The global electronics market is projected to grow annually by 7.50% from 2024 to 2031, according to the firm Cognitive Market Research. New technologies have evolved consumer electronics to the point where they now overlap with multiple industries, including electric vehicles (EVs), information and communication technology (ICT, which encompasses both hardware and software), robotics, artificial intelligence (AI), and the internet of things (IoT).
Thailand is one of the main suppliers of electronics in the world. The electronics sector is one of Thailand’s long-established core industries, contributing approximately 13% to the country’s gross domestic product (GDP). According to the United Nations Comtrade Database on international trade, Thailand’s exports in electronics was valued US$ 46.24 billion in 2023, and the major markets included the United States (US$ 17.4 billion), Hong Kong SAR (US$ 4.66 billion), Japan (US$ 3.53 billion) and China (US$3.34 billion). Thailand is among Germany’s ten most important suppliers of electronics with the value of US$ 1.273 billion for Germany’s imported electrical and electronic equipments from Thailand during 2023.
Thailand’s electronic sector is often combined with electrical appliances to form the so-called electrical and electronics (E&E) industry. There are several electronic manufacturing services (EMS) producers in Thailand, manufacturing mass-produced goods to order – mainly computer hard disks (HDDs) and integrated circuits (ICs), products with continued high potentials.
The electronics sector marked the highest value of foreign direct investments in Thailand during the first 9 months of 2024 with THB 183 billion baht, while smart electronics led the FDI applications in the Eastern Economic Corridor (EEC) with a total investment of THB 181 billion in the same period. Key drivers of this growth include the aforementioned trend in new technologies, and a large number of corporations who relocated from China to ASEAN countries as substitutes in terms of sustainability.
The Thailand Board of Investment (BOI) offers investment promotions with tax and non-tax incentives related to the E&E upstream industry for the manufacturers of semiconductors, advanced printed circuit boards (PCBs), printed circuit board assembly (PCBA), and finished products such as data and memory storage, energy storage, and solar-powered products.
In addition to the electronics industry, the ICT sector also sees expanding demand for data centres and cloud services technology, coupled with data security issues that contribute to the sector’s growth. Additional growth includes the ICT hardware products, which are closely tied with the electronics sector.
I trust you will enjoy informative and interesting reads.
Dr. Roland Wein
UPDATE is published quarterly by the German-Thai Chamber of Commerce (GTCC) and distributed through an electronic platform to members and qualified non-members in Thailand and abroad. It is also available on our website: thailand.ahk.de/en/publications.
Any opinions expressed in articles in this e-magazine do not necessarily reflect the views of the Chamber. UPDATE welcomes story and photo contributions from members and non-members alike. Articles may be reproduced with acknowledgement, except for those taken from other sources.
For inquiries, please contact: communications@gtcc.org.
Publisher/Editor-in-Chief: Editor & Communications Director: Design & Layout: Sub-Editor: Dr. Roland Wein Chadaphan Maliphan Sorapol Liengboonlertchai Bruce Scott
ELECTRONICS INDUSTRY &
ICT
04 Electronics manufacturing in Thailand on the rise as global demand shifts
07 Bluechips Microhouse enters the next era of electronics manufacturing services
10 Thailand emerges as ASEAN’s PCB manufacturing leader
12 Thailand’s electronics boom: A sustainable future amidst the e-waste challenge
14 Navigating the ICT landscape in Southeast Asia: AI-driven transformation and data security
16 Thailand’s E&E sector: A strong foundation for future growth
CHAMBER ACTIVITIES
18 GTCC Young Professionals Network Evening: “Meet the CEOs”
19 Thai-German Energy Dialogue (TGED) conference
21 Delegation from the Federal State of Baden-Württemberg headed by the Minister of Economics Affairs, Labour and Tourism
Dr. Nicole Hoffmeister-Kraut MdL
22 GTCC Oktoberfest 2024
24 GTCC Business Women Network: “Prioritising emotional well-being”
25 APK 2024: 18th Asia-Pacific Conference of German Business
CHAMBER ACTIVITIES
26 GTCC AFTERWORK Networking - Tri-Nation
27 GTCC Delegation to Germany: “Innovation for sustainable animal farming”
29 GTCC Executive Director’s mission to Germany
30 GTCC SME Focus Group
32 GTCC AFTERWORK Networking - Christmas edition
BUSINESS BRIEFS
34 Lufthansa celebrates 65 years connecting Thailand with Europe
35 Häfele Thailand celebrates 30 glorious years
GTDEE INSIGHT
36 Handover of DIHK-AHK certificates to the BMW apprentices
37 Handover of examiners certificates
38 Workshop at E.tech on mechatronics under project-based learning approach
42 Germany’s Berufskolleg Platz der Republik für Technik und Medien on their collaboration with Thailand’s Eastern Technological College (E-Tech)
MEMBERS’ CORNER
42 New GTCC members
Electronics manufacturing in Thailand on the rise as global demand shifts
Frank Malerius
Thailand's electronics industry is booming, and the first manufacturers are relocating their businesses from the People's Republic of China to the country in order to avoid US import barriers. However, primary products are scarce there.
The electronics sector is almost as important for Thailand as the automotive industry, as it contributes around 13 percent to the country's gross domestic product (GDP). It also generates by far the largest export earnings, with industry goods worth 46.2 billion US dollars (US$) having been exported in 2023. That’s an increase of almost 30 percent compared to 2019. More than 90 percent of domestic production is destined for export, and more than a quarter of these deliveries go to the USA, with another quarter to Hong Kong and China. A third quarter goes to ASEAN and the EU.
Thailand does not produce high technology. There, so-called EMS (Electronic Manufacturing Services) produce mass-produced goods to order. The most important product is computer hard disks (HDDs). This is followed by integrated circuits (ICs), which are fitted with semiconductor components such as diodes or transistors. Large international electronics companies such as Samsung, Panasonic, HP and Western Digital, as well as small and medium-sized manufacturers, produce components for cars, laptops, mobile phones, and household goods all over the world in several industry clusters in central and northern Thailand.
With its focus on HDDs and ICs, the Thai electronics industry is predominantly located in the midstream sector. In addition, air conditioning systems, as well as office and household electronics, are manufactured in the downstream sector. By contrast, it has hardly been possible to establish a high value-added upstream sector with semiconductor design or wafer production. In this structure, the location is in competition with countries with a larger pool of cheap labour.
FEAR OF US SANCTIONS
Hope for further growth in the Thai electronics industry lies in the trade war between the US and China. This is because many US companies are no longer purchasing electronic goods produced in China, or by Chinese companies abroad –partly in anticipation of even stricter import restrictions that the next US administration may impose. These would affect an extremely price-driven market in which even minor tariff increases could lead to significant distortions. India has also been imposing import duties of 25 percent on printed circuit boards from China since April 2024.
Alongside Vietnam, Malaysia and the Philippines, Thailand is considered a potential alternative location to China for the production of electronics. These four countries have the largest electronics industries in ASEAN, but together they are still tiny compared to the enormity of China, which accounts for more than half of global industry production.
THE SUPPLY CHAIN REMAINS IN CHINA
However, relocating production out of China harbours its own fundamental challenges. A German manufacturer of printed circuit boards, which is mainly active in China but has set up a new production facility in Prachinburi, north-east of Bangkok, cites one difficulty in particular: there are hardly any local supplier structures. Preliminary products such as base materials, solder resist, or copper foil have to be delivered from China. In fact, due to a lack of supply in Thailand, three quarters of the supply chain has so far remained in China. Hopes are currently pinned on Taiwanese companies, among others, establishing supplier structures in Thailand in the coming years. A first step could be the plan by China's Yuzhuo Fine Chemical to build a factory for specialty chemicals needed for the production of integrated circuits, with the proposed location being the 304 Industrial Park in the province of Prachinburi.
A German-run company that has started assembling printed circuit boards in Thailand’s Eastern Economic Corridor must also continue to source most of its electronic components from China. It will be many years before a local supply chain for the electronics industry is widely available, but its development is crucial for the future of Thailand as an electronics centre. For many producers, preliminary products are the largest item in production costs.
“ The electronics sector […] contributes around 13 percent to the country's gross domestic product (GDP).”
The Thai Board of Investment (BOI) is promoting the location with a 2019 study by the Japanese external trade organisation JETRO, according to which Japanese electronics companies based in Thailand source 45 percent of their primary products in the country. However, this is unlikely to be an average industry figure.
LOWER WAGES, BUT LOWER PRODUCTIVITY
The German factory owner from Prachinburi went on to relate other inherent problems. For instance, if a machine breaks down there is no replacement within 24 hours, unlike in China. Instead, production in one area may be at a standstill for several days, depending on the need for spare parts. Additionally, qualified employees such as engineers are also difficult to find. Employees tend to have a reactive mentality and lack foresight, but they are loyal. Although wages are somewhat lower than in China, productivity is also lower. As a result of this, and the import of raw materials, the total costs in Thailand are around 15 percent higher than in China.
A plus point, on the other hand, is the professional work of the BOI, which has facilitated the rapid expansion of production and promotes the establishment of the electronics industry with tax incentives. In addition, the quality of life in Thailand is high.
IMPORTANT SUPPLIER FOR GERMANY
In Germany, Thailand is one of the ten most important suppliers of electronics. In 2023, 3.0 percent of industry imports came from the kingdom, with semiconductor products accounting for as much as 6.0 percent. However, even industry experts do not know exactly what proportion of the components manufactured in Thailand are used in which industries and applications. The German automotive industry is likely to be a major customer.
Thailand's electronics exports (in billions of US dollars)
Electronics industry clusters in Thailand by province
Eastern Economic Corridor
Focus region
Source: UN Comtrade, using SITC (Standard International Trade Classification) Divisions 75-76, 776
THAILAND IS AN IMPORTANT SUPPLIER
German imports of electronics* by country (2023)
Source: Industrial Technology Research Institute 2021
Contact details: Frank Malerius Director
Thailand, Cambodia, Myanmar and Laos German Trade & Invest (GTAI) https://www.gtai.de/en/invest
Source: Federal Statistical Office of Germany 2024, *Electronics, SITC (Standard International Trade Classification) Divisions 75-76,776; Semiconductor components, SITC Divisions 776
Greater Chiang Mai area
Greater Bangkok area
Phetchaburi
Nakhon Ratchasima
High-Speed Pick and Place Machine in Semiconductor Assembly
Bluechips Microhouse enters the next era of electronics manufacturing services
Thomas Zimpfer
Thailand is well established as one of the main suppliers of electronics in the world, and while Bangkok and its nearby city centres are considered to be the hub of industry in Thailand, there are also many foreign firms firmly operating successfully elsewhere. Bluechips Microhouse, a German-owned electronics manufacturing services (EMS) company, is one of them, and the company – based in Chiang Mai/ Lamphun – has been providing SMS to serve mainly European markets for more than 20 years.
