Listing Presenation - Renau

PRESENTING Sales & Marketing Plan

2698 W DEER HOLLOW COURT, HEBER, UT 84032

Prepared for Karol and Christine Renau

How we sell for success 01.

Strategic Marketing

02.

Your Trusted Real Estate Advisors

03.

You’re in Good Company with E&V

04.

The Gestalt Group Advantage

05.

In-Depth Marketing Initiatives

Social Media & Paid Digital Our most successful source to get your home in front of potential buyers in key areas.

Weekly feature and paid promotion across social media, including Instagram, YouTube, LinkedIn, and Facebook.

Feature on Engel & Völkers Americas corporate account (53.8k followers), and on all Gestalt Group office accounts.

Geofencing web banner ads locally within 15 miles of your home, targeting buyers who are looking at high-end real estate online.

Targeted YouTube ads in key markets: California, Texas, Arizona, Florida, NY, and locally.

Targeted search ads via Google, to target potential buyers actively searching for high-end homes in Park City.

Direct Agent/Client Reach Through our effective communication and in-depth knowledge of the demographics in our database, we are able to use our tools to provide valuable exposure to the following network: Top realtor open house, professionally catered, and hosted during Presidents week.

Monthly email marketing piece to 8,000+ top brokers in key out-of-state markets.

Internal feature on our Gestalt Group listing platform, with exclusive access to 1,400+ Engel & Völkers advisors in top feeder markets for Park City.

Monthly email marketing piece to all Park City agents and top Salt Lake City agents.

Monthly Newsletter feature to our team's entire database.

Strategic Marketing

Print Marketing We will feature your home in the magazines listed below, covering both, the local, and the out-ofstate clientele.

The Park Record Real Estate Monthly: The Real Estate Monthly is distributed throughout the entire town in newsstands, local vendors, restaurants, and hotels to be seen by visitors and locals.

San Francisco Chronicle: This edition is directly mailed and will expose your home to the most affluent neighborhoods in the greater San Francisco area and Silicon Valley.

Los Angeles Times: This will increase exposure of your home in important southern California regions.

WSJ Mansion Global: Insert into the Wall Street Journal, and directly mailed to Markets in: NYC, Boston, Atlanta, Nashville, Austin, Dallas, Houston, Salt Lake City, Colorado, Montana, Wyoming, Oklahoma, Northern CA, Southern CA, and Kansas City.

Engel & Völkers Private Residences: This Magazine is published quarterly, featuring the top homes among the E&V network. Upon distribution, it will be sent to every E&V shop in the Americas, and directly mailed to selected clientele.

Engel & Völkers GG Magazine: Your home will be in over 300,000 copies delivered directly to Engel & Völkers top clients, distributed throughout our international network and made available in high-end luxury car dealerships in Europe and the US.

12 MONTH ROADMAP

Proposed Marketing Plan FEBRUARY

DIRECT AGENT/CLIENT REACH SOCIAL MEDIA/PAID DIGITAL

MARCH

DIRECT AGENT/CLIENT REACH SOCIAL MEDIA/PAID DIGITAL PRINT MARKETING Park Record Real Estate Monthly

APRIL

DIRECT AGENT/CLIENT REACH SOCIAL MEDIA/PAID DIGITAL PRINT MARKETING Los Angeles Times

MAY

DIRECT AGENT/CLIENT REACH SOCIAL MEDIA/PAID DIGITAL PRINT MARKETING San Francisco Chronicle

JUNE

DIRECT AGENT/CLIENT REACH SOCIAL MEDIA/PAID DIGITAL PRINT MARKETING Park Record Real Estate Monthly

JULY DIRECT AGENT/CLIENT REACH SOCIAL MEDIA/PAID DIGITAL Strategic Marketing

PRINT MARKETING

AUGUST

DIRECT AGENT/CLIENT REACH SOCIAL MEDIA/PAID DIGITAL PRINT MARKETING Private Air

SEPTEMBER

DIRECT AGENT/CLIENT REACH SOCIAL MEDIA/PAID DIGITAL PRINT MARKETING Park Record Real Estate Monthly

