Dana Bloom - Brillo De Las Luces

BRILLO DE LAS LUCES

Marketing Presentation Exclusively Prepared By

On behalf of ourselves and the entire Engel & Völkers Gestalt Group family, we are extremely honored for this opportunity and look forward to working hard to achieve your real estate goals. We know your standards are high, and we aim to meet and exceed those by giving you an experience and results of only the highest caliber.

- Dana & Jeff Bloom

1 MEET YOUR SUCCESS TEAM

2 COMPARATIVE MARKET ANALYSIS

3 EFFECTIVE MARKETING MEASURES

4 MARKETING PLAN

Your Engel & Völkers Real Estate Advisors

Dana & Jeff Bloom

Dana Bloom’s earliest childhood memories include watching the dramatic desert mountains of north Scottsdale deliver their breathtaking purple hues with each afternoon’s sunset.

A Scottsdale native who was raised in the real estate business, Dana combines her lifelong passion for sharing the luxury desert lifestyle with a wide breadth of professional experience to offer her clients unparalleled personal insight into the local real estate community.

Together with her husband Jeff, also an Arizona native, the pair has honed a full-service, turnkey approach to serving their clients. From Dana’s proven negotiating acumen and her interior design and remodeling expertise to the couple’s investment and property management capabilities, the Blooms employ an exceptional understanding and anticipation of customer needs to create unique bespoke experience for buyers, sellers and investors.

Dana’s tenacity, dedication and unwavering commitment to service and consistent results has resulted in more than two decades of accolades as one of Arizona’s top producing Advisors. As members of Silverleaf and Desert Highlands in Scottsdale and Forest Highlands in Flagstaff, Dana and Jeff enjoy the golf, tennis, and sun-drenched, resort lifestyle that North Scottsdale offers and,most importantly, Dana relishes sharing the beauty of the landscape, the purple-hued mountains and the spectacular desert sunsets with her family, friends and her clients.

Dana Bloom Recent Silverleaf Notable Sales

10731 E Rimrock Dr - $9,750,000

This home was sold off market using Dana & Jeff’s network of Advisors. By doing this, Dana was able to negotiate and sell the home for an additional $2,000,000, or 25% more, than she had sold the house to Seller’s just six short months earlier.

20724 N 112th St - $15,500,000

Dana secured this home for her buyer via her relationship with the Listing agent – a relationship that put her in a position to be able to show her buyers the property a day before the home officially came on the market and fully execute an offer immediately. The next morning, once the listing was official, the Seller’s agent received another offer for over $1,000,000 over her Buyer’s accepted contract price. Her persistence and follow through saved her clients a significant amount of money and ensured they were able to purchase the property.

Dana Bloom Current Silverleaf Notable Sales

20958 N 112TH St - $32,000,000

Perched high in the McDowell Mountains in Scottdale’s most exclusive community of Silverleaf sits this one of a kind masterpiece with unmatched views of the valley below. Thoughtfully designed by Erik Peterson of PHX Architecture, styled by Laura Kehoe of Laura Kehoe Design, and built with the ultimate in perfection by Ted Reisdorf of Paragon Custom Homes into a true work of art.

Our Brand Story

Where it all started, over 40 years ago.

Engel & Völkers’ was founded in 1977. We began as a specialty boutique agency providing high-end real estate services to wealthy European investors in search of assistance from experts who were highly professional and discreet. We proved our competence and passion early on and quickly earned a reputation for our unparalleled level of service, highly valued network and strong market leadership. Our successes led to greater demand for our specialized premium-level services. With a brand gaining in recognition and reputation, we established a system that allowed us to expand without sacrificing our higher standards of quality.

In 1988, we launched our own lifestyle, design and architecture magazine, GG. Through this publication we defined our brand and continue to showcase the premier properties we represent. In the same year, we also established the Engel & Völkers Academy to maintain our standard of quality among the growing numbers of expert real estate advisors who chose to represent our brand.

