Listing Presentation - Gene Morrello

PRESENTING Sales & Marketing Plan

2680 GRANDVIEW LOOP | KAMAS, UT 84036

Prepared for Joshua Helmle

How we sell for success 01.

Strategic Marketing

02.

Your Trusted Real Estate Advisors

03.

You’re in Good Company with E&V

04.

The Gestalt Group Advantage

05.

In-Depth Marketing Initiatives

Social Media & Paid Digital Our most successful source to get your home in front of potential buyers in key areas.

Weekly feature and paid promotion across social media, including Instagram, YouTube, LinkedIn, and Facebook.

Feature on Engel & Völkers Americas corporate account (53.8k followers), and on all Gestalt Group office accounts.

Geofencing web banner ads locally within 15 miles of your home, targeting buyers who are looking at high-end real estate online.

Targeted YouTube ads in key markets: California, Texas, Arizona, Florida, NY, and locally.

Targeted search ads via Google, to target potential buyers actively searching for high-end homes in Park City.

Direct Agent/Client Reach Through our effective communication and in-depth knowledge of the demographics in our database, we are able to use our tools to provide valuable exposure to the following network: Top realtor open house, professionally catered, and hosted during Presidents week.

Monthly email marketing piece to 8,000+ top brokers in key out-of-state markets.

Internal feature on our Gestalt Group listing platform, with exclusive access to 1,400+ Engel & Völkers advisors in top feeder markets for Park City.

Monthly email marketing piece to all Park City agents and top Salt Lake City agents.

Monthly Newsletter feature to our team's entire database.

Strategic Marketing

Print Marketing We will feature your home in the magazines listed below, covering both, the local, and the out-ofstate clientele.

The Park Record Real Estate Monthly: The Real Estate Monthly is distributed throughout the entire town in newsstands, local vendors, restaurants, and hotels to be seen by visitors and locals.

San Francisco Chronicle: This edition is directly mailed and will expose your home to the most affluent neighborhoods in the greater San Francisco area and Silicon Valley.

Los Angeles Times: This will increase exposure of your home in important southern California regions.

WSJ Mansion Global: Insert into the Wall Street Journal, and directly mailed to Markets in: NYC, Boston, Atlanta, Nashville, Austin, Dallas, Houston, Salt Lake City, Colorado, Montana, Wyoming, Oklahoma, Northern CA, Southern CA, and Kansas City.

Engel & Völkers Private Residences: This Magazine is published quarterly, featuring the top homes among the E&V network. Upon distribution, it will be sent to every E&V shop in the Americas, and directly mailed to selected clientele.

Engel & Völkers GG Magazine: Your home will be in over 300,000 copies delivered directly to Engel & Völkers top clients, distributed throughout our international network and made available in high-end luxury car dealerships in Europe and the US.

12 MONTH ROADMAP

Proposed Marketing Plan FEBRUARY

DIRECT AGENT/CLIENT REACH SOCIAL MEDIA/PAID DIGITAL

MARCH

DIRECT AGENT/CLIENT REACH SOCIAL MEDIA/PAID DIGITAL PRINT MARKETING Park Record Real Estate Monthly

APRIL

DIRECT AGENT/CLIENT REACH SOCIAL MEDIA/PAID DIGITAL PRINT MARKETING Los Angeles Times

MAY

DIRECT AGENT/CLIENT REACH SOCIAL MEDIA/PAID DIGITAL PRINT MARKETING San Francisco Chronicle

JUNE

DIRECT AGENT/CLIENT REACH SOCIAL MEDIA/PAID DIGITAL PRINT MARKETING Park Record Real Estate Monthly

JULY DIRECT AGENT/CLIENT REACH SOCIAL MEDIA/PAID DIGITAL Strategic Marketing

PRINT MARKETING

AUGUST

DIRECT AGENT/CLIENT REACH SOCIAL MEDIA/PAID DIGITAL PRINT MARKETING Private Air

SEPTEMBER

DIRECT AGENT/CLIENT REACH SOCIAL MEDIA/PAID DIGITAL PRINT MARKETING Park Record Real Estate Monthly

OCTOBER

DIRECT AGENT/CLIENT REACH SOCIAL MEDIA/PAID DIGITAL PRINT MARKETING GG Magazine

NOVEMBER

DIRECT AGENT/CLIENT REACH SOCIAL MEDIA/PAID DIGITAL PRINT MARKETING Los Angeles Times

DECEMBER

DIRECT AGENT/CLIENT REACH SOCIAL MEDIA/PAID DIGITAL PRINT MARKETING San Francisco Chronicle

JANUARY

DIRECT AGENT/CLIENT REACH SOCIAL MEDIA/PAID DIGITAL PRINT MARKETING Park Record Real Estate Monthly

Pre-MLS Launch Preparation Professional Photography: We create stunning, high-quality photographs to capture the unique features of your home, its architectural details, and the feel of the space.

