Marketing Presentation - Harwood Homes

PRESENTING Sales & Marketing Plan

Prepared for Harwood Homes

Experts At Your Service When considering buying or selling a property, it is essential to work with true market experts who take the time to understand your unique real estate goals. Engel & Völkers advisors are known for their unparalleled professionalism and their dedication to providing high-quality, personal service. These characteristics are evident among all Engel & Völkers real estate advisors in local markets across the globe.

Each of our advisors is devoted to the core values of competence, exclusivity and passion, as they represent a luxury, global real estate brand with over 40 years of brand heritage and experience. Engel & Völkers advisors are leaders in their local markets with knowledge and valued connections that help maintain our consistent leadership internationally.

We will do all we can to market your property in order to obtain the best outcome for you - the highest possible purchase price and a stressfree transaction

“Quality product offerings, premium service and innovative thinking never seem to go out of style.”

Christian Völkers, Founder

253 WHITE PINE CANYON RD. THE COLONY, PARK CITY $42,000,000

How we sell for success 01.

Strategic Marketing

02.

Your Trusted Real Estate Advisors

03.

You’re in Good Company with E&V

04.

The Gestalt Group Advantage

05.

Exclusive Networks

06.

In-Depth Marketing Initiatives

Proposed Marketing Plan Our marketing roadmap presents a detailed plan of our initiatives, aimed at ensuring exceptional exposure for your home throughout the listing period. This roadmap is divided into three distinct categories: Direct Agent/Client Reach, Social Media/Paid Digital Ads, and Print Advertising. For more information on each category, please refer to the details provided below.

Direct Agent/Client Reach Our ‘Direct Agent/Client Reach’ focuses on establishing and nurturing relationships with our top-agent contacts and existing clients. We create a personalized marketing message about your home, which we send to all contacts in our database. Through our effective communication and in-depth knowledge of the demographics in our database, we are able to use our tools to provide valuable exposure.

Social Media/Paid Digital Advertising We use precision-targeted social media advertisements to showcase your home to a chosen demographic, ensuring visibility in affluent regions such as Silicon Valley and the San Francisco Bay Area, Southern California, Arizona, Texas, Colorado, New York, and Southern Florida.

Print Advertising Strategic print advertising remains a potent tool for selling a home, combining aesthetic appeal with targeted messaging to captivate potential buyers. To make print ads effective, we use the absolute best high-quality, professionally taken photographs highlighting your home's key features and lifestyle components. It is all about telling the story of your home and the lifestyle it promises. Strategic placement of these ads in local real estate magazines, community newspapers, and our lifestyle publications ensures we reach an audience of potential buyers looking for real estate in the Salt Lake area.

Proposed Marketing Plan

9 Month Roadmap DIRECT AGENT/ CLIENT REACH

November

SOCIAL MEDIA/ PAID DIGITAL

Monthly email marketing piece to 8,000 top brokers in key out-of-state markets.

Weekly feature and paid promotion across social media, including Instagram, YouTube, LinkedIn, and Facebook.

Monthly email marketing piece to all Salt Lake City agents and top Park City agents.

Feature on Engel & Völkers Americas corporate account (53.5k followers)

Monthly Newsletter feature to our team's entire database.

Feature of the month in Paul’s company newsletter across 1,400+ brokers in 55 offices in 7 states.

Feature on Paul’s account (91.3k followers) Feature on following office accounts: Newport Beach, Scottsdale, Lake Tahoe, Aspen

PRINT MARKETING

Print Ads are submitted 20-30 days in advance.

Geofencing web banner ads locally within 15 miles of your home, targeting buyers who are looking at high-end real estate online.

Targeted YouTube ads in key markets: California, Texas, Arizona, Florida, NY, and locally.

December

Monthly email marketing piece to 8,000 top brokers in key out-of-state markets.

Weekly feature and paid promotion across social media, including Instagram, YouTube, LinkedIn, and Facebook.

Monthly email marketing piece to all Salt Lake City agents and top Park City agents.

Feature on Engel & Völkers Americas corporate account (53.5k followers)

Monthly Newsletter feature to our team's entire database.

Feature of the month in Paul’s company newsletter across 1,400+ brokers in 55 offices in 7 states.

Private Air Luxury Homes Magazine

Feature on Paul’s account (91.3k followers) Feature on following office accounts: Laguna Beach, San Francisco, McCall, Seattle Geofencing web banner ads locally within 15 miles of your home, targeting buyers who are looking at high-end real estate online.

Targeted YouTube ads in key markets: California, Texas, Arizona, Florida, NY, and locally.

January

Monthly email marketing piece to 8,000 top brokers in key out-of-state markets.

Weekly feature and paid promotion across social media, including Instagram, YouTube, LinkedIn, and Facebook.

Monthly email marketing piece to all Salt Lake City agents and top Park City agents.

