spring 2022
MAIN PIPE QUARTERLY MAGAZINE
YEARS
Bringing the Past into the Present Our 90th Anniversary Landing Page Strike Success with Viper Low Flow A New Brochure is Available Now New Product Launch More than 12 Water-Efficient Commercial Toilets Debut
READ & WIN
Get the latest Gerber info and a chance to win!
In this issue, we have hidden “Gerber blue” birds among the pages of the magazine. In order to play along: 1. Count the number of birds. 2. Enter to win by 11:59 pm. CT on July 22, 2022. 3. Gerber will reach out to three winners with a $25 Visa gift card! Have you ever heard of an Easter egg in books, movies, or TV? This refers to hidden messages or symbolic references. We have chosen a bird in Gerber colors to help us celebrate the coming of warmer weather! Happy searching! Count them all up and submit your answer here:
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TABLE OF
CONTENTS In the Know – Marketing . . . . . . . . . . . . . . . . . . . 4-10 Featured Video . . . . . . . . . . . . . . . . . . . . . . . . . . 10 In the Know – Product . . . . . . . . . . . . . . . . . . . . . 11-13 In the Know – Sales . . . . . . . . . . . . . . . . . . . . . . . 14 Culture & Kudos . . . . . . . . . . . . . . . . . . . . . . . . 15-17 Good Clean Fun . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Gerber Does Good . . . . . . . . . . . . . . . . . . . . . . . . 19 By the Book . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Gerber Toolbox . . . . . . . . . . . . . . . . . . . . . . . . . 21 •
Gerber Does Good
•
Good Clean Fun
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In the Know – MARKETING
Good Times with Gerber Submit Content to Commemorate Gerber’s 90th Anniversary
Do you have any Gerber memories or memorabilia that you think deserve some recognition? The Marketing team is gathering content from our last 90 years to help us celebrate our anniversary. Whether you have photos or a story to tell, we’d love to hear it.
share your memories with us! 4
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The Online One-Stop Shop for All Things 90th Anniversary Gerber’s Celebratory Landing Page is Live!
Gerber’s getting better with age, and we are so excited to announce the launch of our 90th anniversary landing page! This page has historical tidbits, as well as all of the things we have to look forward to. Take a poll about the best product from the last 90 years, get the scoop on giveaways, events, find philanthropy opportunities, and take a dive into the incredible culture that has sculpted Gerber. Keep checking back as the year goes on for more updates!
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In the Know – MARKETING
Gerber Embarks on GERBER
Social Media Sweepstakes, A 6K, and
Gives Back on Your Behalf
Social Media Sweepstakes: For our 90th Anniversary, Gerber is running an
Instagram campaign aimed at helping our followers give back to a charity of their choice! To enter, head to the most recent #GerberGivesBack90 post, comment which charity you would choose and why, and use the hashtag #GerberGivesBack90. We are donating $90 on behalf of several followers a month!
Building Hope in the City’s Good Neighbors & Co. Housing Project: Gerber has adopted the construction of 28 affordable homes in Cleveland, OH, through our partner Good Neighbors & Co., a local housing nonprofit supporting low-income families, seniors and refugees, by providing all plumbing products for the properties.
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Journey of Giving
So Much More
To celebrate our 90th anniversary, Gerber is dedicated to a year of philanthropy. All of the below campaigns are already happening or will be coming soon. Stay tuned by following us on social media and keeping an eye on your inbox.
6K Walk for Water: Gerber part-
nered with World Vision to bring this event to life, sponsoring 90 registrations for employees and customers to participate in the 6K which is the average distance a child in need has to walk for clean water in areas of the world where clean water is not accessible. These 90 registrations were part of the 24,460 people to register, which is going to provide access to life-changing water to nearly 44,000 people!
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WHY IS THE VIPER® LOW FLOW LINEUP THE SUSTAINABLE SOLUTION? le vailab
ital re A rochu his new dig ow B w e N low fl out t Check ng Gerber’s ! – w o N turi ilets ® er to ure fea broch ineup of Vip l
IT’S THE EASY, ECO-FRIENDLY, & EFFICIENT CHOICE.
IT’S ALL ABOUT SAVING GREEN & BEING GREEN Making the change to a low flow model brings measurable return on investment. Check out these estimated annual water bill savings* that are attainable by switching 3.5 gpf (13.13 Lpf) toilets to 0.8 gpf (3.0 Lpf) models**.
$119
4-person, single-family home
$5,559
An apartment complex with 100 units with 2.5 residents per unit at 75% average occupancy
$10,750
A hotel with 300 rooms with 2 guests each at 60% average occupancy
* Shown in USD
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* Estimates are based on the EPA’s reported $.00606 average national cost per gallon of water and 1,460 gallons of water savings based on 5 flushes per person a day for a year’s time.
