Annual Report 2016 by German-Thai Chamber of Commerce

TESTIMONIALS On Business Delegation Trips “I would like to thank the GTCC for perfectly organising and executing a very interesting business delegation trip to Phnom Penh for GTCC members. During this 3 day trip we’ve met with high-ranking government officials, visited interesting companies and networked with representatives of German and European companies in Cambodia. Eleven Briefings, complete sets of information material and documentation, 2 TV interviews, 26 new business cards, countless impressions – that’s what I call an efficient market visit! Being responsible for the Lufthansa Group Sales in the Mekong Region I am definitely looking forward to the next GTCC business trip to another country in this region.” Mr. Dirk Grossmann, General Manager Passenger Sales Thailand & Mekong Region, Lufthansa

“My recent Industry 4.0 trip to Germany in October 2016 was one of the best study trips. It was well arranged to visit both MOTEK 2016 exhibition and factories. I have learned several experiences from many top German companies on how they implement Industry 4.0. Several schools of concept have more or less the same vision conclusively. But, their missions or approaches are somehow different. Individual approach is quite unique and interesting. They are also very informative. Knowledge learned from this trip would be very valuable to disseminate to Thai industries as a whole to improve competitiveness of the Industries. Thanks to the German-Thai Chamber of Commerce for arranging this trip.” Dr. Katiya Greigarn, President of The Federation of Thai Industries; RFDI Institute of Thailand; and KV Electronics Co., Ltd.

I would like to sincerely thank GTCC for organising the “German Study Trip on Sustainable Production in Tapioca Starch Industry Supply Chains” during May 1-7, 2016… This trip played a major role in broadening knowledge and experience of our project partners and key stakeholders on modern production technology covering energy and resource-used efficiency, value-added starch product, waste management and utilization, research and development, and competition in the global market…We received opportunities for face-to-face discussions and sharing experience with German companies and research institutes on development and implementation of sustainable consumption and production in real practices. We are extremely impressed from the beginning…by the strong commitment, genuine desire to help, and attention to detail to accomplish the goal of this trip by the GTCC personnel” Dr. Warinthorn Songkasiri, Senior Researcher of Excellence Center of Waste Utilization and Management (ECoWaste), National Center for Genetic Engineering and Biotechnology (BIOTEC), National Science and Technology Development Agency (NSTDA)

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TESTIMONIALS On Memberships, Events and Communication “[GTCC New Member Orientation Programme] was a well-organised event...The speed networking gave me an opportunity to get to know more executives in a short period than I would have if vising each one at their work place. We continued to attend the official monthly networking and as usual the GTCC has a better ratio of real business people than other chambers...” Tom Sorensen, Partner of Grant Thornton Services Ltd.

“...GTCC is clearly an excellent platform for improved networking...” Gabriele Piaggio, General Manager of Ducati Motor Thailand Co. Ltd.

“The e-UPDATE is a nice read on a much improved and useful article for all members. Thank you very much indeed and wishes GTCC e-UPDATE more success.” Dr. Gwin Pringpuangkeo, Chief Executive Officer of Chuchawal Royal Haskoning Ltd.

On GTDEE “…Of course, we are facing many challenges, since this is our first year of the programme. We don’t have a full time in-house trainer yet, so there is no full- time monitoring of the apprentices. We still need support in monitoring the progress from both sides – companies and colleges. Right now, our apprentices are working five days a week at the company and are attending their school on Sunday, which is rather hard for them. However, we are getting very good support from the GTDEE/GTCC...” Jittima Mahatthanaphon, Human Resources Manager of ThyssenKrupp Elevator (Thailand) Co., Ltd

GTCC Annual Report 2016

CONTENTS 1. Executive summary 1.1. Introduction

1.2. Membership

1.3. Consultancy services

1.4. Trade fairs

1.5. German-Thai Dual Excellence Education

2. Highlights of 2016 2.1. Special events

2.2. Membership activities

2.3. Consultancy services

2.4. Trade fairs

2.5. German-Thai Dual Excellence Education

3. Executive Directorâ&#x20AC;&#x2122;s report 3.1. General tasks

3.2. Board meetings

3.3. German ASEAN Business Council (GABC)

3.4. Steering Committee

3.5. Co-operation, project activities and meetings 18 3.6. Staff activities

4. Membership, events and communication 4.1. Membership

4.2. Events

4.3. Communications and publications

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CONTENTS 5. Consultancy services 5.1. Projects

5.2. Consultancy services

5.3. Other DEinternational activities

5.4. Testimonials

6. Trade fairs 6.1. Trade fair representation

6.2. Business delegations

6.3. Participation by Thai companies in fairs in Germany and other countries

7. German-Thai Dual Excellence Education 7.1. GTDEE activities and events

7.2. GTDEE service portfolio

7.3. Activities planned for 2017

8. GTCC organisation

8.1. GTCC team

8.2. Office location

8.3. Contact information

GTCC Annual Report 2016

EXECUTIVE SUMMARY

1.1. Introduction The German-Thai Chamber of Commerce (GTCC) in Bangkok is a member of the German Chambers of Commerce Worldwide Network (AHK), with 130 locations in over 90 countries. Since its establishment in Bangkok in 1962, the GTCC has maintained itself as a reliable intermediary between German and Thai businesses, thus contributing to the dynamism of the economic development in both countries. In the course of 2016, GTCC put together almost 120 events and activities that encouraged further development and interaction of the German-Thai business community within Thailand and abroad. Thanks to the high level of dedication of the GTCC team, recognition of the Chamber in the business community was heightened enabling GTCC to constantly enjoyed opportunities to collaborate closely with various partners and counterparts, who added variety to the nature of GTCC services and activities.

1.2. Membership At the close of the fiscal year 2016, GTCC proudly maintained its position as the biggest bilateral European Chamber of Commerce in Thailand, with close to 600 active members, as a result of various tailored event platforms and insightful seminars during the year. GTCC activities brought in 72 new member companies to the German-Thai business community. In order to facilitate members and establish a firm rapport in this business community, GTCC successfully introduced two new activities: the GTCC Young Professionals Programme and the GTCC e-UPDATE. The Young Professionals Programme provides a dynamic learning and networking platform for young professionals in the international business community in Thailand. The e-UPDATE, on the other hand, serve the business community with a summary of the latest information on GTCC events and updates on Thailand’s economic development, industr y sectors, investment, green technology, ASEAN growth and prospects, bilateral business relations as well as the major activities of GTCC members.

1.3. Consultancy services The Consultancy Services Department supports the entry of clients to the Thai, German and Association of Southeast Asian Nations (ASEAN) markets through its various services that are flexible and tailor-made to suite specific needs. Those services include market studies, market information, business research, business match-makings, technical workshops and technology conferences and the organisation of business delegations.

In order to suppor t the expor t activities of German SMEs, the German Federal Ministr y for Economic Affairs and Energy (BMWi) as well as German Federal States offer various programmes. GTCC is actively involved in various programmes/initiatives (for example, the German Energy Solutions Initiative “energy solutions – made in Germany”). The Consultancy Services Department plays a vital role in supporting German companies from various industries in gaining first-hand experience of the Thai market, thus paving the way for potential future business activities in Thailand as well as in the ASEAN Economic Community (AEC).

1.4. Trade fairs GTCC is the official representative of leading German trade fair companies with excellent reputations world-wide, including Messe Berlin GmbH, Deutsche Messe AG, Messe München GmbH, Nür nber gMesse GmbH and Spielwarenmesse eG. In order to ensure smooth and successful participation in German trade fairs, GTCC offers comprehensive services and provides a one-stop service for Thai companies. Moreover, GTCC acts as the link between Thailand and events in Asia that are organised by German trade fair companies. GTCC also organises comprehensive business delegation packages to trade fairs in Germany, including factory visits and B2B meetings. GTCC not only plays a vital role in German trade fair consultancy, it also enhances business opportunities in the European Union market.

1.5. German-Thai Dual Excellence Education German-Thai Dual Excellence Education (GTDEE) is the co-ordination office for higher vocational education based on German quality standards in the “Students Apprenticeship Programme”, and is operated by GTCC . The GTDEE Programme is a two-year vocational programme during which the students spend less than 50 per cent of the time at a vocational college and at least 50 per cent in a company. The GTDEE Department acts as the centre, providing GTCC member companies and colleges with all types of required support throughout the programme. GTDEE is part of the VETnet project (Vocational Education and Training Network) funded by the German Federal Ministry of Education and Research (BMBF) and supported by the Association of German Chambers of Industry and Commerce (DIHK). Similar vocational training projects are being implemented by the German Chambers of Commerce in Brazil, China, Greece, Italy, Latvia, Por tugal, the Russian Federation, Slovakia and Spain. GTDEE is further supported by the Ministry of Education of Thailand.

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HIGHLIGHTS OF 2016

GTCC recorded yet another eventful year in 2016 with more than 120 events and activities, some of which resulted from engaging in partnerships with counterparts and leading international organisations. A selection of the highlights is listed below.

2.1. Special events 2.1.1. Asia-Pacific Co-ordination meeting The AHK Asia Pacific Co-ordination Meeting took place between 24 and 26 January. All AHK Executive Directors from the Asia-Pacific Region convened in Bangkok to strengthen their co-operation and prepare for the Asia-Pacific Conference 2016 in Hong Kong. On the night of 25 January, the AHK Directors were invited and welcomed by H. E. Ambassador of the Federal Republic of Germany to Thailand, Mr. Peter Prügel at his residence inside the German Embassy in Bangkok.