Feature on Engel & Völkers Americas corporate account (53.5k followers)

Monthly Newsletter feature to our team's entire database.

Feature of the month in Paul’s company newsletter across 1,400+ brokers in 55 offices in 7 states.

Feature on Paul’s account (91.3k followers) Feature on following office accounts: Beverly Hills, Mill Valley, Salt Lake City, St George Geofencing web banner ads locally within 15 miles of your home, targeting buyers who are looking at high-end real estate online.

Targeted YouTube ads in key markets: California, Texas, Arizona, Florida, NY, and locally.

Engel & Völkers Private Residences Winter Issue

February

DIRECT AGENT/ CLIENT REACH

SOCIAL MEDIA/ PAID DIGITAL

Monthly email marketing piece to 8,000 top brokers in key out-of-state markets.

Weekly feature and paid promotion across social media, including Instagram, YouTube, LinkedIn, and Facebook.

Monthly email marketing piece to all Salt Lake City agents and top Park City agents.

Feature on Engel & Völkers Americas corporate account (53.5k followers)

Monthly Newsletter feature to our team's entire database.

Feature of the month in Paul’s company newsletter across 1,400+ brokers in 55 offices in 7 states.

PRINT MARKETING Clientele Luxury Magazine

Feature on Paul’s account (91.3k followers) Feature on following office accounts: Manhattan Beach, Napa Valley, Incline Village, Healdsburg Geofencing web banner ads locally within 15 miles of your home, targeting buyers who are looking at high-end real estate online.

Targeted YouTube ads in key markets: California, Texas, Arizona, Florida, NY, and locally.

March

Monthly email marketing piece to 8,000 top brokers in key out-of-state markets.

Weekly feature and paid promotion across social media, including Instagram, YouTube, LinkedIn, and Facebook.

Monthly email marketing piece to all Salt Lake City agents and top Park City agents.

Feature on Engel & Völkers Americas corporate account (53.5k followers)

Monthly Newsletter feature to our team's entire database.

Feature of the month in Paul’s company newsletter across 1,400+ brokers in 55 offices in 7 states.

San Francisco Chronicles

Feature on Paul’s account (91.3k followers) Feature on following office accounts: Sonoma County, Santa Barbara, Truckee, Park City Geofencing web banner ads locally within 15 miles of your home, targeting buyers who are looking at high-end real estate online.

Targeted YouTube ads in key markets: California, Texas, Arizona, Florida, NY, and locally.

April

Monthly email marketing piece to 8,000 top brokers in key out-of-state markets.

Weekly feature and paid promotion across social media, including Instagram, YouTube, LinkedIn, and Facebook.

Monthly email marketing piece to all Salt Lake City agents and top Park City agents.

Feature on Engel & Völkers Americas corporate account (53.5k followers)

Monthly Newsletter feature to our team's entire database.

Feature of the month in Paul’s company newsletter across 1,400+ brokers in 55 offices in 7 states.

Feature on Paul’s account (91.3k followers) Feature on Paige’s account (70k followers) Feature on following office accounts: Westlake Village, Sausalito, Scottsdale, Aspen Geofencing web banner ads locally within 15 miles of your home, targeting buyers who are looking at high-end real estate online.

Targeted YouTube ads in key markets: California, Texas, Arizona, Florida, NY, and locally.

Los Angeles Times

DIRECT AGENT/ CLIENT REACH

May

SOCIAL MEDIA/ PAID DIGITAL

Monthly email marketing piece to 8,000 top brokers in key out-of-state markets.

Weekly feature and paid promotion across social media, including Instagram, YouTube, LinkedIn, and Facebook.

Monthly email marketing piece to all Salt Lake City agents and top Park City agents.

Feature on Engel & Völkers Americas corporate account (53.5k followers)

Monthly Newsletter feature to our team's entire database.

Feature of the month in Paul’s company newsletter across 1,400+ brokers in 55 offices in 7 states.

PRINT MARKETING Architectural Digest

Feature on Paul’s account (91.3k followers) Feature on following office accounts: Newport Beach, Scottsdale, Lake Tahoe, Aspen Geofencing web banner ads locally within 15 miles of your home, targeting buyers who are looking at high-end real estate online.

Targeted YouTube ads in key markets: California, Texas, Arizona, Florida, NY, and locally.

June

Monthly email marketing piece to 8,000 top brokers in key out-of-state markets.

Weekly feature and paid promotion across social media, including Instagram, YouTube, LinkedIn, and Facebook.

Monthly email marketing piece to all Salt Lake City agents and top Park City agents.

Feature on Engel & Völkers Americas corporate account (53.5k followers)

Monthly Newsletter feature to our team's entire database.

Feature of the month in Paul’s company newsletter across 1,400+ brokers in 55 offices in 7 states.

