The marketing plan for your home aims to attract ultra-high-networth individuals (UHNWIs) through targeted strategies and exclusive channels. The goal is to leverage family offices, the Engel & Völkers Private Office, and unique marketing avenues such as private aviation, luxury events, and high-end regional focuses in the Bay Area, Southern CA, and Seattle.
1. Family Offices and Private Wealth Managers
Engagement and Networking: Develop personalized outreach programs targeting family offices and wealth managers through high-end networking events where your home will be featured.
Exclusive Direct Marketing: Personalized mail and email to an exclusive list of S&P 500 executives.
Target Audience
Ultra-High-Net-Worth Individuals (UHNWIs) Family Offices
Luxury Real Estate Investors
Art Collectors and Enthusiasts
Technology Entrepreneurs and Executives
Marketing Budget: $75,000+
Listing on Engel & Völkers Platform: Ensure the property is prominently featured on the Engel & Völkers Private Office website and in their exclusive listings.
International Exposure: Utilize Engel & Völkers’ global network to reach potential buyers in Europe, Asia, and the Middle East.
Private Office Events: Participate in Engel & Völkers Private Office events and exhibitions to directly engage with prospective buyers.
Private Aviation Partnerships: Collaborate with private jet companies to feature the property in their in-flight magazines and through exclusive client events.
Art Basel Miami: Through our Advertising Partner, Clientele Luxury, we will advertise in their magazine specifically featured at a VIP event at Art Basel to attract art collectors and affluent attendees.
Sundance Film Festival: Sponsor feature at Sundance to engage with celebrities and influential individuals in the film industry.
Luxury Yacht Shows: Partner with luxury yacht shows like the Monaco Yacht Show to reach UHNWIs in the boating community.
4. Regional Focus: Bay Area, Southern CA, and Seattle
Tech Industry Outreach: Target executives and entrepreneurs in Silicon Valley and Seattle through select marketing channels.
High-End Publications: Advertise in regional luxury magazines such as San Francisco Magazine, Haute Living, and Seattle Magazine.
5. Digital and Print Advertising
Luxury Real Estate Platforms: List the property on top-tier luxury real estate websites like Mansion Global, JamesEdition, and the Wall Street Journal.
Social Media Campaigns: Develop high-quality, visually stunning social media campaigns on platforms like Instagram and LinkedIn, targeting affluent users.
High-End Print Advertising: Place ads in luxury lifestyle magazines such as Robb Report, Architectural Digest, and The Wall Street Journal’s Mansion section.
6. Video and Virtual Tours
Professional Video Production: Create a high-end video tour of the property, highlighting its unique features, architecture, and amenities.
Virtual Reality Tours: Develop immersive VR tours for remote prospective buyers, providing an interactive and detailed experience of the property.
Professional Photography and Videography: To enhance our digital marketing efforts, we capture your home's unique features, details, and ambiance through stunning photographs and videos that highlight the lifestyle and panoramic views of your home.
Preparing Marketing Materials: : We will prepare all necessary marketing materials needed for the launch on the MLS, including high-quality brochures, direct mail campaign pieces, and targeted advertisement drafts.
Planning of Top Broker Open House: We will ensure widespread awareness and understanding of your home among local brokers, creating momentum and excitement.
Personalized Services and Communication: We will set a listing-specific entry for your home in our CRM system, where we track all buyer activity, showing feedback, marketing activity, and connections related to your home.
One week before going live on the MLS, we will leverage our personal relationships with all top brokers in Park City, top brokers out of state, and our exclusive networks to ensure we cover all buyer categories, including the ones who prefer to buy only off-market properties that are not known to the general public. The goal is to create a sense of urgency for interested buyers by setting a hard deadline before the home is listed online.
Putting up a limited time can create a sense of urgency because they know it will soon be on the MLS.