OCTOBER

DIRECT AGENT/CLIENT REACH SOCIAL MEDIA/PAID DIGITAL PRINT MARKETING GG Magazine

NOVEMBER

DIRECT AGENT/CLIENT REACH SOCIAL MEDIA/PAID DIGITAL PRINT MARKETING Los Angeles Times

DECEMBER

DIRECT AGENT/CLIENT REACH SOCIAL MEDIA/PAID DIGITAL PRINT MARKETING San Francisco Chronicle

JANUARY

DIRECT AGENT/CLIENT REACH SOCIAL MEDIA/PAID DIGITAL PRINT MARKETING Park Record Real Estate Monthly

Pre-MLS Launch Preparation Professional Photography: We create stunning, high-quality photographs to capture the unique features of your home, its architectural details, and the feel of the space.

Professional Videography: We will produce a showcase video to enhance our digital marketing efforts further. The video focuses on the lifestyle your home represents to its future owner and highlights the panoramic view of the Jordanelle, the interior layout, and the surrounding area.

Potential Staging: This can involve simply re-decorating and arranging furniture or bringing decor to enhance the home's appeal. It can also include decluttering, rearranging, or bringing in new items to make the space more inviting and appealing to potential buyers. To be discussed.

Preparing Marketing Materials: We will prepare all necessary marketing materials needed for the launch on the MLS, including high-quality brochures, direct mail campaign pieces, and targeted advertisement drafts.

Planning of Top Broker Open House: The purpose of this event is to get all top local brokers into the home upon launch to ensure everyone knows about this opportunity and has the chance to learn everything necessary about your specific home. It will also help create a strong momentum and get everyone excited to share it with their clients. We will also market the open house to clients and potential buyers in town and prepare signage on the ski access for potential buyers to ski into the home.

Personalized Services and Communication: Within our CRM system, we will set a listing-specific entry for your home, where we track all buyer activity, showing feedback, marketing activity, and connections related to your home.

Pre-Launch Marketing Two weeks before going live on the MLS, we will leverage our personal relationships with all top brokers in Park City, top brokers out of state, and our exclusive networks to ensure we cover all buyer categories, including the ones who prefer to buy only off-market properties that are not known to the general public. The goal is to create a sense of urgency for interested buyers by setting a hard deadline before the home is listed online.

Putting up a limited time can create a sense of urgency because they know it will soon be on the MLS.

Strategic Marketing

Meet Michael Kermizis Michael has been living in the Park City area since 1989, selling real estate since 1992. After moving here to ski from Bath, Ohio where he attended the University of Akron and graduated with an MBA and Graphic Design degrees. Michael fell in love with everything about the Park City area. In the summer months, Michael is an avid water-skier and can often be found skiing behind his boat on the Jordanelle Reservoir or in southern Utah on Lake Powell. He also enjoys hiking, camping and walking his dog. In the winter, Michael can be found snow shoeing, or on the mountain where he has been snow skiing since he was 5 years old.

Since 1995, Michael has designed 42 homes that are built around the Park City and surrounding areas. Many of the homes were designed and sold as spec homes but some were custom designs for his real estate clients. They range from small family homes to multi-million dollar ski access homes with lots of unique custom features. Ask him about his favorite features he has put into some of his homes… In addition, Michael has been involved with several developments from the infant stages to the final completion. These include the Ski Access homesites at Canyons known as “The Timbers” and “The Cove at Sun Peak” nearby in the Sun Peak subdivision where he was a partner in the development.

Your Trusted Real Estate Advisors

Meet Michael Hatz Top-producing Park City real estate broker and Park City resident since 2003, Michael Hatz is no stranger to the mountain resort lifestyle and its unique real estate opportunities. Michael’s love of winter sports, rich community, and the pristine natural beauty of the backcountry has given him the opportunity to live and work at popular destinations such as Palm Springs, California and Whistler, British Columbia. Settling in Park City in 2003 to raise his family, Michael has been offering up his resort real estate expertise with others so they can share in a similar appreciation for the region’s unique lifestyle.

