Listing Presentation | 10801 E Happy Valley Rd #132

GLENN MOOR 10801 E Happy Valley Rd, #132, Scottsdale, AZ 85255

M A R K E T IN G P R E SE N TA T IO N E X CL U SIV E LY P R E PA R E D B Y DANA BLOOM Private Office Advisor Engel & Volkers Scottsdale

On behalf of ourselves and the entire Engel & Völkers Gestalt Group family, we are extremely honored for this opportunity and look forward to working hard to achieve your real estate goals. We know your standards are high, and we aim to meet and exceed those by giving you an experience and results of only the highest caliber.

- Dana & Jeff Bloom

1 MEET YOUR SUCCESS TEAM

2 COMPARATIVE MARKET ANALYSIS

3 EFFECTIVE MARKETING MEASURES

4 MARKETING PLAN

ABOUT E&V | GESTALT GROUP | NETWORK | REACH

1. MEET YOUR SUCCESS TEAM

Your Engel & Völkers Real Estate Advisors Dana & Jeff Bloom Private Office Advisors ? +1 480 600-6606 dana@danabloom.com danabloom.com

Dana Bloom?s earliest childhood memories include watching the dramatic desert mountains of north Scottsdale deliver their breathtaking purple hues with each afternoon?s sunset.

A Scottsdale native who was raised in the real estate business, Dana combines her lifelong passion for sharing the luxury desert lifestyle with a wide breadth of professional experience to offer her clients unparalleled personal insight into the local real estate community.

Together with her husband Jeff, also an Arizona native, the pair has honed a full-service, turnkey approach to serving their clients. From Dana?s proven negotiating acumen and her interior design and remodeling expertise to the couple?s investment and property management capabilities, the Blooms employ an exceptional understanding and anticipation of customer needs to create unique bespoke experience for buyers, sellers and investors.

Dana?s tenacity, dedication and unwavering commitment to service and consistent results has resulted in more than two decades of accolades as one of Arizona?s top producing Advisors. As members of Silverleaf and Desert Highlands in Scottsdale and Forest Highlands in Flagstaff, Dana and Jeff enjoy the golf, tennis, and sun-drenched, resort lifestyle that North Scottsdale offers and,most importantly, Dana relishes sharing the beauty of the landscape, the purple-hued mountains and the spectacular desert sunsets with her family, friends and her clients.

Dana Bloom 2021 Statistics $56,039,611 Total Sales Volume $29.3M

$99.1%

23

Total Listing Sales Volume

Sold Price vs Listing Price

Average Days on Market

$26.74M

9

14

Total Buyer?s Sales Volume

Number of Buyer?s Dream Homes Sold

Number of Listings Sold

Dana Bloom 2021 Notable Sales

20724 N 112th St - $15,500,000

1731 E RimrockDr - $9,750,000

Dana secured this home for her buyer via her relationship with the Listing agent ? a relationship that put her in a position to be able to show her buyers the property a day before the home officially came on the market and fully execute an offer immediately. The next morning, once the listing was official, the Seller?s agent received another offer for over $1,000,000 over her Buyer?s accepted contract price. Her persistence and follow through saved her clients a significant amount of money and ensured they were able to purchase the property.

This home was sold off market using Dana & Jeff's network of Advisors. By doing this, Dana was able to negotiate and sell the home for an additional $2,000,000, or 25% more, than she had sold the house to Seller's just six short months earlier.

1. MEET YOUR SUCCESS TEAM

Our Brand Story Where it all started, over 40 years ago.

Engel & Völkers? was founded in 1977. We began as a specialty boutique agency providing high-end real estate services to wealthy European investors in search of assistance from experts who were highly professional and discreet. We proved our competence and passion early on and quickly earned a reputation for our unparalleled level of service, highly valued network and strong market leadership. Our successes led to greater demand for our specialized premium-level services. With a brand gaining in recognition and reputation, we established a system that allowed us to expand without sacrificing our higher standards of quality.

In 1988, we launched our own lifestyle, design and architecture magazine, GG. Through this publication we defined our brand and continue to showcase the premier properties we represent. In the same year, we also established the Engel & Völkers Academy to maintain our standard of quality among the growing numbers of expert real estate advisors who chose to represent our brand.

In 1990, we opened our first international shop in Majorca, Spain. It marked the beginning of our worldwide expansion throughout Europe, Africa, Asia and the Americas. Today, there are more than 14,500 real estate professionals in over 34 countries spanning five continents. Though the Engel & Völkers firm has grown beyond a small boutique agency, you can still rely on us for the qualities that remain our keys to success? local market expertise, a highly valued network and an unparalleled level of service quality.