GTCC is honoured to interview Thomas Zimpfer, the owner and Managing Director of Bluechips Microhouse, who will discuss the company’s journey over the past few years; sharing his perspectives on Thailand’s electronics industry development and the trend in the industry, as well as Bluechips Microhouse’s recent partnership with Zollner.
Why did you choose Chiang Mai as the place to establish your company back in 1999?
That is actually not a simple question to answer. I had been working in Hong Kong and China from 1990 to 1999, when China opened its borders for foreign investments, and it was a kind of gold rush. But I faced all kinds of difficulties doing business in China, such as issues of quality, supply chain, and attitude. So, after almost 10 years it was clear to me that China was not the place where I wanted to be. Then Thailand was the best option for me because it was politically stable and offered attractive incentives for investors. But the reason why I chose Chiang Mai, in particular, was more personal. After 10 years of living in Hong Kong, I was just fed up with big city life. I'm more of a country boy, so I was attracted by the idea of a more quiet life.
Were there any challenges in terms of manpower and infrastructure or supply chain in Chiang Mai?
Every EMS company will face challenges. Of course, there are bound to be some mentality issues and many challenges you have to go through, but everything is manageable. As for the infrastructure, we know the Thai streets and airports are okay, but there is a lot of room for improvements with regards to the electricity networks. It was also difficult to find supporting industries here, as compared to China.
Did you apply for the investment promotion of Thailand’s Board of Investment (BOI)?
Yes of course. Without the BOI privileges and support, I would not have been able to make this business in Thailand. We have had BOI incentives since the start of the business and, in fact, we still submit new projects regularly to ensure continued BOI support. I feel very familiar with the system. I would suggest to German companies to apply for the BOI incentives and promotion because without the support, it is hard to do business in Thailand.
Can you tell us the current situation of the electronics industry in Thailand, ASEAN, and worldwide?
I think we have a political issue at the moment and generally a deglobalisation trend. There is now more of a “Local for Local” idea. We will most probably support German or American companies, or our current business partners, more locally. For example, that may mean shipments are not going from China to Malaysia, but they will go from Thailand to Malaysia. You see this trend in the USA, in particular. A lot of businesses move out of China and go back to America.
As for Thailand, there is a lot of investment in the electronics sector here. The reason for that is the pressure on the Chinese companies to offer supply chain possibilities outside of China. So, we have a massive investment in PCB factories in Thailand, which is good for us because at the moment we are buying 90% of our PCBs from China. I believe in the next three to five years we will buy 90% of our PCBs from Thailand.
Of course, they may not be from Thai companies, but instead from Chinese companies with their factories in Thailand. I’d say you definitely see higher investments in the near future already in Thailand because of the general trend of deglobalisation.
What are the advantages of being a German company in the EMS sector?
There is absolutely no advantage to being German in the EMS sector because it’s very competitive no matter what. The biggest
“ With Zollner, I believe we’ve found the right partner, which will guarantee a good future ahead for Bluechips, with a lot of opportunities.”
EMS companies are actually all American. The ability to talk to my customers in my native language is maybe a little bit of an advantage in dealing with German customers. Currently, the majority of our customers are European – German, Swiss, French – but we also anticipated the trend that Americans will want to escape China, so we had substantial growth with our American accounts too. But, at the end of the day, price and delivery performance will decide who gets the order, as it is a very competitive business.
What have been the key changes to your company over the past five years, and how has your company been positioned to take advantage of the current and future trends?
We have made massive investments in upgrading our machinery to be state-of-the-art, just to keep pace with the demand of the customers. We also continuously improve our business processes and our facilities, and invest in sustainability. It’s a very simple equation. The customers expect you to be cheaper, faster and more efficient. In order to follow this request, you have to permanently improve your facilities and systems.
What is the current demand in EMS?
I think the demand in general EMS is billions of dollars. For our business, we had a doubledigit growth rate over the past number of years. But now we face a lot of problems caused by the general economy, especially the German economy, which is in recession for the second year in a row now. This makes our customers very careful about placing long-term orders, or in making any long-term commitments.
How has Bluechips Microhouse adapted its strategies to meet the demands of the electronics market, especially regarding emerging technologies such as AI, Virtual Reality, IoT, EV, Autonomous Vehicles, Blockchain, and so forth?
The one that’s relevant to us is IoT as our customers are mainly from the Sensorics sector, and their products are all IoTproducts. For AI, we are still investigating the possibilities where AI can help us to optimise our business processes. Most probably this is all related to future investments, or upgrading existing systems and companies, like SAP integrate AI into their software. To be honest, it’s not one of my priorities. Overall, our customers can be quite conservative so we have to prioritise offering a reliable service.
How do you attract and retain talents specialised in such areas as R&D and manufacturing?
For manufacturing, it’s very easy to find skilled labour. Thailand is the workbench for many customers and companies, like the Japanese companies which have been major investors in Thailand. They have done a very good job of educating and managing people for production. So, it's relatively easy for us, especially in a downturn situation when the market is down, to find good, educated, capable people.
On our production floor, we mainly use unskilled labour, and give them internal training. In the future, we will automate our business processes more and more and thus will be needing less unskilled people. But I think we will continue to have a higher demand for skilled people.
Do you think Thailand does not produce high-end technology because of the skill level here?
I don't think so. Thailand is making high tech products, or at least foreign investments in Thailand are for high tech products. I know EMS companies who produce servers, which are in high demand, and these really high-end products are all manufactured in Thailand. Japanese manufacturers, especially automotive manufacturers, are producing advanced cars here in Thailand as well.
What could be true is that not many Thai companies produce high technology. Within Thailand, we have a quite weak supply chain, so it is very difficult for us to find suppliers who match our requirements in quality, delivery, and reliability, or in price.
How does your company collaborate with international partners to leverage innovations and enhance its service offerings in the electronics sector?
We have our R&D departments, such as electronic R&D, with hardware, software, and mechanical developments. What we offer is the ability to develop products according to customer specifications, which helps them to take out some of their own bottlenecks in R&D.
We don't develop our own products, but only develop products for customers, and only if they commit to producing their products with Bluechips.
What steps is Bluechips Microhouse taking to incorporate sustainable practices into its manufacturing processes and product offerings?
I think our industry is a very sustainable industry. We don't really have environmental issues. But if I have to ship my products from Thailand to Germany, this means the product
doesn't have a very good carbon footprint, right?
So, at the moment, I have 350kW solar panels on my roof, and another 650kW are on the way. Solar panels are also on the way from China to here. With this over one megawatt combined total, I will cover 75% of my energy consumption. I have plans to make a 3.5MW, megawatt hour backup battery here as well, and then I can most probably achieve covering 80 to 90% of our energy consumption. This will happen all within the next 12 months. This long-term plan is also important for our customers, since they want their suppliers to be environmentally friendly and do something for the reduction of CO2 emissions.
What challenges has Bluechips Microhouse faced in recent years, and how has the company navigated these while still maintaining its competitive edge?
Like the whole industry, we were very much affected by the semiconductor shortage from 2020 to 2023, and that was a very challenging time for everybody in our company. Both our customers and suppliers could have bought or sold more, but simply couldn’t. We still suffer from this period until now.
By contrast, sometimes the forecast production is high, and thus we order materials accordingly and our inventory level is very high. But the forecasts come to fruition later, which is not really good for cash flow.
Recently there was news of the joint venture between Bluechips and Zollner. What will be the major changes at Bluechips as a result of this strategic development?
I am over 65 now, and it's time to retire, but I feel it’s my duty to make sure of the future of the company. With Zollner, I believe we’ve found the right partner, which will guarantee a good future ahead for Bluechips, with a lot of opportunities.
Zollner is €3 billion company and the biggest EMS in Europe, with 13,000 employees worldwide and a very strong and solid
customer base. We are both EMS companies, so our production facilities are basically very similar. We even use the same machines and have a lot of common customers.
We are already working together on very interesting projects. At the moment we are building a 1,000-square-metre clean room, and we will assemble complete racks and electronic cabinets for a leading semiconductor manufacturer. These future projects will be the main changes in the Bluechips company. The future outlook is that a stronger partnership with Zollner will establish many more projects in the future. Zollner, incidentally, will take over the remaining shares of Bluechips on 30 June 2025, and we are very confident that the future will be bright.
Contact details: Michael McKenzie
Marketing & Business Development
Bluechips Microhouse Co., Ltd.
+66 53 371 000 Ext. 2103
m.mckenzie@bluechips.co.th
www.bluechips.co.th
Chairman of Zollner Elektronik Ludwig Zollner (left) and Bluechips Microhouse founder Thomas Zimpfer
Thailand emerges as ASEAN’s PCB manufacturing leader
Sylvia Issa
INTRODUCTION TO THAILAND’S PCB INDUSTRY
Since the 1960s, Thailand has been a significant player in the global electronics industry, initially focusing on manufacturing hard disk drives (HDDs) and later expanding into a broader range of electronic components and devices. In recent years, Thailand has earned recognition for its outstanding performance in the production of printed circuit boards (PCBs), vital components used in a myriad of electronic devices.
With a firm grasp on the top spot as the largest PCB manufacturing country in the ASEAN region, Thailand stands as the fifth-largest producer of these integral parts on the global stage. This growth reflects the country’s effort to provide an enabling environment that attracts investors and promotes innovative manufacturing.
GLOBAL DYNAMICS SHIFTING TOWARDS SOUTHEAST ASIA
As China experiences rising labour costs and ongoing trade tensions, there is a visible push toward diversification of supply chains. Southeast Asia, including Thailand, offers an attractive alternative thanks to its lower labour costs, skilled workforce, infrastructure, and strategic
position close to major markets such as the United States and Europe. These factors are drawing PCB manufacturers to set up shop or expand in the region, marking a seismic shift in the industry's manufacturing landscape.
The country’s strategic location, combined with favourable government incentives from entities like the Board of Investment (BOI), which offers generous incentives for electronics companies such as tax holidays and streamlined regulations, and a skilled workforce, make Thailand an attractive destination for foreign direct investment (FDI). According to an article in The Nation, the BOI has set a robust target to draw in 3 trillion baht (USD 86.5 million) worth of investment-promotion applications by the year 2027. This objective is bolstered by a tactical five-year plan showing early signs of success, with investment applications soaring to 840 billion baht (USD 24 million) in 2023, and projections indicating a rise to 900 billion baht (USD 26 million) in 2024.
Further strengthening its position, the development of industrial estates and smart logistics networks has boosted Thailand's capacity to handle high-volume electronics manufacturing and exports. Thus, the electronics landscape in Thailand is predominantly influenced by investments and PCB manufacturers from East Asian regions, particularly China, Japan, and Taiwan.