In 1990, we opened our first international shop in Majorca, Spain. It marked the beginning of our worldwide expansion throughout Europe, Africa, Asia and the Americas. Today, there are more than 14,500 real estate professionals in over 34 countries spanning five continents. Though the Engel & Völkers firm has grown beyond a small boutique agency, you can still rely on us for the qualities that remain our keys to success—local market expertise, a highly valued network and an unparalleled level of service quality.

Founding of Engel & Cie, later Engel & Völkers in Hamburg

2008

2013

Engel & Völkers opens in California

2014

Establishment of the Market Center concept and opening of the first MC in Barcelona

Chairmanship of the Mgmt Board of Engel & Völkers AG is shared by Christian Völkers and Sven Odia

2017 Aviation Division founded

2018

Relocation to new headquarters in Hamburg’s HafenCity district 2019

E&V America’s Yachting Division launched with HQ in Newport Beach

2021

Engel & Völkers partners with Condé Nast

Global and Continuously Expanding

“Quality product offerings, premium service and innovative thinking, never seem to go out of style.” – Christian Völkers

958 locations

We have local market expertise at more than 900 locations.

36 countries

We are present in over 30 countries on five continents.

16,483 members

Our network is uniquely connected and collaborative.

3 divisions

Experts in Residential & Commercial Real Estate, and Yachting.

Hours at Engel & Völkers

Engel & Völkers

91 Million

Transaction Volume

The total value of properties sold in one day

538 New Listings

brings thousands introductions

1,025 people contact us daily or Seller

We're always adding exclusives to our portfolio

1,025 Website Leads

0.11

Shop Openings Opening 3-4 shops per month

87 Deals

87 successful matches and negotiations.

1.750 Showings 1,750 property each day

1 Million

People Reached by Social Media

Our clients like and follow us everywhere

Deals

87 successful matches and negotiations.

Our brand strength and global network drive engagemente 24/7, opening up a world of opportunities for you project.

1.750 Showings

1,750 property tours each day

100,000 Website Visits

Our online connections increase daily

22 Hours of Training

Our real estate Academy deepens Advisor expertise

Driving global engagement 24/7

Our brand strength and global network drive engagements 24/7, 365 days a year.

Engel & Völkers means handcrafted attention to every detail, expert knowledge and insight, meticulous white-glove service tailored specific to your property, and unmatched exposure.

Sophisticated systems and smarter strategies are just starting points. It’s our standard of service that sets us apart…and our standards are high.

164,000 Newsletters

Sharing our news and our listings

Engel & Völkers Gestalt Group

Engel & Völkers Gestalt Group is a leading franchisee group of one of the world’s premier real estate service companies, Engel & Völkers, which specializes in the brokerage of premium residential property, commercial real estate, yachts and aircraft. We are a progressive, modern company with the leadership and management in place to attain excellent performance.

We’ve invested the time, dedication, and expertise needed to grow consistently since inception, and have become the largest Engel & Völkers franchise group in the United States and a noticeable influencer within the global Engel & Völkers brand. Since opening in 2014 with one shop and one advisor, Engel & Völkers Gestalt Group has grown to over 1,130 advisors working from 55 shops in Utah, California, Nevada, Arizona, Colorado and Washington. We will continue to expand geographically with new shops currently underway and more to come in future years.

California

Santa Barbara, Santa Ynez, Channel, Islands, Westlake Village, Calabasas, Beverly Hills, Burbank, San Marino, La Cañada, Glendale, Encino, Pasadena, Santa Clarita, Manhattan Beach, Redondo Beach, Long Beach, Newport Beach, Laguna Beach, San Francisco, Sausalito, Danville, Mill Valley, San Anselmo, Santa Rosa, Healdsburg, Napa, St. Helena, Sonoma, Mendocino, Truckee

Utah

Park City, Salt Lake City, St. George

Nevada

South Lake Tahoe, Incline Village, Reno

Arizona

Scottsdale, Scottsdale Waterfront

Idaho

Sun Valley, McCall

Colorado

Aspen, Snowmass, Carbondale, Roaring Fork, Willits

Washington

Seattle Downtown, Mercer Island

Where Are Luxury Buyers Coming From?