Private Air Luxury Homes Magazine

Feature on Paul’s account (91.3k followers) Feature on following office accounts: Laguna Beach, San Francisco, McCall, Seattle Geofencing web banner ads locally within 15 miles of your home, targeting buyers who are looking at high-end real estate online.

Targeted YouTube ads in key markets: California, Texas, Arizona, Florida, NY, and locally.

July

Monthly email marketing piece to 8,000 top brokers in key out-of-state markets.

Weekly feature and paid promotion across social media, including Instagram, YouTube, LinkedIn, and Facebook.

Monthly email marketing piece to all Salt Lake City agents and top Park City agents.

Feature on Engel & Völkers Americas corporate account (53.5k followers)

Monthly Newsletter feature to our team's entire database.

Feature of the month in Paul’s company newsletter across 1,400+ brokers in 55 offices in 7 states.

Feature on Paul’s account (91.3k followers) Feature on following office accounts: Beverly Hills, Mill Valley, Salt Lake City, St George Geofencing web banner ads locally within 15 miles of your home, targeting buyers who are looking at high-end real estate online.

Targeted YouTube ads in key markets: California, Texas, Arizona, Florida, NY, and locally.

Mansion Global

Meet Paul Benson Paul Benson, co-founder and CEO of Engel & Völkers Gestalt Group, operates 55 offices across Utah, California, Nevada, Arizona, Colorado, Washington, and Idaho. He represents the most exclusive real estate and works with some of the most well known clients in the world. With his extensive reach in global marketing and local market expertise, he has built the ultimate cross-marketing platform to showcase exceptional homes to the clients that will appreciate them the most.

Paul has been regularly ranked the #1 agent in Utah for sales volume for the past 10+ years with over 1,200 transactions and $2 billion in closed sales. For the past two years, he has been ranked the #1 agent world-wide among the entire Engel & Völkers Network. Through these accomplishments, Paul has built relationships with hundreds of top agents around the world, which has created an invaluable network for his clients.

After growing up in Vermont Paul has called Park City home since 2004 and enjoys every season. He is an outdoor enthusiast who loves to cycle, mountain bike, fly fish, ski, and sail. You may also find him eating at the best restaurants and enjoying a new amazing bottle of wine. Paul has four kids and lives with his wife in the year-round Promontory Club.

Notable Achievements #1 Advisor E&V World-Wide 3X Over 3000 transactions Over $2.8 Billion in closed volume Utah Record Sale 2019 - $32.5M Utah Record Sale 2022 - $39.6M

Your Trusted Real Estate Advisors

Meet Colton Farnsworth Zig Ziglar famously said, “You can have everything in life you want, if you'll just help enough other people get what they want.”

This is the guiding principle Colton Farnsworth has built his business on. Colton enjoys creating relationships that go far beyond the transaction itself. His special talents shine forth as he is getting to know people and helping them feel right at home - pun intended.

As a collegiate athlete, his drive to help his team/clients win and competitive motivation is unmatched in this industry.

Colton has over 10 years of sales experience that help give him a competitive edge when it comes to negotiating on his client's behalf.

Ultimately, Colton's work ethic and passion for people are what set him apart in the real estate world. Buying or selling a home is one of the biggest decisions people make in a lifetime and having someone that is easily accessible, knowledgeable in the market, and focused on achieving your dreams, are integral in the buying or selling process.

These are core values that exemplify how Colton approaches each and every client and what will make him successful in the real estate world for a very long time.

Meet Marcus Wood The core of Marcus Wood’s strength comes from his ability to outperform the competition, which is just one reason why he feels right at home in Utah’s rugged Wasatch Mountains. A full-time Park City resident with over 16 years of local experience in the industry, Marcus is recognized as a premier real estate advisor who operates with a high level of professionalism, focus, and responsibility in all of his business interactions.

Marcus’s expertise continues to be in demand as Park City’s luxury property market grows at a record pace.

Fully aware of this growth, Marcus stands out by asking his clients the “right questions,” understanding the market intimately, and using the most effective marketing tools and strategies. He consistently stays on top of the latest real estate trends so he can adapt to the rapidly changing industry. As a true solution-oriented Realtor, he is not afraid to think outside of the box when working with his clients.

Throughout Marcus’s career, he has had the privilege of working with high profile/ high net-worth individuals such as CEOs, athletes, singer-songwriters, and movie stars. These experiences have given him the opportunity to market and sell some of the most unique luxury properties throughout Northern Utah. Over the last several years, Marcus has been involved in several of the highest priced residential real estate transactions in the state.

As a licensed Associate Broker, Marcus has experienced great success with the power of the Engel & Völkers brand. Recently, he took an equity ownership position in the Salt Lake City, Utah office—a benefit for his clients because of this additional leverage for networking and referrals.