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Paul Benson, co-founder, and CEO of Engel & Völkers Gestalt Group, operates 55 offices across Utah, California, Nevada, Arizona, Colorado, Washington, and Idaho. He represents the most exclusive real estate and works with some of the most well-known clients in the world. With his extensive reach in global marketing and local market expertise, he has built the ultimate cross-marketing platform to showcase exceptional homes to the clients that will appreciate them the most.
Paul has been regularly ranked the #1 agent in Utah for sales volume, and total career sales of over 3,000 transactions, and $2.8 billion in closed sales. Within the past 6 years, he has been regularly ranked the #1 agent worldwide among the entire Engel & Völkers Network. Through these accomplishments, Paul has built relationships with hundreds of top agents around the world, which has created an invaluable network for his clients.
After growing up in Vermont Paul has called Park City home since 2004 and enjoys every season. He is an outdoor enthusiast who loves to cycle, mountain bike, fly fish, ski, and sail. You may also find him eating at the best restaurants and enjoying an amazing new bottle of wine Paul has four kids and lives with his wife in the year-round Promontory Club
The core of Marcus Wood’s strength comes from his ability to outperform the competition, which is just one reason why he feels right at home in Utah’s rugged Wasatch Mountains. A full-time Park City resident with over 16 years of local experience in the industry, Marcus is recognized as a premier real estate advisor who operates with a high level of professionalism, focus, and responsibility in all of his business interactions.
Marcus’s expertise continues to be in demand as Park City’s luxury property market grows at a record pace. Fully aware of this growth, Marcus stands out by asking his clients the “right questions,” understanding the market intimately, and using the most effective marketing tools and strategies. He consistently stays on top of the latest real estate trends so he can adapt to the rapidly changing industry. As a true solution-oriented Realtor, he is not afraid to think outside of the box when working with his clients.
Throughout Marcus’s career, he has had the privilege of working with high profile/ high net-worth individuals such as CEOs, athletes, singer-songwriters, and movie stars. These experiences have given him the opportunity to market and sell some of the most unique luxury properties throughout Northern Utah Over the last several years, Marcus has been involved in several of the highest priced residential real estate transactions in the state.
As a licensed Associate Broker, Marcus has experienced great success with the power of the Engel & Völkers brand. Recently, he took an equity ownership position in the Salt Lake City, Utah office - a benefit for his clients because of this additional leverage for networking and referrals.
Sandro Stuerzenhofecker was born in Bavaria, Germany He moved to Park City over 7 years ago to join the Benson Team in order to pursue his passion for real estate, marketing and client service. His exceptional organization skills and tech-knowledge combined with his work ethic and his understanding of the luxury market, make him an integral part.
With an extensive experience in sales and marketing, and an honors degree in management from Westminster College in Salt Lake City, Sandro knows how to successfully market and manage an average team listing count of 80+ listings. Sandro is also the technology and operations director of the Benson Team.
Working directly with the #1 Realtor in Park City, Paul Benson, and being a licensed Realtor himself, Sandro had the privilege of developing marketing strategies for some of the most unique luxury properties throughout Northern Utah. Past and current clients of the Benson Team range from CEOs to athletes and movie stars, to singer-songwriters and many high profile/net-worth individuals.
Sandro’s knowledge of all aspects of the luxury real estate market is vital, which he uses to develop successful marketing strategies to provide the Benson Team’s listings with unmatched exposure. In the past, Sandro also has marketed Open Houses that lead to 350+ attendees.
Having roots in Davos, Switzerland, Sandro feels just like home in the mountains here in Park City. His passion for the outdoors and his love for the Utah mountains is from great advantage when creating exposure for properties to communicate the Park City lifestyle.
With a background in strategic marketing and collaborative leadership, Madelyn brings a wealth of experience and a dynamic approach to marketing and strategic operations. Her expertise extends beyond achieving results; it encompasses building meaningful relationships, comprehending the subtleties of each market, and developing impactful, data-informed strategies.