ELECTRONICS
Additionally, the involvement of European companies, notably Germany’s STARTEAM GLOBAL, introduces a new perspective to Thailand’s PCB industry. Unique in the market, STARTEAM is for now the only European PCB manufacturer in Thailand and its presence contributes to blending European engineering excellence with the dynamic local manufacturing sector.
“
Thailand is actively positioning itself to enhance its capability in producing and
supplying PCBs with an emphasis on becoming more self-reliant and reducing its dependence on imports.”
THE “DETROIT OF ASIA”: A CLOSER LOOK AT TRENDS AND PROSPECTS
Advances in technology continue to shape demand for PCBs. Whether it’s consumer electronics, automobiles, or communication devices, there is a global push for more sophisticated PCBs. Thailand's manufacturers are meeting this need by continually innovating and upgrading materials, processes, and design to keep pace with market evolution.
Thailand, dubbed as the “Detroit of Asia”, is advancing in the automotive industry, particularly with its shift towards electric vehicle (EV) production, supported by government incentives and subsidies. This move has attracted significant investments, evidenced by a 46% rise, highlighting strong investor confidence in the country’s economic potential. The EV3.5 scheme introduced by the government includes subsidies for EV production, indirectly boosting the PCB sector by increasing the need for high-tech components in vehicle assembly. In parallel, the rise of EVs is driving innovation in the electronics sector, especially in high-power PCB technology to manage increased voltages in vehicles, a shift evident as major players like Toyota, BYD, and Mercedes-Benz are setting up or expanding EV production lines which inherently require advanced PCB technology for electric powertrains and other electronic systems. Moreover, there is a strong trend towards sustainable manufacturing practices, particularly with a focus on minimising electronic waste and maximising energy efficiency, reflecting the broader industry movement towards more eco-friendly production processes.
Innovations are improving vehicle performance, particularly EVs, attracting global automakers and boosting demand for advanced PCBs in Thailand's growing automotive landscape. This burgeoning interest and investment in high-tech PCBs set the stage for the Thailand Electronics Circuit Asia (THECA) 2024, organised by the Thailand Printed Circuit Association (THPCA). The event was an undeniable success and is poised to play a pivotal role in the industry’s future and is expected to generate a trade value of 20 billion baht (USD 577 million) and create new job opportunities within the electronics sector. Given the substantial turnout of exhibitors and attendees, enthusiasm for THECA 2024 underscores Thailand's emerging status as a competitive manufacturing hub for PCBs.
LOOKING AHEAD: THE FUTURE OF PCB IN THAILAND
Thailand is actively positioning itself to enhance its capability in producing and supplying PCBs with an emphasis on becoming more self-reliant and reducing its dependence on imports. As it navigates through stiff competition from neighbouring countries with lower labour costs, Thailand is challenged to continuously innovate, especially in the rapidly growing EV sector, whilst also addressing the environmental concerns associated with PCB manufacturing. Furthermore, Thailand's strategic geographical location offers a distinct advantage in exporting PCBs, particularly to the automotive industry. According to the Bangkok Post, this ambition is aligned with the government’s 30@30 policy target to make 30% of new vehicles electric by 2030 and its commitment to sustainability and achieving carbon neutrality by 2050, which in turn will likely spur innovation in eco-friendly PCB production techniques.
Striding into the PCB manufacturing industry, Thailand has positioned itself as a leader within ASEAN and a prominent competitor worldwide. By leveraging its strategic location, strong infrastructure, skilled workforce, and accommodating government policies, Thailand is surely shaping the future of PCB manufacturing on a global scale.
Contact details:
Sylvia Issa
Marketing Communication Specialist
STARTEAM GLOBAL
Tel: +852 3628 1421
sylvia.issa@starteam.global starteam.global
Thailand’s electronics boom: A sustainable future amidst the e-waste challenge
Kodchakorn Kum-iem
Thailand is struggling to manage its growing hazardous and electronic waste crisis, which is due to inadequate infrastructure, enforcement, and increasing waste volumes. This has led to incidents such as chemical fires in Samut Sakhon and Ayutthaya, early in 2024, highlighting the risks of illegal waste dumping. The situation has been further aggravated by illegal imports, which increased after China banned waste imports in 2018.
Environmental groups and experts are calling for reforms to strengthen enforcement, inspections, and licensing requirements to ensure industrial waste is disposed of responsibly. This situation not only presents an environmental challenge, but also a pressing need for strategic solutions that balance industrial growth with sustainability.
E-waste contains hazardous components, such as cadmium and mercury, that pose severe risks to both human health and the environment. Addressing this situation requires innovative solutions, and a shift towards a circular economy offers a sustainable pathway. Designing products for
reuse, recycling, and extended life cycles not only reduces waste, but also ensures producers take responsibility for reclaiming and managing their products at the end of their life cycles.
Since e-waste also contributes to Scope 3 carbon emissions, long-term management is important for lowering greenhouse gases. Integrating effective e-waste plans into climate policies is crucial for complying with Thailand’s Climate Change Act, and attaining emission reduction targets while balancing economic development and environmental preservation.
GLOBAL TRENDS AND THAILAND’S GROWING E-WASTE CHALLENGE
Since 2003, the European Union’s Waste from Electrical and Electronic Equipment (WEEE) regulations classify e-waste into 10 categories, including household appliances, IT equipment, consumer electronics, and medical devices. Globally, e-waste generation is escalating and is projected to rise from 50 million tons to 120 million tons annually
by 2050, according to the World Economic Forum.
Thailand’s e-waste levels are rising yearly, driven by domestic usage and imports. Without effective disposal methods, the country faces serious e-waste crisis within 5–10 years. Current efforts include establishing 1,800 nationwide drop-off points for recycling e-waste, which replaces landfill practices by sorting materials like metals and plastics for reuse. These initiatives highlight the importance of responsible consumption and robust recycling infrastructure.
Recent studies indicate that public awareness of e-waste management in Thailand is low, with many people disposing of e-waste improperly. A survey found that many citizens either dispose of e-waste alongside general garbage, or store unused electronics at home. For example:
• Small Devices: About 35–40% of unused mobile phones are kept at home rather than recycled.
• Large Appliances: Nearly 15–20% of large e-waste items, like refrigerators or washing
machines, are retained until improperly discarded.
The government is reviewing the WEEE Management Act to establish a framework for e-waste tracking and recycling. Key measures include nationwide collection centers, Extended Producer Responsibility (EPR) policies for manufacturers, and integrating informal waste sectors with local governments to enhance transparency and accountability.
Unfortunately, the drafting and implementation of Thailand’s WEEE Management Act have been significantly delayed due to the complex legislative process and various stakeholders, including government agencies, local municipalities, informal waste collectors, and producers. Additionally, Thailand lacks infrastructure for e-waste collection and recycling, complicating efforts to enforce laws.
Creating public awareness and support for proper e-waste disposal will require educational campaigns to ensure compliance with the upcoming law. Compared to EU countries that have
implemented WEEE legislation, Thailand’s delayed progress puts it at risk of falling behind reaching international sustainability goals and effectively managing its growing e-waste problem.
WASTE MANAGEMENT AND CLIMATE CHANGE LAWS
Thailand’s Climate Change Act aims to lower greenhouse gas emissions while promoting low-carbon development. This legal framework is inextricably linked to hazardous waste and e-waste management, as both contribute to pollution and climate change. Improper disposal of hazardous and e-waste can result in greenhouse gas emissions and pollutants that harm ecosystems. The Act stresses sustainable development and better waste management strategies. It supports a circular economy concept by supporting the development of e-waste recycling facilities and promoting producer responsibility.
Furthermore, industries that produce hazardous waste may face stricter emissions limitations under the Act, demanding improved waste treatment technologies. Overall, Thailand’s Climate Change Act might
“ Unfortunately, the drafting and implementation of Thailand’s WEEE Management Act have been significantly delayed due to the complex legislative process and various stakeholders […]”
have a substantial impact on hazardous waste and e-waste rules, making waste management a key component of the country’s climate policy.
THE ROLE OF BOI IN BALANCING ELECTRONICS GROWTH AND WASTE MANAGEMENT
The dual issue of investment promotion and e-waste management presents an intriguing dilemma – particularly in Thailand, where the Board of Investment (BOI) actively promotes electronics manufacturing, including Printed Circuit Boards, advanced semiconductors, and EV batteries and other green technologies.
At first look, the BOI’s encouragement of Thailand’s electronics industry may appear paradoxical, but it reflects a strategic vision that goes beyond economic growth. The BOI has proved its commitment to ensuring that waste from this sector is handled responsibly at all stages. This proactive strategy demonstrates the BOI’s comprehension of the broader ramifications of industrial growth, as well as its commitment to sustainability.
The BOI activity 7. 1.12 Waste treatment or disposal targets environmentally responsible waste management, specifically e-waste. It offers tax exemptions and incentives to promote investment in e-waste recycling facilities and technology for material extraction. This helps reduce environmental and health risks, ensures compliance with Thai WEEE legislation, and boosts domestic recycling capacity to prevent illegal dumping or export.
Hopefully, Thailand can turn its e-waste dilemma into an opportunity to set a regional sustainability example by balancing economic growth and environmental responsibility.
Contact details:
Kodchakorn Kum-iem
Director : Legal Practice
Forvis Mazars in Thailand kodchakorn.kum-iem@mazars.co.th https://www.forvismazars.com/th/en
Navigating the ICT landscape in Southeast Asia: AI-driven transformation and
Roland Wagner
Southeast Asia is undergoing a significant transformation in its Information and Communication Technology (ICT) sector, driven by rapid digitalisation, the adoption of artificial intelligence (AI), and a heightened focus on data security. This evolution is reshaping economies, enhancing public services, and fostering innovation across the region.
AI-DRIVEN TRANSFORMATION IN SOUTHEAST ASIA AND THAILAND
The integration of AI into Southeast Asia's digital economy is accelerating, with countries like Singapore, Indonesia, and Malaysia leading the charge. AI applications are being utilised across various sectors, including finance, healthcare, and manufacturing, both to improve efficiency and drive economic growth. For instance, Indonesia’s Sahabat-AI, an AI ecosystem for local languages, highlights the region's commitment to leveraging AI for inclusive development.
Thailand is no exception when it comes to this AI integration trend. In fact, the Thai government has launched numerous
data security
initiatives, such as the Digital Economy and Society Development Plan, aimed at fostering AI adoption and strengthening the country’s ICT infrastructure. These efforts are transforming Thailand into a regional digital hub, paving the way for businesses to thrive in the age of AI.
Based in Thailand, Codeboxx is a company that finds itself uniquely positioned to contribute to this transformation by leveraging its expertise in AI and SaaS solutions to support businesses across ASEAN in their digital journeys. By offering tailored AI solutions that address industry-specific challenges, the company empowers businesses to streamline operations, enhance decision-making, and remain competitive in the fast-evolving digital landscape. From AI chatbots to SaaS platforms that automate complex workflows, organisations in Thailand and Southeast Asia can now be equipped with the tools they need to succeed.