2.1.2. Meeting with the Prime Minister of Thailand The German-Thai Chamber of Commerce (GTCC), in co-operation with the German Embassy in Bangkok, organised a meeting with H.E. Prime Minister of Thailand, Gen. Prayut Chan-o-cha on 27 May 2016, at Government House. During the meeting, the group of high-ranking representatives from the German-Thai business community had an opportunity to present their respective business sectors as well as express their concern and expectations vis-à-vis the Royal Thai Government.

2.1.3. Business meetings with Dr. Eckhard Franz A GTCC Business Luncheon “Thailand and Germany — Partners in Europe and Asia” with Dr. Eckhard Franz, DirectorGeneral, “External Economic Policy”, the German Federal Ministry for Economic Affairs and Energy, was organised on 1 June at the Anantara Siam Bangkok Hotel. The luncheon was attended by the German Ambassador to Thailand, Mr. Peter Prügel, GTCC executives, board members and foreign business leaders. They also attended a bilateral meeting to discuss Thailand’s trade policy with Ms. Chutima Bunyapraphasara, Permanent Secretary of the Ministry of Commerce, and Ms. Sirinart Chaimun, Director-General of the Department of Trade Negotiations, Ministry of Commerce. On 2 June 2016, they discussed topics of interest and key concerns at a bilateral economic consultation meeting with Mr. Songphol Sukchan, Director-General of the Department of European Affairs, together with several government officials representing Thailand’s Ministry of Commerce, Ministry of Education, and Ministry of Science and Technology.

GTCC Annual Report 2016

HIGHLIGHTS OF 2016

2.1.4. Joint Chambers BOI luncheon GTCC and joint foreign chambers co-organised a luncheon presentation on the new Board of Investment of Thailand (BOI) investment policy at Grand Hyatt Erawan Hotel on 1 March 2016. Ms. Duangjai Asawachintachit, Deputy Secretary-General of BOI gave a detailed presentation to more than 200 guests. She focused on the national Seven-Year Investment Promotion Str ategy (2015-2021) and “Investment Promotion Cr iter ia and Activities” for overcoming the “middle income trap” and achieving sustainable growth.

2.1.5. Exclusive business highlight myanmar event GTCC, in co-operation with the other bilateral German chambers in the ASEAN region, organised “Exclusive Business Highlight Myanmar” for a meeting with Dr. Monika Staerk, Delegate of German Industry and Commerce in Myanmar, on 26 July 2016 at Holiday Inn Bangkok Silom. The event was very well received and attended by more than 50 GTCC members and non-members.

2.1.6. Young Professionals networking evening GTCC successfully launched its “Young Professionals” programme on 31 August 2016, with a special speech by Mr. Vee Charununsiri, Head of GrabCar, Thailand, on “New business models in the digital world: How can startups compete?” More than 200 young businesspersons participated in the event at The Capitol by Water Library. The programme is aimed at providing a dynamic learning and networking platform for young professionals in the international business community in Thailand. Follow the programme’s activities on Facebook at https://www.facebook.com/GTCCYP.

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HIGHLIGHTS OF 2016

2.1.7. Thai-German Industry 4.0 Symposium This exclusive GTCC high-level event on the theme of “The future of smart manufacturing/technology solutions for Thailand” was held in Bangkok on 5 October 2016. German and Thai industry representatives as well as manufacturing companies/ experts exchanged viewpoints and presented their latest product and technology solutions. With the participation of more than 150 guests, the event featured globally-renowned and leading German companies/institutions: SIEMENS, Mercedes-Benz, Robert Bosch, SAP, KUKA, Trumpf Werkzeugmaschinen GmbH & Co. KG, Tüv Süd and Fraunhofer Institute, with the Keynote Address being delivered by Mr. Chen Namchaisiri, Chairman, The Federation of Thai Industries (F TI).

2.1.8. Joint Chamber luncheon with the Thai Prime Minister GTCC, in co-operation with the Joint Foreign Chambers of Commerce in Thailand (JFCCT), hosted a joint chamber luncheon on 25 November 2016 at the Shangri-La Hotel, Bangkok, during which Thailand’s Prime Minister General Prayut Chan-o-cha gave an address on “Open for business: The next chapter in Thailand’s competitiveness”.

2.2. Membership activities In 2016, GTCC identified valuable topics for discussion and hosted various breakfast talks, luncheons and seminars with leading partners that supported the interests of its members. 2.2.1. Ice Breaker Networking: Thailand Business Briefing GTCC’s featured networking event “The Ice Breaker” took place on 18 February at Chatrium Hotel Riverside Bangkok with the theme “Thailand Business Briefing”. At the networking event, an insightful presentation on “Thailand’s Economy 2016: Challenges and Oppor tunities” was shared by Ms. Piyakanit Yen-Ura, Senior Representative, Commerzbank AG, and followed with the results of GTCC Business Survey at the beginning of 2016 by Dr. Roland Wein, Executive Director of GTCC.

GTCC Annual Report 2016

HIGHLIGHTS OF 2016

2.2.2. Human resources seminar: How do you measure candidates’ intelligence? GTCC hosted a seminar entitled “How do you measure candidates’ intelligence?” on 26 April 2016, at the Holiday Inn Bangkok Silom. Attended by more than 30 human resources professionals, the event’s key speaker was Tom Sorensen, partner at Grant Thornton Services, who provided informative insights in HR practices.

2.2.3. “GTCC meets the German Ambassador” GTCC hosted its first “GTCC meets the German Ambassador” themed luncheon, with the Ambassador of the Federal Republic of Germany to Thailand, H.E. Mr. Peter Prügel, as the speaker, on 13 September 2016 at the Anantara Siam Bangkok Hotel. Ambassador Prügel gave a speech on “Germany and the EU in South-East Asia: Our policy towards Thailand and ASEAN” to more than 60 participating GTCC members.

2.3. Consultancy services 2.3.1. Consulting Day “Cambodia”, in Bangkok at the GTCC office On 15 January 2016 GTCC, in co-operation with the European Chamber of Commerce in Cambodia (EuroCham), organised a briefing session and individual consulting appointments at the GTCC office on 15 January 2016 to provide information on business and investment oppor tunities in Cambodia. Cambodia is recording high GDP growth rates with plenty of untapped potential for Thailand to expand business relations, while the ASEAN Economic Community is expected to boost regional trade between Cambodia and Thailand. Participating entrepreneurs had the opportunity to discuss related matters with Ms. Ratana Phurik-Callebaut (Executive Director, European Chamber of Commerce in Cambodia) in order to learn first-hand how to do business in this emerging market as well as gain insights on industry-specific topics.

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HIGHLIGHTS OF 2016

2.3.2. Asia-Pacific Briefing – German Energy Solutions Initiative On 21 and 22 January 2016, GTCC and DIHK organised intensive network internal briefing sessions on German energy solutions in Bangkok under the theme of “energy solutions – made in Germany”.

2.3.3. Innovation seminars on “Energy efficiency in buildings” GTCC organised a seminar series that focused on Green Energy Solutions for buildings at selected leading universities in Thailand from 1 to 5 February. The sessions served as a platform for sector-specific exchanges. A total of four seminars took place at The Asian Institute of Technology (AIT), The Joint Graduate School of Energy and Environment (JGSEE), Chulalongkorn University & Kasetsart University drawing an audience of more than 220 participants.

2.3.4. Business delegation visit to Cambodia 2016 GTCC, in co-operation with the European Chamber of Commerce in Cambodia (EuroCham), organised an exclusive business delegation visit to Cambodia (Phnom Penh) from 24 to 26 February. The GTCC Executive Director, Dr. Roland Wein welcomed a total of eight participants in the business trip that provided the participants with an up-to-date overview of the economy in Cambodia and various platforms to establish sustainable business opportunities. The trip was highlighted by a meeting with the Council for the Development of Cambodia. The meeting was hosted by H.E Mr. Sok Chenda Sophea, Minister attached to the Office of the Prime Minister and Secretary-General of the Council for the Development of Cambodia (CDC). The trip included several factory visits as well as a visit to Phnom Penh Special Economic Zone (PPSEZ).

GTCC Annual Report 2016

HIGHLIGHTS OF 2016

2.3.5. Exclusive business and study trip to HANNOVER MESSE 2016 and automation industry sites GTCC organised an exclusive business and study trip to HANNOVER MESSE 2016 as well as visits to leading German automation industry sites from 24 April to 1 May 2016. The site visits, organised during 28 and 29 April, enabled more than 30 Thai delegates to gain useful first-hand insights and experiences of the operations of SIEMENS, KUKA, Wieland Electric GmbH and FESTO AG and Co. KG.

2.3.6. Business and study trip on “Energy efficiency in infrastructure sector/smart grids/electric vehicles” in Stuttgart and Munich GTCC in cooperation with bw-i/OAV organised a business and study trip to Germany (Frankfurt, Stuttgart and Munich) on “smart grid, electric vehicles and energy efficiency in the infrastructure sector” from 20 to 24 June 2016. More than 10 selected participants actively joined the delegation trip supported by the German Energy Solutions Initiative (BMWi). The trip featured visits to Fraport AG, Fraunhofer IAO, Netze BW GmbH/ EnBW AG, ZVEI e.V., Stadtwerke Augsburg Verkehrs-GmbH, Forschungsstelle für Energiewirtschaft e. V. & INTERSOLAR Europe in Munich.