Before joining the Gestalt Group, Madelyn was instrumental at Compass, where she led a team of strategists and played a pivotal role in supporting over a thousand premier agents across New York, California and Hawaii. She has a knack for enhancing market share, fostering agent brand development, and amplifying brand and listing visibility to reach targeted audiences.
Originally from the wine region of Calistoga, Madelyn obtained an MBA with a focus on Marketing Strategies at Sonoma State University. A celebrated collegiate athlete her achievements were extraordinary, receiving the All-American title twice and leading her volleyball team to glittering victories, including an CCAA championship.
I have worked with Paul and his team on several real estate transactions in the park city area. They have always been very knowledgeable, responsive, and easy to work with. I would highly recommend Paul’s team if you are looking to purchase or sell property in the Park City area!
Paul and his team did an outstanding job marketing our home in Park City! The videography and stills showed the home’s interiors beautifully and the drone footage of the property brought the 15 acres to life.
Paul Benson and his team have consistently provided exceptional service. When we want or need him, a speedy response has been delivered His experience and expertise have helped us successfully navigate the real estate market over the boom years and the more challenging markets. We emphatically recommend team Benson!
Paul was full of knowledge and wonderful to work with. His positive energy and attitude was refreshing during the stressful process of purchasing a home. He helped us find a place we wanted in our budget fast, and he helped us make a winning bid against the other offers. He also continues to keep in touch after closing to help me answer questions and resolve any issues. If you want somebody who will work hard day and night to get you your house, that's Paul. We love the house more and more each day.
It was our first time selling a home, and Paul made it so easy for us! He was readily available to answer our questions during the process, and he helped ease our minds whenever we had concerns. We were really happy with the price we got for our home and we were equally happy with how quickly our home sold. We would absolutely recommend Paul to anyone who is interested in selling a home.
Paul was a dream to work with. He was always available and responsive and as a first time home buyers he led us through the process with ease. We were able to immediately trust him and depended greatly on his recommendations and expertise. Without a doubt we would not have been able to go through this process and have the same result, our beautiful home and an easy closing, without Paul. We are so grateful he was on our team.
253 WHITE PINE CANYON RD, PARK CIT
$42,000,000
4343 E WEBER CANYON RD, OAKLEY
$34,000,000
229 PARLEYS RD, PARK CITY
$17,500,000
3967 TWO CREEKS LN, PARK CITY
$17,164,500
2470 WHITE PINE CANYON, PARK CITY
$16,450,000
8075 WOODLAND DRIVE, PARK CITY
$13,950,000
7955 RED TAIL COURT, PARK CITY
$12,000,000
787 W RED FOX RD, PARK CITY
$9,950,000
7971 WESTHILLS TRAIL, PARK CITY
$9,700,000
322 CENTENNIAL CIRCLE, PARK CITY
$8,950,000
1500 RED FOX RD, PARK CITY
$7,350,000
134 MAIN STREET, PARK CITY
$6,400,000
221 NORFOLK AVE, PARK CITY
$6,200,000
At Engel & Völkers our passion is exceeding client expectations, so it’s only natural we align ourselves with exceptional real estate professionals to serve clients across the globe. It’s why we don’t simply have agents, but rather, trusted advisors to guide you through your home journey with exten- sive neighborhood expertise, distinguished care... and a bit of real fun.
Made up of market experts around the globe, serving our local communities is our passion. Expect a boutique experience powered by, what we like to say, the world’s best real estate brand.
Whether cruising the coast of California or alfresco dining under the stars in the Caribbean - for all those unforgettable moments in your life, Engel & Völkers offers exclusive services tailored to your needs. With access to the most robust real estate market data available, our advisors have the local knowledge to help you interpret what it all means to you.
49 SALES
OVER $10 MILLION
27,686 TOTAL SALES VOLUME $19.72 BILLION MEDIA IMPRESSIONS
TRANSACTIONS IN THE AMERICAS
15.4 BILLION LARGEST SINGLE TRANSACTION $87.75 MILLION
16,652
6,665
309
At the Engel & Völkers Gestalt Group, we're more than just a real estate company. We are a family of over 1,400 agents across 55 offices, each strategically positioned in 7 states to serve you better.
