NKA- Vacant Land Presentation

PRESENTING

Sales & Marketing Plan

Created for David & Amber Cadenhead

Experts At Your Service

When considering buying or selling a property, it is essential to work with true market experts who take the time to understand your unique real estate goals.

Engel & Völkers advisors are known for their unparalleled professionalism and their dedication to providing high-quality, personal service. These characteristics are evident among all Engel & Völkers real estate advisors in local markets across the globe.

Each of our advisors is devoted to the core values of competence, exclusivity and passion, as they represent a luxury, global real estate brand with over 40 years of brand heritage and experience. Engel & Völkers advisors are leaders in their local markets with knowledge and valued connections that help maintain our consistent leadership internationally.

We will do all we can to market your property in order to obtain the best outcome for you - the highest possible purchase price and a stress-free transaction.

“Quality product offerings, premium service and innovative thinking never seem to go out of style.” Christian Völkers, Founder

Your Trusted Real Estate Advisor

Jared developed a love for real estate and design at an early age, while closely watching a neighbor who had helped to develop much of his childhood neighborhood. Prior to real estate, Jared spent 8 years working as an Admissions Director and House Manager in addiction and alcohol abuse treatment. This helped mold him into the charismatic and understanding problem-solver he is, making real estate an easy transition.

Jared’s keen ability to identify needs and desires, combined with his solution-oriented personality and a true desire to be of service, allows him to create seamless and enjoyable experiences for his clients, whether they are first-time or luxury home buyers. His people skills have allowed him to create strong and genuine relationships with influential and creative real estate professionals, which in conjunction with his own abilities and knowledge make for a competent real estate advisor. Jared values and prides himself on providing the highest level of customer service and integrity.

As a Utah native and having lived in several areas of Utah, Jared is well-versed in multiple markets and specializes in the Salt Lake Valley, Park City, Cache Valley, and Bear Lake areas. As an added benefit, Jared is dual licensed in the state of Idaho, extending his reach as an advisor.

When he isn’t helping clients, you will find Jared spending time with his wife, Casio, two children, Allison and Oliver, and his German shepherd, Max. They enjoy traveling, being outdoors, and making memories together at the lake or in the red rocks of Southern Utah. While you can always catch him out on the golf course, Jared also has a passion for adventure and adrenaline sports, such as riding his Harley Davidson and wake surfing. Jared

What Jared’s clients say

“Jared was instrumental in helping us buy a home. He was very conscientious and kept us up-to-date on all the details that were happening. He also developed a great relationship with the selling agent which was instrumental in helping us purchase this home. We would recommend Jared to anyone who wants a dedicated and willing to go to the extra mile agent for either a buyer or a seller.”

12/2022 - Eric F.

“Jared went above and beyond to make sure we were happy. Truly a one of a kind REALTOR®. 100% recommend him to anyone buying or selling a home! He made sure that our priorities were his priorities too. In the craziest housing market, he still helped us find a home that checked all our boxes AND helped us walk into equity. He helped us both sell and buy our home and made sure that the timelines all matched up and communicated very clearly throughout the whole process. The team of people he recommended were also top notch-so truly the whole process was seamless with Jared’s help. He has the perfect balance of making sure he gives you the facts and keeps you realistic, but also hopeful. Thank you, Jared!”

12/2022 - Madeline R.

“Jared was amazing to work with start to finish! He helped us navigate the crazy market during the pandemic and when we switched gears and decided to build, he went to bat for us and helped us so much with our builder. Whenever there was a conflict during the building process, he was in our corner and figured things out for us when we wouldn’t have had a clue what to do on our own. When it was time to sell our townhouse he made the entire thing completely painless and helped us sell for way over asking price! I recommend him to anyone!”

11/2022 - Bethany B.

“Jared is one of the most thorough and professional experts I’ve worked with. That, in addition to his personal approach and interest for my family’s best welfare, he has made my multilple buying and selling experiences with him incredible and secure! I’d highly recommend his expertise in either the buying or selling experience!”

12/2022 - Joseph C.

You’re In Good Company

From the beginning, Engel & Völkers began providing luxury services as a boutique agency known for its highly specialized real estate services to a small, but exclusive, clientele. Today, as an international brand serving the needs of home sellers and buyers around the world, we continue to value our boutique style of business. We will hold our relationship with you closely and give back to the communities we share.

We know the unique features of your local towns and neighborhoods because we understand that these differentiators offer priceless value that will affect how we market your property. Though we belong to an international network, we are a local shop.

Our advisors are area experts, most of whom are longtime locals in your neighborhood and surround themselves with a network that shares the ability to reach buyers and markets locally, nationally and around the world.