2.3.7. Exclusive business and study trip to Germany on the topic of “Industry 4.0 and Electric Vehicles” GTCC in cooperation with NSTDA organised a high-level business delegation from 11 to 18 October 2016 to the Motek international trade fair in Stuttgart as well as site visits to SIEMENS (“Digital Factory”), FANUC, Mercedes-Benz, Rober t Bosch, BMW and Tüv Süd, with a key focus on Industry 4.0 products and technology solutions and EVs.

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HIGHLIGHTS OF 2016

2.3.8. Study trip to K 2016 and exclusive rubber and plastics industry site visits in Germany Organised from 16 to 23 October 2016 by GTCC, the delegation trip featured a three-day visit to the world’s premier fair for the plastics and rubber industry K 2016, as well as site visits to Evonik Industries AG, Covestro AG, Harburg-Freuden berger Maschinenbau GmbH and the Institute for Plastics Processing (IKV) at RWTH Aachen University.

2.4. Trade fairs 2.4.1. Messe Berlin: ITB Berlin ITB Berlin 2016 is by far the world’s largest meeting place of international tourism policy decision-makers and business leaders. From 9 to 13 March, some 10,000 exhibiting companies from 187 countries and regions met with 120,000 trade visitors (39 per cent were from abroad) in the 26 exhibition halls. The event, which marked the fiftieth anniversary of ITB Berlin, was stronger than ever as it attracted the largest number of trade visitors since it was launched in 1966. Covering 1,712 m2 of exhibition space, 185 Thai exhibitors – including major tourism organisations and associations from Bangkok, Pattaya, Koh Samui, Krabi, Phang-Nga, Phuket and Prachuap Khiri Khan as well as the Tourism Authority of Thailand – also presented the “amazing tourism products of Thailand” for the forty-second time with the aim of enhancing the image of Thailand as a “Quality Leisure Destination through Thainess”.

2.4.2. Chillventa 2016 Following three exceptionally successful days with significant growth in the display area and visitor numbers, Chillventa 2016 closed its doors. The event again put its best foot forward. Trade visitors were up 5 per cent over 2014, at a total of 32,206). As in previous years, exhibitor numbers remained high, with a total of 982 companies participating. The growth in display area was particularly impressive, having increased by 13 per cent compared with the previous event. On the day before the trade fair, the Chillventa Congress impressed the professional community of 260 delegates and presenters from 31 countries with its high-calibre programme and first-class speakers from all over the world.

GTCC Annual Report 2016

HIGHLIGHTS OF 2016

With co-operation between Department of International Trade Promotion (DITP) and Air Conditioning and Refrigeration Industry Club of The Federation of Thai Industries, the Thailand Pavilion showcased outstanding products from 10 Thai companies and connected the RHVAC industry from Thailand with the global market. The next Chillventa will be organised in 2018 from 16 to 18 of October.

2.4.3. Deutsche Messe: HANNOVER MESSE The world’s leading trade fair for industrial technology ran from 25 to 29 April 2016 in Hannover, Germany. HANNOVER MESSE 2016 featured five parallel shows – industrial automation; energy; digital factory; industrial supply; and research and technology. Major emphasis was placed on the topics of industry automation and IT, energy and environmental engineering, innovative subcontracting solutions, and research and development. With its keynote theme of “Integrated industry – Discover solutions” and the United States of America as its official Partner Country, the 2016 event reverberated around the world. It attracted more than 190,000 visitors (up from 175,000 in 2014) who were intent on future-proofing their operations and investing in state-of-the-art technology. More than 50,000 of the visitors came from abroad – an increase of some 25 per cent over 2014. The German-Thai Chamber of Commerce organised an exclusive business and study trip for 31 Thai delegates to HANNOVER MESSE 2016 and automation industry site visits during 28 and 29 April 2016 to SIEMENS, Wieland Electric GmbH, KUKA and FESTO. The objective was to create value for the participants by combining visits to HANNOVER MESSE and leading German industrial automation companies, in order for them to gain first-hand insights and experiences. The BOI supports the Thailand Pavilion at HANNOVER MESSE. The next HANNOVER MESSE will be staged from 24 to 28 April 2017, with Poland featured as the official Partner Country.

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HIGHLIGHTS OF 2016

2.4.4. Messe München GmbH: bauma Munich 2016 31st edition of the World’s Leading Trade Fair for Construction Machinery, Building Material Machines, Mining Machines, Construction Vehicles and Construction Equipment is top of the class. bauma Munich 2016 attracted around 580,000 visitors from 200 countries to Munich between April 11 and 17. That’s a rise of more than nine percent. After Germany, the top ten countries of origin among the visitors were Austria, Switzerland, Italy, France, the Netherlands, UK, Sweden, the Russian Federation, Poland and the Czech Republic. A total of 3,423 exhibitors —1,263 from Germany and 2,160 from abroad—from 58 countries presented their products, developments and innovations on a record 605,000 square meters of exhibition space. Exhibitors from outside Germany accounted for 63 percent of the total—higher than ever before. In 2016, GTCC organized business delegation trip to Munich, Germany to visit bauma 2016, the world’s leading Trade Fair for Construction, Building Material and Mining Machines and Construction Vehicles and Equipment sets future trends during 10-15 April 2016 with total 43 participants. The business delegates also visited BAUER Maschinen GmbH, which designs and manufactures rotary drilling rigs, diaphragm wall equipment and all related tools. The next bauma takes place from April 8 to 14, 2019 in Munich.

2.4.5. Spielwarenmesse Dialogue 2016 GTCC, in co-operation with Spielwarenmesse eG, organised the Spielwarenmesse Dialogue 2016 Press Conference at The Peninsula Hotel Bangkok to promote Spielwarenmesse 2017, the world’s largest and leading toy trade fair, which will take place from 1 to 6 February 2017 in Nuremberg Germany. The conference featured presentations on Spielwaremesse 2017 and trends in the global toy industry by Mr. Ernst Kick, Chief Executive Officer of Spielwarenmesse eG and Ms. Cornelia Donndorf, Spielwarenmesse eG Head of Sales, with special insight shared by Mr. Fahdol Na Nagara, Managing Director of Taksa Toys, who joined Spielwaremesse last year as an exhibitor.

GTCC Annual Report 2016

HIGHLIGHTS OF 2016

2.5. German-Thai Dual Excellence Education (GTDEE) 2.5.1. Memorandum of Understanding signing ceremony with AAPICO Hitech PCL GTCC, represented by Mr. Marius Mehner, Deputy Executive Director and Head of Consultancy Services, and Mr. Philipp Dreher, Project Director of the GTDEE Programme, signed a Memorandum of Understanding with AAPICO Hitech Public Company Limited, which was represented by Mr. Yeap Swee Chuan, President and CEO, and Ms. Lalana Kaswiboon, Training Assistant Section Manager, at the German-Thai Chamber of Commerce office on 27 January 2016.

2.5.2. Dual Vocational Education Exhibition

On 29-30 January 2016, GTDEE exhibited at the Dual Vocational Education Exhibition organised by the Office of Dual Vocational Education Commission (OVEC) at Impact Muang Thong Thani Convention Centre. Prime Minister Gen. Prayut Chan-o-cha presided over the event. The GTDEE booth showcased collaboration with company partners Mitrphol, BMW (Thailand), Wangnoi Beverage and Amata B.Grimm Power 1 & 2. Mr. Phongsakdi Chakshuvej, President of German-Thai Chamber of Commerce, Gen. Surachet Chaiwong, Deputy Minister of Education, and Dr. Chaiyapruek Sereerak, Secretary-General of OVEC visited GTDEE booth and held discussions with the companiesâ&#x20AC;&#x2122; representatives and the apprentices.

2.5.3. Amata B.Grimm Power final examination and graduation GTDEE organised the final examination for the 2014 batch of apprentices of the Amata B.Grimm Power Apprenticeship Programme under the German standard at King Mongkutâ&#x20AC;&#x2122;s University of Technology North Bangkok (KMUTNB) on 29 March 2016. Eight electric power students from Chonburi Technical College took the examination adjudicated by seven examination board members from Chonburi Technical College, Amata B.Grimm Power, KMUTNB and GTCC. On 29 April 2016, GTCC Executive Director Dr. Roland Wein presented GTCC certificates to the students, five of whom passed both theoretical and practical examinations based on the German standard.

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HIGHLIGHTS OF 2016

2.5.4. Graduation ceremony for Mercedes-Benz automotive mechatronics technicians As part of the GTDEE project, Mercedes-Benz (Thailand) organised a graduation ceremony for its apprentices in the Automotive Mechatronics Technician (AMT) programme on 6 July 2016. Mr. Michael Grewe, President and CEO of Mercedes-Benz (Thailand), together with Dr. Roland Wein, GTCC Executive Director, congratulated the apprentices on their graduation. Mr. Grewe stressed the importance of access to education in which Mercedes had invested for the students as well as the companyâ&#x20AC;&#x2122;s effor ts to ensure continuous improvement of education. Dr. Wein pointed out that the success of dual vocational education can only be achieved with strong collaboration between the companies and colleges. The apprentices shared the impressions of their experiences during their training. They stressed that they were proud to be part of AMT and that they would continue to develop themselves in order to reach their career goals. 2.5.5. GTDEE follow-up conference: Looking to the future GTDEE successfully organised its first International Conference on Dual Vocational Education and Training (DVET) on 8 September 2016. In co-operation with VETnet, a joint project comprising several AHKs around the world, that is seeking to implement the dual vocational system in a number of countries, GTDEE welcomed the international delegations to the conference at the Crown Plaza Bangkok Lumpini Park. The conference summarised and clustered the achievements, expectations, challenges and goals of the different parties involved in the implementation of DVET in Thailand after three years of GTDEE operation. More than 160 participants, who included key representatives from the Government of Thailand, companies and educational institutions, joined the conference to exchange related experience gained during the past three years.