DATA SECURITY: A GROWING CONCERN IN SOUTHEAST ASIA AND THAILAND
As the digital economy grows, data security has emerged as a critical concern. The rise of AI technologies has introduced new vulnerabilities, necessitating robust cybersecurity measures. Across Southeast Asia, reports of cybercrime are on the rise, with sophisticated AI-driven scams posing significant threats to businesses and individuals alike. For instance, in 2023 cybercriminals in the region stole up to US$37 billion through various illicit activities, including AI-driven scams.
As Thailand faces the challenges of maintaining data security amidst rapid digitalisation, the Thai government is implementing policies and regulations to strengthen cybersecurity and ensure ethical AI usage. Initiatives such as the Personal Data Protection Act (PDPA) underscore the country’s commitment to safeguarding digital assets.
By embedding advanced security protocols, encryption technologies, and compliance with regulations like Thailand’s PDPA, companies like Codeboxx are prioritising data security as
an integral part of their AI and SaaS solutions. Not only do these measures ensure that businesses can adopt cutting-edge technologies without compromising data integrity, they also provide ongoing support and education to help clients mitigate risks and stay ahead of emerging threats in the cybersecurity landscape.
THAILAND’S ICT DEVELOPMENT
Thailand’s ambition to become a digital hub in Southeast Asia is driven by a strong commitment to ICT development. The country’s 20-year Digital Economy and Society Development Plan lays out actionable goals to enhance digital infrastructure, foster innovation, and support businesses in adopting advanced technologies. These efforts are critical in positioning Thailand as a leader in the region's ICT landscape.
When AI and SaaS platforms are designed to support the local ICT sector by enabling businesses to embrace digital transformation with confidence, everyone benefits. Whether that means helping small businesses automate their processes, or providing enterprise-level solutions for large organisations, ICT development is a significant driving force in Thailand’s digital economy.
Codeboxx, for its part, is committed to workforce development, recognising that skilled talent is essential for sustaining ICT growth. By hosting training programs, workshops, and collaborations with educational institutions, they are contributing to building a future-ready workforce in Thailand. In turn, these efforts not only enhance the country’s ICT capabilities but also position Thailand as a hub for digital talent in Southeast Asia.
“ The ICT landscape in Southeast Asia is rapidly evolving, with AI-driven transformation and data security at the forefront.”
BRIDGING THE ICT GAP IN ASEAN
Supporting businesses across ASAEAN in navigating the complexities of the ICT sector is vital. Likewise, innovative tools that enable organisations to thrive in an increasingly competitive digital economy require both practical implementation and scalable growth. Helping businesses throughout the region leverage AI and SaaS technologies to unlock new opportunities – whether streamlining operations, enhancing customer engagement, or optimising resource management – is necessary for driving digital transformation in Southeast Asia.
The ICT landscape in Southeast Asia is rapidly evolving, with AI-driven transformation and data security at the forefront. Thailand stands as a critical player in this evolution, striving to become a regional digital leader. Similarly, Codeboxx is uniquely positioned to contribute to these efforts, offering advanced AI and SaaS solutions that empower businesses to achieve their digital goals.
By addressing data security challenges, fostering innovation, and building a skilled workforce, companies like Codeboxx play a pivotal role in shaping the future of ICT in Thailand and ASEAN. Their unwavering commitment to driving progress and enabling success is not only supporting the region’s digital ambitions, but is also defining the next chapter in Southeast Asia’s technological evolution.
Contact details: Roland
Wagner Managing Director
codebox co. ltd.
roland.wagner@codeboxx.tech codeboxx.tech
Thailand’s E&E sector: A strong foundation for future growth
Thailand Board of Investment (BOI)
Thailand has long been a major hub for the electrical and electronics (E&E) industry, consistently ranking among the world’s top producers and exporters. Currently, the country's E&E sector comprises approximately 3,000 enterprises and employs around 750,000 people across the supply chain. In 2023, Thailand exported E&E products worth approximately USD 74.36 billion, with key markets including the United States, Japan, Hong Kong, and China. This highlights Thailand's significant role in global trade.
Thailand’s well-established domestic supply chain and extensive use of locally sourced components have been key factors in its manufacturing success for more than five decades. Despite the evolving landscape of the global electronics market, Thailand’s strong foundation continues to give it a competitive edge, positioning the country as a prime destination for new investments in the sector.
However, to maintain its competitiveness amid rapid technological advancements, Thailand is intensifying its development efforts. By focusing on both upstream and downstream segments – particularly in semiconductors and printed circuit boards
(PCBs) – the country aims to further strengthen its supply chain and support the transformation of the broader E&E industry.
GOVERNMENT SUPPORT AND POLICIES
To achieve its goal of becoming the regional hub for semiconductors and PCBs, the Thai government has introduced a range of supportive policies. At the national level, the Office of Industrial Economics (OIE) has unveiled the Smart Electronics Industry Development Action Plan. This initiative seeks to enhance the country’s infrastructure, foster innovation, and strengthen technological capabilities, positioning Thailand as a key player in the global E&E market.
Additionally, to further enhance the capabilities of the E&E sector, especially in the upstream industry, the government has established the National Semiconductor and Advanced Electronics Industry Policy Committee (Semiconductor Board), chaired by Thailand’s Prime Minister, Paetongtarn Shinawatra. This body will guide the development of Thailand’s E&E industry, ensuring it remains on the right path and maintains its competitive edge at the global level.
In line with its commitment to attracting foreign investment, the Thailand Board of Investment (BOI) has designated the E&E sector as a priority industry. Last year, the sector attracted investments worth THB 340.4 billion (approximately USD 10 billion), making it one of the leading industries for investment in the country. Major players, particularly in the PCBs sector from China, Taiwan, and Japan, have established a strong presence in Thailand, positioning the country as the top manufacturing base for PCBs in ASEAN. This momentum continues in 2024, with over 55 PCB-related projects receiving promotion applications within the first nine months (Jan-Sep 2024), amounting to THB 61.3 billion (approximately USD 1.8 billion).
Given the priority on upstream electronics industries, the BOI has extended its support to a broader range of activities, from electronic design to PCB manufacturing. This year, the BOI
expanded its list of eligible activities for investment promotion to include critical operations such as copper clad laminate (CCL) production, flexible CCL (FCCL) production, and prepreg manufacturing,
as well as the production of key materials and components like dry film, transfer film, and backup boards. These efforts are geared toward reinforcing Thailand’s E&E supply chain and accelerating its progress to becoming ASEAN’s leading PCBs manufacturing hub. In addition, semiconductors with further investment in research and development will be eligible for an additional corporate income tax exemption for up to five years.
Table 1: Eligible activities for investment promotion related to the E&E upstream industry
Group 1 Manufacturer of Semiconductor
- Front-end semiconductor such as electronics design, 8-13* years silicon wafers, wafer FAB
- Back-end Semiconductor such as wafer SORT, die bank, 5-8 years assembly, IC testing
Group 2 Manufacture of Advanced Printed Circuit Board 3-8 years (PCB), including flexible PCB or multi-layer PCB such as PCB FAB, FA Lab, SMT, PTH, PCBA test, PCB support activities
Group 3 Manufacture of Printed Circuit Board assembly 3-5 years (PCBA) such as box build, pack/ship, product test which uses the SMT
Group 4 Manufacture of Finished Products such as data 3-8* years and memory storage, energy storage, flat panel displays and parts, solar-powered products, smart electrical appliances and smart electronics
* No ceiling amount of Corporate Income Tax exemption
Note: Each activity has different conditions to receive incentive.
WORKFORCE DEVELOPMENT TO DRIVE INDUSTRY GROWTH
Recognising the importance of human resources, Thailand is also focused on developing a future-ready workforce to meet industry demands. The Ministry of Higher Education, Science, Research, and Innovation (MHESI) plays a pivotal role in this area by spearheading policies aimed at upskilling and reskilling the workforce, ensuring its adaptability in a rapidly changing
Tax:
- Exemption of import duties on machinery
- Exemption of import duties on raw materials used in production for export
- Exemption of import duties on raw materials used in R&D
Non-tax:
- Permit to own land
- Permit to bring into the Kingdom skilled workers and experts to work in investment promoted activities
- Permit for foreign nationals to enter the Kingdom for the purpose of studying investment opportunities
- Permit to take out or remit money abroad in foreign currency
“ In the semiconductor and advanced electronics sectors, MHESI aims to train 80,000 skilled workers within the next five years.”
global market. In the semiconductor and advanced electronics sectors, MHESI aims to train 80,000 skilled workers within the next five years.
Moreover, MHESI is rolling out mediumand long-term strategies, including the development of a higher education sandbox, the design of international curricula in partnership with leading global universities, and the provision of scholarships for doctoral programs in semiconductor-related fields. These initiatives will ensure a steady supply of highly skilled professionals, driving the growth of Thailand’s E&E industry and securing its competitive position in the global arena.
In conclusion, Thailand's strategic efforts, from government policies to workforce development, demonstrate the country’s commitment to fostering a dynamic and innovative E&E industry. With these initiatives, Thailand solidifies its position as an attractive destination for investors and a leader in the global electronics market.
GTCC Young Professionals Network Evening “Meet the CEOs”
Our third GTCC Young Professionals Network Event of 2024: “Meet the CEOs”, was organised successfully on 26 September, welcoming about 100 guests. Thanks to Mark Berger, CEO of Mercedes-Benz Manufacturing (Thailand) Limited; Oliver Schnatz, Area General Manager Thailand for Sofitel, MGallery and Emblems Collection at Sofitel Bangkok Sukhumvit; and Thira Nuntametha, Senior Representative at Commerzbank AG for sharing their experience, industry nsights, and perspectives with our young professionals.
The GTCC would also like to thank beverage partner Flow Inter for supporting the event with tasty Arcobräu, Fuller’s and Ink Gin, and venue partner Bangkok Marriott Hotel Sukhumvit for the wonderful setting, delicious food, and good service.
GTCC Members Exclusive Site Visit to Interroll (Thailand)
GTCC members visited the world’s leading provider of material handling solutions, Interroll (Thailand) Co. Ltd., at the Amata City Chonburi Industrial Estate on 4 October. Here they explored the production lines of system integrators and equipment, as well as a comprehensive range of platform-based products and services in the categories of Rollers (conveyor rollers), Drives (motors and drives for conveyor systems), Conveyors & Sorters (conveyors and sorters), and Pallet Handling (pallet conveying and storage).
Thanks to Managing Director Grisorn Nakapong, Sales Director Narin Lertanant, Operations Director Nattapong Hothai, and the whole Interroll team for both the opportunity and the warm welcome.