1977

1988 1988

Founding of Founding Engel & Cie, later of GG Engel & Völkers Grund Genug publishing house in Hamburg

Entry into commercial real estate business

1990

1996

1998

2001

2007

First residential shop opens outside of Germany on Majorca

Engel & Völkers Real Estate Academy opens

License Partner concept established

First MLP outside Europe?

South Africa

Private Office opens in London

2008

2013

2014

2017

Engel & Völkers opens in California

Establishment of the Market Center concept and opening of the first MC in Barcelona

Chairmanship of the Mgmt Board of Engel & Völkers AG is shared by Christian Völkers and Sven Odia

Aviation Division founded

2018

2019

Relocation to E&V America?s new headquarters Yachting Division in Hamburg?s launched with HQ HafenCity district in Newport Beach

2021 Engel & Völkers partners with Condé Nast

1. MEET YOUR SUCCESS TEAM

Global and Continuously Expanding ?Quality product offerings, premium service and innovative thinking, never seem to go out of style.? ? Christian Völkers

987 locations

34 countries

We have local market expertise at more than 900 locations.

We are present in over 30 countries on five continents.

14,678 members

3 divisions

Our network is uniquely connected and collaborative.

Experts in Residential & Commercial Real Estate, and Yachting.

1. MEET YOUR SUCCESS TEAM

24 Hours at E&V

Driving global engagement 24/7 Our brand strength and global network drive engagements 24/7, 365 days a year.

Engel & Völkers means handcrafted attention to every detail, expert knowledge and insight, meticulous white-glove service tailored specific to your property, and unmatched exposure.

Sophisticated systems and smarter strategies are just starting points. It?s our standard of service that sets us apart? and our standards are high.

1. MEET YOUR SUCCESS TEAM

Engel & Völkers Gestalt Group Engel & Völkers Gestalt Group is a leading franchisee group of one of the world?s premier real estate service companies, Engel & Völkers, which specializes in the brokerage of premium residential property, commercial real estate, yachts and aircraft. We are a progressive, modern company with the leadership and management in place to attain excellent performance.

We?ve invested the time, dedication, and expertise needed to grow consistently since inception, and have become the largest Engel & Völkers franchise group in the United States and a noticeable influencer within the global Engel & Völkers brand. Since opening in 2014 with one shop and one advisor, Engel & Völkers Gestalt Group has grown to over 780 advisors working from 37 shops in Utah, California, Nevada, Arizona, Idaho and Oregon. We will continue to expand geographically with new shops currently underway and more to come in future years.

California San Francisco (2), Sausalito, Mill Valley, San Anselmo, Kentfield, Fairfax, Sonoma, Santa Rosa, Healdsburg, Napa, St. Helena, Mendocino, Truckee, Santa Barbara, Santa Ynez, Newport Beach, Laguna Beach, Belmont Shores, Beverly Hills, Sherman Oaks

OR

Utah

ID

Park City, Salt Lake City, Holladay, Eden, St. George

Nevada South Lake Tahoe, Incline Village, Reno

Arizona Scottsdale, Scottsdale Waterfront

Idaho Sun Valley, McCall

2

32 5 2

NV UT CA

Oregon Bend

AZ

Where Are Luxury Buyers Coming From?

Glenn Moor Top Feeder Markets Utah Canada Arizona Oregon

Illinois California Washington Colorado

Using this data to our advantage, we have formed the ultimate Strategic Marketing Team, selecting the Top Advisors in each of these feeder markets along with other top affluent markets that make Scottsdale their winter retreat.

Through these partners, we will cross market your home to Buyers and Agents maximizing your homes exposure and sales price through a variety of media platforms. As a power house we closed a combined $1.5 Billion in sales volume in 2021 alone.

3

1. MEET YOUR SUCCESS TEAM

Strategic Marketing Partners Paul Benson Park City, UT Private Office Advisor, Licensed Partner and CEO of Engel Völkers Gestalt Group, Paul Benson has been regularly ranked the #1 Advisor in Utah for sales volume for the past 10 years with over 1,000 transactions and $2 billion in closed sales. For the past two years, he has been ranked the #1 Advisor world-wide among the entire Engel & Völkers Network.

Sam Real Beverly Hills, CA / Bend, OR Sam is a Private Office Advisor and Licensed Partner with sales of over $100M per year. Sam and his team are seasoned in working with celebrity clients and have built a reputation in Los Angeles. He has been profiled and quoted in Top Agent Magazine, The LA Times, Bloomberg, CNBC, Los Angeles Business Journal and Angeleno Magazine.

Ken Dara San Francisco / North Bay Area, CA A Top Producing Advisor in California?s North Bay Market, Ken is a founding member of Realm Global Network, an organization dedicated to performers in the top half percent in real estate. He is a member of REV Network since 2018, and the Top Agent Network, which he?s worked with since 2015.

Coleen Brennen Newport Beach, CA Selling real estate in Orange County, California for 30 years and a long standing member of the Engel & Völkers Private Office Group, Coleen has a list of clients and property transactions that consistently rank her among the top Advisors in the country.