Silverleaf’s Top Feeder Markets Illinois

Silverleaf’s Buyers for Sales over $10M in the Last Two Years: Illinois

Using this data to our advantage, we have formed the ultimate Strategic Marketing Team , selecting the Top Advisors in each of these feeder markets along with other top affluent markets that make Scottsdale their winter retreat.

Through these partners, we will cross market your home to Buyers and Agents maximizing your homes exposure and sales price through a variety of media platforms. As a power house we closed a combined $1.5 Billion in sales volume in 2023 alone.

Strategic Marketing Partners

Paul Benson Park City, UT

Private Office Advisor, Licensed Partner and CEO of Engel Völkers Gestalt Group, Paul Benson has been regularly ranked the #1 Advisor in Utah for sales volume for the past 10 years with over 1,000 transactions and $2 billion in closed sales. For the past two years, he has been ranked the #1 Advisor world-wide among the entire Engel & Völkers Network.

Sam Real Beverly Hills, CA / Bend, OR

Sam is a Private Office Advisor and Licensed Partner with sales of over $100M per year. Sam and his team are seasoned in working with celebrity clients and have built a reputation in Los Angeles. He has been profiled and quoted in Top Agent Magazine, The LA Times, Bloomberg, CNBC, Los Angeles Business Journal and Angeleno Magazine.

Ken Dara San Francisco / North Bay Area, CA

A Top Producing Advisor in California’s North Bay Market, Ken is a founding member of Realm Global Network, an organization dedicated to performers in the top half percent in real estate. He is a member of REV Network since 2018, and the Top Agent Network, which he’s worked with since 2015.

Coleen Brennen Newport Beach, CA

Selling real estate in Orange County, California for 30 years and a long standing member of the Engel & Völkers Private Office Group, Coleen has a list of clients and property transactions that consistently rank her among the top Advisors in the country.

Lindsay Clark Laguna Beach, CA

Lindsay Clark has been a Real Estate Advisor since 2000 and has successfully negotiated and sold over $1 billion in luxury real estate in places like Maine, Colorado, Utah, and California. Having worked alongside Paul Benson since 2005, Lindsay leverages her expertise to assist home buyers from Park City, Utah to Laguna Beach, California.

Darlene Young Sun Valley, ID

Darlene’s career spans over 30 years in sales, brokerage and executive management, with personal sales volume exceeding $1 billion. Darlene has first-hand experience in the greater Sun Valley area’s growth, value, and market trends.

$1.5 Billion Combined Sales Volume for 2023

Erik & Summer Berg Aspen, CO

Erik and Summer have sold an astounding $100 million in real estate in 2020 and has consistently averaged over $50 million over the past few years. In 2020 Erik was recognized as one of the top 200 Advisors in the nation by the Real Trends Thousand list.

Jenni Ames Chicago, IL

Jenni is a Private Office Advisor and Licensed Partner and ranked among Chicago’s top ten agents/teams for the last 21 consecutive years with $1.8 billion in career sales. She prides herself in having highest standards for herself and raise the bar in our industry.

Noel & Mercedes New York City, NY

The Mercedes Berk Team ranks as the number one producing team in North America at Engel & Völkers in 2015, 2016, 2017, 2018 and 2020. The team was responsible for the 3rd largest sale in New York City in 2016, which was the 10th largest residential sale ever recorded in the city.

Sam Chapin Seattle, WA

Since in 2015, Sam and his partner have sold over $250M in Seattle area real estate, and they are one of the region’s highest selling teams. Representing both buyers and sellers, they specialize in high end luxury properties.

Scot Pearcey Vancouver, BC

Scott, a Private Office Advisor and Licensed Partner along with his business partner Jim LeBlanc have been part of over $500M in real estate sales in Victoria since 2007. Scott is a 10 consecutive year Gold MLS Award winner. This is the top 10% of all Realtors in the Greater Victoria area.

