Marketing Plan
PREPARED FOR REDGIE AND ROBYN PROBST
Social Media & Paid Digital
Ourmostsuccessfulsourcetoget7367EForest CreekRoadinfrontofpotentialbuyersinkeyareas.
Weeklyfeatureandpaidpromotionacrosssocialmedia, includingInstagram,YouTube,LinkedIn,andFacebook
FeatureonEngel&VölkersAmericascorporateaccount (55.3kfollowers).
FeatureonPaul’ssocialmediaaccount(125.4kcombined following).
FeatureonallGestaltGroupofficeaccounts.
Geofencingwebbanneradslocallywithin15milesofyour parcel,targetingbuyerswhoarelookingathigh-endreal estateonline.
TargetedYouTubeadsinkeymarkets: California,Texas,Arizona,Florida,NY,andlocally.
TargetedsearchadsviaGoogle,totargetpotentialbuyers activelysearchingforhigh-endvacantlandinUtah.
116.8k
COMBINED FOLLOWING 1.3 million TOTAL REACH 125k TOTAL ENGAGEMENT
Direct Agent/Cli
Directly communicating 7367 E For contacts in our database.
Monthly email marketing piece to o out-of-state markets.
Exclusive feature within REALM’s di database of over 251,000 high-nettop brokers worldwide.
Exclusive feature on the Private Off exposure to Engel & Völkers’ top ad
Internal feature on our Gestalt Grou exclusive access to 1,470+ Engel & feeder markets for Park City.
Monthly email marketing piece to al Salt Lake City and Heber agents.
Monthly Newsletter feature to our t
Feature of the month in Paul’s comp 1,470+ brokers in 55 offices in 7 sta
arketing
still effective when combined with our marketing, and will help to enhance exposure st Creek Road.
d Real Estate Monthly: To cover the local market we will operty in Park City’s most popular real estate magazine. The hly is distributed throughout the entire town in newsstands, aurants, and hotels to be seen by visitors and locals.
hronicle: This edition is directly mailed and will expose your affluent neighborhoods in the greater San Francisco area and
es: This will increase exposure of your parcel in important a regions In addition to the hard copy newspaper, we will have ell, targeting all online subscribers.
Global: This magazine is distributed all over across North showcase your parcel in front of a wealthy clientele that d in selected ultra-luxury car dealerships, private airport esorts and hotels, private clubs, subscribers, and as a digital
obal: Insert into the Wall Street Journal, and directly mailed to Boston, Atlanta, Nashville, Austin, Dallas, Houston, Salt Lake ontana, Wyoming, Oklahoma, Northern CA, Southern CA, and
Private Residences: This Magazine is published quarterly, listings among the E&V network. Upon distribution, it will be shop in the Americas, and directly mailed to selected clientele.
Proposed Marketing Plan
7367 E FOREST CREEK ROAD
DIRECTAGENT/CLIENTREACH
E-mailmarketingpece Newsletterfeature
SOCIALMEDIA/PAIDDIGITAL
aidpromotionacrosssoca media,incudingInstagram, YouTube,LinkedIn
DIRECTAGENT/CLIENTREACH
E-mailmarketingpece Newsletterfeature
SOC ALMEDIA/PAIDDIGITAL
aidpromotionacrosssocal media,incudingInstagram, YouTube,LinkedIn
PRINTMARKETING ParkRecordRealEstateMonthy
E-malmarketingpiece Newsetterfeature E-malmarketingpiece Newsetterfeature
aidpromotionacrosssocal media, ncudingInstagram, YouTube,LinkedIn
aidpromotionacrosssocal media,incudingInstagram, YouTube,LinkedIn
LATimes
marketngpece Newsletterfeature E-mailmarketingpece Newsletterfeature
adpromotonacrosssocia meda,includng nstagram, YouTube,LinkedIn
aidpromotionacrosssocal media,incudingInstagram, YouTube,LinkedIn
DIRECTAGENT/CLIENTREACH
E-mailmarketingpece Newsletterfeature
SOC ALMEDIA/PAIDDIGITAL
aidpromotionacrosssoca media,incudingInstagram, YouTube,LinkedIn
PRINTMARKETING
NewportBeach ndependent
DIRECTAGENT/CLIENTREACH
E-mailmarketingpiece Newsetterfeature
E-malmarketingpiece Newsetterfeature
aidpromotionacrosssocal media,incudingInstagram, YouTube,LinkedIn.