Lindsay Clark Laguna Beach, CA Lindsay Clark has been a Real Estate Advisor since 2000 and has successfully negotiated and sold over $1 billion in luxury real estate in places like Maine, Colorado, Utah, and California. Having worked alongside Paul Benson since 2005, Lindsay leverages her expertise to assist home buyers from Park City, Utah to Laguna Beach, California.

Darlene Young Sun Valley, ID Darlene?s career spans over 30 years in sales, brokerage and executive management, with personal sales volume exceeding $1 billion. Darlene has first-hand experience in the greater Sun Valley area?s growth, value, and market trends.

$1.5 Billion Combined Sales Volume for 2021 Erik & Summer Berg Aspen, CO Erik and Summer have sold an astounding $100 million in real estate in 2020 and has consistently averaged over $50 million over the past few years. In 2020 Erik was recognized as one of the top 200 Advisors in the nation by the Real Trends Thousand list.

Jenni Ames Chicago, IL Jenni is a Private Office Advisor and Licensed Partner and ranked among Chicago?s top ten agents/teams for the last 21 consecutive years with $1.8 billion in career sales. She prides herself in having highest standards for herself and raise the bar in our industry.

Noel & Mercedes New York City, NY The Mercedes Berk Team ranks as the number one producing team in North America at Engel & Völkers in 2015, 2016, 2017, 2018 and 2020. The team was responsible for the 3rd largest sale in New York City in 2016, which was the 10th largest residential sale ever recorded in the city.

Sam Chapin Seattle, WA Since in 2015, Sam and his partner have sold over $250M in Seattle area real estate, and they are one of the region?s highest selling teams. Representing both buyers and sellers, they specialize in high end luxury properties.

Scot Pearcey Vancouver, BC Scott, a Private Office Advisor and Licensed Partner along with his business partner Jim LeBlanc have been part of over $500M in real estate sales in Victoria since 2007. Scott is a 10 consecutive year Gold MLS Award winner. This is the top 10% of all Realtors in the Greater Victoria area.

Maggie Thornhill Whistler, BC Maggi has sold more homes over 5 million dollars than any other Advisor in Whistler Maggi has averaged over $200M in sales every year over the last 5 years Sold a total of $320M of residential real estate in 2016, a record for an Advisor in Whistler.

Comparative Market Analysis Glenn Moor & Troon Village Available, Coming Soon, Pending & Sold Homes for the Last 6 Months

Address

CDOM ADOM

SF

$PerSF

COE

Listing Price

Sold Price

Closed Listings 10801 E Happy Valley Rd 41

37

40

4,042

$482.43

04/08/22

$1,875,000

$1,950,000

10989 E Tusayan Trl

16

17

5,951

$520.92

01/04/22

$3,100,000

$3,100,000

10801 E Happy Valley Rd 4

15

15

5,371

$651.64

07/14/22

$3,500,000

$3,500,000

25052 N 114th St

44

44

5,044

$713.72

05/11/22

$3,600,000

$3,600,000

11250 E Whispering Ridge Way

6

6

6,926

$606.41

07/18/22

$4,250,000

$4,200,000

26450 N 106th Way

24

24

5,579

$492.92

03/25/22

$5,495,000

$5,500,000

23.7

24.3

5485.5

$578

-

$3,636,666.70

$3,641,666.70

21

21

4,154

$866.63

-

$3,600,000

-

10801 E Happy Valley Rd 35

13

13

5,239

$524.91

-

$2,750,000

-

10801 E Happy Valley Rd 62

174

174

8,034

$460.54

-

$3,700,000

-

26500 N 106th Way

59

60

5,122

$1,561.89

-

$8,000,000

-

Average

82

82.3

6,131.7

$849.10

-

$4,816,667

-

Average Pending Listings 10667 E Yearling Dr Active Listings

Glenn Moor & Troon Village Available, Coming Soon, Pending & Sold Homes for the Last 6 Months

Comparative Market Analysis Troon Village Historical Sales above $4 Million

Address

CDOM ADOM

SF

$PerSF

COE

Listing Price

Sold Price

Closed Listings 26479 N 119 St

223

223

9,275

$431.26

05/23/19

$4,395,000

$4,000,000

26281 N 119th St

180

181

9,020

$446.23

03/02/20

$4,225,000

$4,025,000

11250 E Whispering Ridge Way

6

6

6,926

$606.41

07/18/22

$4,250,000

$4,200,000

11737 E Quartz Rock Rd

58

58

6,480

$704.24

05/04/21

$4,877,000

$4,563,500

11699 E Quartz Rock Rd

61

61

6,507

$704.93

12/14/20

$4,787,000

$4,587,000

10941 E Buckskin Trl

353

353

8,560

$568.40

12/01/05

$5,995,000

$4,865,600

11267 E Troon Mountain Dr

128

128

8,800

$562.50

05/21/21

$4,950,000

$4,950,000

26450 N 106th Way

24

24

5,447

$1,009.73 03/25/22

$5,495,000

$5,500,000

129.1

129.3

7626.9

$4,871,750

$4,586,387.50

Average

Troon Village Historical Sales above $4 Million

$629.20

-

Comparative Market Analysis Lot 132 Most Comparable Homes to lot 132 in 85255 & 85262 for the Last 6 Months

