REDEFINING RETAIL IN BRADFORD
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A VISION FOR THE FUTURE Westfield Bradford is one of the largest retail-led mixed-use projects in the UK. The development will create a stunning new destination in the heart of this vibrant city, building on Bradford’s rich heritage and creating a modern shopping experience to meet the needs of its thriving catchment.
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A RICH TEXTILE HERITAGE With a long-standing history of architectural, literary and textile design excellence, the dynamic city of Bradford is ever-evolving. For decades, the city has produced quality silks, satins and woven fabrics for the finest retailers in the world. Westfield Bradford will build on this heritage and provide a spectacular focal point to celebrate fashion.
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THE CITY This cosmopolitan city boasts enormous economic potential and ambitious development plans. With the fastest growing working-age population of any major UK city1 and employment levels increasing ahead of the region and the UK, Bradford is experiencing levels of economic development well ahead of its neighbours2. Its young and diverse population is poised to benefit from the area’s significant economic growth. Already one of the largest economies in the Yorkshire region, Bradford is amongst the top six UK cities for potential economic growth3 and is ranked in the top 50 European cities of the future4. It is home to more
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than 11,000 businesses, including the headquarters of Wm Morrison Supermarkets Plc, Yorkshire Building Society, Hallmark Cards Plc and Bradford & Bingley. The Bradford Masterplan will transform the city through a number of major projects with a total investment of over ÂŁ2 billion. Westfield Bradford represents a ÂŁ320 million investment, which will act as a catalyst for regeneration and provide a new focal point for shoppers in tune with the aspirations of the city.
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The retail offer
The dining offer
Bradford is currently 51st in CACI’s ranking of UK market potential. It is anticipated that Westfield Bradford will raise the city’s position to 39th, increasing its total market potential from £883.3 million to over £1.1 billion (2008 prices) – an uplift of 27%. The scheme will also improve retail expenditure conversion from 37% to 58%.5
Eat Central, a spectacular 800-seat café-style food court, will offer customers a stylish dining experience providing local and international cuisine in a contemporary space. Bradford will see the next generation of this concept, taking casual dining to a new level. Eat Central will offer an international theatre of food providing outstanding ranges across all cultures – a place where people want to meet and be seen.
The development allows major high street brands and local independent retailers to combine in a modern retail environment, addressing the current under-provision in the city and creating a contemporary shopping experience. Over 100 retailers will establish Westfield Bradford as a new retail destination for Yorkshire, anchored by a 10,900 sq m Debenhams and an 8,000 sq m Marks & Spencer. Retailers such as Next, the Arcadia group; Topshop, Topman, Burton, Miss Selfridge, Wallis, and Evans, plus brands such as River Island, have already chosen to secure significant space in the centre.
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A MODERN RETAIL DESTINATION Westfield Bradford is a £320 million retail-led mixed-use regeneration project – one of the largest currently being undertaken in the UK.
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The The development design Opening in 2010, Westfield Bradford will create a new economic and lifestyle hub in the heart of the city. The 54,600 sq m shopping centre will be supported by 3,800 sq m of office space, residential apartments and 1,750 car parking spaces. The retail component provides an eclectic mix of national and local fashion, food and lifestyle brands – a spectacular retail environment to address the current under provision in the city. Throughout the centre, retailers can trade on both levels from iconic double-height stores, utilising vertically integrated space to maximise sales opportunities. This dynamic environment will also allow customers to discover the latest in retail design and experiential shopping.
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Westfield Bradford has been designed with great care to reflect the district’s architectural heritage, which includes 5,800 listed buildings in the wider borough. The scheme exploits the natural vantage points over public spaces and local landmarks. The scheme comprises six distinctive urban blocks, each sympathetic to the neighbouring buildings, with enclosed malls between the blocks and extensive improvements proposed for adjoining public spaces and pedestrianised streets. Inside, the centre will have escalators and lifts strategically placed to ensure easy access throughout. The project will link the retail, historic and civic quarters of the city. Bradford district has considerable open space and the development will add two new public squares adjacent to the historical listed buildings at St Peter’s House, the Cathedral and Market Street. These and other spaces around the centre will feature public art in an accessible new retail quarter for the city.