Professional Videography: We will produce a showcase video to enhance our digital marketing efforts further. The video focuses on the lifestyle your home represents to its future owner and highlights the panoramic view of the Jordanelle, the interior layout, and the surrounding area.

Potential Staging: This can involve simply re-decorating and arranging furniture or bringing decor to enhance the home's appeal. It can also include decluttering, rearranging, or bringing in new items to make the space more inviting and appealing to potential buyers. To be discussed.

Preparing Marketing Materials: We will prepare all necessary marketing materials needed for the launch on the MLS, including high-quality brochures, direct mail campaign pieces, and targeted advertisement drafts.

Planning of Top Broker Open House: The purpose of this event is to get all top local brokers into the home upon launch to ensure everyone knows about this opportunity and has the chance to learn everything necessary about your specific home. It will also help create a strong momentum and get everyone excited to share it with their clients. We will also market the open house to clients and potential buyers in town and prepare signage on the ski access for potential buyers to ski into the home.

Personalized Services and Communication: Within our CRM system, we will set a listing-specific entry for your home, where we track all buyer activity, showing feedback, marketing activity, and connections related to your home.

Pre-Launch Marketing Two weeks before going live on the MLS, we will leverage our personal relationships with all top brokers in Park City, top brokers out of state, and our exclusive networks to ensure we cover all buyer categories, including the ones who prefer to buy only off-market properties that are not known to the general public. The goal is to create a sense of urgency for interested buyers by setting a hard deadline before the home is listed online.

Putting up a limited time can create a sense of urgency because they know it will soon be on the MLS.

Strategic Marketing

Meet Gene Morrello Gene has been enjoying living in Park City for his entire adult life and is passionate about helping clients experience the lifestyle of this area. An accomplished Realtor since 2014, Gene was the top producing agent at his previous firm and has helped hundreds of buyers and sellers efficiently transact in the Park City area Gene believes in combining creative marketing and hard work with the extensive network and tools at Engel & Völkers to accomplish positive results for his clients.

As a resident of Old Town Park City, Gene has a deep understanding of the local market and can offer valuable insights to clients seeking property in the area. He is also experienced in land and new construction as well as recreational cabin getaways. Gene owns three rental properties in the Park City area and can share a unique perspective to clients seeking strong rental numbers.

A true enthusiast of the Park City lifestyle, Gene enjoys the many recreational opportunities that area has to offer, from skiing to summer concerts at Deer Valley. You may also spot him cruising around town with his fiancee and rescued mutt in their vintage convertible.

Gene Morello Engel & Völkers Park City DRE# 9027243-SA00 (435) 776-6145 gene.morrello@evrealestate.com genemorrello.com

Your Trusted Real Estate Advisors

What my clients say Worked with Gene all remotely on the sale of our Canyons 1 bedroom ski condo that we rented out. Highly recommend as he had great connections that ultimately helped get our unit sold, and was always available and responsive. No complaints working with Gene. I also liked how he really listened to what I was looking for when it came to selling the unit (price, timeline, etc).

- Jimmy -

Gene is an outstanding realtor. He listens to what you want and works with you to give you options to choose from. He is also extremely patient and answers all of your questions. He is great to work with and I highly recommend him. Will continue to use him for my Park City real estate needs.

- Jason -

When I began looking at the Park City real estate market, Gene became my agent. I didn't know him then, but later realized this was the finest choice I could have made. He knows the area, and he knows the market. I came to find out he knows these things better than anyone else. Though my purchase was 5 years ago, I continue to keep my focus on the market, and Gene remains the real estate encyclopedia he was when we met. Gene will always remain in possession of my highest regards, my highest recommendation.

- Timothy -

You’re In Good Company From the beginning, Engel & Völkers began providing luxury services as a boutique agency known for its highly specialized real estate services to a small, but exclusive, clientele.

Today, as an international brand serving the needs of home sellers and buyers around the world, we continue to value our boutique style of business. We will hold our relationship with you closely and give back to the communities we share.

We know the unique features of your local towns and neighborhoods because we understand that these differentiators offer priceless value that will affect how we market your property. Though we belong to an international network, we are a local shop.

Our advisors are area experts, most of whom are longtime locals in your neighborhood and surround themselves with a network that shares the ability to reach buyers and markets locally, nationally and around the world.