Our unique approach to selecting office locations is designed with you in mind We have chosen areas where people like you often own second homes and travel frequently, ensuring that when we market your home, we speak directly to agents and buyers who know Park City.
This personal and effective marketing strategy is possible because of the strong connections we have nurtured within our network. Each of our agents is not only an expert in their local market but also part of a closely-knit community that spans across states. We know each other personally and meet several times a year, which means when you work with us, you benefit from the collective expertise and support of our entire group.
In 2023 alone, our referral-based sales volume across all 55 offices exceeded $800 million, a testament to the trust and confidence our clients place in us. This achievement underscores our network's effectiveness and unique ability to connect buyers and sellers in a way no one else can.
Choosing to work with us means you're not just hiring a real estate agent; you're gaining access to an unmatched network of professionals dedicated to achieving the best outcome for you.
Gestalt Group Locations
ParkCity,SaltLakeCity,Holladay,Kamas,StGeorge
SantaBarbara,SantaYnez,ChannelIslands,Camarillo, WestlakeVillage,Calabasas,BeverlyHills,Burbank,San Marino,LaCañada,Glendale,Encino,Pasadena,Santa Clarita,ManhattanBeach,RedondoBeach,LongBeach, NewportBeach,LagunaBeach,SanFrancisco(2), Sausalito,Danville,MillValley,SanAnselmo,SantaRosa, Healdsburg,Napa,St.Helena,Sonoma,Mendocino, Truckee
Scottsdale,ScottsdaleWaterfront
SLakeTahoe,InclineVillage,Reno
Aspen,Snowmass,Carbondale,RoaringFork,Willits
IDAHO SunValley,McCall
WASHINGTON
SeattleDowntown,MercerIsland
As a Private Office advisor, I am part of an exclusive network consisting of the top 1% of Engel & Völkers advisors worldwide, and I can directly feature your home to this network, including the advisor’s clients.
Your home will be uploaded to the Private Office Portal, which each Private Office Advisor has access to, with the ability to include in their own listing portfolio.
The Private Office Portal, accessible at evprivateoffice.com, is a premium web portal for ultra-affluent clients. It features high-quality listings and market intelligence globally, presenting properties in detail with high-resolution images, videos, and comprehensive documentation. The portal is designed to showcase properties effectively to a discerning audience, while Private Office Advisors offer expertise in handling exclusive real estate transactions, including private vineyards, luxury penthouses, and yachts. Their success is attributed to their extensive personal and professional networks in prestigious locations worldwide.
Ken Dara, Marin County, CA
ATopProducingAdvisorinCalfornia’sNorthBayMarket,Ken safoundngmemberofReamGlobal Network,anorganizationdedcatedtoperformersinthetophafpercentinrealestate Heisamemberof REVNetworksince2018,andtheTopAgentNetwork,whchhe’sworkedwthsince2015
Michelle Pender San Francisco, CA
AnativeofSanFrancsco,therearefewpeopleaswel connectedandaccomplishedasMichelle Asatrue listingadvisor,sherepresentsandmasterfullymarketspropertiesinsomeofthemostaffuentandeclectc neghborhoods n the San Francsco market Mchele’s commitment to excelence, marketing expertise andnegotiatingprowesshasbuitaclenteethatrefersherservicesoften
Sam Real Beverly Hills, CA / Bend, OR
SamisaPrivateOfficeAdvisorandLicensedPartnerwithsaesofover$100Mperyear Samandhisteam are seasoned in workng with celebrity clients and have bult a reputaton n Los Angeles He has been profled and quoted n Top Agent Magazne The LA Times, Bloomberg CNBC Los Angeles Business JournalandAngelenoMagazine
Erik & Summer Berg Aspen, CO
Jenni Ames Chicago, IL
Noel & Mercedes New York City, NY
The Mercedes Berk Team ranks as the number one producing team in North Amer ca at Engel & Völkers in 2015 2016, 2017, 2018 and 2020. The team was responsib e for the 3rd largest sale n New YorkC tyin2016,whichwasthe10thlargestres dentialsa eeverrecordedinthec ty