Address

CDOM ADOM

SF

$PerSF

COE

Listing Price

Sold Price

Closed Listings 38625 N 103 Rd Pl

102

116

4,653

$752.20

04/08/22

$3,750,000

$3,500,000

10801 E Happy Valley Rd 4

15

15

5,371

$651.64

07/14/22

$3,500,000

$3,500,000

42325 N 112th Way

55

56

5,377

$705.78

05/31/22

$3,795,000

$3,795,000

9696 E Rising Sun Dr

160

160

6,087

$648.92

03/07/22

$4,500,000

$3,950,000

10500 E Lost Canyon Dr

70

70

8,093

$605.46

05/24/22

$4,950,000

$4,900,000

42447 N 105th St

74

74

8,296

$696.12

04/22/22

$5,900,000

$5,775,000

79.3

81.8

6,312.8

$676.70

-

$4,399,166.70

$4,236,666.70

55

58

7,797

$897.78

-

$7,000,000

-

9626 E AW Tillinghast Rd

28

55

6,130

$734.09

-

$4,500,000

-

39935 N 98th Way

112

112

7,420

$807.95

-

$5,995,000

-

10040 E Happy Valley Rd 491

97

97

10,031

$597.65

-

$5,995,000

-

Average

79

88

7,860.3

$713.23

-

$5,496,666.70

-

Average Pending Listings 42577 N 108th St Active Listings

Most Comparable Homes to lot 132 in 85255 & 85262 for the Last 6 Months

All Contemporary Homes in 85255 & 85262

Comparative Market Analysis Lot 131 Most Comparable Lots to 131 in the last year Lots located in Troon Village are highlighted in red.

Address

CDOM ADOM

SF

$PerSF

COE

Listing Price

Sold Price

Closed Listings 10040 E Happy Valley Rd 622

131

131

39,831

$10.77

09/30/21

$429,000

$405,000

10040 E Happy Valley Rd 462

15

15

23,701

$21.05

10/31/21

$499,000

$490,000

11118 E Desert Troon Ln 15

109

109

23,315

$24.66

10/08/21

$575,000

$570,000

10040 E Happy Valley Rd 283

33

34

31,740

$18.75

06/30/22

$595,000

$650,000

11355 E Yearling Dr 199

289

289

37,455

$16.69

02/18/22

$625,000

$600,000

8002 E Vista Bonita Dr 95

125

125

51,838

$12.54

02/09/22

$650,000

$610,000

9185 E Hackamore Dr 15

136

136

59,459

$11.35

10/15/21

$675,000

$675,000

9395 E Bronco Trl 39

23

23

48,465

$13.93

11/23/21

$675,000

$675,000

11987 E Buckskin Trl 11

293

293

98,445

$8.62

02/11/22

$849,000

$825,000

209

209

57,787

$13.32

-

$770,000

-

11355 E Yearling Dr 199

62

69

37,455

$17.35

-

$650,000

-

24200 N Alma School Rd A25

167

169

61,662

$10.95

-

$675,000

25007 N 89th St 11

98

98

70,808

$9.53

-

$675,000

-

8824 E Hackamore Dr 19

36

37

55,108

$12.68

-

$699,000

-

25250 N 93Rd St 33

68

68

70,405

$12.77

-

$899,000

-

24988 N 114th St 505

68

68

29,885

$30.08

-

$899,000

-

25460 N 113th Way 515

251

251

40,515

$24.31

-

$985,000

-

11199 E Happy Valley Rd 2

103

103

69,345

$14.41

-

$999,000

-

Pending Listings 9130 E Buckskin Trl 19 Active Listings

Most Comparable Lots to 131 in the last year

Effective Marketing Measures Engel & Völkers Gestalt Group Advisors have the distinct advantage of cutting edge technology, exclusive marketing opportunities and elegant, personalized marketing. With marketing support at the brand level in Hamburg, Germany, at the Americas level in New York City, New York, and at the local level in every region, our Advisors have access to state-of-the-art tech tools and media partnerships that provide incredible marketing reach and network opportunities that foster meaningful business relationships.

Engel & Völkers Advisors are truly set apart from the rest by our personal ?White-Glove? level of marketing services and capabilities. As successful Advisors know, effective marketing contributes to the overall outcome in achieving their clients goals.

