5 minute read
The evolving landscape of cosmetic procedures in 2023: A post-COVID perspective
Dr. Yada Itthipanichpong, MD, MSc. and Dr. Chontavat Suvanpiyasiri, MD.
The world of cosmetic surgery and procedures has been on a remarkable journey over the past few years. The global cosmetic surgery market was estimated at US$ 63.4 billion in 2021, with a compound annual growth rate (CAGR) of 9.6% expected from 2022 to 2030. In 2023, the aesthetic medicine market has found a unique position in evolution and transformation. The COVID-19 pandemic has had a profound influence on every aspect of our lives, including the cosmetic industry. As we step into this new era, we see significant shifts in trends and attitudes towards cosmetic procedures. In this article, we will explore the changing landscape of cosmetic procedures in 2023, focusing on trends that have emerged in response to the pandemic and its aftermath.
THE RISE OF VIRTUAL CONSULTATIONS AND TELEMEDICINE
One of the most notable trends in the world of cosmetic procedures in 2023 is the widespread adoption of virtual consultations and telemedicine. The COVID-19 pandemic has forced many healthcare providers, including those in cosmetic practice, to adapt to remote communication. This shift has made cosmetic procedures more accessible and convenient for patients who are able to receive expert advice without the necessity for in-person appointments. These virtual consultations not only reduce the travel time and associated costs, but also provide individuals with a wider range of opinions and treatment options, as they can easily consult with providers from different regions or even countries.
EMPHASIS ON AUTHENTIC AND SUBTLE ENHANCEMENTS
In the wake of the COVID-19 pandemic, there has been a shift in the perception of beauty and cosmetic procedures. Many individuals are now prioritizing natural and subtle enhancements over dramatic transformation. The reflection and introspection that occurred during lockdowns might have contributed to a desire for a more healthy, authentic and genuine appearance. In 2023, the cosmetic procedures often focus on embracing one’s existing natural features rather than completely altering them. The treatment like botulinum toxin (Botox), dermal fillers and energy-based devices are increasingly becoming popular for their ability to provide subtle improvements that maintain a natural look. The beauty goal is to look well-rested, refreshed and healthy, rather than drastically different.
Dr. Yada Itthipanichpong, a dermatologist at MedPark Hospital, says “We are seeing more and more people wanting to achieve a more genuine appearance with subtle changes, rather than one with an obvious and drastic change. The shift in trend is seen in injectable procedures, for example botulinum toxin and dermal filler, as people tend to prefer a more natural look and delicate changes without a frozen look or an obvious result. While the procedure emphasizing skin quality improvement and collagen production – for example, skin-boosters, biostimulators and energy-based devices – are ones of the most popular treatments so far this year.”
NON-INVASIVE AND MINIMALLY INVASIVE PROCEDURES
Non-invasive and minimally invasive procedures offer several advantages, including minimal downtime, reduced risk, and less discomfort compared to surgical techniques. In 2023, many individuals who were hesitant about undergoing surgery before the pandemic are now exploring these alternative and less invasive procedures, for example laser skin resurfacing, microneedling, focused ultrasound, radiofrequency, and non-invasive body contouring. The advancements in technology have made these procedures safer and more effective, contributing to their rising popularity.
THE ‘ZOOM BOOM’ EFFECT
The surge in remote work and video conferencing during the pandemic has led to what some call the ‘Zoom Boom’ effect or ‘Zoom face-envy’. With many individuals spending more time staring at their own faces in the video calls, they inevitably compare them with those of others, leading to the hyper-awareness of their appearance on screens. Poor lightning and skewed angles of laptop cameras, along with a face activated by stress or dearth of sunlight and exercise –mentioned by many individuals as “lockdown face” or “crepey face” – can disturb a person’s perspective toward their facial appearances. As a result, there has been a rise in demand for procedures that address concerns such as under-eye hollowness, sagging, doublechins, and facial asymmetry.
Procedures like dermal filler on the under-eye area and naso-labial folds (smile lines), along with non-invasive procedures to enhance jaw definition and reduce a double chin, include ultrasound, radio frequency and electrical stimulation, have seen a notable increase in popularity. Many individuals are also seeking treatments that enhance their appearance where their face is front and centre.
PERSONALIZED TREATMENT PLANS
Customization and personalization have become key factors in the cosmetic procedure trend of 2023. Providers are recognizing that each patient is unique, with specific goals and concerns. As a result, there is a growing emphasis on tailoring treatment plans to meet individual needs. Advanced technology, such as simulations, allow patients to visualize potential outcomes before undergoing procedures and ensure that patients achieve results that align with their aesthetic preference and expectations.
SAFETY AND HYGIENE PROTOCOLS
The COVID-19 pandemic has heightened awareness of health and safety measures in every Industry, including the cosmetic industry. In 2023, patients can expect clinics to maintain the highest standards of cleanliness and infection control. The emphasis on safety has become a crucial factor in the decision-making process for individuals considering cosmetic treatments.
SUSTAINABILITY AND ETHICAL PRACTICES
The growing focus on sustainability as well as ethical practices are another remarkable trend in the world of cosmetic procedures and skin care products in 2023. Many patients are seeking treatments and products that align with their values, including ecofriendly and cruelty-free options. Sustainable packaging, recycling programmes and ethically sourced ingredients have become selling points for cosmetic procedures and products.
Dr. Yada Itthipanichpong, MD, MSc., Dermatologist at MedPark Hospital
Dr. Chontavat Suvanpiyasiri, MD., Dermatologist at MedPark Hospital
Contact details:
Thanaporn Khumnopkunchok
Business Development Department Manager
MedPark Hospital
Tel: +66 2 023 3333 / +66 2 090 3182