A staple of the real estate community and dubbed "Park City's Friendliest Realtor,” Michael brings an uplifting attitude and the kind of in-depth experience that makes clients feel both confident and inspired. Whether they’re an investor looking for the perfect ski-in/ski-out condo or families desiring to put down roots in their dream legacy property, Michael works tirelessly to make their real estate goals a reality. He approaches every transaction like it was his own, treating the investment as if it was his hard-earned money on the table.

What our clients say I've been working with Michael for over 10 years now. His help when he introduced us to Park City proved to be invaluable. But his help earlier this year when we decided to exit Park City (temporarily, I hope) was a God send! We had been receiving several unsolicited offers on our place and out of courtesy I thought I should let Mike know. His advice to cast a wider net was the best I've ever received. Multiple offers and all over asking. If you don't think you need a realtor, think again and then call Mike.

I HIGHLY recommend Michael Kermizis for your real estate endeavors. Michael is a dear, dear friend as well as an extremely knowledgeable realtor. He has resided in Park City for over 2 decades, he has purchased, designed and built, and sold homes and properties in the Park City area throughout this time. Michael is well connected and has a plethora of knowledge and insight regarding real estate, permits, zoning, value, schools, recreation, and more. He is one of the most charismatic and kind people that I know. He is a dedicated father to his darling girls, Portia and Dilana! Michael is a passionate family man as well as a passionate entrepreneur. Michael is talented in his field. He truly cares about what your needs and desires are. He is honest and efficient. I adore and respect Michael and his girls greatly. I will most definitely use Michael for any future real estate needs

You’re In Good Company From the beginning, Engel & Völkers began providing luxury services as a boutique agency known for its highly specialized real estate services to a small, but exclusive, clientele.

Today, as an international brand serving the needs of home sellers and buyers around the world, we continue to value our boutique style of business. We will hold our relationship with you closely and give back to the communities we share.

We know the unique features of your local towns and neighborhoods because we understand that these differentiators offer priceless value that will affect how we market your property. Though we belong to an international network, we are a local shop.

Our advisors are area experts, most of whom are longtime locals in your neighborhood and surround themselves with a network that shares the ability to reach buyers and markets locally, nationally and around the world.

You’re In Good Company with E&V

ENGEL & VÖLKERS WINTERHUDE Winterhude, Germany

ENGEL & VÖLKERS GLOBAL

You’re In Good Company with E&V

HEADQUARTERS Hamburg, Germany

Our Origins As A Global Leader Engel & Völkers was founded in 1977 in Hamburg Germany as a specialty boutique agency providing luxury real estate services to wealthy European investors in search of real estate experts who were highly professional, knowledgeable, and discreet. With proven competence and passion, Engel & Völkers quickly earned a reputation for unparalleled levels of service, a highly valued professional network, and local market expertise.

In 1990, Engel & Völkers opened its first international shop in Majorca, Spain. It marked the beginning of our worldwide expansion throughout Europe, Africa, Asia and the Americas. Today, there are more than 16,000 real estate advisors in over 34 countries.

With an Americas headquarters located on Park Avenue in Manhattan, our Americas network attributes to the greatest growth for the brand, with local shops rapidly opening throughout the US, Canada, Caribbean and Mexico. Although Engel & Völkers has grown beyond a small boutique agency, you can still rely on us for the qualities that remain our keys to success - local market expertise, a highly valued network, and an unparalleled level of service.

Members Globally

16,652

You’re In Good Company with E&V

Shops Globally

1,101

Americas Advisors

16,652

Americas Shops

309

PARIS, FRANCE

Our Global Network At Engel & Völkers our passion is exceeding client expectations, so it’s only natural we align ourselves with exceptional real estate professionals to serve clients across the globe. It’s why we don’t simply have agents, but rather, trusted advisors to guide you through your home journey with extensive neighborhood expertise, distinguished care... and a bit of fun.