Maggie Thornhill Whistler, BC

Maggi has sold more homes over 5 million dollars than any other Advisor in Whistler Maggi has averaged over $200M in sales every year over the last 5 years Sold a total of $320M of residential real estate in 2016, a record for an Advisor in Whistler

Strategic Marketing Partners

Our Strategic Marketing Partners are ready on a Moments notice to collaborate and expand exposure to your home…

Meet Sam Real. Sam is a Top Real Estate Advisor in Beverly Hills, California as well Bend & Portland, Oregon.

Our Strategic Marketing Partner will continuously market your home to their clients in Silverleaf’s top feeder markets. Below you will see Ken and Kelsey creatively marketing to their clients during bad weather spells to remind their clients of warm weather and sunshine in Scottdale at one of my listing in Silverleaf.

Ken Dara | Engel & Völkers Sausalito

Kelsey Bates | Engel & Völkers Sun Valley

Comparative Market Analysis

Most Comparable Homes in Silverleaf Based on Style for the 2023- 2024 Season (October 1, 2023 to date)

All Active Homes in Silverleaf Based on Style for the 2023- 2024 Season

(October 1, 2023 to date)

Click to Preview Homes

All Active Homes

Comparative Market Analysis Overview

Effective Marketing Measures

Engel & Völkers Gestalt Group Advisors have the distinct advantage of cutting edge technology, exclusive marketing opportunities and elegant, personalized marketing. With marketing support at the brand level in Hamburg, Germany, at the Americas level in New York City, New York, and at the local level in every region, our Advisors have access to state-of-the-art tech tools and media partnerships that provide incredible marketing reach and network opportunities that foster meaningful business relationships.

Engel & Völkers Advisors are truly set apart from the rest by our personal “White-Glove” level of marketing services and capabilities. As successful Advisors know, effective marketing contributes to the overall outcome in achieving their clients goals.

Multi-Channel Marketing Exposure

From discreet to high-exposure, our marketing tools help our advisors target the right buyer. Using an integrated marketing approach, we offer incredible reach in the promotion and advertising of our listings and advisors through marketing channels that give the necessary exposure in all local marketplaces and across our global network.

M a X AI Intelligence in Marketing Planning

Custom built marketing plans using AI to help reach targeted audiences.

MaX, Engel & Volkers’ personalized marketing assistant designed to help you market with influence -- smarter and more efficiently than ever before. We leverage our proprietary data-driven marketing platform to create a custom strategy for our individual listings.

MaX creates a custom marketing strategy that prioritizes the channels on which an advisor should focus their marketing efforts and investments.

Build the most effective marketing plans for Advisors businesses and their individual listings.

Analyzes millions of data points on market information, home sales data, demographic trends, and consumer behavior.

Identify the marketing channels that directly influence different types of homebuyers.

In-Shop Presence

Our shop exposure and collaborative listing marketing efforts are unique to E&V worldwide.

Your home will be shown in 300+ shops nationwide via the company’s digital in-house EV Shop TV channel. In addition, your home will be featured as a window display in the most relevant markets.

At our shops, we frequently host events like an art exhibitions, new development releases, or inviting the local community for certain holidays to celebrate with us. During these events, we will feature your home via brochures and exposés to our guests.

Your home will be featured inside E&V shops and as window displays in the most relevant markets for your property. It will be shown in E&V shops in San Francisco, Newport Beach, Long Beach, Laguna Beach, Beverly Hills, Napa, Scottsdale, Dallas, and more.

Visual Media Marketing

Prior to launch, stunning visual media will be produced.

Visual Media Marketing

We use the best-in-class visual media resources to give us the ability to showcase our clients property in the most effective way to attract buyers anywhere in the world.

Social Media

Paid social advertisements will be placed on all major platforms such as YouTube, Instagram, LinkedIn, and Google. All will be platform-specific to optimize the engagement potential, directed to perspective buyers for your home. Apart from paid ads, you will also gain exposure through our ten strategic partners and group social platforms that boast organic engagement with local exposure in a given area.

Social Influences

Social influences can be promoted in multiple ways, we will be using social influences to reach and expand the highest of net worth individuals by tell your homes story and increase it’s exposure to the largest luxury market using the help of the exclusive top Luxury Home Youtuber, Enes Yilmazer. Enesy travels around the world featuring the most exclusive homes. For more information on Enes, see the link below to a Wall Street Journal piece on Enes.