3. EFFECTIVE MARKETING MEASURES

Multi-Channel Marketing Exposure From discreet to high-exposure, our marketing tools help our advisors target the right buyer. Using an integrated marketing approach, we offer incredible reach in the promotion and advertising of our listings and advisors through marketing channels that give the necessary exposure in all local marketplaces and across our global network.

In-shop Presence

Digital Marketing

Local Marketing

In-shop display In-shop event Consultation

E&V website Property search app E&V newsletter Online marketplaces Content marketing Display advertising SEO

Sales sign Open house Broker event

Direct Marketing

Print Advertisements

E&V Network

Neighborhood Direct mailings Video card Virtual reality tour E-mailing

Local newspapers Local magazines GG Magazine Private Residences Coffee-table book

E&V shop TV E&V in-house Private Office Regional Advisor event

3. EFFECTIVE MARKETING MEASURES

MaX AI Intelligence in Marketing Planning Custom built marketing plans using AI to help reach targeted audiences.

MaX,

Engel

&

Volkers? personalized

marketing

assistant designed to help you market with influence -smarter and more efficiently than ever before. We leverage our proprietary data-driven marketing platform to create a custom strategy for our individual listings.

MaX creates a custom marketing strategy that prioritizes the channels on which an advisor should focus their marketing efforts and investments.

Build the most effective marketing plans for Advisors businesses and their individual listings.

Analyzes millions of data points on market information, home sales data, demographic trends, and consumer behavior.

Identify the marketing channels that directly influence different types of homebuyers.

Exclusive Listing Exposure Our Extensive Domestic & Global Exposure (EDGE) syndication platform provides unprecedented reach to get our properties in front of qualified consumers whether they?re next door, in The Americas, or abroad. Once your home is uploaded to the Engel & Völkers backend system, your home will be featured on 1550+ websites internationally.

101.8M

3.1M

201M

53M

Monthly Visitors

Monthly Visitors

Monthly Visitors

Monthly Visitors

70M

3.1M

133.8M

300M

Monthly Visitors

Monthly Visitors

Monthly Visitors

Monthly Visitors

815K

13M

4M

Monthly Visitors

Monthly Visitors

Monthly Visitors

883.6M Monthly Visitors

EXTENSIVE REACH

10B Yearly Visitors

4 /EFFECTIVE 3.

TOOLS, TACTICS MARKETING & TECHNIQUES MEASURES

In-Shop Presence Our shop exposure and collaborative listing marketing efforts are unique to E&V worldwide.

Your home will be shown in 300+ shops nationwide via the company?s digital in-house EV Shop TV channel. In addition, your home will be featured as a window display in the most relevant markets.

At our shops, we frequently host events like an art exhibitions, new development releases, or inviting the local community for certain holidays to celebrate with us. During these events, we will feature your home via brochures and exposés to our guests.

Your home will be featured inside E&V shops and as window displays in the most relevant markets for your property. It will be shown in E&V shops in San Francisco, Newport Beach, Long Beach, Laguna Beach, Beverly Hills, Napa, Scottsdale, Dallas, and more.

4 /EFFECTIVE 3.

TOOLS, TACTICS MARKETING & TECHNIQUES MEASURES

Visual Media Marketing Prior to launch, stunning visual media will be produced.

Visual Media Marketing We use the best-in-class visual media resources to give us the ability to showcase our clients property in the most effective way to attract buyers anywhere in the world.

Social Media Paid social advertisements will be placed on all major platforms such as YouTube, Instagram, LinkedIn, and Google. All will be platform-specific to optimize the engagement potential, directed to perspective buyers for your home. Apart from paid ads, you will also gain exposure through our ten strategic partners and group social platforms that boast organic engagement with local exposure in a given area.

Custom Photography & Video Video is the most effective medium to properly engage potential buyers through social media and on the web. It will increase exposure and better communicate the lifestyle and highlights your property has to offer to potential Buyers for your home.

Our team of professional photographers will take daytime, twilight, and evening photography in order to capture your home in its best form. This will allow us to enhance all print and digital advertising with stunning visuals and further increase engagement. These photo shoots will happen various times throughout the construction process as the home proceeds. We will also have still photographs created from the animated video prior to construction being completed to help a Buyer visualize the end product of the home.

Sample Property Video

3. EFFECTIVE MARKETING MEASURES

Print Advertising Frequent mix of local, regional and national print media exposure.

Your property will be featured in publications that matter. Whether locally, regionally or nationally, we use a mix of all to ensure we cover top spots to feature your home in front of affluent individuals.

THE WALL STREET JOURNAL: Viewed as climate retreats from our buyers and a chance for turnkey communities, WSJ readers are ready and interested to invest in their desert domain! This special advertising feature section will fuel the conversation around the trends and transactions around home offerings in Arizona, Paradise Valley, Cabo San Lucas, and Las Vegas.