GTCC Annual Report 2016

EXECUTIVE DIRECTOR’S REPORT

3.1. General tasks The general tasks that are the responsibility of the Executive Director’s office include: General management of the Chamber; Maintaining close co-ordination with the GTCC Board of Directors; Representing GTCC at functions and conferences, delivering speeches and making presentations; Engagement with DIHK and AHK Committees; Arranging and co-ordinating GTCC cluster meetings, membership affairs, media, trade delegations and visiting German companies, trade fair representation (together with the relevant managers); Finance/personnel; Liaising with government authorities in Germany and Thailand; Liaising with Business Associations/Chambers of Industry and Commerce in Germany and Thailand.

3.2. Board meetings Working closely with the GTCC President, in 2016 the Executive Director organised monthly board meetings to discuss the initiatives and directions of the Chamber. The Board met on the following dates:

No. Date

19 January

19 August

16 February

20 September

15 March

18 October

19 April

22 November

25 May

15 December

21 June

3.3. German-ASEAN Business Council (GABC) The German Chambers of Commerce and Industry in Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam established the German-ASEAN Chamber Network to provide a dialogue platform, strengthen regional co-operation and support regional trade and investment. The German-ASEAN Chamber Network has been developed into the German-ASEAN Business Council in order to better provide instruments to: • Exchange information between businesses and Chambers to improve the institutional representation and, ultimately, institutional support from Chambers to businesses • Formulate joint positions on issues concerning ASEAN trade and investment in order to enable companies to adjust their business rationale to current policy thinking of ASEAN key stakeholders as well as expected changes in ASEAN’s trade and investment climate. • Enable ASEAN policy-makers to identify bottlenecks of strategic importance for the implementation of the AEC Blueprint, including economic policies influencing ASEAN’s trade and investment climate; The Executive Director presented the ASEAN market and its growth potential to German companies interested in expanding to ASEAN at the following events:

• ASEAN Event, IHK Düsseldorf, 12 May 2016 • ASEAN Insights, HK Hamburg, 6 September 2016 • ASEAN Insights, IHK Magdeburg, 7 September 2016 • ASEAN Insights, IHK Frankfurt a.M., 8 September 2016

The Chamber representatives gave first-hand accounts of recent economic trends and developments in Southeast Asia, such as the increasing international integration through free trade agreements. They also provided valuable tips on market entry options for German companies, and described the opportunities and challenges of business expansion in this highly dynamic region.

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EXECUTIVE DIRECTOR’S REPORT

3.4. Steering Committee The Executive Director headed one GTDEE Steering Committee in 2016 as follows: • 9 June 2016 The GTDEE team reported to the Steering Committee regarding its VETnet Project 2.0, GTDEE occupational sectors, the new certification criteria from Germany (Product Category A-C), introduction of the School Assessment Programme under GTDEE (DVQD), introduction of the Meister programme for KMUTNB, and examination results in 2016. As for the committee election 2016, all committees agreed to use the majority of votes instead of the election of Chairman and Deputy. The Executive Director represented GTDEE on various occasions with partners and external parties. He also took part in the GTDEE Follow-up Conference on Dual Vocational Education and Training (DVET) on 8 September 2016.

3.5. Cooperation, project activities and meetings In 2016, the Executive Director participated in more than 200 meetings with member companies and counterparts of various business communities to discuss joint initiatives and to exchange views.

3.6. Staff activities Team outing The Chamber organised a Team Outing for staff during 10 and 11 June 2016 at Hua Hin Marriott Resort & Spa, enabling staff members to socialise and strengthen their relationship outside of their working sphere. The outing included team-building activities as well as visits to leisure attractions.

GTCC Workshop on “High Performance Team Training” A “High Performance Team Training” workshop for GTCC staff was organised from 22 to 23 September 2016 at the Plaza Bangkok Maenam Riverside with Martin Thisted, Trainer from Key Learning A/S, Denmark. During the workshop, management and all staff conducted brainstorming sessions and on the commitments for activities to enhance team performance. To work as a high-performance team together, GTCC Executive Director Dr. Roland Wein and staff set their common goal for the year 2017: 4C - Communication, Cooperation, Competence and Change.

GTCC staff Christmas dinner The Chamber hosted a staff party on 16 December 2016 at the Marriott Bangkok Sukhumvit. The event was organised to give special thanks to the GTCC staff for their productive and fruitful contributions to the work of the Chamber. In addition, some activities were arranged to strengthen staff relations and everyone went home with gifts from colleagues.

GTCC Annual Report 2016

MEMBERSHIP, EVENTS AND COMMUNICATION

4.1. Membership As the biggest bilateral European Chamber of Commerce in Thailand, GTCC is well positioned to offer the highest levels of effectiveness and tailor-made services to its members. A strong commitment to constantly increase its activities has been demonstrated. The introduction of the e-UPDATE during 2016 has proved to be another successful channel for helping to enhance knowledge of business updates as well as close connection between the Chamber and its members. GTCC is facing the challenge to remain relevant for its members in the presence of growing online venues and social media. Making the Chamber increasingly visible and even closer to its members and the public has always been our goal. During 2016, the framework for electronic communications and membership activities was developed. The introduction of the e-UPDATE during 2016 has proved to be another successful channel for helping to enhance knowledge of business updates as well as close connection between the Chamber and its members. The launch of a new website in mid-2017, which will be highly proficient and available on hand-held devices, is anticipated. In addition, many other carefully planned activities will be unveiled in 2017. The Chamber’s most important resource are its members – small and medium sized and globally successful companies in Thailand and Germany. By the end of 2016 GTCC membership totalled 570, a decrease of 2 per cent compared with the end-of-year total of 580 in 2015. The Chamber’s gain of 72 new members comprised 51 ordinary members, 1 associate member in Thailand, 11 associate members in Germany and other countries, and 9 personal members. GTCC is carefully monitoring membership development and is working to identify and develop programmes to improve membership acquisition. New services and interesting activities have been consistently introduced to improve members experience and satisfaction. The GTCC YP was launched to enhance the prospect pool. The new members and new representative orientation programme is organized regularly to promote the member engagement.

4.2. Events During 2016, GTCC successfully organised almost 120 events and functions, as summarised below: Seven ASEAN-related meetings (see 2.1, 3.3 and 4.2.2) Three Member Orientation Programmes (see 4.1); Two working groups and three steering committees (see 3.4 and 4.2.1); Two Cluster Meetings (see 4.2.1) Four Breakfast Talks (see 4.2.2); Seven business luncheons (see 4.2.2); Twelve seminars, workshops and conferences (see 4.2.3); Twenty-two business networking events (see 4.2.4); Five site visits (see 4.2.5); Six sports and leisure events (see 4.2.6); Two annual events (see 4.2.7); Fifteen consultancy conferences, workshops and business delegations (see 5.1); Four trade fair delegations (see 6.2); Four GTDEE Memorandums of Understanding signings, and related activities and events (see 7.1).

www.thailand.ahk.de

MEMBERSHIP, EVENTS AND COMMUNICATION

4.2.1. Expert and Cluster Meetings In 2016, the Chamber organised one Expert Meeting and one Cluster Meeting with business experts. The meetings provided a platform for sector-orientated participants to share information about the latest developments in their particular industries, and to discuss ways to address challenges and move the relevant industries forward.

Date

Expert Sector/Cluster

Objective

3 February Green energy

To provide an exchange platform in the area of green energy solutions.

26 September Food and beverage industry

To share experiences in the field of hygiene and quality improvement for food and beverage industry.

4.2.2. Breakfast talks and business luncheons In 2016, GTCC organised and co-hosted 4 breakfast talks and 7 business luncheons with its partners on various topics as listed below. This type of activity serves as an efficient and effective business networking platform for members and their counterparts to meet and discuss matters of mutual interest. Breakfast talks Date

Speakers/panellists

Topic

21 July

Mr. Till Morstadt Lorenz & Partners Co., Ltd. (L&P) equity partner Dr. Constantin Frank-Fahle L&P senior consultant

29 July

Ms. Alexandra Voss Chief Representative of the Delegation of German Industry and Commerce in Beijing

28 September

Mr. Till Morstadt, L&P equity partner Labour law issues: How to avoid labour disputes Dr. Constantin Frank-Fahle, in Thailand. L&P senior consultant

28 November

Mr. Till Morstadt L&P equity partner Dr. Constantin Frank-Fahle L&P senior consultant

GTCC Annual Report 2016

ASEAN Headquarters in Thailand: Ways to save personal and corporate income tax.

Current developments in China â&#x20AC;&#x201C; opportunities and challenges for German business.

ASEAN Headquarters in Thailand: Ways to save personal and corporate income tax.