With nearly 840 offices in 40 countries around the globe, Engel & Völkers is an international real estate leader specializing in selling premium residential properties, commercial real estate, yachts, and aircraft.

Your Trusted Real Estate Advisors

Meet Sandro Stuerzenhofecker Sandro Stuerzenhofecker was born in Bavaria, Germany. He moved to Park City over 7 years ago to join the Benson Team in order to pursue his passion for real estate, marketing and client service. His exceptional organization skills and tech-knowledge combined with his work ethic and his understanding of the luxury market, make him an integral part.

With an extensive experience in sales and marketing, and an honors degree in management from Westminster College in Salt Lake City, Sandro knows how to successfully market and manage an average team listing count of 80+ listings. Sandro is also the technology and operations director of the Benson Team.

Working directly with the #1 Realtor in Park City, Paul Benson, and being a licensed Realtor himself, Sandro had the privilege of developing marketing strategies for some of the most unique luxury properties throughout Northern Utah. Past and current clients of the Benson Team range from CEOs to athletes and movie stars, to singer-songwriters and many high profile/net-worth individuals.

Sandro’s knowledge of all aspects of the luxury real estate market is vital, which he uses to develop successful marketing strategies to provide the Benson Team’s listings with unmatched exposure. In the past, Sandro also has marketed Open Houses that lead to 350+ attendees.

Having roots in Davos, Switzerland, Sandro feels just like home in the mountains here in Park City. His passion for the outdoors and his love for the Utah mountains is from great advantage when creating exposure for properties to communicate the Park City lifestyle.

4343 E Weber Canyon Rd, OAKLEY (Riverbend Ranch) $34,000,000

Most Recent Sales 253 WHITE PINE CANYON RD, PARK CITY $42,000,000 Represented the Buyer and Seller

322 CENTENNIAL CIRCLE, PARK CITY $8,950,000 Represented the Seller

4343 E WEBER CANYON RD, OAKLEY (RIVERBEND RANCH) $34,500,000 Represented the Seller

1500 RED FOX RD, PARK CITY $7,350,000 Represented the Seller

229 PARLEYS RD, PARK CITY $17,500,000 Represented the Buyer

134 MAIN STREET, PARK CITY $6,400,000 Represented the Seller

2470 WHITE PINE CANYON, PARK CITY $16,450,000 Represented the Buyer and Seller

221 NORFOLK AVE, PARK CITY $6,200,000 Represented the Seller

8075 WOODLAND DRIVE, PARK CITY $13,950,000 Represented the Seller

9881 N UINTA DR, PARK CITY $5,950,000 Represented the Seller

7971 WESTHILLS TRAIL, PARK CITY $9,700,000 Represented the Seller

8731 EMPIRE CLUB DR, KAMAS $5,950,000 Represented the Seller

8066 RED FOX COURT, PARK CITY $9,000,000 Represented the Seller

9734 OVERHILL RD, PARK CITY $5,700,000 Represented the Seller

Many more successful sales and happy clients available upon request.

8544 N PROMONTORY RANCH RD PROMONTORY, PARK CITY $11,500,000

What our clients say I have worked with Paul and his team on several real estate transactions in the park city area. They have always been very knowledgeable, responsive, and easy to work with. I would highly recommend Paul’s team if you are looking to purchase or sell property in the Park City area!

Paul and his team did an outstanding job marketing our home in Park City! The videography and stills showed the home’s interiors beautifully and the drone footage of the property brought the 15 acres to life.

Paul Benson and his team have consistently provided exceptional service. When we want or need him, a speedy response has been delivered. His experience and expertise have helped us successfully navigate the real estate market over the boom years and the more challenging markets. We emphatically recommend team Benson!

You’re In Good Company From the beginning, Engel & Völkers began providing luxury services as a boutique agency known for its highly specialized real estate services to a small, but exclusive, clientele.

Today, as an international brand serving the needs of home sellers and buyers around the world, we continue to value our boutique style of business. We will hold our relationship with you closely and give back to the communities we share.

We know the unique features of your local towns and neighborhoods because we understand that these differentiators offer priceless value that will affect how we market your property. Though we belong to an international network, we are a local shop.

Our advisors are area experts, most of whom are longtime locals in your neighborhood and surround themselves with a network that shares the ability to reach buyers and markets locally, nationally and around the world.

You’re In Good Company with E&V

ENGEL & VÖLKERS WINTERHUDE Winterhude, Germany

ENGEL & VÖLKERS GLOBAL

You’re In Good Company with E&V

HEADQUARTERS Hamburg, Germany

Our Origins As A Global Leader Engel & Völkers was founded in 1977 in Hamburg Germany as a specialty boutique agency providing luxury real estate services to wealthy European investors in search of real estate experts who were highly professional, knowledgeable, and discreet. With proven competence and passion, Engel & Völkers quickly earned a reputation for unparalleled levels of service, a highly valued professional network, and local market expertise.

