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In the cyberspace business world it is easy to get lost. Therefore the term Internet marketing has become the hottest of topics. There are a thousand different Internet marketing strategies, but what Internet marketing strategies are the ones that truly work? Look up Internet marketing on the Internet and you will be bombarded with terms like blog posting, article directory submission and affiliate marketing. With so much out there it's easy to feel you're in an Internet marketing avalanche. You just want an Internet marketing tool that's going to be effective. Why is that so hard to find? Perhaps the solution to your Internet marketing frustrations is something called joint venture marketing. How can joint venture marketing solve your Internet marketing dilemmas? Allow me to draw you a picture. Imagine two conventional stores, one a clothing store the other a shoe store. Can you tell where this Internet marketing metaphor is going? A client for either store is running a high probability of needing the other store's services as well. The same principle can be applied to your Internet marketing needs. The clothing store promotes the shoe store to their clients; the shoe store does likewise, both business benefit. If it will work in conventional business then chances are it will work for Internet marketing purposes as well. What kinds of other online businesses would compliment yours? That is the first question to ask in determining how to use partnerships to expand your Internet marketing. Ask