How to Cold Call: 7-Step B2B Cold Calling Technique
Consumers do not usually respect cold calling, and people hate it when receiving these calls from companies. The main reason is that only a few companies know how to make cold calls correctly. Here are 7-Step B2B cold calling techniques.
What is a cold call? A cold call is an outbound phone call that connects with leads to grow their interest in your product and services. The prospect does not have any proper relationship with the sales team. The sales team finds out a way to connect with the lead and try to establish the sale.
7-Step B2B Cold Calling Technique 1 Generate Leads 2 Determine the requirement of the lead 3 Create a Script Or Don’t 4 Call the filtered leads 5 Ask questions 6 Plan the future 7 Follow-up Calls
B2B Cold Calling 1 Generate Leads
2 Determine the requirement of the lead
To become a successful cold caller, you must create a list of the leads you want to reach out to. You can find contacts easily from different sources and websites. But these contacts must be filtered based on different criteria.
Before initiating the cold call, you must filter those leads who need your service. You must determine if the lead requires you or not. This increases the chances of closing the deal.
3 Create a Script Or Don’t
4 Call the filtered leads
When you call an unknown person, you get a really short attention span, and you must attract the client in that particular period. So planning what you will say in the initial seconds can be a gamechanger, and it also helps to boost your confidence.
Once you have generated and filtered the leads, it is time to call them. Start with the leads who are more likely to accept the offer and make a deal. This will allow you to close more deals at the initial stages and deal with the complex ones later.
Cold Calling 5 Ask questions
6 Plan the future
Once you have connected with the lead, it is time to make the conversation interesting and engaging. Ask them relatable questions, and try to understand their problems.
Once you have connected with the client and bonded with them, create a plan for future interactions. For instance, try to connect with other members of the team.
7 Follow-up Calls There is a high probability that the client might disappear after making a few positive interactions. This is one of the greatest probabilities of B2B cold calling. As there is a prior relationship with the client, it becomes easier for them to break the bond.
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