16 BEAUTY AND COSMETICS
The evolving landscape of cosmetic procedures in 2023: A post-COVID perspective Dr. Yada Itthipanichpong, MD, MSc. and Dr. Chontavat Suvanpiyasiri, MD. The world of cosmetic surger y and procedures has been on a remarkable journey over the past few years. The global cosmetic surgery market was estimated at US$ 63.4 billion in 2021, with a compound annual growth rate (CAGR) of 9.6% expected from 2022 to 2030. In 2023, the aesthetic medicine market has found a unique position in evolution and transformation. The COVID-19 pandemic has had a profound influence on every aspect of our lives, including the cosmetic industry. As we step into this new era, we see significant shifts in trends and attitudes towards cosmetic procedures. In this article, we will explore the changing landscape of cosmetic procedures in 2023, focusing on trends that have emerged in response to the pandemic and its aftermath.
THE RISE OF VIRTUAL CONSULTATIONS AND TELEMEDICINE One of the most notable trends in the world of cosmetic procedures in 2023 is the widespread adoption of virtual consultations
UPDATE 4/2023
and telemedicine. The COVID-19 pandemic has forced many healthcare providers, including those in cosmetic practice, to adapt to remote communication. This shift has made cosmetic procedures more accessible and convenient for patients who are able to receive expert advice without the necessity for in-person appointments. These virtual consultations not only reduce the travel time and associated costs, but also provide individuals with a wider range of opinions and treatment options, as they can easily consult with providers from different regions or even countries.
EMPHASIS ON AUTHENTIC AND SUBTLE ENHANCEMENTS In the wake of the COVID-19 pandemic, there has been a shift in the perception of beauty and cosmetic procedures. Many individuals are now prioritizing natural and subtle enhancements over dramatic transformation. The reflection and introspection that occurred during lockdowns might have contributed to a desire for a more healthy, authentic and
genuine appearance. In 2023, the cosmetic procedures often focus on embracing one’s existing natural features rather than completely altering them. The treatment like botulinum toxin (Botox), dermal fillers and energy-based devices are increasingly becoming popular for their ability to provide subtle improvements that maintain a natural look. The beauty goal is to look well-rested, refreshed and healthy, rather than drastically different. Dr. Yada Itthipanichpong, a dermatologist at MedPark Hospital, says “We are seeing more and more people wanting to achieve a more genuine appearance with subtle changes,