View Enes Yilmazer’s YouTube Channel with over 1.8M Subcribers.

Custom Video

Video is the most effective medium to properly engage potential buyers through social media and on the web. It will increase exposure and better communicate the lifestyle and highlights your property has to offer to potential Buyers for your home.

Our goal in creating a video is to have a Buyer see your home come alive and picture themselves enjoying and living in the house. This doesn’t just happen once, it continue to happen as the home is listed to continue to garner new engagement and Buyers. We do this through continued illustration of how special your home is with interviews of the builder, Tony Calvis, describing the vision of the home and the attention to detail that went into building it. Additionally this is done with lifestyle videos, picture of a closeup at the BBQ with a steak being flipped as the outdoor table is being set and a glass of wine is poured just as a magical sunset paints the sky. We want buyers to pictures themselves living the Arizona lifestyle all while capturing the beautiful views and best attributes of your home.

We will use this video to provide exposure for your home through paid digital ad placements, digital interactive property brochures, and to share across social media platforms with our Strategic Marketing Partners in key market areas. Our team of professional photographers will take daytime, twilight, and evening photography in order to capture your home in its best form. This will allow us to enhance all print and digital advertising with stunning visuals and further increase engagement. These photo shoots will happen at various times to maximize and enhance the homes features. We will also have still photographs created from print and other marketing.

Sample Property Video

Television Exposure

Reach audiences of all demographics by gaining expoure through TV. Television is among one of the most popular media mediums in the United States. With a leading television business such as CNBC, your listing will gain exposure to the company’s expansive consumer network of over 355 million people monthly.

Secret Lives Of The Super Rich

This series unlocks the mansion gates and lifts the velvet ropes to score your exclusive VIP access to a world inhabited by the wealthiest people on the planet. Secret Lives of the Super Rich... you can’t afford to miss it.

Property Website

We create dynamic and compelling websites specifically for our luxury listings that help show and tell the unique value and notable features of an individual property. This helps peak buyers interest and understand the details of the home. Included in these websites are professional photographs, aerial video, floor plans, relative documents and 3D virtual walk-through tours.

CNBC’s Secret Lives of the Super Rich - Rockybrook Estate

Print Advertising

Frequent mix of local, regional and national print media exposure.

Your property will be featured in publications that matter. Whether locally, regionally or nationally, we use a mix of all to ensure we cover top spots to feature your home in front of affluent individuals.

THE WALL STREET JOURNAL: Viewed as climate retreats from our buyers and a chance for turnkey communities, WSJ readers are ready and interested to invest in their desert domain! This special advertising feature section will fuel the conversation around the trends and transactions around home offerings in Arizona, Paradise Valley, Cabo San Lucas, and Las Vegas.

NEW YORK TIMES: The Sunday New York Times Magazine focuses on everything from politics to social matters, arts to entertainment. Throughout the year, a variety of brand extensions also caters to the interests and passions of Times readers. They include T, The New York Times Style Magazine and Key, The New York Times Real Estate Magazine. The New York Times Magazine reaches one of the most desirable audiences anywhere: affluent, educated professionals.

MARIN LIVING & MARIN MAGAZINE: Local consumers love to read Marin Living magazine — and there is no better place to showcase your business or service. Building a trusted connection to our readers is our highest priority and we’ll work with you to develop messaging that is captivating to our audience. Marin Magazine is the single best resource for reaching the region’s most affluent readers.

NOB HILL GAZETTE: Nob Hill Gazette is more than San Francisco’s most important luxury lifestyle magazine; they are the publication-of-record for the City’s social, cultural and philanthropic activity—for 41 years and counting.

THE ASPEN TIMES: The Aspen Times is the ideal way to engage both visitors and residents to Aspen, Colorado and the surrounding Pitkin County area. With a diverse mix of print magazines, the daily newspaper, a weekly paper and a variety of online marketing products, The Aspen Times is the ideal channel to help your business grow into Aspen, Snowmass, Woody Creek, Basalt, Willits and El Jebel.