Thai-German Energy Dialogue (TGED) conference
The Thai-German Energy Dialogue (TGED) on ‘German energy efficiency technologies and solutions for industry decarbonisation’ took place on 1 October2024, at The Westin Grande Sukhumvit, Bangkok hotel. The conference, organised by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH and the GTCC, offered participants a valuable opportunity to connect with industry leaders and explore cutting-edge solutions in energy efficiency.
Arthit Vechakij, Vice Chairman of Renewable Energy Industry Club, the Federation of Thai Industries, delivered his keynote speech on ‘Energy Efficiency in Industry’, following welcome remarks by Johannes Kerner, the Economic and Commercial Counsellor, German Embassy in Bangkok, and Woranon Chansiri, the Director of International Affairs Division, Office of Permanent Secretary, Ministry of Energy.
With the participation of German companies, including Siemens Ltd., MAN Energy Solutions, Kaeser Kompressoren, and Robert Bosch, the event highlighted presentations on energy efficiency technologies and solutions from Germany, as well as discussions on case studies in steam boilers and gas engine technologies.
The TGED is initiated by the Thai Ministry of Energy (MoEN) and the German Ministry for Economic Affairs and Climate Action (BMWK) to support efforts by both countries in achieving carbon neutrality. The TGED, implemented by GIZ, fosters Thai-German business cooperation by involving companies closely in the programme. Topics range from renewable energies and energy efficiency, to green hydrogen and private sector cooperation in a wider sense.
GTCC AFTERWORK Briefing with EGS-plan
On 10 October 2024, about 60 people engaged in our GTCC AFTERWORK Briefing with EGS-plan on ‘Fighting climate change: Net-zero & climate-positive buildings’. The event, held at the Four Points by Sheraton Bangkok, Sukhumvit 15, focused on the building and construction sector, which is by far the largest emitter of greenhouse gases (accounting for a staggering 37% of global emissions).
We are grateful to our speakers, Dr. Robert Himmler, Managing Director of EGS-plan (Bangkok), Dr. Jain Charnnarong, Executive Committee at Harn Engineering Solutions, and Sanit Sirikolkarn, Chief Executive Officer at Asia Clean Energy Partners, for presenting tools and strategies to achieve the net-zero and climate positive standard for new and existing buildings. They also showcased a cost-effective net-zero energy project designed to improve the overall health and well-being of the building occupants.
EGS-plan (Bangkok) Co. Ltd., an engineering consultancy specialising in energy-efficient and sustainable buildings, was founded in 2015 as a subsidiary of EGS-plan International GmbH.
GTCC AFTERWORK Networking
Following the GTCC AFTERWORK Briefing with EGS-plan, GTCC members, partners, and professionals from multiple industries had a great time, in a lively networking ambiance. Thanks to our beverage partner Flow Inter for supporting with Arcobräu beer, and to our venue partner, the Four Points by Sheraton Bangkok, Sukhumvit 15, for the stylish setting and F&B arrangements.
Delegation from the Federal State of Baden-Württemberg headed by the Minister of Economics Affairs, Labour and Tourism
Dr. Nicole Hoffmeister-Kraut MdL
GTCC welcomed the delegation from the Federal State of Baden-Württemberg headed by the Minister of Economics Affairs, Labour and Tourism Dr. Nicole Hoffmeister-Kraut MdL, on their visit to Thailand during 16-17 October 2024.
The delegates received an overview of Thailand's political situation, economic landscape and important updates by German Ambassador H.E. Dr. Ernst Reichel, GTCC Executive Director Dr. Roland Wein, and GTAI correspondent for Thailand, Cambodia, Laos and Myanmar Frank Malerius. The briefing was opened by Dr. Nicole Hoffmeister-Kraut MdL and moderated by Cornelia Frank, Director Internationalisation & Investment at Baden-Württemberg International (BW_i).
The delegation had a networking dinner featuring a keynote speech by Dr. Luxmon Attapich, expert in macroeconomic and economic policy, on “Thailand 2030: A perspective on sustainable economic development and international partnerships”.
On the next day, they joined a roundtable on “Navigating Thailand's industrial landscape: Opportunities and challenges for German automotive and mechanical engineering companies” discussed by Krisada Uttamote, Honorary Advisor, Electric Vehicle Association of Thailand (EVAT); Martin Schwenk, President and CEO of Mercedes-Benz AG, Martin Knoss, Power Solutions, Regional President PS ASEAN Market Segments Passenger Cars and Commercial and Off-Road Vehicles (PS/RP-AS), Robert Bosch Automotive Technologies (Thailand); and Oliver Prpic, Managing Director, Hermle Southeast Asia. They also received BOI’s insights into the trends in mechanical engineering/automotive and investment support programs, visited GTCC member company, Bangkok Cable Co., Ltd. and joined a reception hosted by German Ambassador H.E. Dr. Ernst Reichel at his Residence.
GTCC Oktoberfest 2024
GTCC Oktoberfest 2024 took place on 18-19 October 2024, welcoming around 1,250 guests to our biggest annual event, held this year at the Sofitel Bangkok Sukhumvit hotel. This two-day “Authentic German Experience” kicked off with the traditional beer keg tapping ceremony, performed by Hans-Ulrich Südbeck, the Deputy Chief of Mission at the German Embassy Bangkok, together with GTCC President Alexander Donau, and GTCC Executive Dr. Roland Wein.
The second day of GTCC Oktoberfest 2024 was opened by His Excellency Dr. Ernst Reichel, Ambassador of the Federal Republic Germany to Thailand, Chadchart Sittipunt, Governor of Bangkok, GTCC President Alexander Donau, and GTCC Executive Dr. Roland Wein, who performed the traditional beer keg tapping ceremony.
Both nights were filled with cultural celebrations, festive live music performed by the O’zapft band from Bavaria, authentic German food, fun and games, and an exciting lucky draw, as well as an after-party led by DJ Kenny on the first night, and Michael Knapp on the second night.
We would like to express our heartfelt gratitude to our partners who made this event possible:
• Diamond partners: B.Grimm and Schaeffler Manufacturing
• Gold partners: DACHSER, Deufol Doehle Projects, ERGO Insurance (Thailand), and Luther Law Firm (Thailand)
• Silver partners: BASF, Bayer, Leschaco, Isegrim-X, Munich RE, and Wissen & Co
• In-kind partner: Bumrungrad International Hospital
• Venue partner: Sofitel Bangkok Sukhumvit
• Beverage suppliers: Hacklberg by Bavarian Craft, Hofbräu by Janhom Classic Limited Partnership, and Paulaner by Flow Inter
Here are some of the most wonderful and joyful moments of GTCC Oktoberfest 2024.
GTCC Business Women Network: “Prioritising emotional well-being”
GTCC Business Women Network welcomed about 40 guests for an engaging discussion on “prioritising emotional well-being for sustainable success” on 22 October 2024. Thanks to all guests for their participation, and special thanks to our speaker Antiek Wahyu, VP Human Resources at NS BlueScope, moderator Cristy Aphimmonthol, Managing Director at Coachology, and venue partner Novotel Bangkok Platinum Pratunam hotel.
GTCC New Members Meet-up
The GTCC proudly hosted the fifth New Members Meet-Up of 2024 on 12 November. Jantarath Korbuakesorn, the GTCC’s Head of Membership, Events & Communications, welcomed representatives from our new member companies, including: ALBA Wongpanit Plastics Recycling Co. Ltd; Five Star Global Logistics GmbH; Silk Legal; Flottweg (Thailand) Co. Ltd; Phywe Systeme GmbH & Co. KG; Schnorr GmbH (Thailand) Co. Ltd; RecyGlo Thailand; and M&J Recycling.
APK 2024: 18th Asia-Pacific Conference of German Business
The GTCC’s Executive Director Dr. Roland Wein joined the 18th Asia-Pacific Conference of German Business (APK 2024), which took place from 24-26 October, 2024, in New Delhi, India. The conference focused on the future of German-Asian business relations, with thought-provoking discussions, insightful keynote speeches, and startup showcases.
The event got underway with a welcome reception by Deutsche Bank on 24 October at the Imperial New Delhi, where participants connected with industry leaders aiming to foster deeper ties between Europe and the Asia-Pacific region.
On 25 October the APK 2024 Conference officially commenced with welcome remarks by: Peter Adrian, President, German Chamber of Commerce and Industry; Roland Busch, Chairman of the Asia-Pacific Committee of German Business & President and CEO, Siemens; H.E. Robert Habeck, Vice-Chancellor & Federal Minister for Economic Affairs and Climate Action, Federal Republic of Germany; and Piyush Goyal, Indian Minister of Commerce and Industry. They further discussed ‘reshaping globalisation’ together with H.E. Namgyal Dorji, Minister of Industry, Commerce and Employment, Kingdom of Bhutan.
There were also two insightful keynotes given: one by H.E. Olaf Scholz, the Federal Chancellor of Germany, and one by H.E. Narendra Modi, the Prime Minister of India. Also of note was the panel discussion ‘Keen on green: Sustainability strategies of German and Asian companies’, which explored the approaches of German and Asian companies towards sustainability. Key topics here included regulatory environments, technological innovations, supply chain sustainability, and insights into future trends and challenges in corporate sustainability.
The GTCC’s Executive Director provided information on recent developments in Thailand at one of the ‘AHK Business Lunches ASEAN’, together with colleagues from Malaysia and Singapore. Together they discussed the impact of global changes on their respective countries, as well as business opportunities for German companies. The
lunch was followed by a panel discussion entitled ‘The triple D: Derisking, decoupling, diversification’, which explored how companies adapt to supply chain challenges in today's volatile environment. Meanwhile, the ‘Startups’ panel at APK 2024 spotlighted Asia-Pacific’s dynamic innovation landscape, showcasing cutting-edge startups and future-proof business ideas.
On the last day of APK 2024, Dr. Wein joined various discussions, as well as the ‘AHK Business Lunch ASEAN: Indonesia & Philippines & Vietnam’, presented by his AHK colleagues.
Other highlights of the day included a Parallel Breakfast Session which focused on GermanAsian cooperation schemes and financing foreign trade. This was followed by two panel discussions, the first being ‘Tech dialogue on industrial innovation’, by Roland Busch, Chairman of the Asia-Pacific Committee of German Business and CEO of Siemens, and Roshni Nadar Malhotra, Chairwoman of HCLTech. The next panel, ‘Sustainable finance in times of geopolitical change’, featured Tanuj Kapilashrami, the Chief Strategy & Talent Officer of Standard Chartered Bank, Miguel López, the CEO of Thyssenkrupp, and Alexander von zur Mühlen, the CEO AP of EMEA and Germany, Deutsche Bank.