ENGEL & VÖLKERS WINTERHUDE Winterhude, Germany

ENGEL & VÖLKERS

GLOBAL HEADQUARTERS Hamburg, Germany

Our Origins As A Global Leader

Engel & Völkers was founded in 1977 in Hamburg Germany as a specialty boutique agency providing luxury real estate services to wealthy European investors in search of real estate experts who were highly professional, knowledgeable, and discreet. With proven competence and passion, Engel & Völkers quickly earned a reputation for unparalleled levels of service, a highly valued professional network, and local market expertise.

In 1990, Engel & Völkers opened its first international shop in Majorca, Spain. It marked the beginning of our worldwide expansion throughout Europe, Africa, Asia and the Americas. Today, there are more than 15,000 real estate advisors in over 34 countries.

With an Americas headquarters located on Park Avenue in Manhattan, our Americas network attributes to the greatest growth for the brand, with local shops rapidly opening throughout the US, Canada, Caribbean and Mexico. Although Engel & Völkers has grown beyond a small boutique agency, you can still rely on us for the qualities that remain our keys to success - local market expertise, a highly valued network, and an unparalleled level of service.

At Engel & Völkers our passion is exceeding client expectations, so it’s only natural we align ourselves with exceptional real estate professionals to serve clients across the globe. It’s why we don’t simply have agents, but rather, trusted advisors to guide you through your home journey with extensive neighborhood expertise, distinguished care... and a bit of fun.

Made up of market experts around the globe, serving our local communities is our passion. Expect a boutique experience powered by, what we like to say, the world’s real estate brand.

Whether cruising the coast of California or alfresco dining under the stars in the Caribbean — for all those unforgettable moments in your life, Engel & Völkers offers exclusive services tailored to your needs. With access to the most robust real estate market data available, our advisors have the local knowledge to help you interpret what it all means to you.

Our brand strength and global network drive engagements 24/7, 365 days a year.

Engel & Völkers means handcrafted attention to every detail, expert knowledge and insight, meticulous white-glove service tailored discreetly for your property, and unmatched exposure.

Sophisticated systems and smarter strategies are just starting points. It’s our standard of service that sets us apart…and our standards are high.

Our brand strength and global network drive engagemente 24/7, opening up a world of opportunities for you project.

Our brand strength and global network drive engagemente 24/7, opening up a world of opportunities for you project.

Website Visits Our online connections increase daily

Hours of Training Our real estate Academy deepens Advisor expertise

Gestalt Group Advantages

We are a group of highly specialized real estate professionals at the top of our respective markets. We work together to leverage our attributes and geographical advantages to ensure all E&V advisors come out on top.

Park City. Salt Lake City. San Francisco. Lake Tahoe. Napa Valley. Newport Beach. The location is irrelevant, wherever Engel & Völkers opens its doors, the philosophy remains the same. The group is an interconnected system, referrals are frequent, and cross-marketing is embraced. Outside of our group, it is not uncommon to pick up the phone to call Germany for marketing ideas, or assistance in locating an international referral agent.

Above all, we are a family made up of the top agents in our markets. We represent some of the most affluent individuals in the country, and we have a fantastic time in the process.

Sellers Presentation | Engel & Völkers Gestalt Group

GG Locations

California

Santa Barbara, Santa Ynez, Newport Beach, Laguna Beach, Belmont Shores, Beverly Hills, Sherman Oaks, San Francisco, Sausalito, Larkspur, Mill Valley, San Anselmo, Larkspur, Danville Santa Rosa, Healdsburg, Napa, St. Helena, Sonoma, Mendocino Truckee

Utah Park City, Salt Lake City, Holladay Kamas, St. George

Nevada

South Lake Tahoe, Incline Village, Reno

Arizona

Scottsdale, Scottsdale Waterfront

Colorado

Aspen, Snowmass, Basalt, Willits, Carbondale

Idaho

Sun Valley, McCall

The Connection Source

With Engel & Völkers and the Gestalt Group, you have a dedicated team working to achieve your real estate goals on both a local and global scale. Working with Engel & Völkers means you receive the personal service of an expert advisor with specialized knowledge of local market activity and trends. This individual is not only a market leader, but is supported by an exclusive global network of systems and professionals dedicated to providing the most exceptional home buying and selling experience possible.

The power of the Engel & Völkers network is shown through its collaboration in executing and delivering marketing campaigns, public relations exposure, social media engagement, content creation, and global outreach. With the local market expertise found in our neighborhood shops, the support you receive is amplified through our Americas headquarters in Manhattan and global headquarters in Germany.