aidpromotionacrosssocal media ncudingInstagram, YouTube,LinkedIn
E-malmarketingpiece Newsetterfeature
E-mai marketngpece Newsletterfeature
aidpromotionacrosssocal media, ncudingInstagram, YouTube,LinkedIn
NobHil Gazette
adpromotonacrosssocia meda,including nstagram, YouTube,LinkedIn
ClienteeLuxury
E-mailmarketingpece Newsletterfeature
aidpromotionacrosssocal media,incudingInstagram, YouTube,LinkedIn
Meet Paul Benson
Paul Benson, co-founder and CEO of Engel & Völkers Gestalt Group, operates 55 offices across Utah, California, Nevada, Arizona, Colorado, Washington, and Idaho. Renowned for representing the finest real estate in Park City, Utah, Paul collaborates with some of the world’s most prominent and discerning clients. Leveraging a robust network, global marketing strategies, and deep local market knowledge, he has created the ultimate cross-marketing platform to showcase exceptional properties to the buyers who value them most
Paul has been regularly ranked the #1 agent in Utah for sales volume, with total career sales of over 3,000 transactions and $2.8 billion in closed sales, including multiple record-breaking transactions. Within the past 8 years, he has also been regularly ranked the #1 agent worldwide among the entire Engel & Völkers Network. These accomplishments have forged strong relationships with hundreds of top agents worldwide, offering Paul’s clients unparalleled access to an exclusive network of high-net-worth buyers and sellers.
Originally from Vermont, Paul has called Park City home since 2004, embracing the vibrant, year-round lifestyle. An avid outdoorsman, he enjoys cycling, mountain biking, golf, fly fishing, skiing, and sailing A lover of dining and wine, he can often be found enjoying a great new restaurant. Paul has four amazing children and lives with his wife in Park City, UT.
Notable Achievements
#1 Advisor E&V World-Wide 3X
Over 3000 transactions
Over $2.8 Billion in closed volume
Utah Record Sale 2019 - $32.5M
Utah Record Sale 2022 - $39.6M
Utah Record Sale 2024 - $65M
Meet Marcus Wood
The core of Marcus Wood’s strength comes from his ability to outperform the competition, which is just one reason why he feels right at home in Utah’s rugged Wasatch Mountains. A full-time Park City resident with over 16 years of local experience in the industry, Marcus is recognized as a premier real estate advisor who operates with a high level of professionalism, focus, and responsibility in all of his business interactions.
Marcus’s expertise continues to be in demand as Park City’s luxury property market grows at a record pace. Fully aware of this growth, Marcus stands out by asking his clients the “right questions,” understanding the market intimately, and using the most effective marketing tools and strategies. He consistently stays on top of the latest real estate trends so he can adapt to the rapidly changing industry. As a true solution-oriented Realtor, he is not afraid to think outside of the box when working with his clients.
Throughout Marcus’s career, he has had the privilege of working with high profile/ high net-worth individuals such as CEOs, athletes, singer-songwriters, and movie stars. These experiences have given him the opportunity to market and sell some of the most unique luxury properties throughout Northern Utah Over the last several years, Marcus has been involved in several of the highest priced residential real estate transactions in the state.
As a licensed Associate Broker, Marcus has experienced great success with the power of the Engel & Völkers brand. Recently, he took an equity ownership position in the Salt Lake City, Utah office - a benefit for his clients because of this additional leverage for networking and referrals.
Meet Sandro Stuerzenhofecker
Sandro Stuerzenhofecker was born in Bavaria, Germany He moved to Park City over 7 years ago to join the Benson Team in order to pursue his passion for real estate, marketing and client service. His exceptional organization skills and tech-knowledge combined with his work ethic and his understanding of the luxury market, make him an integral part.
With an extensive experience in sales and marketing, and an honors degree in management from Westminster College in Salt Lake City, Sandro knows how to successfully market and manage an average team listing count of 80+ listings. Sandro is also the technology and operations director of the Benson Team.
Working directly with the #1 Realtor in Park City, Paul Benson, and being a licensed Realtor himself, Sandro had the privilege of developing marketing strategies for some of the most unique luxury properties throughout Northern Utah. Past and current clients of the Benson Team range from CEOs to athletes and movie stars, to singer-songwriters and many high profile/net-worth individuals.
Sandro’s knowledge of all aspects of the luxury real estate market is vital, which he uses to develop successful marketing strategies to provide the Benson Team’s listings with unmatched exposure. In the past, Sandro also has marketed Open Houses that lead to 350+ attendees.
Having roots in Davos, Switzerland, Sandro feels just like home in the mountains here in Park City. His passion for the outdoors and his love for the Utah mountains is from great advantage when creating exposure for properties to communicate the Park City lifestyle.