After the AHK Business Lunch there were multiple panel discussions: ‘Rude awakening in raw materials’, which addressed the risks of global dependencies on critical raw materials; ‘Competing offers to the global south’, a debate highlighting the strategies of the West, China, and India in engaging with the global south; and ‘Economic security: How geopolitical shifts affect the economic relations’, which discussed the impact of geopolitical volatility on global economic integration.
The day concluded with closing remarks delivered by Roland Busch and H.E. Robert Habeck, Vice-Chancellor and Federal Minister for Economic Affairs and Climate Action, at the Taj Palace Conference Venue in New Delhi.
The next conference, APK 2026, will be held in South Korea.
GTCC AFTERWORK Briefing with JP contagi Asia
The GTCC AFTERWORK Briefing with JP contagi Asia took place on 14 November at The Sukhothai Bangkok hotel and welcomed more than 60 guests. Thanks to our speakers from JP contagi – Dr. Marcus Wittner, Managing Partner, and Chris Moll, Associate Partner – for sharing their insights regarding ‘Talent retention: Leadership and motivation strategies’.
GTCC AFTERWORK Networking - Tri-Nation
Following the briefing with JP contagi Asia, the GTCC celebrated the strong network, friendship, and collaboration among three German-speaking nations – Austria, Germany, and Switzerland – with GTCC members and members of Advantage Austria and the Swiss-Thai Chamber of Commerce (STCC) at the GTCC AFTERWORK networking: Tri-Nation edition.
GTCC President Alexander Donau welcomed 130 guests, including guests of honour German Ambassador H.E. Dr. Ersnt Reichel; Austrian Ambassador H.E. Wilhelm Donko; Deputy Head of Mission at Swiss Embassy Bangkok Conradin Rasi; Austrian Commercial Counsellor and Head of the Advantage Austria Thailand Michael Friedl; President of STCC Thomas Keller; and STCC Executive Director Marco Rudin.
Our appreciation goes out to Advantage Austria Thailand and the STCC for co-hosting this event, as well as event partners Bumrungrad Hospital, Forvis Mazars Thailand, and Lufthansa for their generous support, food and beverage partners KCG Corporation, Paulaner by Flow Inter, Prunk & Partners and Serenity Wines Asia for serving our dear guests with the premium cheese and beverages, and venue partner The Sukhothai Bangkok hotel for supporting us with the nice venue and delicious food.
GTCC Delegation to Germany “Innovation for sustainable animal farming”
GTCC business and study trip to Germany on “Innovation for sustainable animal farming” took place from 9 to17 November 2024. It focused on animal farming and state-of-theart techniques, with a visit to EuroTier 2024 as well as exclusive site visits.
The Thai delegation started their first activity on 11 November in Hanau, with a site visit to Evonik Animal Nutrition, a global provider of sustainable animal nutrition. Here they explored the laboratory, learning about the development of feed/additives and application technology, as well as the feed technology center and pilot plant. Evonik Animal Nutrition’s products and services range from essential amino acids to functional feed additives, as well as tailored solutions for poultry, swine, ruminants, and aquaculture. Thank you to Dr. Dirk Hoehler, Senior Vice President, Essential Nutrition, for the warm welcome.
In the afternoon, the delegation visited DLG Test Service, which offers a comprehensive range of services in the areas of quality testing, quality management, quality assurance, audits, certifications, awards, customer-specific quality projects, and tests accompanying research and development. With its own scientifically developed and professionally recognised methods, as well as an international network of experts and partner institutes, DLG Test Service is a leader in the quality assurance and promotion
of foodstuffs, operating resources, and agricultural and vehicle technology. Thanks to Thilo Keunecke, DLG Test Service Project Manager, for the warm welcome.
The Thai delegation continued their trip on 12 November to Niederzissen, visiting Dr. Eckel Animal Nutrition, which is an innovative feed additives company founded by Dr. Antje Eckel in 1994. The company has become a global leader in the field of livestock and aquaculture feed additives, and they combine their commercial success with animal welfare, making significant contributions to sustainable food production. Dr. Eckel focuses on resource-efficient, climate-friendly, and healthy animal nutrition, emphasising excellence, innovation, and responsibility. Thank you to Vice President Dr. Bernhard Eckel for the warm welcome.
On 13 November, the delegation travelled to Lohne and Barnstorf for two site visits. In Lohne, they visited Biochem Zusatzstoffe Handels- und Produktionsgesellschaft mbH / Biochem - Feed Safety for Food Safety, a leading animal feed-producing company. Founded in 1986, Biochem specialises in manufacturing enzymes, vitamins, and nutritional products for sustainable livestock farming. Thanks Stefano de Jonge, Marc Klook, and Ray Rafael Bayawa for the wonderful support. Then the group visited LUBING Maschinenfabrik GmbH & Co. KG at their headquarters in Barnstorf. Founded in 1949, they are the global market leader in drinking, conveying, and air conditioning systems, creating innovative products of proven quality. Thanks to Christian Frilling and Niranchai Tripati for their warm hospitality.
During 14-15 November, the delegates were in Hannover exploring EuroTier 2024. As the leading international trade fair for professional animal farming and livestock management, EuroTier offers an overview of innovations and established standards, as well as answers and solutions for current and future challenges.
GTCC multi-chamber webinar “Medical transport efficiency”
The GTCC multi-chamber webinar on “Medical transport efficiency to achieve the optimal life-saving outcome” took place on 21 November, 2024, with a discussion featuring Dr. Thassanawut Dhearapanya, Director of Medical Transport and Telehealth Services at Bumrungrad International Hospital, and Anlee Do, General Manager TH, VN, PH & Mekong Region at Lufthansa German Airlines.
Together they explained how an effective collaboration between hospitals and airlines can drastically improve emergency response times, reduce risks, and ensure smooth, continuous care for patients in need. The participants learned about various medical equipment, evacuation procedures, and treatment process, as well as Bumrungrad’s one-stop services. Reducing health risks on board, and supporting healthy journeys, Lufthansa group’s aircrafts are equipped with HEPA air filters and multiple advanced technologies, including the Timeshifter app, which can be downloaded to minimise jet lag. In addition, their Medical Travel Companion (MTC) packages are available to support travel for those with special needs, as well as hospital care and medical assistance.
SAF Working Group in Thailand
The SAF Working Group in Thailand, a collaboration between GIZ and the GTCC, kicked off on 22 November 2024. As part of the International Hydrogen Ramp-Up Programme (H2Uppp). GIZ is advancing green hydrogen and Power-to-X markets to support sustainable development in Thailand and Southeast Asia.
In line with these efforts, GIZ created the SAF Working Group, which puts a focus on Sustainable Aviation Fuel (SAF) as a vital component for decarbonising the aviation sector, furthering Thailand's National Energy Plan. The SAF Working Group will bring together leading stakeholders in the aviation
and energy sectors to drive forward the adoption and scaling of SAF in Thailand.
This initiative will create a collaborative environment for stakeholders to discuss and analyse SAF production pathways, regulatory frameworks, and market dynamics, aligning Thailand’s SAF strategies with global standards, like ICAO’s CORSIA framework.
Through its focus on knowledge sharing, business case development, and technology exchange, the Working Group will play a crucial role in exploring viable SAF pathways, such as hydrogen-based and bio-sourced fuels.
GTCC Executive Director’s mission to Germany
TRADE & CONNECT
Dr. Wein then travelled to Munich to join IHK Trade & Connect with experts from the German Chambers of Commerce Abroad (AHKs) worldwide on 21 November, at IHK for Munich and Upper Bavaria. He provided individual consultations on Thailand’s current situation and business opportunities.
INTERNATIONAL CONSULTATION DAY
In Stuttgart, GTCC Executive Director Dr. Roland Wein and Deputy Executive Director Marius Mehner participated in the International Consultation Day (IBT) on 19 November 2024, along with Executive Directors and Chief Representatives from the German Chambers of Commerce Abroad (AHKs) worldwide. Dr. Wein provided consultation to businesspeople in BadenWürttemberg on several topics, including Thailand’s market opportunities for their products and services, business and investment opportunities, market structures and industry developments, cooperation, and partnership potential. The event was organised by the Baden-Württemberg Chambers of Industry and Commerce (Die Baden-Württembergischen Industrie- und Handelskammern: BWIHK) at the IHK Stuttgart.
GTCC SME Focus Group
GTCC SME EVENT ON “HOW TO GET ONLINE VISIBILITY FOR SMES AND WHERE TO START?”
The first GTCC SME Focus Group event kicked off on 25 September, 2024, with a workshop on “How to get online visibility for SMEs and where to Start?”, which gathered 25 GTCC SME members. At this interactive workshop, also held at the Courtyard by Marriott Bangkok, executives of the GTCC member companies who are SMEs (small and medium enterprises) learned about online marketing strategies to increase their visibility, including detailed information on digital marketing options, channels, and inhouse/outsourcing decisions for SMEs. Thanks to our speakers Jan Rohweder, CEO and Founder of Marketing Bear, and Carlo Herold, CEO and Founder of HeroLeads Asia.
GTCC SME WORKSHOP ON VISAS, CITIZENSHIP AND LONG-TERM STAYS
On 20 November, 2024, a GTCC SME Focus Group workshop, entitled “Long-Term Resident (LTR) Visa, Digital Nomad Visa (DTV), Smart Visa, Permanent Residency (PR) and Citizenship – Untangle the web of Thailand's long-term stay options”, was organised for an interactive discussion amongst 20 GTCC SME members. We thank speakers Florian Maier, Managing Director of Antares Advisory Ltd., and Andreas Seela, Attorney at FRANK Legal & Tax, for leading the discussion. The event took place at the Courtyard by Marriott Bangkok Sukhumvit 20.
GTCC Inter-Chamber Young Professionals Network Evening
The GTCC Inter-Chamber Young Professionals Network Evening was organised on 22 November, 2024. It was our special edition of cross-cultural networking, and the last GTCC YP event of the year, held at the stunning View Rooftop Bar.
Thanks beverage partner Arcobräu by FlowInter and venue partner Novotel Bangkok Platinum Pratunam for the great support. Also thanks to our co-hosts for making this event possible: Advantage Austria Thailand, the American Chamber of Commerce in Thailand (AMCHAM); the British
Chamber of Commerce Thailand (BCCT); the Belgian-Luxembourg/Thai Chamber of Commerce (BeluThai); the Thai-Canadian Chamber of Commerce (CanCham); the Irish Thai Chamber of Commerce; the New Zealand - Thai Chamber of Commerce; the Singapore Thai Chamber of Commerce; the Spanish - Thai Chamber of Commerce; and the Thai-Swedish Chamber of Commerce.
GTCC Beer Tasting 2024
On 27 November 2024, GTCC members and beer enthusiasts had a special time tasting around 30 varieties of beer, from 9 different brands, together with delicious specialty foods in a lively ambiance at Rolling Ribs Brew Bar at the Le Meridien Bangkok hotel. We appreciate the support from Flow Inter and Bavarian Craft, our beverage partners, for helping make this event possible.