NORTHSHORE / NORTHSHORE HOME MAGAZINE: Reach qualified and engaged readers who lead affluent lifestyles and have the buying power to invest in high-end goods and services. Our distribution extends beyond the traditional North Shore’s 50 distinct towns to include surrounding counties in our region. People come from all over to shop, work, and play on the North Shore.

Delivering our expertise

Targeted Direct Mail

A proven tactic to selling homes is sending direct mail post cards to neighbors within the community This creates awareness to those who live in area and can bring added exposure of your home to those who may know others who want to live in that neighborhood.

Multi-Page Expos é

Using the best of our professional photography and describing all the attributes of your home, we will put together a stunning multi-page expose to give to potential buyers and real estate agents during open houses and in the exposé box attached to our yard sign.

Email Marketing

Partnered with Rezora, the industry’s premier omni-channel digital marketing platform, with over a decade of experience and knowledge, we have made it easy to distribute highquality content and listing marketing efforts in intelligent methods and across a wide variety of channels.

Targeted Digital Advertising

With digital advertising powered by Adwerx, we can easily advertise our listings to targeted audiences based on geography, interests and sphere of influence.

Network Marketing

Various exclusive networks & connections with buyers, influencers and other professionals.

Engel & Volkers Private Office Staying

Well Connected

Engel & Völkers Private Office was established to serve the elite clientele with ultra-high-net-value and multi-market real estate portfolios. Advisors who qualify for the Private Office are trusted resources for even the most high-profile clients, including leaders in heads of banks, CEO’s, Formula One drivers, Princes, and Sheikh. They are known for exemplary service, results, discretion and building long-term relationships that often span several transactions and locations.

PRIVATE OFFICE PORTAL

The Private Office Portal is a premium consumer web-portal focused on (U)HNW clientele. Available to the public at evprivateoffice.com, the Portal showcases our finest listings and market intelligence to a global audience in a compelling fashion. The public-facing segment of the portal displays every unique and impressive feature about your property - from expansive views down to the finest details. Visitors can see full-screen, high resolution images and videos or tours along with floorplans and any other documents. Whatever is available to showcase your property in the most effective way can be seamlessly displayed.

Whether assisting with the private sale of a vineyard, the purchase of a penthouse or a luxury yacht, as Private Office Advisors we are qualified to deliver the ideal resources and contacts for your assignment. Known to be representing some of finest properties in our market if not the world, we work as a team to innovate, communicate, and strive to achieve the best outcome.

The unique access to far-reaching personal and professional networks is one key to the success of Private Office group. We have the ability to share real estate opportunities broadly or discreetly through our relationships in the world’s most prestigious locations.

REALM™

We are a proud member of the REALM network. All members are individually selected by world-class real estate professionals with over 50 years of experience in the luxury industry. Each member is formally consulted and personally vetted through the executive team to confirm ethical standards, sales history, current inventory and other relevant membership requirements. Many REALM members are recognized year after year as having closed the largest volume of annual domestic luxury transactions in their markets, as well as many of the most significant estate sales worldwide.

The level of membership REALM professionals like us represent equates to one half of one percent of all licensed real estate associates worldwide. The goal in holding the exclusive network to these lofty standards, is to ensure your property receives the highest level of service and exposure to the proper channels around the globe

238,900

Clients represented by the members of the REALM network.

28 Members

Are #1 in their marketplace.

$28.9 Million

Average net worth of prospects in the Wealth-X database.

9 Members

Are #1 in their individual state.

$6.5 Billion

Amount of listings represented by REALM professionals.

$2.5 Million

Average closed transaction of active REALM members.

As a founding partner and members on the advisory board, we have access to provide your property with an extra boost of exposure, sharing the opportunity on the top-level among all Advisors.

Locations: New York, Palm Beach, Los Angeles, Chicago, Miami, Dallas, Boston, San Francisco, Washington Dc, Seattle, San Diego, Aspen, Philadelphia, Minneapolis, Houston, Jackson Hole, London, Napa Valley, Phoenix, Lake Tahoe, The Hamptons, Park City, Toronto, Maui, The Caribbean, Beverly Hills, Austin, Costa Rica, and more.