MEMBERSHIP, EVENTS AND COMMUNICATION

Business luncheons Date

Speakers/panellists

Topic

1 March

Ms. Duangjai Asawachintachit Deputy Secretary-General of the Board of Investment of Thailand (BOI)

1 June

Dr. Eckhard Franz Director-General, “External Economic Policy”, German Federal Ministry for Economic Affairs and Energy

13 September

H.E. Mr. Peter Prügel Ambassador of the Federal Republic of Germany to Thailand

28 September

Prof. Dr. Joern Dosch Chair of International Politics and Whatever happened to the AEC and where has Development Co-operation, all the hype gone? University of Rostock

4 October

Dr. Wolfgang Scheremet Head of the Industrial Affairs Department Updates on Thai economy 4.0, skills upgrading training of the German Federal Ministry for through the GTDEE Dual Vocational Education System. Economic Affairs and Energy

25 November

General Prayuth Chan-o-cha Prime Minister of Thailand

1 December Mr. Elmar Kleiner founder and director of OIA, Dr. Robert Himmler EGS-plan Bangkok Prof. Norbert Fisch EGS-plan International in Stuttgart

Joint Chamber Luncheon on BOI investment policy.

Thailand and Germany – partners in Europe and Asia.

Germany and the European Union in South-East Asia – our policy towards Thailand and ASEAN.

GTCC Joint Chambers Luncheon on “Open for business: The next chapter in Thailand”.

Sustainable buildings – innovative architecture, engineering and solar energy.

www.thailand.ahk.de

MEMBERSHIP, EVENTS AND COMMUNICATION

4.2.3. Seminars, workshops and conferences During 2016, GTCC collaborated with various partners in hosting and supporting the seminars, workshops and conferences listed below. Date

Event

15 January

Executive business highlight: Cambodia

24-26 January

Asia-Pacific conference 2016: Co-ordination meeting (for APK Hong Kong)

1-5 February

Innovation seminars: Energy efficiency in buildings

26 February

Phuket Networking Dinner

7 March

AHK-Geschaftsreise Energy Efficiency in Buildings

26 April

HR Seminar: How do you measure candidates’ intelligence?

27 May

Meeting with the Prime Minister of Thailand

26 July

GTCC Exclusive Business Highlight – Myanmar: “New Government – New prospects: Economic developments and business opportunities in Myanmar”

30 August

Joint Chamber Luncheon on ‘Thailand after Referendum’

21 September

Chiang Mai Networking Dinner

22 September

Phuket Networking Dinner

11 November

GTCC HR Seminar II – “Future-fit performance management system with APM”

GTCC Annual Report 2016

MEMBERSHIP, EVENTS AND COMMUNICATION

4.2.4. Networking platforms GTCC offers various networking platforms for its members as well as the German-Thai business community overall. Each platform has its own characteristics, resulting in a variety of experiences for the participants. In 2016, 22 networking events were organised. GTCC Young Professionals - GTCC YP GTCC successfully launched its new programme, “Young Professionals”, on 31 August. The programme aims to provide a dynamic lear ning and networ king platfor m for young professionals in the international business community in Thailand. Two such events were organised in 2016 as listed below. Follow the programme updates at GTCCYP. Date 31 August

Topic New business models in the digital world: How can start-ups compete?

14 December Big data: How to align marketing strategies with today’s Thai consumer.

Speakers Mr. Vee Charununsiri, Head of GrabCar, Grab Thailand. Mr. Carlo Herold Co-founder and Managing Director at Heroleads.

www.thailand.ahk.de

MEMBERSHIP, EVENTS AND COMMUNICATION

Ice Breaker The Ice Breaker features special activities organised in co-operation with partnering chambers of commerce to encourage interaction across the nation. Value-added activities are often introduced to give participants a unique networking experience. An Ice Breaker takes place both in Bangkok and up-country. In 2016, GTCC organised 4 Ice Breakers as listed below.

Date Event

18 February 25 May

Ice Breaker Networking: Thailand business briefing

Chatrium Hotel Riverside Bangkok

Ice Breaker Networking: Energy efficiency

House Sathorn

Ice Breaker Networking: SME special

Siam Kempinski

GTCC-FTCC-TICC Innovation and Lifestyle Night

Pullman Bangkok Hotel G.

24 August 29 September

Eastern Seaboard Networking Ten Joint Chamber Eastern Seaboard Networking events were held during 2016 as listed below.

Venue

GTCC Annual Report 2016

MEMBERSHIP, EVENTS AND COMMUNICATION

Date

Event

22 January

Venue

Eastern Seaboard Stammtisch hosted by SATCC

Amari Pattaya Hotel

19 February

Eastern Seaboard Networking hosted by AMCHAM

Holiday Inn Pattaya

18 March

Eastern Seaboard Networking hosted by AustCham

Centra Maris Hotel, Jomtien, Chonburi

22 April Eastern Seaboard Networking hosted by BCCT

Centara Grand Mirage Beach Resort, Pattaya

27 May

Eastern Seaboard Networking hosted by NTCC

Amari Garden, Pattaya

17 June

Eastern Seaboard Networking hosted by AMCHAM

Hard Rock Hotel, Pattaya

15 July

Eastern Seaboard Networking hosted by Austcham

Courtyard by Marriott, South Pattaya

Eastern Seaboard Networking hosted by BCCT

Pullman Pattaya Hotel G.

16 September

Eastern Seaboard Networking hosted by Beluthai

Holiday Inn, Pattaya

16 December

Eastern Seaboard Networking hosted by BCCT

Amari Pattaya Hotel

19 August

Stammtisch Bangkok get-together The Stammtisch serves as GTCCâ&#x20AC;&#x2122;s casual get-together platform for German-speaking members and friends. Discussions revolve around economics, politics and social aspects. This event format is organised every second month in Bangkok. During 2016, GTCC organised 6 Stammtisch Bangkok get-together events listed below.

Date

Event venue

14 January

Bei Otto

10 March

Deutsches Eck

19 May

Bei Otto

14 July

Bei Otto

8 September

Bei Otto

15 December

Deutsches Eck

www.thailand.ahk.de

MEMBERSHIP, EVENTS AND COMMUNICATION

4.2.5. Site visits GTCC site visits are organised in co-operation with Chamber members. The visits allow members and friends of the Chamber to experience an informative tour around a companyâ&#x20AC;&#x2122;s premises as well as learn about that company operational routine. Site visits are generally free-of-charge for members. In 2016, the Chamber organised 5 site visits listed below.. Date 17 June

Company Powertech â&#x20AC;&#x201C; Engine Assembly Plant

19 August 16 September

SIG Combibloc Liebherr

21 October

Umicore Autocat

21 October

ZF Lemforder

4.2.6. Sports and leisure events Apart from the usual networking platforms, GTCC also organised sports and leisure activities in 2016, as listed below, during which members, families and friends of GTCC were able to socialise at a relaxed pace. Date

Event

Venue

12 June

GTCC Live Broadcast of European Football Championship 2016 (Euro 2016): Germany vs. Ukraine

Deutsches Eck

16 June

GTCC Live Broadcast of Euro 2016: Germany vs. Poland

Deutsches Eck

21 June

GTCC Live Broadcast of Euro 2016: Germany vs. Northern Ireland

Deutsches Eck

26 June

GTCC Live Broadcast of Euro 2016: Germany vs. Slovakia

Deutsches Eck

3 July

GTCC Live Broadcast of Euro 2016: Germany vs. Italy

Novotel Bangkok, Sukhumvit 20

8 July

GTCC Live Broadcast of Euro 2016: Germany vs. France

Novotel Bangkok, Sukhumvit 20

GTCC Annual Report 2016

MEMBERSHIP, EVENTS AND COMMUNICATION

4.2.7. Annual events Following the passing of His Majesty King Bhumibol Adulyadej on 13 October, the Cabinet of Thailand asked the public not to hold any “entertainment activities” for at least one month, followed by a 100-day mourning period. GTCC therefore cancelled 2 annual events, Oktoberfest and the Christmas Party, which were planned to be held on 28 October and 15 December, respectively. Ordinary General Meeting The GTCC held its Ordinary General Meeting 2016 on 17 March at the Shangri-la Hotel Bangkok. The chamber congratulated the new Board of Directors for 2016/2017, especially Mr. Phongsakdi Chakshuvej, Executive Vice-President of B.Grimm and Co., Ltd. and Dr. Florian Kirschner, Managing Director of Evonik (Thailand) Ltd., who were both re-elected as GTCC President and GTCC Vice-President, respectively. GTCC also bid farewell to six outgoing directors: Mr. Pracha Chivapornthip, VIV Interchem Co., Ltd.; Mr. Marcus Magiar, Carl Zeiss (Thailand) Co., Ltd.; Mr. Andreas Richter, Blumental Richter & Sumet Co., Ltd.; Mr. Helmut Beste, Thaivivat Insurance Public Co., Ltd.; Mr. Keerin Chutumstid, Linde (Thailand) Co., Ltd.; and Mr. Michael Berger, InterGest (Thailand) Ltd. GTCC Gala Night 2016: A Night Out on Mainau GTCC hosted its annual Gala Night on 3 June with the theme of “A Night Out on Mainau” at the Shangri-La Hotel, Bangkok, during which more than 400 distinguished guests were welcomed from the German-Thai business community. This splendid event provided a unique opportunity for corporate executives to meet and socialise with business counterparts in a relaxed and convivial atmosphere. The fund of 143,000 baht was raised at the Gala Night for underprivileged children of Yaowawit School in Phang-nga province.