GTCC AFTERWORK NetworkingChristmas edition
The GTCC had the great pleasure of welcoming about 140 guests, including GTCC members and partners, to the last GTCC AFTERWORK of 2024 – the ‘Christmas edition’ – which celebrated the Christmas season and had everyone looking forward to the new year together. Our appreciation goes out to our event partners, Bumrungrad, K.P. Global, Luther, and VitalLife Wellness Center, our beverage partners Global Wines & More, and Paulaner by Flow Inter, and our venue partner the Hyatt Regency Bangkok Sukhumvit hotel.
GTCC’s Executive Director participated in the Executive Directors Regional Meeting AsiaPacific organised in Kuala Lumpur by AHK Malaysia during 10-12 December 2024, along with Benjamin Leipold, Managing Director of AHK Network, and colleagues in the APAC. They discussed strategic topics including compliance and HR.
GTCC’s thank you events
GTCC PARTNERS AND CUSTOMERS APPRECIATION
On 5 November the GTCC organised "GTCC Partners and Customers Appreciation Event" at the Sukhothai Hotel Bangkok, celebrating our successful co-operation with partners, sponsors and customers and expressing our sincere gratitude for their tremendous support and continued trust throughout 2024.
The GTCC hosted a year-end dinner on 13 December to express heartfelt gratitude to our President, Vice President, Honorary Secretary and Board members as well as honorary members for their great support and valuable contributions to the success of our chamber throughout 2024. The event took place at the Sindhorn Kempinski Hotel Bangkok.
We look forward to continuing close and successful co-operation with all of them in 2025.
GTCC YEAR-END THANK YOU DINNER
Continental expands capacity of its tire plant in Thailand
Continental is boosting the production capacity of its tire plant in Rayong, Thailand, by additional 3 million units per year. The gradual expansion plan of the operations stands for a planned total investment of more than 300 million euros (13 billion Thai Baht). The Board of Investment of Thailand is supporting the project under its Investment Stimulation Measure for Economic Recovery Scheme, thus supporting Continental’s ongoing growth in Thailand and the APAC region. This expansion will create approximately 600 additional jobs in the upcoming years. With more than 900 employees already working in its Rayong tire plant, the company is reinforcing its commitment to the Thai market and the Asia-Pacific region.
At its Rayong plant, Continental produces premium tires, like the MaxContact MC7, and other tire lines that also meet the specific requirements of electric vehicles. In 2023,
Continental equipped all the top five highest-volume manufacturers of electric vehicles in the Asia-Pacific region with original equipment tires. In addition, Rayong is one of the biggest Continental motorcycle production facilities worldwide.
The plant meets highest energy efficiency standards. Its machinery is equipped with latest production technologies, while logistics and handling processes are highly automated. With a photovoltaic capacity of 6.7 megawatts peak, 13 percent of the annual electricity necessary in tire production can be covered by renewable energy sources.
Expansion in Southeast Asia: tesa opens new strategic hub in Thailand
tesa, international manufacturer of innovative adhesive tapes and self-adhesive product solutions, has opened a new, state-of-the-art customer solution center and office spaces in Bangkok, Thailand. This strategic expansion marks a significant step for tesa to further expand its presence and customer relationships in Southeast Asia. Last year, tesa inaugurated the new production facility in Haiphong, Vietnam. In March 2024, the opening of a new office in Hanoi
followed. The new spaces in Bangkok now represent another important milestone on this journey.
The new customer center in Bangkok features advanced simulation and testing capabilities. It is specifically geared towards customers and partners from the automotive, electronics, and home appliance industries. Visitors can test applications with specialised equipment on a total area of 850 square meters, including a 100 square meter laboratory unit. This includes, for example, an oven and a climate chamber for testing adhesive solutions.
The building housing the new customer solution center and office spaces in Bangkok is LEED Gold certified, like tesa's production facility in Haiphong. This underscores the company's commitment to greater sustainability, in line with tesa's ambitious goals of achieving climate-neutral production by 2030 and net-zero emissions across the entire value chain by 2045.
Lufthansa celebrates 65 years connecting Thailand with Europe
Lufthansa marks a significant milestone in its history: the 65th anniversary of its inaugural flight from Hamburg to Bangkok. This milestone highlights the airline’s longstanding commitment to the Thai market and Mekong region, connecting cultures, facilitating travel, and fostering business relationships between Germany and Thailand.
On 1 November 1959, Lufthansa’s first flight to Thailand took off from Hamburg, Germany. LH640, then known as the Super Constellation, took off for the Far East from Hamburg via Düsseldorf, Frankfurt, Rome, Cairo, Karachi and Calcutta to Thailand on a spectacular journey that has lasted nearly 2 days
Today, Lufthansa operates multiple weekly flights between Europe and Thailand, via its hubs in Munich, & Frankfurt, while the
airlines of the Lufthansa Group connect Thailand with Europe via additional hubs in Zurich and Vienna with up to 31 weekly flights between Thailand and Europe.
The 65th anniversary of Lufthansa was held at the Mandarin Oriental Hotel Bangkok on 6 November 2024. GTCC Executive Director and GTCC members celebrated the new milestone together with Lufthansa Group’s Asia Pacific senior management team, including new Vice President Asia Pacific & Joint Ventures East, Felipe Bonifatti, and the Head of Regional Sales Southeast Asia, Brendan Shashoua, and General Manager Thailand, Vietnam, Philippines and the Mekong region Anh-Thu Van Do (Anlee) and her team. Guests of honor included German Ambassador H.E. Dr. Ernst Reichel.
Häfele Thailand celebrates 30 glorious years
On November 29th, Häfele Thailand celebrated its 30th anniversary with a grand event at the Queen Sirikit National Convention Center. Mr. John Clare, Managing Director of Häfele Thailand and RD RSA, and Mr. Michael Distl, Managing Director of Finance, Human Resources, Legal, Facility Management, and IT, from the Häfele Group, were proud to host this exclusive celebration.
The event was graced by the presence of distinguished guests, including H.E. Dr. Ernst Reichel, Ambassador of Germany to Thailand, and special guests from GTCC: Dr. Roland Wein, Executive Director, and Marius Mehnert, Deputy Executive Director & Head of Corporate Services.
The evening was a testament to Häfele Thailand’s enduring commitment to excellence and innovation. The event honored valued customers and partners who have contributed significantly to the company’s success over the past three decades.
Handover of DIHK-AHK certificates to the BMW apprentices
On 2 October 2024, the handover of DIHKAHK certificates to the BMW Service Apprentice Programme batch 2022 took place at the FYI Center Bangkok. GTCC Executive Director Dr. Roland Wein delivered a congratulatory speech to the graduates and handed over the certificates of graduation to them. There were also remarks by Hans-Ulrich Südbeck, the Deputy Chief of Mission of the German Embassy Bangkok, and Manussanun Yooyativong, the BMW Qualification & Training Manager. Participants included GTDEE Senior Manager Dr. Kamonsak Suradom and Directors from partner colleges such as Chitralada Vocational School, Don Bosco Technological College, Banphai Vocational College, and Bangkaewfa Vocational College, who joined the ceremony.
Joining the VET Alliance Workshop organised by ibw Austria
On 18 October 2024, the GTDEE Senior Manager joined the Vocational Education and Training (VET) Alliance Workshop led by the Institut für Bildungsforschung der Wirtschaft (ibw Austria) at the Austrian Embassy Bangkok. The Austrian Ambassador, H.E. Wilhelm Donko, delivered opening remarks to the participants, including Alexander Leutgeb, the Economic and Climate Affairs Officer of the German Embassy Bangkok, as well as key representatives from the Austrian and Swiss Embassies, German companies Siemens Mobility and Robert Bosch, and other Austrian and Swiss companies in Thailand.
The event was supported by Go-International, a joint initiative of the Austrian Federal Ministry for Labour and Economy (BMAW), and the Austrian Federal Economic Chamber (WKÖ).
Online workshop for Robert Bosch Apprenticeship Programme
On 22 October 2024, GTDEE / GTCC organised an online workshop with a quality control concept, led by the GTDEE Senior Manager, and a workshop on how to evaluate the mechanical parts of mechatronics, led by Natthapol Panyaluang, an expert from the Thai-German Pre-Engineering School, KMUTNB. The participating apprentices were from the Robert Bosch Automotive Technologies Thailand Apprenticeship Programme batch 2023, and the dual vocational education and training event was carried out in cooperation with the ThaiAustrian Technical College in mechatronics programme.
Handover of examiners certificates
On 29 October 2024, at the GTCC office, the GTCC Executive Director handed over certificates of recognition to independent examiners and experts who have been appointed as examiners for GTDEE based on the area of their expertise. At the ceremony, the GTDEE Senior Manager presented to them procedures and a code of conduct for examinations. They also showed their commitment to GTDEE, aiming for “highest trust” and “transparency” through the whole process.
Visiting Don Bosco College on a 5-programme in mechatronics based on the German standard
On 30 October 2024, the GTDEE Senior Manager presented the mechatronics development under project-based learning for a 5-year programme to apprentices at Don Bosco Technological College, and welcomed Martyn Perkins, Executive Director of Knorr-Bremse Global Care Asia Pacific Ltd., who visited the college with a focus on cooperation with GTDEE / GTCC in a dual vocational education and training programme based on the German standard.
Workshop at E.tech on mechatronics under project-based learning approach
On 10 November 2024, GTDEE / GTCC organised a workshop on ‘Desired Competencies for Project-Based learning Regarding to Sustainability Concept’ for batch 2024 mechatronics students from the Eastern Technological College. The students presented their project group ideas, such as solar energy for the canteen, recycled plastic for 3D printing machines, a PET bottle refund machine, and a smart automation control system. They discussed sustainability in German vocational education and training with technical teachers, as well as the expert from GTDEE / GTCC.
Cooperation with Chiangmai Beverage in a mechatronics apprentice programme
Between 11-12 November 2024, GTDEE / GTCC organised a workshop on systematic thinking for Chiangmai Beverage Mechatronics Apprentice Programme. The workshop focused on cooperation with teachers and qualified trainers from the Human Resource Department and the Engineering Department, as well as the approval of the in-company training plan for dual vocational education and training in the German standard.
Joining the orientation day of the Chiangmai Beverage Mechatronics Apprentice Programme’s in-company training
On 19 November 2024, GTDEE / GTCC joined the orientation day of the Chiangmai Beverage Mechatronics Apprentice Programme’s in-company training. The GTDEE Senior Manager provided an introduction to the roles and responsibilities based on the service agreement, timetables, and cooperation in the organisation of the final examination, part 1 and part 2, for the Chiangmai Beverage Mechatronics Apprentice Programme batch 2024. Nine apprentices in mechatronics started training at Chiangmai Beverage Co. Ltd. for the first period, from 18 November 2024, to 14 March 2025.