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a growing audience A young, rapidly increasing catchment and a bright economic future mean retailers are poised to benefit from the continued levels of growth in Bradford.
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Westfield Bradford will serve a catchment of over 735,000; it has an ACORN profile with large proportions of middle-income customer groups. There are high levels of ‘Secure Families’ and ‘Asian Communities’ whose younger consumers have aspirational purchasing habits. The development will also significantly increase the number of ‘Affluent Greys’ and ‘Flourishing Families’ drawn to Bradford from wealthy areas including Keighley, Shipley and Ilkley. CATCHMENT TOTAL RCG MARKET POTENTIAL* (£M) CATCHMENT
Catchment Bradford has a diverse blend of cultures in which over 64 languages are spoken. The city is harnessing its cultural diversity and developing its social cohesion. There is a positive attitude to change that will ensure strong local support of Westfield Bradford as a multicultural meeting place.
EXPENDITURE (£M)
Primary
492.7
Secondary
260.6
Tertiary
159.7
Quaternary
106.6
Total RCG market potential
1,019.7
*CACI trading potential report 2008
Westfield Bradford has a future market potential of over £1 billion. £137 million per annum will be in the fashion and footwear sectors alone, with nearly £100 million between jewellery and general retail. There will also be a total market potential for food catering of £226 million per annum. SPEND CATEGORY
SPEND (£M)
SPEND PERCENTAGE
RCG spend
1,019.7
100%
117.7
11.5%
Footwear
18.8
1.8%
Jewellery
17.8
1.7%
199.8
19.6%
General retail
79.2
7.8%
Homewares
85.1
8.3%
7.8
0.8%
Retail services
20.5
2.0%
Food catering
225.5
22.1%
Food retail
208.1
20.4%
35.8
3.5%
3.6
0.4%
Fashion
Leisure
Mobiles
Travel Cinema
*CACI trading potential report 2008
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Population
Visitors
The population of Bradford currently stands at 450,000 and is expected to grow by 9.6% over the next decade, reaching 559,000 by 2020. It also has the fastest growing working-age population of any major city in the UK. Over the next decade there will be 25,000 additional households in Bradford. These are likely to comprise smaller family units and single people. Within the total, there is also a thriving 50,000-strong student population.
Bradford draws more than 6 million tourists per annum and boasts many significant attractions within the district, including The National Media Museum, the World Heritage site at Saltaire and destinations such as the Brontë family home at Haworth. Tourism and business visits equate to approximately 1 million hotel guests per annum, staying over 2.6 million nights and generating an estimated total of £125.6 million. Day visitors generated an estimated £316.4 million of expenditure and other tourism activity accounted for approximately £23 million. The provision of hotels in the city has been developed significantly to respond to the increased demand for quality accommodation. The city also has a number of highly successful festivals including Bradford Mela, which attracted nearly 900,000 visitors who spent an estimated £20 million in 2006.
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A WELL CONNECTED CITY Positioned in the heart of the city and serviced by a range of efficient and direct transport links, Westfield Bradford will offer unparalleled access for visitors from across Yorkshire, the UK and further afield.
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Accessibility The development is conveniently located in the heart of the city centre, which is well served by the M606, M62, M1, A1 and M6 motorways. The provision of 1,750 car parking spaces will increase the total number of private and public spaces in the city to 6,700. Bradford has already benefited from the ‘Connecting the City’ initiative, a £22 million programme of infrastructure improvements. Furthermore, Leeds Bradford International Airport is located just 14km from the city centre. The city’s two central railway stations provide access to a wide range of local and national services, including direct trains to London. With the combination of bus, coach and rail transport, Bradford Interchange allows for significant flexibility in public transport all located in close proximity to the centre. The city boasts a comprehensive and well-used bus infrastructure, with many routes stopping directly outside the centre.
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A PROVEN TRACK RECORD Westfield has an unprecedented reputation for delivering worldclass projects that provide local communities with exceptional shopping and leisure facilities.