Strategic Wealth Partnerships

REALM is the matchmaker dating site for real estate. Using a sophisticated set of algorithms and artificial intelligence learning, REALM matches buyers and clients through a highly exclusive network of brokers. The technology behind REALM is called Wealth X, the same technology that American Express uses for its Black Card, and provides unique intelligence on the world’s wealthiest individuals. REALM is the fastest growing tool utilized in the niche luxury real estate market.

• As member of REALM we have access to a global network of the absolute best real estate professionals in the business.

• REALM has partnered with the leading members of wealth management, advisory and reporting in order to provide us with the most up to date and accurate data on HNWI and UHNWI available.

• As members we have access to the latest wealth reports, as well as exclusive access to wealth managers who oversee the largest family offices and assets of wealthiest individuals in the world.

• REALM also provides us with access to dossiers which provide necessary answers for accurate wealth mapping such as: Who are HNWI / UHNWI working with? What markets do they live in? What philanthropic activities are they involved in? What securities are they invested in? How do they communicate?

Public Relations: Telling The Story

Engel & Völkers has a multi-faceted public relations strategy reaching local, national and international media outlets to garner editorial exposure for the properties we represent. Homes with a compelling story to tell are shared with key reporters, editors and producers from some of the most highly regarded news outlets. Through our public relations efforts we identify the best angle to bring your listing into trend, news, design or lifestyle stories as part of a larger conversation led by an esteemed third party resource. Editorial Engel & Völkers property features have appeared in outlets such as The New York Times, Robb Report, Inman, Architectural Digest, The Wall Street Journal, and in major metropolitan media throughout The Americas, Europe and Asia.

Exclusive Listing Exposure

Our Extensive Domestic & Global Exposure (EDGE) syndication platform provides unprecedented reach to get our properties in front of qualified consumers whether they’re next door, in The Americas, or abroad. Once your home is uploaded to the Engel & Völkers backend system, your home will be featured on 1550+ websites internationally.

Targeted Plan for Your Property

Networking

Networking can be extremely effective with Real Estate Professionals that have strong relationships within target rich populations. Such networking can be effective in the following:

Local: Identify the Top local REALTORS® who routinely work with buyers in this area and price point

Influencers: Socially engage local influencers through local events and advisor outreach

• Intermountain West Regions

• Amenity rich golf and luxury mountain communities

• Local Networkers and Social Influencers

Regional: Target potential buyers through digital and print advertising campaigns through select media channels in regional feeder markets

• Silicon Valley Businesses/IPO Executives

• Southern California/Orange Co. Social Influencers

• San Francisco/Bay Area Social Influencers

• New York & Eastern Coast

• Chicago

• Seattle

• Canada

• Colorado

• Idaho

• Oregon

National: Engel & Völkers America’s Networking through Social Media, Private Office Events, and Communications and cross-market advertising campaigns in feeder markets.

• Destination Market Networking: EVShopTV and Shop Exposés

- Newport Beach

- Santa Barbara

- Los Angeles

- Beverly Hills

- Aspen - Vail

- Park City

- Lake Tahoe

- Sun Valley

- Bozeman

- Chicago - Dallas

- Hamptons

- Manhattan

- Atlanta - Miami - Houston - Virginia

International: 30+ Countries in E&V Global Network - Promote the opportunity of ownership by Broker Outreach to Brokers in key countries of interest. EVShopTV and Shop Exposés

- Argentina - Australia

- Austria - Belgium - Canada - Chile - Colombia - Croatia - Czech Republic

- Denmark

- Dominican Republic

- France

- Germany

- Greece

- Hong Kong

- Hungary

- Ireland

- Italy

- Liechtenstein

- Malta

- Mexico - Montenegro

- Netherlands

- Oman

- Peru - Portugal - Qatar - Romania - Russia

- South America

- Spain - Sweden - Switzerland

Thailand

Turkey

UK - USA

In-Person Engagement

Local: For REALTORS® in and around Scottsdale

• Exclusive Brokers Open House will be with the Top 10 local agents with a dinner to follow this is in the first 30 days during the soft launch

National: Property open house event on a national level

• Second 30 days we would invite 20 agents from around the country to view the property with a dinner to follow.