NEW YORK TIMES: The Sunday New York Times Magazine focuses on everything from politics to social matters, arts to entertainment. Throughout the year, a variety of brand extensions also caters to the interests and passions of Times readers. They include T, The New York Times Style Magazine and Key, The New York Times Real Estate Magazine. The New York Times Magazine reaches one of the most desirable audiences anywhere: affluent, educated professionals.

MARIN LIVING & MARIN MAGAZINE: Local consumers love to read Marin Living magazine ? and there is no better place to showcase your business or service. Building a trusted connection to our readers is our highest priority and we?ll work with you to develop messaging that is captivating to our audience. Marin Magazine is the single best resource for reaching the region?s most affluent readers.

NOB HILL GAZETTE: Nob Hill Gazette is more than San Francisco?s most important luxury lifestyle magazine; they are the publication-of-record for the City?s social, cultural and philanthropic activity? for 41 years and counting.

THE ASPEN TIMES: The Aspen Times is the ideal way to engage both visitors and residents to Aspen, Colorado and the surrounding Pitkin County area. With a diverse mix of print magazines, the daily newspaper, a weekly paper and a variety of online marketing products, The Aspen Times is the ideal channel to help your business grow into Aspen, Snowmass, Woody Creek, Basalt, Willits and El Jebel.

NORTHSHORE / NORTHSHORE HOME MAGAZINE: Reach qualified and engaged readers who lead affluent lifestyles and have the buying power to invest in high-end goods and services. Our distribution extends beyond the traditional North Shore?s 50 distinct towns to include surrounding counties in our region. People come from all over to shop, work, and play on the North Shore.

3. EFFECTIVE MARKETING MEASURES

Promoting Your Property Bringing awareness to our listings and future clients.

Delivering our expertise Targeted Direct Mail A proven tactic to selling homes is sending direct mail post cards to neighbors within the community This creates awareness to those who live in area and can bring added exposure of your home to those who may know others who want to live in that neighborhood.

Multi-Page Exposé Using the best of our professional photography and describing all the attributes of your home, we will put together a stunning multi-page expose to give to potential buyers and real estate agents during open houses and in the exposé box attached to our yard sign.

Newly listed in Scottsdale

Email Marketing Partnered with Rezora, the industry?s premier omni-channel digital marketing platform, with over a decade of experience and knowledge, we have made it easy to distribute high-quality content and listing marketing efforts in intelligent methods and across a wide variety of channels.

Targeted Digital Advertising With digital advertising powered by Adwerx, we can easily advertise our listings to targeted audiences based on geography, interests and sphere of influence. $14,000,000 Dana Bloom +1 415 675-1263 Scottsdale, AZ

3. EFFECTIVE MARKETING MEASURES

Network Marketing Various exclusive networks & connections with buyers, influencers and other professionals.

Engel & Volkers Private Office Staying Well Connected Engel & Völkers Private Office was established to serve the elite clientele with ultra-high-net-value and multi-market real estate portfolios. Advisors who qualify for the Private Office are trusted resources for even the most high-profile clients, including leaders in heads of banks, CEO?s, Formula One drivers, Princes, and Sheikh. They are known for exemplary service, results, discretion and building long-term relationships that often span several transactions and locations.

PRIVATE OFFICE PORTAL The Private Office Portal is a premium consumer web-portal focused on (U)HNW clientele. Available to the public at evprivateoffice.com, the Portal showcases our finest listings and market intelligence to a global audience in a compelling fashion. The public-facing segment of the portal displays every unique and impressive feature about your property - from expansive views down to the finest details. Visitors can see full-screen, high resolution images and videos or tours along with floorplans and any other documents.

Whatever is available to showcase your property in the most effective way can be seamlessly displayed.

Whether assisting with the private sale of a vineyard, the purchase of a penthouse or a luxury yacht, as Private Office Advisors we are qualified to deliver the ideal resources and contacts for your assignment.

Known to be representing some of finest properties in our market if not the world, we work as a team to innovate, communicate, and strive to achieve the best outcome.

The unique access to far-reaching personal and professional networks is one key to the success of Private Office group. We have the ability to share real estate opportunities broadly or discreetly through our relationships in the world?s most prestigious locations.

3. EFFECTIVE MARKETING MEASURES

REALM ? Exclusivity We are a proud member of the REALM network. All members are individually selected by world-class real estate professionals with over 50 years of experience in the luxury industry. Each member is formally consulted and personally vetted through the executive team to confirm ethical standards, sales history, current inventory and other relevant membership requirements. Many REALM members are recognized year after year as having closed the largest volume of annual domestic luxury transactions in their markets, as well as many of the most significant estate sales worldwide.