www.thailand.ahk.de

MEMBERSHIP, EVENTS AND COMMUNICATION

4.3. Communications and publications 4.3.1. UPDATE magazine In 2016, UPDATE magazine was improved in terms of layout design to make it more appealing to readers. All GTCC members are entitled to receive a copy of UPDATE on a complimentary basis. This quarterly magazine features major trends in various industries, especially in Thailand. It contains several sections: a special focus; Chamber activities; GTDEE Insight; Business Briefs; Members’ Corner; and Trade Fairs. The focus of the magazine during 2016 included the tourism industry, energy efficiency, Bangkok Megacity and Industry 4.0. In addition to the members’ network, UPDATE is distributed to embassies, consulates and foreign chambers of commerce in Thailand, German Chambers of Commerce and Industry in Germany, Industry Clubs under the Federation of Thai Industries, selected universities in Thailand as well as at all GTCC events. With a circulation of two thousand copies per issue among all GTCC contacts in Thailand and overseas, the magazine provides a valuable opportunity for interested companies to reach out to potential clients via available advertising options. Also archived online, the magazine is accessible to a greater number of readers locally and internationally. 4.3.2. Handbook and Directory 2016 The GTCC Handbook and Directory is published once a year and distributed to all members on a complimentary basis. It provides information on the structure, responsibility and services of the Chamber. In addition, essential information regarding doing business in Thailand is included. Most importantly, the publication offers members’ profiles and contact details in order to facilitate business interaction among the members of the German and Thai business communities. Chamber members also have an opportunity to advertise their products and services next to their company profile or elsewhere in the publication, in order to enhance corporate brand and visibility. New format providing more insights into the company members e.g. their production sites, number of employees and branches in Thailand, were added to the Handbook and Directory. 4.3.3. e-UPDATE GTCC launched an email newsletter named “e-UPDATE” on 16 August 2016. This bi-weekly e-newsletter summarises the latest information on GTCC events and updates on Thailand’s economic development, industry sectors, investment, green technology, ASEAN growth and prospects, bilateral business relations as well as the major activities of GTCC members. It is provided to more than 3,000 subscribers, mainly comprising executives of German and Thai companies operating in Thailand, trade/academic institutions, embassies, other foreign chambers of commerce in Thailand as well as counterparts in Germany. 4.3.4. GTCC Upcoming Events GTCC Upcoming Events, another electronic newsletter issued by the Chamber, is sent to members and friends of the Chamber every Wednesday. It informs readers of upcoming events that the Chamber is organising or in which it is involved. 4.3.5. ASEAN Newsletter Starting in August 2016, GTCC contributes current news and past activities relevant to the German and Thai business communities as well as the development of business and investment in ASEAN, to the German-ASEAN Business Council’s quarterly newsletter entitled ASEAN Newsletter. 4.3.6. Social Media Apart from the GTCC website, members and friends of the German-Thai business community are able to stay connected and receive daily updates on GTCC services and events through Facebook, LinkedIn and Twitter. Join today on German-Thai Chamber of Commerce.

GTCC Annual Report 2016

MEMBERSHIP, EVENTS AND COMMUNICATION

4.3.7. GTCC advertising service The Chamber offers valuable advertising alternatives in its digital and printed materials. Digital advertisements allow companies the flexibility and benefit of reaching out to specific target groups while the printed option efficiently presents an advertiser’s products and services to the German and Thai businesses listed in the GTCC contact database. GTCC advertisement channels include: Printed sources: • UPDATE magazine; • GTCC Handbook and Directory; • Insertion services.

Digital channel: • GTCC website (flash banner); • GTCC newsletter (banner in e-UPDATE); • Electronic Direct Mail (E-blast); • Social media (Facebook, LinkedIn, and Twitter).

www.thailand.ahk.de

CONSULTANCY SERVICES

5.1. Projects In 2016, the Consultancy Services Department organised a wide range of target-group specific projects, business delegations, events and technical workshops that were aimed at promoting bilateral trade relations between Thailand and Germany as well as trade with the entire ASEAN region. In addition, activities/projects under the framework of the German-ASEAN Business Council (GABL) were supported. The set of activities in 2016 included (but was not limited to) projects in co-operation with the German Federal Ministry for Economic Affairs and Energy (BMWi), business and Government/Federal State agencies, industry associations and authorities in both Germany and Thailand as well as content-driven events in Thailand (see list below). Selected highlights, 2016 Date

Project/activities

15 January 2016 Consulting Day “Cambodia” in Bangkok at the GTCC office 21-22 January 2016

Asia-Pacific Briefing – German Energy Solutions Initiative

1-5 February 2016 Innovation seminars on “Energy Efficiency in Buildings” at selected leading universities in Thailand 24-26 February 2016 Business delegation visit to Cambodia 2016 (Phnom Penh) 6-10 March 2016

Business delegation and technology conference on “Energy Efficiency in Buildings” (Bangkok)

April 24-1 May 2016 Exclusive business and study trip to HANNOVER MESSE 2016 and automation industry site visits 1-7 May 2016

Focus Business and investment opportunities in Cambodia. The German-Thai Chamber of Commerce (GTCC), in co-operation with the European Chamber of Commerce in Cambodia (EuroCham), organised a briefing session and individual consulting appointments Intense two-day briefing session in Bangkok conducted by DIHK and organised by GTCC Part of the German Energy Solutions Initiative supported by BMWi. A series of seminars conducted at Chulalongkorn University, the Asian Institute of Technology (AIT), the Joint Graduate School of Energy and Environment (JGSEE), and Kasetsart University The GTCC, in co-operation with the European Chamber of Commerce in Cambodia (EuroCham), organised a business delegation trip to Cambodia Part of the German Energy Solutions Initiative supported by BMWi Organised by GTCC, the delegation trip featured a 2½-day visit to Hannover Messe 2016 as well as automation industry site visits to SIEMENS, KUKA, Wieland Electric GmbH and FESTO AG and Co. KG

Study trip to Germany on “Sustainable Production in Tapioca Starch Industry Supply Chains”

Supported by the Department of Industrial Promotion, National Science and Technology Development Agency, and organised by GTCC

22-26 May 2016

Business delegation and technology conference on “Photovoltaic and Grid-Integration” (Bangkok)

Part of the German Energy Solutions Initiative supported by BMWi

20-24 June 2016

Business and study trip on “Energy Efficiency in infrastructure sector/smart grids/electric vehicles” in Stuttgart and Munich

Part of the German Energy Solutions Initiative supported by BMWi

GTCC Annual Report 2016

CONSULTANCY SERVICES

Date 26 September 2016

Project/activities GTCC Expert Meeting on “Know-how transfer in hygiene and quality improvement in food and beverage industry”

Focus Featured two renowned experts in this field from the University of Natural Resources and Life Science, Vienna, and Kasetsart University, Bangkok

5 October 2016 Thai-German Industry 4.0 Symposium – Exclusive GTCC high-level event in Bangkok. “The future of smart manufacturing/ German and Thai industry representatives as well as technology solutions for Thailand” manufacturing companies/experts exchanged viewpoints and presented their latest product and technology solutions. The event featured globally renowned and leading German companies/ institutions: SIEMENS, Mercedes-Benz, Robert Bosch, SAP, KUKA, Trumpf Werkzeugmaschinen GmbH & Co. KG, Tüv Süd and Fraunhofer Institute 11-18 October 2016 Exclusive business and study trip to Germany on the topic of “Industry 4.0 and Electric Vehicles”

Organised by GTCC, the delegation trip featured a visit to the international trade fair Motek as well as site visits to SIEMENS, FANUC, Mercedes-Benz, Robert Bosch, BMW and Tüv Süd

16-23 October 2016 Study trip to K 2016 and exclusive rubber and plastics industry site visits in Germany

Organised by GTCC, the delegation trip featured a three-day visit to K 2016, as well as site visits to Evonik Industries AG, Covestro AG, Harburg-Freudenberger Maschinenbau GmbH and the Institute for Plastics Processing (IKV)

7 November 2016 Bayern Forum on “Building 4.0” – smart GTCC supported Bayern International in organising and energy efficient buildings this half-day event in Bangkok, featuring both leading German and Thai technology solution providers 28-30 November 2016

Green Banking seminars in Thailand on the topic of “Capacity Building on Green Energy and Climate Finance”

GTCC supported RENAC in organising the first seminar of this series in Thailand. Additional seminars are scheduled for 2017 and 2018

5.2. Consultancy services A selection of elements of the GTCC consultancy services portfolio is detailed below. 5.2.1. Address research and market information Throughout 2016, the Consultancy Services Department supported Thai and German companies in establishing business contacts by offering and delivering its popular address research service. Within the scope of this service, the department selected potential business partners in line with clients’ requirements and delivered verified, accountable and up-to-date contact details. 5.2.2. Business matching For a more advanced, in-depth and value-added partner search services, the Consultancy Services Department offers German and Thai clients its widely sought-after business matching service. The service includes organising individual target group meetings with potential business partners, government officials and associations, which are pre-selected in accordance with clients’ requirements. If initial interest is shown in co-operation with a client company, contact will be established and follow-up activities planned.

www.thailand.ahk.de

CONSULTANCY SERVICES

5.2.3. Technical workshops The Consultancy Services Department organises technical workshops for potential business customers in order to support the positioning of client companies in the target market. It also invites target group-specific participants and organises the relevant venues for the workshops as well as technical equipment. This service acts as an ideal platform for companies looking to expand their current customer base and foster long-term relationships with existing clients. 5.2.4. Translation, interpretation and certification services During 2016, GTCC again received a large number of translation orders. Cer tification of BIO cer tificates, BRC food certificates as well as certificates for hygiene standards, international food standards (IFS), registration, subsidiaries, global standards for food safety and quality management system (ISO) were prepared for various companies.