Jim Bruske Scottsdale, AZ
Specalizing n seling luxury homes n Scottsdale, Paradise Valley, Arcadia, and Phoenix for the past 20 years, Jim works with buyers al over the state of Arizona and beyond Hs background as a former professonal National League basebal player has afforded hm a network of clents and professiona contactsthathelphisclentsbuyandselthebestofArzonarea estate
Pollyanna Snyder Bozeman, MT
Sellngrea estatefor25yearsinvarousstatesofCaifornia NorthCarolna Coloradoand nmostrecent years, Montana PollyAnna is part of Engel & Vökers Private Office Group and has a list of clients and propertytransactonsthatconsistentlyrankheramongthetopAdvisorsinthecountry
Jean Merckelbach Lake Tahoe, NV
With over 40 years in real estate and recogniton by the WSJ as one of the top producing agents in Lake Tahoe topinNevadaand46thinthenation,Jeanisaleaderamongleadersintherealestateindustry Her unparaleled network of high-net-worth clents gives her and Enge & Völkers an advantage in finding indvidualsforalmostanyopportunity.
Sam Chapin Seattle, WA
Since in 2015, Sam and his partner have sold over $250M n Seatt e area rea estate, and they are one of the region s h ghest selling teams Representing
Scot Pearcey Vancouver, BC
Scott, a Private Office Advisor and Licensed Partner along with h s bus ness partner Jim LeBlanc have beenpartofover$500Minrea estatesa esinV ctoriasince2007 Scottisa10consecutiveyearGold MLSAwardw nner.Thisisthetop10%ofallRealtors ntheGreaterVictoriaarea.
Maggie Thornhill Whistler, BC
Maggi has sold more homes over 5 mi ion dollars than any other Advisor n Whist er, Maggi has averagedover$200M nsaleseveryyearoverthe ast5yearsSoldatotalof$320Mofres dentialrea estate n2016,arecordforanAdvisorinWhistler
As REALM members, we tap into an exclusive global network of elite real estate professionals and collaborate with leading wealth management and advisory experts. This grants us access to the latest wealth reports, insights into High-Net-Worth Individuals (HNWI) and Ultra-High-Net-Worth Individuals (UHNWI), and comprehensive dossiers for effective wealth mapping. This unique advantage enhances our ability to cater to the world's wealthiest clientele in the luxury real estate market, ensuring a strategic and sophisticated approach to promoting your home.
Your home will be listed on the exclusive REALM platform, connecting it to a database of over 600 top agents on a national and global level, and further to everyone’s potential buyers.
REALM, a prestigious network in luxury real estate, uniquely positions itself by rigorously selecting members from the top 0.5% of global real estate associates. With a focus on managing high-volume luxury transactions and significant estate sales, REALM ensures unparalleled service and global exposure for your home. Utilizing advanced algorithms and AI akin to Wealth X technology, the network matches elite buyers with exceptional properties.
291,996
Clients represented by the members of the REALM network.
Average net worth of prospects in the Wealth-X database.
28 Members
Are #1 in their marketplace.
9 Members $28.9 Million $13 Billion+ $2.5 Million
Are #1 in their individual state.
Amount of listings represented by REALM professionals.
Average closed transaction of active REALM members.
We want to extend our gratitude to you for considering our team as the potential representation for selling your home.
The synergy of our innovative print and digital marketing strategies, coupled with the invaluable access we offer through our exclusive networks, sets us apart in a crowded field.
Furthermore, Paul's ownership of the Gestalt Group office network brings a unique dimension to our capabilities, enhancing our reach and effectiveness.
Thank you for considering us as your partners. Together, we're poised to achieve great success.
Paul,Marcus,andSandro