The level of membership REALM professionals like us represent equates to one half of one percent of all licensed real estate associates worldwide. The goal in holding the exclusive network to these lofty standards, is to ensure your property receives the highest level of service and exposure to the proper channels around the globe

238,900

$28.9 Million

$6.5 Billion

Clients represented by the members of the REALM network.

Average net worth of prospects in the Wealth-X database.

Amount of listings represented by REALM professionals.

28 Members

9 Members

$2.5 Million

Are #1 in their marketplace.

Are #1 in their individual state.

Average closed transaction of active REALM members.

As a founding partner and members on the advisory board, we have access to provide your property with an extra boost of exposure, sharing the opportunity on the top-level among all Advisors.

Locations: New York, Palm Beach, Los Angeles, Chicago, Miami, Dallas, Boston, San Francisco, Washington Dc, Seattle, San Diego, Aspen, Philadelphia, Minneapolis, Houston, Jackson Hole, London, Napa Valley, Phoenix, Lake Tahoe, The Hamptons, Park City, Toronto, Maui, The Caribbean, Beverly Hills, Austin, Costa Rica, and more.

Strategic Wealth Partnerships REALM is the matchmaker dating site for real estate. Using a sophisticated set of algorithms and artificial intelligence learning, REALM matches buyers and clients through a highly exclusive network of brokers. The technology behind REALM is called Wealth X, the same technology that American Express uses for its Black Card, and provides unique intelligence on the world?s wealthiest individuals. REALM is the fastest growing tool utilized in the niche luxury real estate market.

- As member of REALM we have access to a global network of the absolute best real estate professionals in the business.

- REALM has partnered with the leading members of wealth management, advisory and reporting in order to provide us with the most up to date and accurate data on HNWI and UHNWI available.

- As members we have access to the latest wealth reports, as well as exclusive access to wealth managers who oversee the largest family offices and assets of wealthiest individuals in the world.

- REALM also provides us with access to dossiers which provide necessary answers for accurate wealth mapping such as: Who are HNWI / UHNWI working with? What markets do they live in? What philanthropic activities are they involved in? What securities are they invested in? How do they communicate?

3. EFFECTIVE MARKETING MEASURES

Public Relations: Telling The Story Engel & Völkers has a multi-faceted public relations strategy reaching local, national and international media outlets to garner editorial exposure for the properties we represent. Homes with a compelling story to tell are shared with key reporters, editors and producers from some of the most highly regarded news outlets. Through our public relations efforts we identify the best angle to bring your listing into trend, news, design or lifestyle stories as part of a larger conversation led by an esteemed third party resource. Editorial Engel & Völkers property features have appeared in outlets such as The New York Times, Robb Report, Inman, Architectural Digest, The Wall Street Journal, and in major metropolitan media throughout The Americas, Europe and Asia.

Exclusive Listing Exposure Our Extensive Domestic & Global Exposure (EDGE) syndication platform provides unprecedented reach to get our properties in front of qualified consumers whether they?re next door, in The Americas, or abroad. Once your home is uploaded to the Engel & Völkers backend system, your home will be featured on 1550+ websites internationally.

101.8M

3.1M

201M

53M

Monthly Visitors

Monthly Visitors

Monthly Visitors

Monthly Visitors

70M

3.1M

133.8M

300M

Monthly Visitors

Monthly Visitors

Monthly Visitors

Monthly Visitors

815K

13M

4M

Monthly Visitors

Monthly Visitors

Monthly Visitors

883.6M Monthly Visitors

EXTENSIVE REACH

10B Yearly Visitors

4. MARKETING PLAN

Targeted Plan for Your Property Networking Networking can be extremely effective with Real Estate Professionals that have strong relationships within target rich populations. Such networking can be effective in the following: Local: Identify the Top 20 REALTORS® who routinely work with buyers in this area and price point Influencers: Socially engage local influencers through local events and advisor outreach - Intermountain West Regions - Amenity rich golf and luxury mountain communities - Local Networkers and Social Influencers

Regional: Target potential buyers through digital and print advertising campaigns through select media channels in regional feeder markets - Silicon Valley Businesses/IPO Executives - Southern California/Orange Co. Social Influencers - San Francisco/Bay Area Social Influencers - New York & Eastern Coast - Chicago - Seattle

-

Canada Colorado Idaho Oregon

National: Engel & Völkers America?s Networking through Social Media, Private Office Events, and Communications and cross-market advertising campaigns in feeder markets.