5.3. Other DEinternational activities Staff of the Consultancy Services Department actively supported and undertook the following activities: Meetings with numerous company representatives from various industry sectors for business advisory and consulting purposes regarding Thailand and Germany as strategic business locations and hubs; Supporting activities of the German-ASEAN Business Council (GABL); Fostering the relationship with partners in Cambodia and the Lao People’s Democratic Republic; Organising events hosted by the GTCC; Organising technical workshops, seminars and trade fairs.

5.4. Testimonials “Tausend Dank! What a wonderful trip it has been! I am writing to thank the Thai-German Chamber of Commerce for the arrangement of the trip to North Rhine-Westphalia from 17 to 22 October 2016. During the first few days of the trip, we were warmly welcomed by a few but most interesting and most prominent German companies and institutions, when we visited them. This would not have been possible without the help, connection and flawless co-ordination of the Thai-German Chamber of Commerce. The following days at the K-Show 2016 were also no less impressive. A high level of precision in planning all the transportations and accommodations also deserves a very special mention. So, thank you very much again! I am really looking forward to joining your future activities.” Khun Charak Trangadisaikul, Vice-President, BKF Group of Companies

“I would like to use this letter as an opportunity to express our thanks to the German Thai Chamber of Commerce in Bangkok for organising the GTCC event, “Energy Efficiency in Buildings” in March 2016. It was a great pleasure for me to take part in the event. The professionalism of the GTCC management and staff as well as the quality of both the conference and the following customer visits were very impressive. Despite the fact that our company has been active in business in Thailand for quite a while and has a good customer base already, the GTCC managed to identify new customers for us, who so far were not known to us before, and who suit our product range and strategy very well. Furthermore, the GTCC arranged visits to the premises of these new customers, where we were able to meet the key persons in charge of the type of equipment that we produce. I am looking forward to taking part in other GTCC events in future.” Mr. Jens Lang, Sales Business Unit Flow Control, Holter Regelarmaturen GmbH & Co., KG

GTCC Annual Report 2016

TRADE FAIRS

6.1. Trade fair representation

GTCC is the official representative of five leading trade fair organisers, i.e., Deutsche Messe AG, Messe Berlin GmbH, Messe München GmbH, NürnbergMesse GmbH and Spielwarenmesse eG. GTCC actively assisted Thai exhibitors and visitors in participating in relevant trade fairs with comprehensive services that included travel and accommodation package offers at competitive rates. Representation at trade fairs in 2016 is listed below.

Date

Trade Fair

Organiser

12-14 January

Perimeter Protection

NürnbergMesse GmbH

12-14 January

EUROGUSS

NürnbergMesse GmbH

15-24 January

International Green Week

Messe Berlin GmbH

16-19 January

DOMOTEX

Deutsche Messe AG

24-27 January

ISPO MUNICH

Messe München

27 January-1 February

Spielwarenmesse

Spielwarenmesse eG

10-13 February

BIOFACH

NürnbergMesse GmbH

10-13 February

VIVANESS

NürnbergMesse GmbH

10-14 February

f.re.e

Messe München

12-15 February

INHORGENTA

Messe München

16-19 February

Bautec

Messe Berlin GmbH

23-25 February

Embeddedworld

NürnbergMesse GmbH

24-27 February

ISPO Beijing

Messe München

25-27 February

ACREX India

NürnbergMesse India Pvt. Ltd.

2-3 March

Enforce Tac

NürnbergMesse GmbH

4-7 March

IWA OutdoorClassics

NürnbergMesse GmbH

9-13 March

ITB Berlin

Messe Berlin GmbH

14-18 March

CeBIT

Deutsche Messe AG

16-19 March

FENSTERBAU FRONTALE

NürnbergMesse GmbH

16-19 March

HOLZ-HANDWERK

NürnbergMesse GmbH

11-17 April

bauma

Messe München

19-21 April

conhIT

Messe Berlin GmbH

19-21 April

POWTECH

NürnbergMesse GmbH

20-22 April

CE China

Messe Berlin GmbH

25-29 April

HANNOVER MESSE

Deutsche Messe AG

IE Expo China

Messe München

10-15 May

analytica

Messe München

26-28 May

BIOFACH CHINA

NürnbergMesse China Co., Ltd

26-29 May

Interzoo

NürnbergMesse GmbH

5-7 May

www.thailand.ahk.de

TRADE FAIRS

Date

Trade Fair

Organiser

30 May - 3 June

CeMAT

Deutsche Messe AG

30 May - 3 June

IFAT

Messe München

ILA Berlin Air Show

Messe Berlin GmbH

1-4 June 14-16 June

transport logistic China

15-16 June

tools

Messe Berlin GmbH

21-24 June

AUTOMATICA

Messe München

6-8 July

ISPO Shanghai

Messe München

IFA

Messe Berlin GmbH

14-19 September

GaLaBau

NürnbergMesse GmbH

15-17 September

Kids India

Spielwarenmesse eG

20-23 September

InnoTrans

Messe Berlin GmbH

22-24 September

BIOFACH AMERICA

NürnbergMesse GmbH

22-29 September

IAA

Deutsche Messe AG’s Guest event

27-29 September

FachPack

NürnbergMesse GmbH

28-30 September

IFAT India

Messe München

11-13 October

Chillventa

NürnbergMesse GmbH

11-14 October

The China Brew China Beverage

Messe München

19-21 October

ITB Asia

Messe Berlin GmbH

19-21 October

IPB

NürnbergMesse China Co., Ltd

25-29 October

EuroBLECH

Deutsche Messe AG’s Guest event

26-28 October

SAECCE

NürnbergMesse China Co., Ltd

8-10 November

BrauBeviale

NürnbergMesse GmbH

8-11 November

electronica

Messe München

10-12 November

BIOFACH INDIA

NürnbergMesse India Pvt. Ltd.

15-18 November

EuroTier

Deutsche Messe AG’s Guest event

16-20 November

Bazaar Berlin

Messe Berlin GmbH

22-25 November

bauma China

Messe München

2-7 September

6.2. Business delegations 6.2.1. Delegation trip – German organic supply chain in co-operation with the Thai Organic Trade Association (TOTA) On 8 February 2016 GTCC, in co-operation with the Thai Organic Trade Association (TOTA), successfully organised business and study site visits on the topic of “German organic supply chain” within the framework of the trade fair BIOFACH 2016, Nuremberg. The delegates visited “Biohof Joas, an organic model farm with a 60-kW biogas plant, “Weingut Rothe” an organic certified vineyard and winery, and “ebl-naturkost” a supermarket for organic products.

GTCC Annual Report 2016

Messe München

TRADE FAIRS

6.2.2. Exclusive business and study trip to HANNOVER MESSE 2016 and automation industry, Hannover, Germany GTCC organised an exclusive business and study trip to HANNOVER MESSE 2016 together with automation industry site visits during 28-29 April 2016. Thirty-one Thai delegates visited SIEMENS, Wieland Electric GmbH, KUKA and FESTO. The aim was to create value for the par ticipants to gain first-hand insights and experience by combining the visits to HANNOVER MESSE and leading German industrial automation companies.

6.2.3. Business delegation and factory visit to bauma 2016, Munich, Germany

GTCC organised a visit by a business delegation, from 10 to 15 April 2016, to Munich, Germany to visit bauma 2016, the worldâ&#x20AC;&#x2122;s leading trade fair for construction, building materials, mining machinery, and construction vehicles and equipment that will set future trends. The delegation, which comprised 43 participants, also visited BAUER Maschinen GmbH, which designs and manufactures rotary drilling rigs, diaphragm wall equipment and all related tools.

6.2.4. Exclusive bauma China Business Delegation 2016, Shanghai, China GTCC successfully organised an exclusive visit by a 15-member delegation to bauma China 2016, the international trade fair for construction machinery, building material machines, mining machines and construction vehicles from 21 to 24 November 2016.

6.3. Participation by Thai companies in fairs in Germany and other countries1 In 2016, 331 Thai exhibitors participated in 23 trade fairs in Germany, compared with 251 exhibitors at 12 trade fairs in 2015, as listed in the following table. Thai exhibitors at fairs in Germany

Location

Year 2014

Year 2015

Year 2016

Exhibitors Fairs Exhibitors Fairs Exhibitors Fairs

Berlin

231 3 185 3 203 5

Hannover

11 2 13 3 24 5

Munich

3 3 5 3 14 6

NĂźrnberg

66 3 48 3 90 7

Total

311 11 251 12 331 23

Only fairs that GTCC represents in Thailand.

www.thailand.ahk.de

TRADE FAIRS

Thai visitors to fairs in Germany in 2016 totalled 3,201 at 23 fairs, compared with 2,081 visitors at 21 fairs in 2015, as listed in the following table. Thai visitors to fairs in Germany

Location

Year 2014

Year 2015

Year 2016

Visitors Fairs Visitors Fairs Visitors Fairs

Berlin

691 3 496 2 927 3

Hannover

272 4 674 6 601 5

Munich

436 8 780 8 1,461 8

N端rnberg

174 7 131 5 212 7

Total

1,573 22 2,081 21 3,201 23

Thai exhibitors at fairs OUTSIDE Germany

Location

Year 2014

Year 2015

Year 2016

Exhibitors fairs Exhibitors fairs Exhibitors fairs

Berlin

Hannover

1 1 1 1 - -

Munich

2 2 3 1 2 2

N端rnberg

2 2 1 4 6 3

Total

116

121

119

127

Thai visitors to fairs OUTSIDE Germany

Location

Year 2014

Year 2015

Year 2016

Visitors fairs Visitors fairs Visitors fairs

Berlin

38 1 50 1 62 1

Hannover

18 1 30 2 165 2

Munich

1,403

N端rnberg Total

1,480

1 1 3 1 - 1,459

119

1,707

Total exhibition space sold by GTCC during 2014-2016, categorised by city, is listed in the following table. Total exhibition space sold Space ( m2 ) Berlin