Our Global Network
At Engel & Völkers our passion is exceeding client expectations, so it’s only natural we align ourselves with exceptional real estate professionals to serve clients across the globe. It’s why we don’t simply have agents, but rather, trusted advisors to guide you through your journey with extensive neighborhood expertise, distinguished care... and a bit of real fun.
Made up of market experts around the globe, serving our local communities is our passion. Expect a boutique experience powered by, what we like to say, the world’s best real estate brand.
Whether cruising the coast of California or alfresco dining under the stars in the Caribbean - for all those unforgettable moments in your life, Engel & Völkers offers exclusive services tailored to your needs. With access to the most robust real estate market data available, our advisors have the local knowledge to help you interpret what it all means to you.
49 SALES
OVER $10 MILLION
27,686
TRANSACTIONS IN THE AMERICAS
BILLION MEDIA IMPRESSIONS
15.4 BILLION LARGEST SINGLE TRANSACTION $87.75 MILLION
16,652
6,665
309
Engel & Völkers Headquarters Hamburg, Germany
The Gestalt Group
Engel & Völkers Feeder Market Offices owned by Paul Benson
At the Engel & Völkers Gestalt Group, we're more than just a real estate company. We are a family of over 1,400 agents across 55 offices, each strategically positioned in 7 states to serve you better.
Our unique approach to selecting office locations is designed with you in mind We have chosen areas where people like you often own second homes and travel frequently, ensuring that when we market your parcel, we speak directly to agents and buyers who know Park City.
This personal and effective marketing strategy is possible because of the strong connections we have nurtured within our network. Each of our agents is not only an expert in their local market but also part of a closely-knit community that spans across states. We know each other personally and meet several times a year, which means when you work with us, you benefit from the collective expertise and support of our entire group.
In 2024 alone, our referral-based sales volume across all 55 offices exceeded $800 million, a testament to the trust and confidence our clients place in us. This achievement underscores our network's effectiveness and unique ability to connect buyers and sellers in a way no one else can.
Choosing to work with us means you're not just hiring a real estate agent; you're gaining access to an unmatched network of professionals dedicated to achieving the best outcome for you.
Gestalt Group Locations
UTAH
ParkCity,SaltLakeCity,Holladay,Kamas,StGeorge
CALIFORNIA
SantaBarbara,SantaYnez,ChannelIslands,Camarillo, WestlakeVillage,Calabasas,BeverlyHills,Burbank,San Marino,LaCañada,Glendale,Encino,Pasadena,Santa Clarita,ManhattanBeach,RedondoBeach,LongBeach, NewportBeach,LagunaBeach,SanFrancisco(2), Sausalito,Danville,MillValley,SanAnselmo,SantaRosa, Healdsburg,Napa,St.Helena,Sonoma,Mendocino, Truckee
ARIZONA
Scottsdale,ScottsdaleWaterfront
NEVADA
SLakeTahoe,InclineVillage,Reno
COLORADO
Aspen,Snowmass,Carbondale,RoaringFork,Willits
IDAHO SunValley,McCall
WASHINGTON
SeattleDowntown,MercerIsland
Engel & Völkers Private Office
As a Private Office advisor, I am part of an exclusive network consisting of the top 1% of Engel & Völkers advisors worldwide, and I can directly feature your parcel to this network, including the advisor’s clients.
Your parcel will be uploaded to the Private Office Portal, which each Private Office Advisor has access to, with the ability to include in their own listing portfolio.
PRIVATE OFFICE PORTAL
The Private Office Portal, accessible at evprivateoffice.com, is a premium web portal for ultra-affluent clients. It features high-quality listings and market intelligence globally, presenting properties in detail with high-resolution images, videos, and comprehensive documentation. The portal is designed to showcase properties effectively to a discerning audience, while Private Office Advisors offer expertise in handling exclusive real estate transactions, including private vineyards, luxury penthouses, and yachts. Their success is attributed to their extensive personal and professional networks in prestigious locations worldwide.
