A message from AHK Australien’s Executive Director

Dear Reader, Change is the wind in the sails of success, they say. It is in the same spirit that we proudly announce our recently finalised new strategic direction for the German-Australian Chamber

As a bilateral chamber, our mission is to be a trusted partner, enabler, and accelerator of business relations between Australia and Germany. Our new strategic plan will allow us to improve on the value for our members, customers and relevant stakeholders.

The new strategy plan focuses our industryspecific outlook with the inclusion of four industry clusters that were identified based on their market openness, business potential and political support, all in a bilateral overlap sense: Energy, Health, Mining & Resources, and Food & Beverage.

The clusters will be led by our own industry experts and will bundle policy outreach and market intelligence in an unprecedented way, for the benefit of our cluster members and the aim of fostering GermanAustralian collaborations in these growth sectors.

In parallel to the industry clusters, we have introduced our new AHK Customer Success Team. The team will combine their experience and extensive industry expertise to augment our membership and consulting services for our valued members and customers in Australia and Germany. The Cluster Managers and Customer Success Team will be working closely with our Governmental Affairs, Events and Communication specialists to facilitate sustainable business relations between our countries.

In this issue of Accelerate, we dive deep into the Australian health sector. We share information about its enormous market potential and recent technological developments and place a spotlight on bilateral business opportunities. Dear Reader, I suggest you begin with our Cluster Manager Hannah Niederbuchner’s title story ‘Health Industries Weathering the Storm of a Global Pandemic’ for a great overview on this topic. Thank you all for your ongoing support and engagement. Please get in touch with us if you have any questions or just fancy a good chat!

Kindest regards,

CHRISTOPH VON SPESSHARDT Executive Director christoph.spesshardt@ germany.org.au