In 1990, Engel & Völkers opened its first international shop in Majorca, Spain. It marked the beginning of our worldwide expansion throughout Europe, Africa, Asia and the Americas. Today, there are more than 16,000 real estate advisors in over 34 countries.

With an Americas headquarters located on Park Avenue in Manhattan, our Americas network attributes to the greatest growth for the brand, with local shops rapidly opening throughout the US, Canada, Caribbean and Mexico. Although Engel & Völkers has grown beyond a small boutique agency, you can still rely on us for the qualities that remain our keys to success - local market expertise, a highly valued network, and an unparalleled level of service.

Members Globally

16,652

You’re In Good Company with E&V

Shops Globally

1,101

Americas Advisors

6,665

Americas Shops

309

PARIS, FRANCE

Our Global Network At Engel & Völkers our passion is exceeding client expectations, so it’s only natural we align ourselves with exceptional real estate professionals to serve clients across the globe. It’s why we don’t simply have agents, but rather, trusted advisors to guide you through your home journey with extensive neighborhood expertise, distinguished care... and a bit of fun.

Made up of market experts around the globe, serving our local communities is our passion. Expect a boutique experience powered by, what we like to say, the world’s real estate brand.

Whether cruising the coast of California or alfresco dining under the stars in the Caribbean — for all those unforgettable moments in your life, Engel & Völkers offers exclusive services tailored to your needs. With access to the most robust real estate market data available, our advisors have the local knowledge to help you interpret what it all means to you.

Designations & Divisions

Americas

Global

6,000+ Professionals 309 Shops 4 Yachting Shops 8 Countries

16,000+ Professionals 1,101 Shops 4 Yachting Shops 34 Countries

Recognition 4th

2nd

2nd

largest % change in sales volume

largest % change in transaction sides

largest % change in advisor count

2021 Platinum Winner MarCom Award $1.3 BILLION

$718,800

15.4 BILLION

198% GCI GROWTH

Global Commission Revenue 2022

Average Sales Price (YTD)

Media Impressions

Americas 2017-2022

24 Hours @ E&V Our brand strength and global network drive engagements 24/7, 365 days a year.

Engel & Völkers means handcrafted attention to every detail, expert knowledge and insight, meticulous white-glove service tailored discreetly for your property, and unmatched exposure.

Sophisticated systems and smarter strategies are just starting points. It’s our standard of service that sets us apart…and our standards are high.

You’re In Good Company with E&V

Gestalt Group Advantages We are a group of highly specialized real estate professionals at the top of our respective markets. We work together to leverage our attributes and geographical advantages to ensure all E&V advisors come out on top.

Park City. Salt Lake City. San Francisco. Lake Tahoe. Napa Valley. Newport Beach. The location is irrelevant, wherever Engel & Völkers opens its doors, the philosophy remains the same. The group is an interconnected system, referrals are frequent, and crossmarketing is embraced. Outside of our group, it is not un- common to pick up the phone to call Germany for marketing ideas, or assistance in locating an international referral agent.

Above all, we are a family made up of the top agents in our markets. We represent some of the most affluent individuals in the country, and we have a fantastic time in the process.

The Gestalt Group Advantage

STATES

SHOP LOCATIONS

ADVISORS

2022 SALES VOLUME

7

55

1,400+

$5.34B

The Gestalt Group Advantage

GG Locations With Engel & Völkers and the Gestalt Group, you have a dedicated team working to achieve your real estate goals on both a local and global scale.Working withEngel &Völkers means you receive the personal service of an expert advisor with specialized knowledge of local market activity and trends.This individual is not only a market leader, but is supported by an exclusive global network of systems and professionals dedicated to providing the most exceptional home buying and selling experience possible.

The power of theEngel & Völkers network is shown through its collaboration in executing and delivering marketing campaigns, public relations exposure, social media engagement, content creation, and global outreach.With the local market expertise found in our neighborhood shops, the support you receive is amplified through our Americas headquarters in Manhattan and global headquarters in Hamburg, Germany.