Made up of market experts around the globe, serving our local communities is our passion. Expect a boutique experience powered by, what we like to say, the world’s real estate brand.

Whether cruising the coast of California or alfresco dining under the stars in the Caribbean — for all those unforgettable moments in your life, Engel & Völkers offers exclusive services tailored to your needs. With access to the most robust real estate market data available, our advisors have the local knowledge to help you interpret what it all means to you.

Designations & Divisions

Americas

Global

6,000+ Professionals 309 Shops 4 Yachting Shops 8 Countries

16,000+ Professionals 1,101 Shops 4 Yachting Shops 34 Countries

Recognition 4th

2nd

2nd

largest % change in sales volume

largest % change in transaction sides

largest % change in advisor count

2021 Platinum Winner MarCom Award $1.3 BILLION

$718,800

15.4 BILLION

198% GCI GROWTH

Global Commission Revenue 2022

Average Sales Price (YTD)

Media Impressions

Americas 2017-2022

24 Hours @ E&V Our brand strength and global network drive engagements 24/7, 365 days a year.

Engel & Völkers means handcrafted attention to every detail, expert knowledge and insight, meticulous white-glove service tailored discreetly for your property, and unmatched exposure.

Sophisticated systems and smarter strategies are just starting points. It’s our standard of service that sets us apart…and our standards are high.

You’re In Good Company with E&V

Gestalt Group Advantages We are a group of highly specialized real estate professionals at the top of our respective markets. We work together to leverage our attributes and geographical advantages to ensure all E&V advisors come out on top.

Park City. Salt Lake City. San Francisco. Lake Tahoe. Napa Valley. Newport Beach. The location is irrelevant, wherever Engel & Völkers opens its doors, the philosophy remains the same. The group is an interconnected system, referrals are frequent, and crossmarketing is embraced. Outside of our group, it is not un- common to pick up the phone to call Germany for marketing ideas, or assistance in locating an international referral agent.

Above all, we are a family made up of the top agents in our markets. We represent some of the most affluent individuals in the country, and we have a fantastic time in the process.

The Gestalt Group Advantage

STATES

SHOP LOCATIONS

ADVISORS

2022 SALES VOLUME

7

55

1,400+

$5.34B

The Gestalt Group Advantage

GG Locations With Engel & Völkers and the Gestalt Group, you have a dedicated team working to achieve your real estate goals on both a local and global scale.Working withEngel &Völkers means you receive the personal service of an expert advisor with specialized knowledge of local market activity and trends.This individual is not only a market leader, but is supported by an exclusive global network of systems and professionals dedicated to providing the most exceptional home buying and selling experience possible.

The power of theEngel & Völkers network is shown through its collaboration in executing and delivering marketing campaigns, public relations exposure, social media engagement, content creation, and global outreach.With the local market expertise found in our neighborhood shops, the support you receive is amplified through our Americas headquarters in Manhattan and global headquarters in Germany.

Gestalt Group Locations: California: Santa Barbara, Santa Ynez, Channel Islands, Camarillo, Westlake Village, Calabasas, Beverly Hills, Burbank, San Marino, La Cañada, Glendale, Encino, Pasadena, Santa Clarita, Manhattan Beach, Redondo Beach, Long Beach, Newport Beach, Laguna Beach,San Francisco (2), Sausalito, Danville, Mill Valley,San Anselmo, Santa Rosa, Healdsburg, Napa, St. Helena, Sonoma, Mendocino, Truckee

Arizona: Scottsdale, Scottsdale Waterfront Utah: Park City, Salt Lake City, Holladay, Kamas, St.George Nevada: S. Lake Tahoe, Incline Village, Reno Colorado: Aspen, Snowmass, Carbondale, Roaring Fork, Willits Idaho: Sun Valley, McCall Washington: Seattle Downtown, Mercer Island

In-Depth Marketing Initiatives

Storytelling Through Imagery Whether online or in print, your home has only one chance to make a great first impression on a potential buyer. Because it can take only a few moments for an opportunity to be won or lost, it becomes all the more critical that the presentation of your property is professionally and artistically styled.

