Breads

Promise Gluten Free: Rustic White Sourdough Loaf

CATEGORY: Breads

COMPANY NAME: Promise Gluten Free

PRODUCT: Rustic White Sourdough Loaf

The fact that Promise Gluten Free has made the trek all the way to North America from Ireland, should say a thing or two about the quality of its baked goods.

One of the most popular items to grace local shores is the fresh Rustic White Sourdough. No, this is not a typo — the loaf isn’t found in the frozen section of the supermarket like most competitors, but rather shipped to store in a special oven-safe bag where the baking process is finished, and then put out to be sold like traditional bread.

The result is a crispy crust and a fluffy middle that doesn’t taste like cardboard. Furthermore, because the bag stays sealed throughout, consumers need not worry about cross contamination with neighbouring foods while in the bakery. There are two additional fresh varieties as well: 7-Seed (brown linseed, chia, golden millet, poppy, pumpkin, quinoa, sunflower) Sourdough and Rosemary & Olive Oil Sourdough.

Promise only made the jump here and to the US in early 2019, although the Irish brand has been in business for half a century and also exports to the UK and Australia. Boasting the tagline, “The impossibly good gluten-free bakery,” it lays claim to creating the world’s first gluten-free brioche. Other products carried include buns, bagels, rolls, cakes, and muffins.

All the breads are wheat, dairy, soy, nut and lactose free, and are high in fibre and low in fat, calories and sugar.

Currently in Canada, Promise Gluten Free is available in Sobeys and Metro. Still have questions? Learn more at www.promiseglutenfree.ca or email info@promiseglutenfree.com. ◆

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