- Destination Market Networking: EVShopTV and Shop Exposés - Newport Beach - Santa Barbara - Los Angeles - Beverly Hills - Aspen - Vail

- Park City - Lake Tahoe - Sun Valley - Bozeman - Chicago - Dallas

- Hamptons - Manhattan - Atlanta - Miami - Houston - Virginia

International: 30+ Countries in E&V Global Network - Promote the opportunity of ownership by Broker Outreach to Brokers in key countries of interest. EVShopTV and Shop Exposés - Argentina - Australia - Austria - Belgium - Canada - Chile - Colombia - Croatia - Czech Republic - Denmark

- Dominican Republic - France - Germany - Greece - Hong Kong - Hungary - Ireland - Italy - Liechtenstein - Malta

- Mexico - Montenegro - Netherlands - Oman - Peru - Portugal - Qatar - Romania - Russia - South America

- Spain - Sweden - Switzerland - Thailand - Turkey - UK - USA

2022 - 2023 Marketing Plan

REACH

IMPRESSIONS

/ Media Assets

-

-

Photography / Video

-

-

Website

-

-

Private Office

250

-

REALMTM Global

350+

-

NA

-

Gestalt Group

780+

-

E&V Americas

4,700+

-

E&V Global

14,000+

-

Linkedin

35 - 40k

60 - 70k

Instagram

90-110k

180 - 200k

Facebook

70 - 90k

130 - 150k

YouTube

23 - 32k

55 - 65k

500k+ clients

-

5 - 6k

12 - 14k

Shop TV

200+ shops

-

Company E-Newsletter

450 - 600K

-

60 - 100k

-

CHANNEL

Digital Brochure / Network

TAN Top Agent Network

/ Digital Marketing (approx. mo. impressions)

Email Targeted Google Ads

Private Office Portal / Print Advertising Luxury Home Magazine

30K Issue

Scottsdale/PV Independent

117K Issue

Arcadia News

19K Issue

West Lake Malibu Mag LA Times San Francisco Chronicle

15K Mo. 2.5M / week 75K Mo.

WSJ Mansion Global

110K Issue

The Wall Street Journal

250K issue

E&V Private Residences

11K Issue

GG Magazine

240K Issue

FIRST 10 MONTHS

Aug.

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

Mar.

Apr.

May

Our Clients Say It Best...

We focus on being the best at what we do, and we put our client?s needs first, above all else.

- Dana & Jeff Bloom

We selected Dana and Jeff to represent us on the Buy side of a new house, as well as handling the Sale of our original home. We were both very impressed with their negotiating skills in both instances. And, we utilized their concierge services at both locations to do the necessary work which made our life so much easier. We were extremely impressed in all facets of these most important transactions on our behalf, and would recommend Dana and Jeff to anyone wanting a Realtor.

- Jeff & Maurine, AZ

Dana Bloom is the most knowledgable real estate agent in Scottsdale. When we decided to buy a second home, she spent endless hours and educated us on the various areas, introduced us to the different communities and meticulously went through every pro and con on over 50 properties that we considered. You will not find a harder worker, a more responsive individual or a more skilled negotiator.

- Jim & Marla, Il

Dana is just a consummate professional who genuinely cares about you and making the sale of your home as stress-free as possible. We couldn?t have asked for a better experience and would happuly recommend her.

- Joe & Rana, AZ

Dana knows North Scottsdale real estate inside and out and is a great negotiator. We?re very pleased with the service she and Jeff provided.

- Doug & Carol, ND

As a full-time REALTOR® in North Scottsdale for

Dana is a miracle worker, plain and simple. She was able to sell our home when others just could not. She is honest, confident, and extremely knowledgeable on anything real estate related, we look forward to working with her in the future.

- Scott & Natalie, CO

nearly 20 years, I have come to know what I do is best delegated to others. When it comes to selling my own properties, I always look for someone who would be the best at marketing my property and selling my hom. I had watched Dana work for several years and was very impressed at her marketing style and success.

- Gayle Henderson, AZ REALTOR®

Thank You We would like to thank you for taking time out of your busy day to meet with Dana to view your mother-in-law?s beautiful home as well as taking time to review our listing presentation. We appreciate the opportunity to sell this amazing home in Glenn Moor. With our expertise, knowledge, and network, we are confident in our ability to sell this home and lot with the most successful outcome possible.

We hope the dedication and enthusiasm we have for marketing and selling luxury real estate in Scottsdale shines through to you.

Your time is valued, thank you.

- Dana & Jeff Bloom

We can tell you anything about ourselves, but we feel our clients say it best?

LIFE?S TAKING YOU PLACES. WE?LL HELP YOU GET THERE. We look forward to a long lasting partnership and all that comes with it.

DA N A B L OOM Private Office Advisor

+1 480 600-6606 dana@danabloom.com danabloom.evrealestate.com

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©2021 Engel & Völkers. All rights reserved. Each brokerage independently owned and operated. Engel & Völkers and its independent License Partners are Equal Opportunity Employers and fully support the principals of the Fair Housing Act. All information provided is deemed reliable but is not guaranteed and should be independently verified. If your property is currently represented by a real estate broker, this is not an attempt to solicit your listing.