Year 2014

Year 2015

Year 2016

2,554

2,614

2,609

Hannover

180

164

243

Munich

265

N端rnberg

207

849

1,157

2,989

3,719

4,274

Total

GTCC Annual Report 2016

8 11

GERMAN-THAI DUAL EXCELLENCE EDUCATION

7.1. GTDEE activities and events In 2016, the German-Thai Dual Excellence Education (GTDEE) Project organised various events and visits together with all partner organisations. The activities throughout the year were aimed at establishing the German Dual Vocational Education Standard, both in companies and in colleges. In addition, public relations activities were organised to highlight the project among the public, such as media events. Date

Project/activities

29-30 January

Second Dual Vocational Education Exhibition

8-9 February

Work Safety and First Aid Workshop

27 January

MoU Signing Ceremony with AAPICO Hitech Public Company Limited

28 February

ASEAN Vocational Training Experience Exchange

20-21 January

Mitrphol Schools Development and Competencies Matching

14 March

German Standard Examinations on Electric Power

29 March

Amata B.Grimm Power Final Examination and Graduation

31 May

Sub-committee on Standards and Certification Meeting

27 April

MoU Signing Ceremony between GTCC and KMUTNB

29 April

Centralised Final Examination in Automotive Mechatronics by GTDEE

March-May

GTDEE,GIZ In-Company Training Project for the Mekong region

16 May

Mitr Phol Orientation in Khon Kaen and Dan Chang

22 June

GTDEE presents German Quality Development Concept

6 July

Graduation Ceremony for Mercedes-Benz Automotive Mechatronics Technicians (AMT)

8 July

Aircraft Maintenance Mechanics Qualifications Development in Thailand

12-13 July

Curricular Improvement Workshop at Mitr Phol

25-29 July

GTDEE centralised Final Examination in Mechatronics and Mechanics

11 August

E-learning Workshop for Mitr Phol in co-operation with KMUTNB

1 September

Workshop on assessment, performance criteria and evaluation

3-4 September

German Language Workshop

8-9 September

International Conference on Dual Vocatioal Education and Training

15-16 September

GTDEE Basic Mechanic Examination

16 September

Fourth Vocational Education Committee Meeting

6 October

Quality assurance in Vocational Colleges under German Standards

13 October

Meeting with Don Bosco Technological College on co-operation in hosting the Central Independent Examination venue

14 October

Visit to Kasetsart University - Kamphaeng Saen Campus

26 October

Fifth Vocational Education Committee Meeting

6-12 November

Dual Vocational Training Delegation visit in Germany

31 October- 8 November

AdA train-the-trainer Course in Germany

www.thailand.ahk.de

GERMAN-THAI DUAL EXCELLENCE EDUCATION

The GTDEE Project is operated under the German Chambers Worldwide Network (AHK) for co-operative, work-based vocational education and training, covering 11 countries.

Countries participated in VETnet project as of 2016

GTCC Annual Report 2016

GERMAN-THAI DUAL EXCELLENCE EDUCATION

7.2. GTDEE service portfolio GTDEE has established a set of services for all participating par tners to ensure sustainable implementation of Dual Vocational Education and Training (DVET) in several areas. To ensure dual training on a permanently high level, companies, colleges and students interested in the GTDEE programme must go through several assessments to screen their competence status. Therefore, GTDEE has developed a selection procedure for companies, colleges and students. A company or college that provides “dual training” must fulfill certain requirements regarding the suitability of the training premises. A quality analysis system (DVQD) developed by GTDEE and BUSEM (Bangkok University School of Entrepreneurship and Management) identifies gaps in several areas, i.e., internal management, infrastructure and methods of teaching. After the identification of the gaps, GTDEE consults on all issues in DVET by advising, on curricula or training plan development or by conducting different types of technical workshops and seminars. In order to enhance a collaborative exchange between the co-operating partners, GTDEE has developed a set of E-Services to exchange relevant information between teachers and trainers, or for using E-Learning software for relevant training issues in technical professions. The objective of the examinations provided by GTDEE is to ensure a comparable nationwide standard in theoretical and practical examinations that will be certified by the German-Thai Chamber of Commerce.

7.3. Activities planned for 2017 Since education is a continuous development process, GTDEE will continue to work on refining dual standards in Thailand, with the goal of sustainability in order to push Thailand towards becoming the hub in ASEAN as follow: 1. Start-up the dual vocational education in German system in level “A” in Automotive Mechatronics at Mercedes-Benz (Thailand) and BMW Thailand; 2. GTDEE Examination for 216 apprentices, batch 2015 from 10 company partners (certified by GTCC); 3. Interim examination in automotive mechatronics for Mercedes-Benz Apprenticeship Programme 2016 and BMW Service Apprentice Program 2016 UNDER “PAL” in Germany; 4. Trainer Workshop for GTDEE Examination; 5. Teacher Workshop for GTDEE Examination; 6. Development of Examiner Board for the Centralised Examination Workshop for GTDEE Examination; 7. School assessment, development and establishment of a quality management system for vocational schools; 8. Development of AdA International Programme (Ausbildung der Ausbilder) ; 9. Development of a guidebook on “Dual Training”; 10. Development of the vocational training committee and working groups; 11. Consulting on education and training, such as curricula and training plan development, examination and assessment, essentials of dual education etc.; 12. German educational trainings, workshops and assessment promotion to company partners such as train-the-trainer and quality assurance.

www.thailand.ahk.de

GTCC ORGANISATION

8.1. GTCC Team

Dr. Roland Wein

Marius Mehner

Supinda Praymee

Deputy Executive Director

Finance

Administration

Membership, Event & Communications

Sunee Wassananukul

Nutcha Ongwongsakul

Patcharaporn Korbuakesorn

Jaruwan Jarasvisesopon

Kanoknart Chunram

Head of Department

Finance Manager

Head of Section Administration Manager

Administration Officer

Somkiat Kaewchinda Messenger

Jinnapat Jantapol Service

Arak Inphon Driver

Aomphan Ratanasittiskul

Executive Director

GTCC Annual Report 2016

Personal Assistant to Executive Director

Personal Assistant to Deputy Executive Director

Head of Department

Somnuk Yodnil Event Manager

Ganya Aparaks

Suthiline Srikasetsarakul

Membership Marketing & CRM Manager

Chanikarn Ngarmchalee

Event & Key Account Manager

Membership Marketing & CRM Officer

Chadaphan Maliphan

Sorapol Liengboonlertchai

Publication & Communication Manager

Graphic Designer

GTCC ORGANISATION

GTDEE

Markus Hoffmann Project Director

Consultancy Services

Trade Fairs

Marius Mehner

Kamolchanok Nantaburom

Deputy Executive Director Head of Department

Head of Section Project Manager - Deutsche Messe AG/ Messe MĂźnchen GmbH

Kamonsak Suradom

Reinhold Habla

Chaweewan Tuttaworn

Patamaporn Wasuwat

Panuwat Jaitham

Nupat Khusribanchong

Pornpannee Srisutam

Nupat Khusribanchong

Salisa Bavornvipat

Chonlagorn Loypetch

Senior Project Manager

Project Manager

Katiphot Kanoknorrasade Senior Consultant

Trade Advisor

Project Manager

Manager

Project Manager

Project Manager Messe Berlin GmbH

Project Manager NĂźrnbergMesse GmbH

Project Officer Spielwarenmesse eG

Apinya Amporn Project Assistant

www.thailand.ahk.de

GTCC ORGANISATION

8.2. Office location German-Thai Chamber of Commerce 14Fl., AIA Sathorn Tower 11/1 South Sathorn Road, Yannawa, Sathorn, Bangkok 10120, Thailand

Office hours: Mon–Fri, 08:30–17:30 hrs. Tel: +66 2 055 0600 info@gtcc.org

8.3. Contact information

Management Tel: +66 2 055 0600

gtcc@gtcc.org

Personal Assistant to Executive Director Tel: +66 2 055 0612

aomphan@gtcc.org

Finance Tel: +66 2 055 0652

sunee@gtcc.org

Administration Tel: +66 2 055 0600

info@gtcc.org

Membership, Event & Communications • Membership Enquiry Tel: +66 2 055 0624 to 5

membership@gtcc.org

• Event & Sponsorship Enquiry Tel: +66 2 055 0621 to 22

communications@gtcc.org

• PR & Publications Enquiry Tel: +66 2 055 0623

communications@gtcc.org

Consultancy Services Tel: +66 2 055 0633

services@gtcc.org

Trade Fairs • Deutsche Messe AG and Messe München GmbH +66 2 055 0640

kamolchanok@gtcc.org

• Messe Berlin GmbH +66 2 055 0641

berlin@gtcc.org

• NürnbergMesse GmbH +66 2 055 0643

nuernberg@gtcc.org

• Spielwarenmesse eG +66 2 055 0642

Chonlagorn@gtcc.org

German-Thai Dual Excellence Education (GTDEE) Tel: +66 2 055 0671

gtdee@gtcc.org

GTCC Annual Report 2016

Fax: +66 2 055 0601 www.thailand.ahk.de

GTCC NEW OFFICE

www.thailand.ahk.de

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GTCC Annual Report 2016