Gestalt Group Locations: California: Santa Barbara, Santa Ynez, Channel Islands, Camarillo, Westlake Village, Calabasas, Beverly Hills, Burbank, San Marino, La Cañada, Glendale, Encino, Pasadena, Santa Clarita, Manhattan Beach, Redondo Beach, Long Beach, Newport Beach, Laguna Beach,San Francisco (2), Sausalito, Danville, Mill Valley,San Anselmo, Santa Rosa, Healdsburg, Napa, St. Helena, Sonoma, Mendocino, Truckee

Arizona: Scottsdale, Scottsdale Waterfront Utah: Park City, Salt Lake City, Holladay, Kamas, St.George Nevada: S. Lake Tahoe, Incline Village, Reno Colorado: Aspen, Snowmass, Carbondale, Roaring Fork, Willits Idaho: Sun Valley, McCall Washington: Seattle Downtown, Mercer Island

ENGEL & VÖLKERS

Exclusive Networks

PRIVATE OFFICE EVENT Scottsdale, Arizona

Engel & Völkers Private Office Engel & Völkers Private Office was established to serve the elite clientele with ultra-high-net wealth and multi-market real estate portfolios. Advisors who qualify for the Private Office are trusted resources for even the most high-profile clients, including leaders in heads of banks, CEO’s, Formula One drivers, Princes, and Sheikh. They are known for exemplary service, results, discretion and building long-term relationships that often span several transactions and locations.

PRIVATE OFFICE PORTAL The Private Office Portal is a premium consumer web-portal focused on (U)HNW clientele. Available to the public at evprivateoffice.com, the Portal showcases our finest listings and market intelligence to a global audience in a compelling fashion. The public-facing segment of the portal displays every unique and impressive feature about your property - from expansive views down to the finest details. Visitors can see full-screen, high resolution images and videos or tours along with floor plans and any other documents. Whatever is available to showcase your property in the most effective way can be seamlessly displayed.

Whether assisting with the private sale of a vineyard, the purchase of a penthouse or a luxury yacht, as Private Office Advisors we are qualified to deliver the ideal resources and contacts for your assignment. Known to be representing some of finest properties in our market if not the world, we work as a team to innovate, communicate, and strive to achieve the best outcome.

The unique access to far-reaching personal and professional networks is one key to the success of Private Office group. We have the ability to share real estate opportunities broadly or discreetly through our relationships in the world’s most prestigious locations.

Strategic Out-of-State Marketing Partners Ken Dara, Marin County, CA A Top Producing Advisor in California’s North Bay Market, Ken is a founding member of Realm Global Network, an organization dedicated to performers in the top half percent in real estate. He is a member of REV Network since 2018, and the Top Agent Network, which he’s worked with since 2015.

Michelle Pender San Francisco, CA A native of San Francisco, there are few people as well connected and accomplished as Michelle. As a true listing advisor, she represents and masterfully markets properties in some of the most affluent and eclectic neighborhoods in the San Francisco market. Michelle’s commitment to excellence, marketing expertise, and negotiating prowess has built a clientele that refers her services often.

Sam Real Beverly Hills, CA / Bend, OR Sam is a Private Office Advisor and Licensed Partner with sales of over $100M per year. Sam and his team are seasoned in working with celebrity clients and have built a reputation in Los Angeles. He has been profiled and quoted in Top Agent Magazine, The LA Times, Bloomberg, CNBC, Los Angeles Business Journal and Angeleno Magazine.

Jim Bruske Scottsdale, AZ Specializing in selling luxury homes in Scottsdale, Paradise Valley, Arcadia, and Phoenix for the past 20 years, Jim works with buyers all over the state of Arizona and beyond. His background as a former professional National League baseball player has afforded him a network of clients and professional contacts that help his clients buy and sell the best of Arizona real estate.

Pollyanna Snyder Bozeman, MT Selling real estate for 25 years in various states of California, North Carolina, Colorado and in most recent years, Montana PollyAnna is part of Engel & Völkers Private Office Group, and has a list of clients and property transactions that consistently rank her among the top Advisors in the country.

Jean Merckelbach Lake Tahoe, NV With over 40 years in real estate and recognition by the WSJ as one of the top producing agents in Lake Tahoe, top in Nevada and 46th in the nation, Jean is a leader among leaders in the real estate industry. Her unparalleled network of high-net-worth clients gives her and Engel & Völkers an advantage in finding individuals for almost any opportunity.

Exclusive Networks

Over $1.6B Combined 2022 Sales Erik & Summer Berg Aspen, CO Erik and Summer have sold an astounding $100 million in real estate in 2020 and has consistently averaged over $50 million over the past few years. In 2020 Erik was recognized as one of the top 200 Advisors in the nation by the Real Trends Thousand list.

Jenni Ames Chicago, IL Jenni is a Private Office Advisor and Licensed Partner and ranked among Chicago’s top ten agents/ teams for the last 21 consecutive years with $1.8 billion in career sales. She prides herself in having highest standards for herself and raise the bar in our industry.

Noel & Mercedes New York City, NY The Mercedes Berk Team ranks as the number one producing team in North America at Engel & Völkers in 2015, 2016, 2017, 2018 and 2020. The team was responsible for the 3rd largest sale in New York City in 2016, which was the 10th largest residential sale ever recorded in the city.

Sam Chapin Seattle, WA Since in 2015, Sam and his partner have sold over $250M in Seattle area real estate, and they are one of the region’s highest selling teams. Representing both buyers and sellers, they specialize in high end luxury properties.

