ST
-
G00GS504T
-
Valve without Diverter
In the Know – PRODUCT
New & Improved Shower Diverter Valves D130010BT: 3 Outlets 8 Positions
D130510BT: 2 Outlets 4 Positions
D130515BT: 2 Outlets 3 Positions
The Gerber® Single Handle 1/2’’ Shower Diverter Valve enables flow to be diverted to different shower components, such as from a showerhead to handshower, or to both at the same time in two of the three models. The valve body is heavy-duty forged brass and features 1/2’’ IPS/Sweat connections. Most often used with Gerber’s innovative and trusted Treysta® Tub & Shower Valve, installation is made easy due to the matching depth range and integrated mounting holes. Our deep wall extension kit (D130011B) is compatible with all three models. The valve is compatible with all current Gerber shower diverter trim kits, and our performance-reliable valves are backed by a lifetime limited warranty.
Count on
Cross-Reference Guides
for Easy Comparison Gerber is pleased to share two refreshed visual cross-references guides, one for vitreous china products and one for brass products. Additionally, the master brass crossreference Excel document shows a comprehensive view of the competitive landscape.
GERBER® VISUAL COMPETITIVE FAUCET COMPARISONS Updated as of February 2022 Note: List prices in USD provided are based on the available published list prices at the time noted on the front cover.
Contact your Regional Sales Manager, Manufacturers’ Sales Rep, or Dedicated Customer Care Team Member with any questions. Access the guides in the Gerber Toolbox in the back of the magazine GERBER
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Gerber® Plumbing Fixtures RECEIVING GUIDE TRUCKLOAD FACTS • Full truckload (single order or pooled) can hold up to 52 pallets, double-stacked & pinwheeled, depending on weight. • Standard vehicle is 53’, swing doors, no liftgate. • Drivers do not assist or carry pallet jacks.
SHIPMENT RECEIVING BEST PRACTICES • Be prepared to unload by hand if you do not have a pallet jack. • Store Gerber shipments inside, protected from weather elements. • Stack Gerber pallets no more than 2 pallets high and of the same product type only.
• 6,163 loads & a total of nearly 3 million pieces were delivered for 2021 LTL and TL shipments
• We utilize standard #2 pallets that are 48 in. x 40 in. for all Gerber shipments.
• Additionally, vitreous china deliveries were 99.93% claim-free
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• We shrink wrap our shipments a minimum of 9-12 times around.
PALETTE STANDARDS
DELIVERY STATISTICS • Mark all Bill of Ladings “SUBJECT TO INSPECTION” • Note any visible damage • Take picture of damaged or shifted product
Questions or concerns about your facility’s ability to receive shipments? U.S.: 1-888-648-6466 Canada: 1-800-487-8372
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• Immediately contact rep, RSM, or customer care representative
REPORTING DAMAGE
In the Know – SALES
EPCON & Gerber Gear Up
HABITAT FOR HUMANITY HOME
for Zero Energy Usage
Gerber is so honored about having our products featured in this Habitat for Humanity Home! The house is part of Gerber’s partnership with EPCON communities, and is a unique “zero-energy ready” home, equipped with solar panels for sustainable living. The house is also equipped with a SMART HVAC system and adjusts the temperature depending on which room residents are in. It’s the same way for the lights – if the homeowner forgets to turn out a light and it doesn’t detect you are in the room, it will automatically turn the light off for you. By creating SMART homes, Gerber and EPCON are allowing for financial freedom and an eco-friendly lifestyle.
Celebrating
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In the Know – SALES
View a Virtual Showcase
Gerber is Grateful for Granite Group We are so excited to extend our partnership with The Granite Group and introduce this amazing virtual showcase & training video! We’ve shipped a large truckload of product off and we can’t wait to see where these new opportunities take us! Celebrating
Congrats are in Order!
A big round of applause to Tom Schlegel, who was awarded the 2021 Regional Sales Manager of the Year by Duhart Company!
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Featured Video
Celebrating
Dreaming of a Discreet Flush? Gerber’s QuietClean™ flushing system, currently on our Lemora® and Hinsdale® toilets, features dual rim jet technology that scrubs the bowl from the top down and allows for maximum cleaning, yet achieves minimal splash and low noise. The QuietClean flush system delivers a quiet experience and a spotless, sparkling bowl after each flush.