IT’S ABOUT TIME…
SAVE TIME & MONEY WITH GERBER’S VIPER®
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YEAR
Tank can be removed with water in it, if needed, for painting or wallpapering
WARRANTY
Parts & Components*
Vitreous China*
Tool-free, tank-to-bowl mounting system reduces risk of cracking tank during installation
No bolt cutters needed thanks to tall caps
20 1/2" 9 3/4"
*Please view full warranty statements at gerber-us.com or gerber-ca.com
Large footprint ideal for quick & easy replacements
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In the Know – MARKETING
New Video Release
No, we don’t sell baby food. We provide tried & true toilets & faucets. We’re that Gerber. We’re your Gerber.
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Fill the Kitchen with Joy
In the Know – PRODUCT
Pot Fillers are Taking Center Stage this Season r l Orde Specia
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In the Know – PRODUCT
Announcing New Urinals & S New Spud Bowls Overview • Existing SKUs were modified to work with all three consumption rates (1.1, 1.28, 1.6 gpf), which is determined by the flushometer • All models feature a siphon jet, fully glazed trapway, and a brass spud for connection to the flushometer valve • Some inventory is available now • There is NO change to SKU numbers, prices, or specs
Product Name
U.S. Status
Canada Status
G0025820
North Point™ 1.1, 1.28, 1. gpf Round Front Top Spud Bowl
New
Special Order
G0025833
North Point™ 1.1, 1.28 or 1.6 gpf Elongated Top Spud Bowl
New
New
G0025733
North Point™ 1.1, 1.28, or 1.6 gpf Elongated ErgoHeight™ Top Spud Bowl
New
New
G0025878
North Point™ 1.1, 1.28, or 1.6 gpf Elongated ErgoHeight™ Top Spud Back Outlet Bowl
New
Special Order
G0025033
North Point™ 1.1, 1.28, or 1.6 gpf Elongated Wall Hung Top Spud Bowl
New
Special Order
G002564230
North Point™ 1.1, 1.28, or 1.6 gpf Round Front Back Spud Bowl
New
Special Order
G002564231
North Point™ 1.1, 1.28, or 1.6 gpf Round Front Back Spud Bowl
New
Special Order
Item Number
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Spud Bowls 12+ New Water-Efficient Models New Urinals Overview • Existing SKUs were modified to work with all three consumption rates (0.125, .5, 1.0 gpf) • Now, all urinals in Gerber’s offering will be ADA compliant • All models feature precision engineering to deliver maximum cleaning action from 0.125 gpf up to 1.0 gpf, include a wall hanger, and come in a variety of shapes and styles • Some inventory of all models is available now, however, G0025733 will transition at a later date due to inventory of the current version. Until that date, the new version is available upon request • Some SKU numbers have changed - please refer to the table below for item numbers and statuses • There is NO change to prices • All models, besides GHE27900, have moved to an “L”-shaped carton to better protect the product in transit and allow for easier storing/stacking
Item Number
Product Name
U.S. Status
Canada Status
GHE27800
Monitor 0.125/0.5/1.0 gpf Urinal Washout Top Spud Full Stall White
New
New
GHE27900
Lafayette Contemporary 0.125/ 0.5/ 1.0gpf Urinal Washout Top Spud White
New
New
GHE27710
North Point 0.125/ 0.5/ 1.0gpf Urinal Washout Top Spud Half Stall White
New
Special Order
GHE27720
North Point™ 0.5 gpf Washout Top Spud Urinal
While Supplies Last
While Supplies Last
GHE27740
Lafayette 0.125/0.5/1.0gpf Urinal Washout Top Spud 133/8” Width White
New
Special Order
GHE27770
Hamilton 0.125/ 0.5/ 1.0gpf Urinal Washout Top Spud Half Stall White
New
Special Order
G0027770
Hamilton™ 1.0 gpf Siphon Jet Top Spud Urinal
While Supplies Last
While Supplies Last
GHE27750
Clinton™ 0.125/ 0.5/ 1.0gpf Urinal Washout Top Spud Space Saver White
New
Special Order
G0027750
Clinton™ 1.0 gpf Siphon Jet Top Spud Urinal
While Supplies Last
While Supplies Last
GHE27780
Monitor 0.125/ 0.5/ 1.0gpf Urinal Washout Top Spud Half Stall White
New
Special Order
G0027780
Monitor™ 1.0 gpf Washout Top Spud Urinal
While Supplies Last
While Supplies Last GERBER
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In the Know – SALES
Gerber Joins Luxury Products Group
Gerber Plumbing Fixtures has been accepted as a vendor by Luxury Products Group (LPG), part of the renowned IMARK Group. This agreement further instills Gerber’s strong dedication to the wholesale channel, and allows LPG to broaden the offering to its valued and esteemed members as one the plumbing industry’s premier buying group. Executive Director Jeff MacDowell said, “I am so thrilled to have Gerber in LPG. So many of our IMARK Plumbing members are engaging with Gerber and taking advantage of what they bring to the table, so it only made sense to expand our relationship to a larger scale. This partnership is great for both parties and is really solidified by Gerber truly listening to the needs of showrooms today.”