You’re In Good Company with E&V

ENGEL & VÖLKERS WINTERHUDE Winterhude, Germany

ENGEL & VÖLKERS GLOBAL

You’re In Good Company with E&V

HEADQUARTERS Hamburg, Germany

Our Origins As A Global Leader Engel & Völkers was founded in 1977 in Hamburg Germany as a specialty boutique agency providing luxury real estate services to wealthy European investors in search of real estate experts who were highly professional, knowledgeable, and discreet. With proven competence and passion, Engel & Völkers quickly earned a reputation for unparalleled levels of service, a highly valued professional network, and local market expertise.

In 1990, Engel & Völkers opened its first international shop in Majorca, Spain. It marked the beginning of our worldwide expansion throughout Europe, Africa, Asia and the Americas. Today, there are more than 16,000 real estate advisors in over 34 countries.

With an Americas headquarters located on Park Avenue in Manhattan, our Americas network attributes to the greatest growth for the brand, with local shops rapidly opening throughout the US, Canada, Caribbean and Mexico. Although Engel & Völkers has grown beyond a small boutique agency, you can still rely on us for the qualities that remain our keys to success - local market expertise, a highly valued network, and an unparalleled level of service.

Members Globally

16,652

You’re In Good Company with E&V

Shops Globally

1,101

Americas Advisors

16,652

Americas Shops

309

PARIS, FRANCE

Our Global Network At Engel & Völkers our passion is exceeding client expectations, so it’s only natural we align ourselves with exceptional real estate professionals to serve clients across the globe. It’s why we don’t simply have agents, but rather, trusted advisors to guide you through your home journey with extensive neighborhood expertise, distinguished care... and a bit of fun.

Made up of market experts around the globe, serving our local communities is our passion. Expect a boutique experience powered by, what we like to say, the world’s real estate brand.

Whether cruising the coast of California or alfresco dining under the stars in the Caribbean — for all those unforgettable moments in your life, Engel & Völkers offers exclusive services tailored to your needs. With access to the most robust real estate market data available, our advisors have the local knowledge to help you interpret what it all means to you.

Designations & Divisions

Americas

Global

6,000+ Professionals 309 Shops 4 Yachting Shops 8 Countries

16,000+ Professionals 1,101 Shops 4 Yachting Shops 34 Countries

Recognition 4th

2nd

2nd

largest % change in sales volume

largest % change in transaction sides

largest % change in advisor count

2021 Platinum Winner MarCom Award $1.3 BILLION

$718,800

15.4 BILLION

198% GCI GROWTH

Global Commission Revenue 2022

Average Sales Price (YTD)

Media Impressions

Americas 2017-2022

24 Hours @ E&V Our brand strength and global network drive engagements 24/7, 365 days a year.

Engel & Völkers means handcrafted attention to every detail, expert knowledge and insight, meticulous white-glove service tailored discreetly for your property, and unmatched exposure.

Sophisticated systems and smarter strategies are just starting points. It’s our standard of service that sets us apart…and our standards are high.

You’re In Good Company with E&V

Gestalt Group Advantages We are a group of highly specialized real estate professionals at the top of our respective markets. We work together to leverage our attributes and geographical advantages to ensure all E&V advisors come out on top.

Park City. Salt Lake City. San Francisco. Lake Tahoe. Napa Valley. Newport Beach. The location is irrelevant, wherever Engel & Völkers opens its doors, the philosophy remains the same. The group is an interconnected system, referrals are frequent, and crossmarketing is embraced. Outside of our group, it is not un- common to pick up the phone to call Germany for marketing ideas, or assistance in locating an international referral agent.

Above all, we are a family made up of the top agents in our markets. We represent some of the most affluent individuals in the country, and we have a fantastic time in the process.

The Gestalt Group Advantage

STATES

SHOP LOCATIONS

ADVISORS

2022 SALES VOLUME

7

55

1,400+

$5.34B

The Gestalt Group Advantage

GG Locations With Engel & Völkers and the Gestalt Group, you have a dedicated team working to achieve your real estate goals on both a local and global scale.Working withEngel &Völkers means you receive the personal service of an expert advisor with specialized knowledge of local market activity and trends.This individual is not only a market leader, but is supported by an exclusive global network of systems and professionals dedicated to providing the most exceptional home buying and selling experience possible.

The power of theEngel & Völkers network is shown through its collaboration in executing and delivering marketing campaigns, public relations exposure, social media engagement, content creation, and global outreach.With the local market expertise found in our neighborhood shops, the support you receive is amplified through our Americas headquarters in Manhattan and global headquarters in Germany.