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load Down et PDF ll she e s e h t
THE PARMA® BRIDGE An addition to one of Gerber’s most popular collections, the Parma® Two Handle Bridge Faucet offers a solution for the modern kitchen with traditional bridge faucet form. •
Contemporary design with slim cylindrical details and modern minimalist flair
•
Durable ceramic disc valves for drip-free performance
•
Matching side spray for maximum style and functionality
For more information, visit the Gerber Toolbox THE BRIDGE FAUCET IS AVAILABLE IN:
Brushed Bronze
Chrome
Stainless Steel
Satin Black
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DRAPER® The Draper collection features kitchen and bathroom faucets, as well as tub & shower kits. The inspired aesthetic is a modern take on a classic design with coin-edge details sure to provide elegant flair in any space or throughout the home. •
Vintage-inspired aesthetic with artistic details
•
Pull-down kitchen faucets feature SnapBack® retraction system with easily adjustable GripLock® Weight
•
Bathroom faucets feature a durable ceramic disc valve for drip-free performance
•
Shower & tub kits feature Air Injection™ technology, which optimizes water intensity even at low pressures
For more information, visit the Gerber Toolbox
Featured Collection GERBER
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Culture & Kudos
Welcome
Robert Haight
Marketing Operations Specialist
New Hires
Amanda Coy
Business Development Manager-Home Depot
Madiha Khizar
Customer Service Representative
Promotions
Chris Mobley
Sr. Regional Sales Manager
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Tom Schlegel
Sr. Regional Sales Manager
Tim Roe
Sr. Staff Accountant
Meet the latest additions to the Gerber family!
Jarrett Smith
Business Development Manager-Lowes
A round of applause for the following Gerber team members on their recent promotions!
Anthony Meulio
System Administrator / IT Support
Celebrating
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Gerber Does Good Operation Christmas Child 2021
Globe Union Canada filled 100 shoe boxes for children living in less fortunate conditions. Each year the team has filled more and more boxes! This project was started in 2009, where 55 boxes were filled. By 2021, that number has risen to 100 shoe boxes!
Celebrating
Feed My Starving Children
Several members of the Gerber team based out of the Woodridge, IL, headquarters partnered with Feed My Starving Children and other volunteers in attendance that day to pack 16,632 meals for children in need. That means 46 children have a year’s worth of food, and Gerber had a blast being able to help!
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Crystal Vision Breakfast
Leaders in the kitchen and bath industry, including Gerber®, have joined with World Vision to make a difference for families in poverty nationwide. The organization also helps provide the opportunity for networking and knowledge sharing to solve business problems like inventory control, low brand awareness, and lagging sales. In the U.S., 1 in 10 people live below the poverty line. Crystal Vision, which is a part of World Vision, has teamed up to provide a better life for these people. Through Crystal Vision, companies learn how to put obsolete or excess inventory to work on behalf of vulnerable families. Celebrating
This year, World Vision and the Crystal Vision Executive Committee hosted their 21st annual breakfast event at the Kitchen and Bath Industry Show to celebrate World Vision partners who are helping families around the nation lift themselves from poverty. They handed out awards to represent company and individual contributions.
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By the Book BOOK: L egacy AUTHOR: James Kerr RECOMMENDED BY: The Gerber Marketing Team Why They Love It: Legacy takes leadership skills from the very best in the sporting industry, and applies it to a business and personal setting. Through motivation, dedication, consistency, and humbleness, Kerr gives us a peek into what it takes to sustain greatness for decades.
BOOK: L ife is Magic AUTHOR: Jon Dorenbos RECOMMENDED BY: Faith Walker Why She Loves It: I had the opportunity to hear Jon at a customer event a couple of years back and wow, what an unbelievable life story, so far! You might be familiar with him as an NFL All-Pro or a magician who made it to the finals of America’s Got Talent, and he would regularly also appear on The Ellen DeGeneres Show. The book is an extraordinary and empowering story of resilience, forgiveness, and living a life of purpose in the face of unfathomable obstacles. What he overcomes at the age of 12 years old is inspiring!
BOOK: S unflower Sisters AUTHOR: Martha Hall Kelly RECOMMENDED BY: Diana Davidson Why She Loves It: Inspired by true accounts, Sunflower Sisters provides a vivid look at the Civil War experience, from the barbaric and inhumane plantations, to a war-torn New York City to the horrors of the battlefield. I enjoyed it so much I will be purchasing the other two books in the series!
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Gerber Toolbox Read and Win Entry Form Treysta Valve Product Pages Shower Diverter Valve Web Pages Custom Shower Guide Visual Brass Cross-Reference Excel Brass Cross-Reference Visual Vitrous China Cross-Reference Shipping Guide Pinterest Facebook Twitter Instagram LinkedIn Showroom Guide Gerber Marketing Menu Flyer Gerber Good-To-Go Flyer QuietClean Video Parma Kitchen Sell Sheet Parma Bridge Web Page Draper® Collection Kitchen Sell Sheet Draper® Collection Kitchen Products
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