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LPG’s vendors must meet a certain selection criterion, as well as go above and beyond in supporting the initiatives of the group. LPG is dedicated to serving entrepreneurs by bridging the gap between manufacturers and independent showrooms. Networking opportunities, tools, and support provided by the group allow members to gain a sharpened competitive edge against big-box stores and online competitors. “The entire Gerber team is ecstatic about joining LPG,” said Carmen Fiordirosa, Vice President of Marketing for Gerber. “We recognize the exceptional standard to which LPG holds its vendors and we are honored and incredibly thankful to be one of their partners.”
Culture & Kudos
Promotions
Irma Diaz
Product Manager
Joanna Karafotas Art Director
Welcome
Brendan Mathers Distribution Center Manager
Meghalal Rajan
Warehouse Coordinator
A round of applause for the following Gerber team members on their recent promotions!
Allison Rott
Marketing Coordinator and Editor
New Hires
Cynthia Hernandez
Jr. Programmer/ Analyst
Taryn Levin
Sr. Human Resources Generalist
Anne Lopez
Transportation Manager
Maureen Tierney (Premak)
Channel Marketing Manager – Wholesaler
Meet the latest additions to the Gerber family!
Jijo Gopi
Warehouse Coordinator
Riesha Ramlal
Sr. Staff Accountant
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Three Cheers for Globe Union
Globe Union wins the iF Red Dot Award We are excited to announce that for the second year in a row, Gerber’s parent company, Globe Union, has won an iF Red Dot Award, an esteemed international recognition for excellence in product design. Globe Union’s 2022 award was bestowed to a concept design, featuring delicate, minimalist details, and energy-efficient stainless steel manufacture.
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Good Clean Fun
Just Roll With It We’re highlighting some of your favorite funny Friday posts from social media!
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Gerber Does Good
Sharing Charities Mercy Ships from Faith Walker
I first learned about Mercy Ships in a “60 Minutes” segment a number of years ago. Mercy Ships uses state-of the art floating hospitals to transform lives and services nations by performing life-changing surgeries and more. The ships are staffed by volunteer surgeons and medical professionals. They also work with the local healthcare in the areas they visit by providing specialized training in techniques and procedures. To learn more, visit the Gerber Toolbox in the back of the magazine.
Sending Help to Ukraine Employees donated a total of $3,024 and together with the company match, we will be making a total donation of $6,048 to World Vision’s Ukraine fund, which focuses on supporting children and families displaced by the current crisis. Way to go team! To learn more, visit the Gerber Toolbox in the back of the magazine.
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By the Book BOOK: R ick Steves Guidebooks AUTHOR: Various RECOMMENDED BY: Faith Walker Why Faith Loves Them: Now that things are finally opening up, including the opportunity to travel internationally again, my go-to for information on things to see and do in the European city or country being visited is a Rick Steves Guidebook. His books are a wealth of down-to-earth information and include great city and museum walks, as well as the intriguing history of each location. There is also an app available where you can download tours and interviews for your own personal guide. During the height of COVID, I would watch his various TV shows on PBS to try to get my travel fix.
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Gerber Toolbox Read and Win Entry Form 90th Anniversary Landing Page 90th Anniversary Content Submittal Form Instagram Donate to Building Hope in the City Viper® Low Flow Brochure Not That Gerber Video Pot Fillers Website Pages Urinal & Spud Bowl Launch Overview PDF Master Urinal Cross-Reference Tool Master Spud Bowl Cross-Reference Tool Mansfield Cross-Reference Tool Spud Bowls Website Product Pages (U.S.) Urinals Website Product Pages (US) Spud Bowls Website Product Pages (Canada) Urinals Website Product Pages (Canada) Urinals Website Product Pages (Canada - en français) Spud Bowls Website Product Pages (Canada - en français) Mercy Ships Donate to the Ukraine Crisis Fund through World Vision
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