PAL final examination part 1 for BMW Service Apprentice batch 2023
Between 25 and 28 November 2024, GTDEE / GTCC organised a PAL final examination part 1 for the BMW Service Apprentice Programme batch 2023, comprising apprentices from ten BMW dealerships and five vocational colleges, in cooperation with the GTDEE programme. The PAL final examination is based on the principle of German dual vocational education and training (VET) abroad, while independent examiners are experts in this field, including representatives from industrial sector, academic institutions, and GTDEE / GTCC. The PAL final examination part 1 took place at the BMW Group Thailand Training Center, Pathumthani.
PAL final examination part 1 for Mercedes-Benz Thailand Apprenticeship Programme batch 2023
On 25 November, 2 and 12 December 2024, GTDEE / GTCC organised a PAL final examination part 1 for the Mercedes-Benz Thailand Apprenticeship Programme batch 2023, comprising apprentices from three vocational colleges under the GTDEE programme. The independent examiners were experts in this field including representatives from industrial sector, academic institutions and GTDEE / GTCC. The PAL final examination part 1 took place at Mercedes-Benz Thailand Training Center, Samut Prakan.
Joining the certificates handover ceremony at Singha Museum
On 28 November 2024, GTCC Deputy Executive Director Marius Mehner, and the GTDEE Senior Manager joined the DIHK-AHK certificates handover ceremony at the Singha Museum. The event started with a welcome speech by Cholawit Suk-Udom, the Group Director – Corporate Capability Development, Boonrawd Brewery, and was followed by a congratulatory speech by the GTCC Deputy Executive Director. Sorasit Chatwatthanakun, the Acting Managing Director, Pathumthani Brewery Co. Ltd., handed over the certificates to five graduates from the Pathumthani Brewery Apprenticeship Programme batch 2021.
Monitoring the apprenticeship training at BMW dealers
From October to Mid-December, 2024, GTDEE visited BMW dealers in Bangkok to monitor their practical training of the BMW Service Apprentice Programme. The GTDEE Senior Manager and the Head of Dual Vocational Education and Training at Don Bosco Technological College, and Banphai Industrial and Community Education College, joined the visit to a total of 11 dealers.
Germany’s Berufskolleg Platz der Republik für Technik und Medien on their collaboration with Thailand’s Eastern Technological College (E-Tech)
Interview with Matthias Frecking
Can you give us a short introduction to your vocational college?
A vocational college is a type of school that brings together many individual schools under one roof. Berufskolleg Platz der Republik für Technik und Medien, our vocational college in Mönchengladbach, currently has 2,300 students who are taught by over 100 teachers. We are all united by our love of technology and design, which we “live” in a wide range of courses.
At our vocational college, students can acquire all possible school qualifications, in addition to the various technical and creative professions – right up to the Abitur, the highest possible school-leaving qualification in Germany.
After signing an MoU with Eastern Technological College (E-Tech) this year, what are the activities you have planned for 2025?
We are initially looking forward to an online exchange between teachers from E-Tech in Thailand, and our colleagues from Mönchengladbach. We want to get to know each other and find common ground. Of course, we won't forget the students, who will
be working together on joint online projects.
A visit by Thai students to Mönchengladbach is planned for April 2025. We want to introduce them to our school, our city and, of course, our students. And we would be happy to make a return visit to Thailand afterwards.
Can you explain about implementing the sustainability concept in your school curriculum?
We strive to encourage our pupils to be mindful in their use of resources. This begins with the use of light and heat energy, and does not stop at consumables. PCs are borrowed and repaired again and again. A “repaircafe” is planned, in which defective electronic devices will be repaired by our pupils for a fee. As part of our learning projects, we pay attention to the reusability of product results. These should be available to as many work teams as possible.
Based on your experiences in training students, what kind of topics are most challenging for this generation?
In Germany, the issue of global climate change plays a very important role. Our
young people see themselves as the last generation that can actively take action against global warming and the destruction of our planet. However, issues of selfdetermination and personal freedom are also frequently discussed. The topics of respect for one another and across generational boundaries are also frequently discussed at school.
As a school, we responded to this need three years ago by becoming a “school without racism – a school with courage”. This is both a distinction and a constant incentive.
Contact details:
Matthias Frecking
Berufskolleg Platz der Republik für Technik und Medien
Platz der Republik 1
41065 Mönchengladbach (Germany)
Telefon (02161) 4916-0
Telefax (02161) 491616
frecking@bk-tm.de www.bk-tm.de
From dream to reality: The journey of a technical student to his dream career in the automotive industry
Interview with Natthaphong Phimngoen
Natthaphong Phimngoen is considered one of the most career-advanced Thai youths who joined the BMW Service Apprentice Program Batch 2022, in partnership with the GermanThai Dual Excellence Education (GTDEE), and had been trained at BMW Europa Motor Rama 2. Natthaphong completed a Por-wor-chor programme (3 years) in automotive techniques in 2022, and a Por-wor-sor programme in the same study in 2024, both from Banphai Industrial and Community Education College (BPIC). During his vocational studies, he was selected as President of the Association of Future Thai Professionals, BPIC, throughout his studies, from May 2022 to April 2024. Now he has been hired as a maintenance technician at the BMW Europa Rama 2.
How did you develop your childhood dream for the BMW brand?
After I saw information on social media with BMW vehicles on the roads, featuring very attractive sports cars, I searched for more information about BMW, such as the cost of the cars, the car designs and models, and whether the cars had good driving performance. I was truly impressed by this brand because of its various functions and modernity. I also learned that the driving performance and quality of the BMW brand were both excellent. It was my childhood dream to have my own BMW automobile one day. I really like the BMW brand.
What do you feel now, after joining the BMW Europa Motor family?
I am very happy and honoured to work and gain experience with BMW vehicles at the Europa Motor, through the dual-vocational education and training curriculum. I would like to thank the German-Thai Chamber of Commerce (GTCC) for the cooperation with the college that signed an MOU with BMW. And thanks to the college for bringing good things such as modern technology, to students. I aim to develop more skills to become a technician with expertise and knowledge in mechatronics. I would also like to thank BMW Europa Motor Rama 2 for training, teaching, and giving knowledge and advice.
What advice would you give to junior students about being an apprentice, and later a technician, at BMW Europa Motor Rama 2?
I would like them to focus on knowledge in engine maintenance, and the operational principles of various engine parts, in order to analyse the work and find the cause of any problems more accurately. After the training is over, if any of them would like to apply to be a maintenance technician or technician at BMW Europa Motor, I would like them to focus on practicing and developing their skills and competencies. Be determined to gain experience, learn, and analyse work from senior or skilled technicians at the dealership, in order to develop your own skills to become a professional technician in the future. Keep fighting, everyone!
What do you think about “quality of service”?
Quality of service is very important for technicians who provide after-sales services to customers because: A) Customers must have confidence and trust in bringing their expensive cars in for service; B) If we deliver a good job and the customers are happy, we will be able to work happily and love our work for the after-sales service. Think of it simply as “the customers’ cars are like our own cars.”
Manufacture of machinery and equipment n.e.c. | Repair and installation of machinery and equipment
Freight transport by road and removal services | Warehousing and support activities for transportation | Freight air transport | Sea and coastal freight water transport
Black Forest Distribution Co., Ltd
Mr. Hans-Peter Blumer Director
Mr. Martin Wilfred Bader Manager www.phuketwine.com
Wholesale of beverages | Food and beverage service activities
CleanMax IHQ (Thailand) Co., Ltd.
Mr. Harsh Dash
CEO
Wanida Kajina
Business Development Manager thailand@cleanmax.com https://www.cleanmax.com/th/ Electricity, gas, steam and air conditioning supply
Flottweg (Thailand) Co., Ltd
Mr. Kamon Pornchaichanakit
Managing Director thailand.info@flottweg.com https://www.flottweg.com/ Manufacture of other special-purpose machinery
Glow Power Technology Co., Ltd
Mr. Mongkon Chaiyongsin
Managing Director https://gpt.co.th/ Electric power generation, transmission and distribution | Repair of electrical equipment | Specialised construction activities
Grand Mercure Bangkok Atrium
Mr. Jon Warmington General Manager
Ms. Yuvarat Traisuthamporn Director of Sales & Marketing HC0Y8@accor.com https://www.grandmercurebangkokatrium.com/ Hotels and similar accommodation
INOSOLVE Consulting GmbH
Mr. Jan Mach
Managing Director https://www.inosolve.com/en/ Other professional, scientific and technical activities
Jowat (Thailand) Ltd.
Mr. Lukas Schelbach Deputy General Manager https://www.jowat.com/en/ Manufacture of other chemical products
M&J Recycling
Mr. Stephan Rupf Market Area Head APAC https://mjrecycling.com/ Manufacture of other special-purpose machinery
Novotel Bangkok Platinum Pratunam
Ms. Cindy Delhomel General Manager https://novotelbangkokplatinum.com/ Hotels and similar accommodation
Maersk Logistics and Services (Thailand) Co., Ltd.
Mr. Carlos Giovanny Lopez Forey Director
Mr. Frederik Henning Von Daacke LL/CCL Product Manager, Mekong https://www.maersk.com/ Freight transport by road and removal services | Freight air transport | Sea and coastal freight water transport | Warehousing and support activities for transportation
Mr. Boonchu Sedchaicharn Business Development Manager Ms. Nantana Werawut Business Development Officer metric@metric.co.th https://www.metric.co.th/ Architectural and engineering activities; technical testing and analysis
MTEC
Mr. Thanaporn Korad Research Team Leader https://www.mtec.or.th/ Scientific research and development
Palas
Mr. Michael Paul Wolf
Managing Director Mr. Maximilian Uebach Product Manager – Industry & Science info@palas.com.cn https://palas.com.cn/en/ Manufacture of instruments and appliances for measuring, testing and navigation
Prunk & Partners Co., Ltd.
Mr. Markus Huendgen Founder
Ms. Bualoy Nitthaisong Managing Director because@weareprunks.com https://weareprunks.com/ Advertising and market research | Creative, arts and entertainment activities
Schnorr (Thailand) Co., Ltd.
Mr. Tim Rasenberger Country Manager https://www.schnorr-group.com/en/ Manufacture of fasteners and screw machine products
Mr. Simon Kolodziej Technical Manager voestalpine Railway Systems Asia Co., Ltd. Simon.Kolodziej@voestalpine.com
TUI
BLUE Hotels & Resorts
Dr. Huilian Duan Managing Director - Asia
Mr. Andrew Edgar Terutung Regional Business Developement Director - Asia https://development.tui-blue.com/ Hotels and similar accommodation