Strategic Out-of-State Marketing Partners
Over $1.6B Combined 2023 Sales
Ken Dara, Marin County, CA
ATopProducingAdvisorinCalfornia’sNorthBayMarket,Ken safoundngmemberofReamGlobal Network,anorganizationdedcatedtoperformersinthetophafpercentinrealestate Heisamemberof REVNetworksince2018,andtheTopAgentNetwork,whchhe’sworkedwthsince2015
Michelle Pender San Francisco, CA
AnativeofSanFrancsco,therearefewpeopleaswel connectedandaccomplishedasMichelle Asatrue listingadvisor,sherepresentsandmasterfullymarketspropertiesinsomeofthemostaffuentandeclectc neghborhoods n the San Francsco market Mchele’s commitment to excelence, marketing expertise andnegotiatingprowesshasbuitaclenteethatrefersherservicesoften
Sam Real Beverly Hills, CA / Bend, OR
SamisaPrivateOfficeAdvisorandLicensedPartnerwithsaesofover$100Mperyear Samandhisteam are seasoned in workng with celebrity clients and have bult a reputaton n Los Angeles He has been profled and quoted n Top Agent Magazne The LA Times, Bloomberg CNBC Los Angeles Business JournalandAngelenoMagazine
Erik & Summer Berg Aspen, CO
Jenni Ames Chicago, IL
Noel & Mercedes New York City, NY
The Mercedes Berk Team ranks as the number one producing team in North Amer ca at Engel & Völkers in 2015 2016, 2017, 2018 and 2020. The team was responsib e for the 3rd largest sale n New YorkC tyin2016,whichwasthe10thlargestres dentialsa eeverrecordedinthec ty
Jim Bruske Scottsdale, AZ
Specalizing n seling luxury homes n Scottsdale, Paradise Valley, Arcadia, and Phoenix for the past 20 years, Jim works with buyers al over the state of Arizona and beyond Hs background as a former professonal National League basebal player has afforded hm a network of clents and professiona contactsthathelphisclentsbuyandselthebestofArzonarea estate
Pollyanna Snyder Bozeman, MT
Sellngrea estatefor25yearsinvarousstatesofCaifornia NorthCarolna Coloradoand nmostrecent years, Montana PollyAnna is part of Engel & Vökers Private Office Group and has a list of clients and propertytransactonsthatconsistentlyrankheramongthetopAdvisorsinthecountry
Jean Merckelbach Lake Tahoe, NV
With over 40 years in real estate and recogniton by the WSJ as one of the top producing agents in Lake Tahoe topinNevadaand46thinthenation,Jeanisaleaderamongleadersintherealestateindustry Her unparaleled network of high-net-worth clents gives her and Enge & Völkers an advantage in finding indvidualsforalmostanyopportunity.
Sam Chapin Seattle, WA
Since in 2015, Sam and his partner have sold over $250M n Seatt e area rea estate, and they are one of the region s h ghest selling teams Representing
Scot Pearcey Vancouver, BC
Scott, a Private Office Advisor and Licensed Partner along with h s bus ness partner Jim LeBlanc have beenpartofover$500Minrea estatesa esinV ctoriasince2007 Scottisa10consecutiveyearGold MLSAwardw nner.Thisisthetop10%ofallRealtors ntheGreaterVictoriaarea.
Maggie Thornhill Whistler, BC
Maggi has sold more homes over 5 mi ion dollars than any other Advisor n Whist er, Maggi has averagedover$200M nsaleseveryyearoverthe ast5yearsSoldatotalof$320Mofres dentialrea estate n2016,arecordforanAdvisorinWhistler
ExclusiveNetwork
As REALM members, we tap into an exclusive global network of elite real estate professionals and collaborate with leading wealth management and advisory experts. This grants us access to the latest wealth reports, insights into High-Net-Worth Individuals (HNWI) and Ultra-High-Net-Worth Individuals (UHNWI), and comprehensive dossiers for effective wealth mapping. This unique advantage enhances our ability to cater to the world's wealthiest clientele in the luxury real estate market, ensuring a strategic and sophisticated approach to promoting your parcel.
Your parcel will be listed on the exclusive REALM platform, connecting it to a database of over 600 top agents on a national and global level, and further to everyone’s potential buyers.
REALM, a prestigious network in luxury real estate, uniquely positions itself by rigorously selecting members from the top 0.5% of global real estate associates. With a focus on managing high-volume luxury transactions and significant estate sales, REALM ensures unparalleled service and global exposure for your parcel. Utilizing advanced algorithms and AI akin to Wealth X technology, the network matches elite buyers with exceptional properties.
291,996
Clients represented by the members of the REALM network.
Average net worth of prospects in the Wealth-X database.
28 Members
Are #1 in their marketplace.
9 Members $28.9 Million $13 Billion+ $2.5 Million
Are #1 in their individual state.
Amount of listings represented by REALM professionals.
Average closed transaction of active REALM members.
We want to extend our gratitude to you for considering our team as the potential representation for selling your parcel.
The synergy of our innovative print and digital marketing strategies, coupled with the invaluable access we offer through our exclusive networks, sets us apart in a crowded field.
Furthermore, Paul's ownership of the Gestalt Group office network brings a unique dimension to our capabilities, enhancing our reach and effectiveness.
Thank you for considering us as your partners. Together, we're poised to achieve great success.
Paul,Marcus,andSandro