40 TRADE FAIRS
ITB Asia 2021: Asia’s largest travel showcase is going virtual 25-29 October 2021, Singapore Asia’s largest travel trade show, ITB Asia, is an annually held B2B trade show and convention for the travel industry. It is designed to be the primary event for the Asia-Pacific travel industr y, much like its parent event – ITB Berlin. ITB Asia is the premier meeting place for the travel trade industry for forging new par tnerships and strengthening existing business relationships with the most important players in the region. ITB Asia is organised by Messe Ber lin (Singapore) Pte. Ltd. and supported by the Singapore Exhibition and Convention Bureau. ITB Asia is co-located with MICE Show Asia and Travel Tech Asia, covering the key verticals in the travel industry such as leisure, MICE, corporate and travel technology. MICE Show Asia is the annual three-day business-to-business trade show and convention where the incentive travels, meetings and events industries come together to connect and build the future of MICE. Travel Tech Asia is the three-day conference that features leading travel brands and innovative star t-ups for attendees from all levels of seniority across a wide range of disciplines and sectors in the travel industry. With three shows in one event, it has become Asia’s largest travel showcase.
UPDATE 4/2021
Now in its fourteenth year, ITB Asia will be an all-virtual event, with the physical show postponed to October 2022. The complete digitalisation of ITB Asia is set to go virtual from 25 to 29 October 2021 on ITB Community in Asia. The previous vir tual event concluded with a record-breaking par ticipation of almost 35,000 travel professionals tuning in. The organizers are expecting an even stronger response this year with the longer lead time and as countries around the world plan for tourism recovery. For the coming ITB Asia Vir tual Event, attendees can expect the following key features: • Community activity feed – an interactive social networking page to share the latest insights and ar ticles, and par ticipation in group discussions • Business matching – live platform to exchange business contacts and schedule virtual appointments. Delegates can benefit from business appointments via social video and messaging functions. (25-29 October, five full days) • Conference – a robust line-up of key industry speakers with thought-providing insights or showcases of innovative technology and solutions (exclusively on 26-28 October only, three full days)
• Supplier Directory – a comprehensive view of all suppliers, such as company profiles, product resources and downloadable articles • Knowledge library – a resource library of trade articles, white papers on travel destinations, research reports and content by industry bellwethers and trade partners • On-demand videos – access to exclusive videos from vir tual events or industr y contributors More information about the ITB Asia Virtual Event can be found at https://www.itb-asia. com/. For further information, please contact the German-Thai Chamber of Commerce’s official representative for Messe Berlin GmbH in Thailand, Ms. Patamaporn Wasuwat, by telephone at +66 2 055 0641 or by e-mail at berlin@gtcc.org.