• Once the house is completed and if it has not already sold, host a VIP dinner for the top doners to the Heart Ball.

Targeted Plan for Your Property

Phase One

First 30-Days: Off-Market Strategy

Marketing Assets

• Develop visual and written content for marketing

• Create digital and traditional marketing collateral

• Launch Private Office Portal

Exclusive Network Marketing

• Market through Engel & Völkers Private Office network

• Feature property through REALM network

• Market through TAN network

Private Events

• Identify Top local and feeder market REALTORS®

• Host private dinner/open-house event for selected REALTORS®

• Give guests custom leather bound marketing piece

Strategic Marketing Partners Launch

• Social Media Launch ‒ Targeted Teaser Campaign, focusing on the ability to make personalizations to this amazing home

• Video Launch ‒ Teaser videos branded to each target market deployed through each Marketing Partner’s SOI

Phase Two ‒ Public Launch

On-Market Strategy

Upload to Local MLS

Launch PR Strategy

• National Media Exposure

• Local/Regional Press Releases

Launch Digital Marketing Strategy

• Launch property website

• EDGE syndication

• Social media promotion on 26+ channels

• Digital Advertising

• Email campaign launch to over 15,000 recipients

Direct Mail Campaign

• Specialized postcards mailed out to high net-worth individuals in targeted exclusive neighborhoods

Print Advertising

• Launch national, regional, and local ads

• Feeder market advertisements

Network Marketing

• Create and distribute Engel & Völkers window exposés in key feeder market shops

• Include on Engel & Völkers ShopTV

2024 Marketing Plan

Our Clients Say It Best...

We focus on being the best at what we do, and we put our client’s needs first, above all else.

- Dana & Jeff Bloom

We selected Dana and Jeff to represent us on the Buy side of a new house, as well as handling the Sale of our original home. We were both very impressed with their negotiating skills in both instances. And, we utilized their concierge services at both locations to do the necessary work which made our life so much easier. We were extremely impressed in all facets of these most important transactions on our behalf, and would recommend Dana and Jeff to anyone wanting a Realtor.

- Jeff & Maurine, AZ

Dana is just a consummate professional who genuinely cares about you and making the sale of your home as stress-free as possible. We couldn’t have asked for a better experience and would happuly recommend her.

- Joe & Rana, AZ

Dana is a miracle worker, plain and simple. She was able to sell our home when others just could not. She is honest, confident, and extremely knowledgeable on anything real estate related, we look forward to working with her in the future.

- Scott & Natalie, CO

Dana Bloom is the most knowledgable real estate agent in Scottsdale. When we decided to buy a second home, she spent endless hours and educated us on the various areas, introduced us to the different communities and meticulously went through every pro and con on over 50 properties that we considered. You will not find a harder worker, a more responsive individual or a more skilled negotiator.

- Jim & Marla, Il

Dana knows North Scottsdale real estate inside and out and is a great negotiator. We’re very pleased with the service she and Jeff provided.

- Doug & Carol, ND

As a full-time REALTOR® in North Scottsdale for nearly 20 years, I have come to know what I do is best delegated to others. When it comes to selling my own properties, I always look for someone who would be the best at marketing my property and selling my hom. I had watched Dana work for several years and was very impressed at her marketing style and success.

- Gayle Henderson, AZ REALTOR®

Thank You

We would like to say thank you for taking the time to allow us to go over this presentation with you. We greatly appreciate the opportunity to sell your outstanding estate in Silverleaf and for your attention in the process. With our expertise, knowledge, and network, we are confident in our ability to sell your home with the most successful outcome. We hope you are able to see the dedication and enthusiasm we have for marketing and selling luxury real estate in and around Scottsdale.

Your time is valued, thank you.

- Dana & Jeff Bloom

Testimonials