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LEFT San Francisco, USA BELOW Century City, USA OPPOSITE PAGE RIGHT Derby, UK TOP RIGHT Derby, UK BOTTOM RIGHT Bondi Junction, Australia BELOW RIGHT Westfield London, UK
About Westfield Westfield has approximately £30 billion of assets under management in a portfolio of 118 shopping centres across the United States, the United Kingdom, Australia and New Zealand, incorporating 22,000 retailers and approximately 10 million sq m of retail space. The group’s global portfolio includes some of the world’s most exciting and well-known retail and lifestyle destinations including Bondi Junction in Australia, Century City and the San Francisco Centre in the United States. In the UK, Westfield has seven operating centres located at Tunbridge
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Wells, Nottingham, Guildford, Belfast, Lisburn, Merry Hill and Westfield Derby, the £340 million development which opened on 9 October 2007. In addition to Bradford, Westfield has two other major urban regeneration projects: the £1.6 billion landmark Westfield London, which on completion in autumn 2008 will be the largest shopping centre in Greater London. Westfield is also developing Stratford City, adjacent to the site of the 2012 London Olympic and Paralympic Games; it is the largest retail-led mixed-use urban regeneration project ever undertaken in the UK. The wide range of projects undertaken in the UK has sealed Westfield’s worldclass reputation and its commitment to providing a superior experience to retailers and shoppers alike.
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A LASTING LEGACY 30
As the UK’s largest regeneration developer, Westfield is dedicated to playing an active role in supporting the communities in which it operates. The creation of longterm benefits for Bradford is key to the development’s success. Westfield projects respond directly to the needs and aspirations of local communities, helping them to develop and prosper on a long-term basis. Westfield Bradford represents a £320 million retail-led regeneration project, which will act as a catalyst for an additional £2 billion of private sector investment. Bradford is ranked as the 6th best ‘small European city’ for inward investment6 and Westfield is focused on the long-term prosperity of the city, working in partnership with Bradford Centre Regeneration, Bradford Council, Yorkshire Forward and private sector partners to develop
the long-term vision and city regeneration programme. It is estimated that over 4,000 jobs will be created between the construction phase and the completed centre. The Westfield Academy will also help to ensure that the area’s long-term unemployed will have the relevant skills to take advantage of retail jobs within the new development. By working with local communities, business groups and government, Westfield is investing in Bradford’s future, ensuring that new opportunities and longterm benefits are made available to all. SOURCES 1
Economic Strategy for Bradford District 2007-2020, pg 9
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Knight Frank Bradford City Centre Market Activity report 2008
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6 OMIS report, Bradford Prospectus – ‘Imagine the potential of a
brand new city’ BCR, pg 4 4
Official listings of European Cities and Regions of the Future (FT)
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CACI trading potential report 2008
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Official listings of European Cities and Regions of the Future (FT)
Legal Disclaimer Westfield Shoppingtowns Limited for themselves and for the owners, landlord and developer of this property whose agents they are, give notice that (i) These particulars are set out as a general outline only for guidance of potential tenants, and do not constitute part of an offer or contract; (ii) All descriptions, images, plans, drawings, dimensions, reference to condition and necessary permissions for use and occupation, and other details are given without responsibility and any intending tenants should not rely on them as statements or representations of fact but must satisfy themselves by inspection or otherwise as to the accuracy of all matters upon which they intend to rely; (iii) No person in the employment of Westfield Shoppingtowns Limited, Westfield Group or any associated companies, or the owners has any authority to make or give any representation or warranty whatsoever in relation to this property; (iv) Premises are offered subject to contract and no responsibility is taken for any inaccuracy or expenses incurred in viewing; (v) information is correct at time of going to press; (vi) All plans are for illustrative purposes only and should not be relied upon for accuracy or as an indication of future occupiers; (vii) these particulars should not be relied upon as accurately describing any of the specific matters by any order under the Property Misdescriptions Act 1991. Š Westfield Shoppingtowns Limited. 2008.