WHAT IS UPSELLING & CROSS-SELL ? 5 REASONS MAKES IT IMPORTANT GetCallers A S A L E S S T R A T E G Y C A L L E D U P S E L L I N G & C R O S SS E L L I S U S E D T O P R O V I D E I T E M S O R S E R V I C E S T O C U R R E N T C L I E N T S .
Key talking points
Cross-selling, a sales strategy to market complementary, non-competitive products, must not be confused with upselling. Upselling, for instance, is persuading a consumer to buy a better television model than the one they are considering while you are selling them a television. Cross-selling involves recommending a surround sound system to go with it.
KNOWING THE BASICS
There are a lot of reasons which makes upselling an integral marketing strategy.
Let's check out why it is important and why you need to utilize its full potential.
1. Personalization of Customer Experience 2. Reduce Customer Acquisition Costs 3. Customers Becomes Clients 4. Increases Customer Lifetime Value 5. Pushes the Revenue Scale
What’s the Crux? Upselling & Cross-Sell should be a component of every small to mediumsized company's entire sales and marketing plan. Look at your current customers to see if there is a chance to upsell and enhance their experience with your company before you go all out to generate new leads.