Effective Marketing Measures

Engel & Völkers manages a global marketing infrastructure out of our corporate headquarters in Hamburg, Germany that supports our shops and advisors worldwide. This support adds to the targeted marketing strategies delivered by our Americas headquarters in Manhattan to support the local markets served by our Engel & Völkers advisors.

Each local shop then leverages the brands national and international resources and reach through its dedicated marketing specialist who works with each advisor to create customized, multi-channel campaigns for each property we market.

Engel & Völkers marketing strategies and offerings are rooted in data and research for optimal resultsat every level. By identifying the unique qualities of a property and placing it in the context of current and trending market conditions, we then identify target market groups and create campaigns to provide maximum exposure of the property alongside messaging and branding to attract the most qualified buyers. Our creative approach is also backed by consumer data and testing to ensure we highlight your property in the best light.

Storytelling Through Visual Media

Whether online or in print, your home has only one chance to make a great first impression on a potential buyer. Because it can take only a few moments for an opportunity to be won or lost, it becomes all the more critical that the presentation of your property is professionally and artistically styled.

We only work with professional photographers and videographers who have earned our trust when it comes to the quality of their work. They are the best in their fields and produce work that captures both the details and the essence of a property’s greatest features and assets.

On our websites, brochures, print advertising, and videos, exceptional presentation is not only an essential requirement of the Engel & Völkers brand, it also greatly increases the chance of connecting your home to the right buyer.

We will create a lifestyle video incorporating local Park City outdoor living coupled with nearby lifestyle clips of Deer Valley.

Custom Strategies

With a full understanding of your home’s position in the market and a pricing strategy to meet your goals within an acceptable time frame, our marketing team will develop and execute a custom strategy to promote your home to the target audiences we have identified. Professional photographers will capture images of your home that will stand out on the pages of world-class publications where Engel & Völkers advertisements are placed.

Our designers and copywriters will work together to build your campaigns that may include direct mail, online and print advertising, social media, as well as high-end showcase exposés that will appear in targeted shops throughout our global network.

We will market your property to prospective buyers, whom we have specifically identified both within and outside our network, and among our existing portfolio of shops throughout the Americas and everywhere around the world.

KEY FEATURES:

Professional, high-quality, creative marketing. Engel & Völkers brand recognition. Advertisements in local, national and international publications. Preferred placements and branding on top real estate search sites. Presence on the Engel & Völkers global website platform. Social media and public relations.

Marketing Intelligence

Just like every property and client, there is never a one-size-fits-all approach. That’s where data intelligence comes into play. In analyzing a proprietary blend of both internal and external data points, MaX determines the most influential marketing strategy for every advisor in every market based on their goals, home price points and their targeted audience and provides education to help them execute on it.

Intelligence for marketing single listings MaX also allows advisors to determine the unique optimal marketing mix for each of their listings. Advisors simply input a home address of any property in the Americas, price point and targeted buyers, and MaX delivers the marketing channels that are most effective for marketing that specific home.

MaX was designed to help advisors reach the right buyers for their listings.

Real Estate Industry Exclusive Technology

Promoting your home

With a full understanding of your home’s position in the market and a pricing strategy to meet your goals within an acceptable time frame, our marketing team will develop and execute a custom strategy to promote your home to the target audiences we have identified. Professional photographers will capture images of your home that will stand out on the pages of world-class publications where Engel & Völkers advertisements are placed.

KEY FEATURES:

Professional, high-quality, creative marketing. Engel & Völkers brand recognition. Advertisements in local, national and international publications. Preferred placements and branding on top real estate search sites. Presence on the Engel & Völkers global website platform. Social media and public relations.

Our designers and copywriters will work together to build your campaigns that may include direct mail, online and print advertising, social media, as well as high-end showcase exposés that will appear in targeted shops throughout our global network.

We will market your property to prospective buyers, whom we have specifically identified both within and outside our network, and among our existing portfolio of shops throughout the Americas and everywhere around the world.

Engaging Prime Visitors

The Engel & Völkers global platform is at the center of our integrated online marketing strategy. Inclusive of our local, national, and international sites designed to introduce and engage highly qualified potential buyers from nearby towns, the Americas, and from countries around the world, our online presence receives 3.2+ million unique visitors every month.

With industry leading design, tools and functionality, the Engel & Völkers global platform enhances engagement and generates leads to support the sale of your property. As part of an overall digital strategy, our shop-level websites concentrate on listing exposure for local and regional home buyers, while potential buyers can discover our listings located throughout the nation from our Engel & Völkers Americas site.

International buyers visiting any of our other Engel & Völkers websites are also linked into our pages for maximum exposure.

