Making Hair Health a Priority

Faced with significant hair loss due to Type-1 diabetes, Sozo Australia founder Isabella Charanduk saw an opportunity to create a new type of natural hair care. We chat to Isabella about her hair health journey and her unwavering dedication to the right ingredients.

1. How did you come up with the concept for Sozo?

Growing up, I always had a passion for hair and beauty, but it wasn’t until I experienced significant hair loss after being unexpectedly diagnosed with type one diabetes in 2019, that I started to truly understand my hair health.

Experiencing significant hair loss was extremely worrying. For several months, my hair continuously shed and became extremely thin and unhealthy so I was desperate to find a solution. This sparked my passion for creating truly all-natural hair products that actually worked!

December 2019

2. What should we know about female hair loss?

Since launching our Sozo Hair Health range, I have been able to speak to a countless number of ladies who suffer from hair loss, thinning or shedding - it’s not uncommon for us to experience hair loss at some point in our lives. Many women, like me, have suffered hair loss due to a health condition or illness. In fact, I have had several people contact me saying they’ve experienced hair loss since having Covid. It is also very common to lose hair with changing hormones, for example when having a baby or going through menopause.

3. How do your products vary from other synthetic hair loss ranges on the market?

Our Sozo Hair Health range has not only been scientifically formulated to promote new hair growth, but also treat and improve your overall scalp and hair health. Many traditional, chemical based hair products can leave your hair feeling nice in the short term but can often have many negative impacts long term. One key difference is that our formulas have been created with aloe barbadensis leaf juice as the first ingredient, instead of water! Aloe

June 2022

barbabensis leaf juice alongside the other all-natural ingredients in our products, help to hydrate and encourage new hair growth.

4. What do you love about the Gold Coast as your base?

I was blessed to be born and raised here on the Gold Coast and I’m so grateful I still call it home - there is so much beauty to appreciate and enjoy. There is definitely a strong community of small businesses here which is lovely. I believe the Gold Coast most definitely has an appreciation for all-natural, high quality and locally made products, consumers are certainly becoming more aware about what we put on and in our bodies each and every day.

5. What has the response been to your range?

We have received such wonderful feedback and reviews from our customers. I have found that many people believe natural haircare is better and safer for them but that it also doesn’t perform very well. By continuously educating our audience about our natural haircare products, they have been able to experience healthier hair like they have not been able to achieve in the past, especially with all-natural products.