Scot Pearcey Vancouver, BC Scott, a Private Office Advisor and Licensed Partner along with his business partner Jim LeBlanc have been part of over $500M in real estate sales in Victoria since 2007. Scott is a 10 consecutive year Gold MLS Award winner. This is the top 10% of all Realtors in the Greater Victoria area.

Maggie Thornhill Whistler, BC Maggi has sold more homes over 5 million dollars than any other Advisor in Whistler, Maggi has averaged over $200M in sales every year over the last 5 years Sold a total of $320M of residential real

estate in 2016, a record for an Advisor in Whistler.

Exclusive Network We are a proud member of the REALM network. All members are individually selected by world-class real estate professionals with over 50 years of experience in the luxury industry. Each member is formally consulted and personally vetted through the executive team to confirm ethical standards, sales history, current inventory and other relevant membership requirements. Many REALM members are recognized year after year as having closed the largest volume of annual domestic luxury transactions in their markets, as well as many of the most significant estate sales worldwide.

The level of membership REALM professionals like us represent equates to one half of one percent of all licensed real estate associates worldwide. The goal in holding the exclusive network to these lofty standards, is to ensure your property receives the highest level of service and exposure to the proper channels around the globe.

291,996

$28.9 Million

$13 Billion+

Clients represented by the members of the REALM network.

Average net worth of prospects in the Wealth-X database.

Amount of listings represented by REALM professionals.

28 Members

9 Members

$2.5 Million

Are #1 in their marketplace.

Are #1 in their individual state.

Average closed transaction of active REALM members.

Locations: New York, Palm Beach, Los Angeles, Chicago, Miami, Dallas, Boston, San Francisco, Washington Dc, Seattle, San Diego, Aspen, Philadelphia, Minneapolis, Houston, Jackson Hole, London, Napa Valley, Phoenix, Lake Tahoe, The Hamptons, Park City, Toronto, Maui, The Caribbean, Beverly Hills, Austin, Costa Rica, and more.

Exclusive Networks

Strategic Wealth Partnerships REALM is the matchmaker dating site for real estate. Using a sophisticated set of algorithms and artificial intelligence learning, REALM matches buyers and clients through a highly exclusive network of brokers.

The technology behind REALM is called Wealth X, the same technology that American Express uses for its Black Card, and provides unique intelligence on the world’s wealthiest individuals. REALM is the fastest growing tool utilized in the niche luxury real estate market.

•

As member of REALM we have access to a global network of the absolute best real estate professionals in the business.

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REALM has partnered with the leading members of wealth management, advisory and reporting in order to provide us with the most up to date and accurate data on HNWI and UHNWI available.

•

As members we have access to the latest wealth reports, as well as exclusive access to wealth managers who oversee the largest family offices and assets of wealthiest individuals in the world.

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REALM also provides us with access to dossiers which provide necessary answers for accurate wealth mapping such as: Who are HNWI / UHNWI working with? What markets do they live in? What philanthropic activities are they involved in? What securities are they invested in? How do they communicate?

2470 W WHITE PINE LANE

In-Depth Marketing Initiatives

WHITE PINE RANCHES, PARK CITY $29,950,000

Storytelling Through Imagery Whether online or in print, your home has only one chance to make a great first impression on a potential buyer. Because it can take only a few moments for an opportunity to be won or lost, it becomes all the more critical that the presentation of your property is professionally and artistically styled.

We only work with professional photographers and videographers who have earned our trust when it comes to the quality of their work. They are the best in their fields and produce work that captures both the details and the essence of a property’s greatest features and assets.

On our websites, brochures, print advertising, and videos, exceptional presentation is not only an essential requirement of the Engel & Völkers brand, it also greatly increases the chance of connecting your home to the right buyer.

Custom Strategies With a full understanding of your home’s position in the market and a pricing strategy to meet your goals within an acceptable time frame, our marketing team will develop and execute a custom strategy to promote your home to the target audiences we have identified.

Professional photographers will capture images of your home that will stand out on the pages of worldclass publications where Engel & Völkers advertisements are placed.

Our designers and copywriters will work together to build your campaigns that include direct mail, online and print advertising, social media, as well as high-end showcase exposés that will appear in targeted shops throughout our global network.

We will market your property to prospective buyers, whom we have specifically identified both within and outside our network, and among our existing portfolio of shops throughout the Americas and everywhere around the world.

KEY FEATURES: Professional, high-quality, creative marketing. Engel & Völkers brand recognition. Advertisements in local, national and international publications. Preferred placements and branding on top real estate search sites. Presence on the Engel & Völkers global website platform. Social media and public relations.