Gestalt Group Locations: California: Santa Barbara, Santa Ynez, Channel Islands, Camarillo, Westlake Village, Calabasas, Beverly Hills, Burbank, San Marino, La Cañada, Glendale, Encino, Pasadena, Santa Clarita, Manhattan Beach, Redondo Beach, Long Beach, Newport Beach, Laguna Beach,San Francisco (2), Sausalito, Danville, Mill Valley,San Anselmo, Santa Rosa, Healdsburg, Napa, St. Helena, Sonoma, Mendocino, Truckee

Arizona: Scottsdale, Scottsdale Waterfront Utah: Park City, Salt Lake City, Holladay, Kamas, St.George Nevada: S. Lake Tahoe, Incline Village, Reno Colorado: Aspen, Snowmass, Carbondale, Roaring Fork, Willits Idaho: Sun Valley, McCall Washington: Seattle Downtown, Mercer Island

In-Depth Marketing Initiatives

Storytelling Through Imagery Whether online or in print, your home has only one chance to make a great first impression on a potential buyer. Because it can take only a few moments for an opportunity to be won or lost, it becomes all the more critical that the presentation of your property is professionally and artistically styled.

We only work with professional photographers and videographers who have earned our trust when it comes to the quality of their work. They are the best in their fields and produce work that captures both the details and the essence of a property’s greatest features and assets.

On our websites, brochures, print advertising, and videos, exceptional presentation is not only an essential requirement of the Engel & Völkers brand, it also greatly increases the chance of connecting your home to the right buyer.

Promoting your home With a full understanding of your home’s position in the market and a pricing strategy to meet your goals within an acceptable time frame, our marketing team will develop and execute a custom strategy to promote your home to the target audiences we have identified.

Professional photographers will capture images of your home that will stand out on the pages of worldclass publications where Engel & Völkers advertisements are placed.

KEY FEATURES: Professional, high-quality, creative marketing. Engel & Völkers brand recognition. Advertisements in local, national and international publications.

Preferred placements and branding on top real estate search sites. Presence on the Engel & Völkers global website platform. Social media and public relations.

In-Depth Marketing Initiatives

Our designers and copywriters will work together to build your campaigns that may include direct mail, online and print advertising, social media, as well as high-end showcase exposés that will appear in targeted shops throughout our global network.

We will market your property to prospective buyers, whom we have specifically identified both within and outside our network, and among our existing portfolio of shops throughout the Americas and everywhere around the world.

In-Depth Marketing Initiatives

Giving You The EDGE Global reach with boutique style is what you can expect when working with an Engel & Völkers advisor here and around the world. Providing unprecedented reach of your property, Engel & Völkers offers the exclusive EDGE (Extensive Domestic & Global Exposure) platform designed to maximize online exposure of your listing to qualified buyers worldwide via a suite of highly trusted and strategic online and mobile marketing partners.

But we don’t stop there. With a global network of more than 15,000 real estate professionals in more than 34 countries, we not only reach millions of consumers, but are able to collaborate with our fellow Engel & Völkers advisors to strategically handpick and refer buyers for the specific properties they seek... like yours.

Let us provide the EDGE you need to sell your home and begin your next adventure.

Exceptional Exposure Wall Street Journal reaches a distinguished, global audience each month of 45.2 million digital readers who have an average household net worth of $1,632,591. When you list your home with Engel & Völkers, your property is seen not only on WSJ com, but also its affiliated sites targeting Europe, Latin America, India and China. We ensure that your home has online exposure in all major markets - a high priority for selling premium properties to today’s digital savvy and often international clientele.

Dow Jones has expanded its online marketing power through Mansion Global, a standalone, luxury real estate website and mobile app that connects wealthy global buyers with extraordinary properties. Our partnership with Mansion Global showcases Engel & Völkers listings of $1 million and greater, with stunning imagery appearing on sites in multiple languages.

James Edition is the premium online marketplace where high net worth buyers search worldwide to find extraordinary real estate, yachts, jets, jewelry and accouterments of a luxurious lifestyle.

In-Depth Marketing Initiatives

Published four times a year, Private Residences Americas offers your property both national and international exposure, showcasing the finest properties within the Americas represented by Engel & Völkers. Highlighting your property’s most attractive attributes and details, this publication reaches potential buyers in Engel & Völkers markets throughout the Americas as well as distributed in select European Engel & Völkers shops.

The GG Experience Engel & Völkers - GG magazine is a high-end, glossy publication that offers our clients a way to stay informed on the latest news and trends in the world of luxury living. Published seasonally in six languages, GG explores culture, art, design, and architecture as well as profiles of innovators, artists, and celebrities, and the incredible homes in which they live.

GG is also the premium magazine in which we feature luxury properties represented by Engel & Völkers, such as yours. As part of GG, your property can be delivered directly to Engel & Völkers - top clients, distributed through our global network of attractive markets, and made available on newsstands throughout Europe. GG celebrates life and culture, and continues to be the centerpiece of our marketing efforts and the anchor for our growing brand influence.

In-Depth Marketing Initiatives

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