We only work with professional photographers and videographers who have earned our trust when it comes to the quality of their work. They are the best in their fields and produce work that captures both the details and the essence of a property’s greatest features and assets.

On our websites, brochures, print advertising, and videos, exceptional presentation is not only an essential requirement of the Engel & Völkers brand, it also greatly increases the chance of connecting your home to the right buyer.

Promoting your home With a full understanding of your home’s position in the market and a pricing strategy to meet your goals within an acceptable time frame, our marketing team will develop and execute a custom strategy to promote your home to the target audiences we have identified.

Professional photographers will capture images of your home that will stand out on the pages of worldclass publications where Engel & Völkers advertisements are placed.

KEY FEATURES: Professional, high-quality, creative marketing. Engel & Völkers brand recognition. Advertisements in local, national and international publications.

Preferred placements and branding on top real estate search sites. Presence on the Engel & Völkers global website platform. Social media and public relations.

In-Depth Marketing Initiatives

Our designers and copywriters will work together to build your campaigns that may include direct mail, online and print advertising, social media, as well as high-end showcase exposés that will appear in targeted shops throughout our global network.

We will market your property to prospective buyers, whom we have specifically identified both within and outside our network, and among our existing portfolio of shops throughout the Americas and everywhere around the world.

In-Depth Marketing Initiatives

Giving You The EDGE Global reach with boutique style is what you can expect when working with an Engel & Völkers advisor here and around the world. Providing unprecedented reach of your property, Engel & Völkers offers the exclusive EDGE (Extensive Domestic & Global Exposure) platform designed to maximize online exposure of your listing to qualified buyers worldwide via a suite of highly trusted and strategic online and mobile marketing partners.

But we don’t stop there. With a global network of more than 15,000 real estate professionals in more than 34 countries, we not only reach millions of consumers, but are able to collaborate with our fellow Engel & Völkers advisors to strategically handpick and refer buyers for the specific properties they seek... like yours.

Let us provide the EDGE you need to sell your home and begin your next adventure.

Exceptional Exposure Wall Street Journal reaches a distinguished, global audience each month of 45.2 million digital readers who have an average household net worth of $1,632,591. When you list your home with Engel & Völkers, your property is seen not only on WSJ com, but also its affiliated sites targeting Europe, Latin America, India and China. We ensure that your home has online exposure in all major markets - a high priority for selling premium properties to today’s digital savvy and often international clientele.

Dow Jones has expanded its online marketing power through Mansion Global, a standalone, luxury real estate website and mobile app that connects wealthy global buyers with extraordinary properties. Our partnership with Mansion Global showcases Engel & Völkers listings of $1 million and greater, with stunning imagery appearing on sites in multiple languages.

James Edition is the premium online marketplace where high net worth buyers search worldwide to find extraordinary real estate, yachts, jets, jewelry and accouterments of a luxurious lifestyle.

In-Depth Marketing Initiatives

Published four times a year, Private Residences Americas offers your property both national and international exposure, showcasing the finest properties within the Americas represented by Engel & Völkers. Highlighting your property’s most attractive attributes and details, this publication reaches potential buyers in Engel & Völkers markets throughout the Americas as well as distributed in select European Engel & Völkers shops.

The GG Experience Engel & Völkers - GG magazine is a high-end, glossy publication that offers our clients a way to stay informed on the latest news and trends in the world of luxury living. Published seasonally in six languages, GG explores culture, art, design, and architecture as well as profiles of innovators, artists, and celebrities, and the incredible homes in which they live.

GG is also the premium magazine in which we feature luxury properties represented by Engel & Völkers, such as yours. As part of GG, your property can be delivered directly to Engel & Völkers - top clients, distributed through our global network of attractive markets, and made available on newsstands throughout Europe. GG celebrates life and culture, and continues to be the centerpiece of our marketing efforts and the anchor for our growing brand influence.

In-Depth Marketing Initiatives

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