In-Depth Marketing Initiatives

Marketing Intelligence As for every property and client, there is never a onesize-fits-all approach. That’s where data intelligence comes into play. In analyzing a proprietary blend of both internal and external data points, MaX determines the most influential marketing strategy for every advisor in every market based on their goals, home price points and their targeted audience and provides education to help them execute on it.

Intelligence for marketing single listings MaX also allows advisors to determine the unique optimal marketing mix for each of their listings. Advisors simply input a home address of any property in the Americas, price point and targeted buyers, and MaX delivers the marketing channels that are most effective for marketing that specific home.

Real Estate Industry Exclusive Technology

MaX was designed to help advisors reach the right buyers for their listings.

Promoting your home With a full understanding of your home’s position in the market and a pricing strategy to meet your goals within an acceptable time frame, our marketing team will develop and execute a custom strategy to promote your home to the target audiences we have identified.

Professional photographers will capture images of your home that will stand out on the pages of worldclass publications where Engel & Völkers advertisements are placed.

KEY FEATURES: Professional, high-quality, creative marketing. Engel & Völkers brand recognition. Advertisements in local, national and international publications.

Preferred placements and branding on top real estate search sites. Presence on the Engel & Völkers global website platform. Social media and public relations.

In-Depth Marketing Initiatives

Our designers and copywriters will work together to build your campaigns that may include direct mail, online and print advertising, social media, as well as high-end showcase exposés that will appear in targeted shops throughout our global network.

We will market your property to prospective buyers, whom we have specifically identified both within and outside our network, and among our existing portfolio of shops throughout the Americas and everywhere around the world.

In-Depth Marketing Initiatives

Engaging Prime Visitors The Engel & Völkers global platform is at the center of our integrated online marketing strategy. Inclusive of our local, national, and international sites designed to introduce and engage highly qualified potential buyers from nearby towns, the Americas, and from countries around the world, our online presence receives 3.2+ million unique visitors every month.

With industry leading design, tools and functionality, the Engel & Völkers global platform enhances engagement and generates leads to support the sale of your property. As part of an overall digital strategy, our shop-level websites concentrate on listing exposure for local and regional home buyers, while potential buyers can discover our listings located throughout the nation from our Engel & Völkers Americas site.

International buyers visiting any of our other Engel & Völkers websites are also linked into our pages for maximum exposure.

In-Depth Marketing Initiatives

Giving You The EDGE Global reach with boutique style is what you can expect when working with an Engel & Völkers advisor here and around the world. Providing unprecedented reach of your property, Engel & Völkers offers the exclusive EDGE (Extensive Domestic & Global Exposure) platform designed to maximize online exposure of your listing to qualified buyers worldwide via a suite of highly trusted and strategic online and mobile marketing partners.

But we don’t stop there. With a global network of more than 15,000 real estate professionals in more than 34 countries, we not only reach millions of consumers, but are able to collaborate with our fellow Engel & Völkers advisors to strategically handpick and refer buyers for the specific properties they seek... like yours.

Let us provide the EDGE you need to sell your home and begin your next adventure.

Exceptional Exposure Wall Street Journal reaches a distinguished, global audience each month of 45.2 million digital readers who have an average household net worth of $1,632,591. When you list your home with Engel & Völkers, your property is seen not only on WSJ com, but also its affiliated sites targeting Europe, Latin America, India and China. We ensure that your home has online exposure in all major markets - a high priority for selling premium properties to today’s digital savvy and often international clientele.

Dow Jones has expanded its online marketing power through Mansion Global, a standalone, luxury real estate website and mobile app that connects wealthy global buyers with extraordinary properties. Our partnership with Mansion Global showcases Engel & Völkers listings of $1 million and greater, with stunning imagery appearing on sites in multiple languages.

James Edition is the premium online marketplace where high net worth buyers search worldwide to find extraordinary real estate, yachts, jets, jewelry and accouterments of a luxurious lifestyle.

In-Depth Marketing Initiatives

Published four times a year, Private Residences Americas offers your property both national and international exposure, showcasing the finest properties within the Americas represented by Engel & Völkers. Highlighting your property’s most attractive attributes and details, this publication reaches potential buyers in Engel & Völkers markets throughout the Americas as well as distributed in select European Engel & Völkers shops.

The GG Experience Engel & Völkers - GG magazine is a high-end, glossy publication that offers our clients a way to stay informed on the latest news and trends in the world of luxury living. Published seasonally in six languages, GG explores culture, art, design, and architecture as well as profiles of innovators, artists, and celebrities, and the incredible homes in which they live.

GG is also the premium magazine in which we feature luxury properties represented by Engel & Völkers, such as yours. As part of GG, your property can be delivered directly to Engel & Völkers - top clients, distributed through our global network of attractive markets, and made available on newsstands throughout Europe. GG celebrates life and culture, and continues to be the centerpiece of our marketing efforts and the anchor for our growing brand influence.

In-Depth Marketing Initiatives

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