Giving You The EDGE

Global reach with boutique style is what you can expect when working with an Engel & Völkers advisor here and around the world. Providing unprecedented reach of your property, Engel & Völkers offers the exclusive EDGE (Extensive Domestic & Global Exposure) platform designed to maximize online exposure of your listing to qualified buyers worldwide via a suite of highly trusted and strategic online and mobile marketing partners.

But we don’t stop there. With a global network of more than 15,000 real estate professionals in more than 34 countries, we not only reach millions of consumers, but are able to collaborate with our fellow Engel & Völkers advisors to strategically handpick and refer buyers for the specific properties they seek... like yours.

Let us provide the EDGE you need to sell your home and begin your next adventure.

Engaging Fans, Sellers & Buyers

The Engel & Völkers network uses social media to connect with advisors, consumers, and influencer across the globe. The content, news, and listings we share are designed to engage and inform followers, ensuring that our brand, services, and premier properties remain a topic of conversation.

Our social media strategy is to be where our clients are and where potential clients want to be, to provide content of value and enjoyment, and to drive traffic to our properties. On a local level, our shop emulates this strategy with a focus on featuring notable listings like yours and to increase their exposure to a targeted sphere of influence.

With E&V Social, managing your social media strategy has never been easier. E&V Social is

an automated marketing tool designed to increase

Direct Digital Promotion

The Engel & Völkers network also uses email marketing effectively and efficiently to inform buyers and other real estate professionals about your home. Our marketing platform and efforts allow us to promote your home to not only the clients and contacts of the listing advisors, but gives access for much of our advisors to send out your home to their client base as well.

It is well documented that this marketing strategy is highly effective and allows us to expose your home to as many potential buyers as possible. This form of direct marketing has the highest return on investment by directly sending out awareness of your home to potential buyers across to a larger collective audience.

Exceptional Exposure

Wall Street Journal reaches a distinguished, global audience each month of 45.2 million digital readers who have an average household net worth of $1,632,591. When you list your home with Engel & Völkers, your property is seen not only on WSJ. com, but also its affiliated sites targeting Europe, Latin America, India and China. We ensure that your home has online exposure in all major markets - a high priority for selling premium properties to today’s digital savvy and often international clientele.

Dow Jones has expanded its online marketing power through Mansion Global, a standalone, luxury real estate website and mobile app that connects wealthy global buyers with extraordinary properties. Our partnership with Mansion Global showcases Engel & Völkers listings of $1 million and greater, with stunning imagery appearing on sites in multiple languages.

James Edition is the premium online marketplace where high net worth buyers search worldwide to find extraordinary real estate, yachts, jets, jewelry and accouterments of a luxurious lifestyle.

Published four times a year, Private Residences Americas offers your property both national and international exposure, showcasing the finest properties within the Americas represented by Engel & Völkers. Highlighting your property’s most attractive attributes and details, this publication reaches potential buyers in Engel & Völkers markets throughout the Americas as well as distributed in select European Engel & Völkers shops.

The GG Experience

Engel & Völkers - GG magazine is a high-end, glossy publication that offers our clients a way to stay informed on the latest news and trends in the world of luxury living. Published seasonally in six languages, GG explores culture, art, design, and architecture as well as profiles of innovators, artists, and celebrities, and the incredible homes in which they live.

GG is also the premium magazine in which we feature luxury properties represented by Engel & Völkers, such as yours. As part of GG, your property can be delivered directly to Engel & Völkers - top clients, distributed through our global network of attractive markets, and made available on newsstands throughout Europe. GG celebrates life and culture, and continues to be the centerpiece of our marketing efforts and the anchor for our growing brand influence.

Proposed Marketing Plan

PHASE I

INITIAL PROPERTY LAUNCH

1. Property Photo Shoot - Professional shoot, including Drone Aerials

2. Property Video Production - A custom property video (branded and unbranded) plus a second social media ready version.

3. Internal Sales Push - Office Daily Update Feature, Office Meeting Announcement and Office Internal Posting

4. Social Media - We plan social media, strategically. Our social media channels have a dominant presence in Utah with and audience (local and out-of-state) of over 100,000 followers. In addition, E&V has 24 social media channels in key feeder markets, and a corporate account that reaches count of home buyers nationwide and beyond.

5. We will create a custom property package as a shareable folder with all relevant documents for any interested buyer

6. Engel & Völkers EDGE Web Syndication Platform - Zillow, Trulia, Realtor.com, and 2,500+ more.

7. Global Web Syndication - including James Edition, New York Times, Conde’ Nast, Wall Street Journal, Mansion Global, Barron’s, Juwai.com - China, and more.

8. Engel & Völkers Gestalt Group Company Newsletter - Est. avg. 250,000 views monthly

9. Upload to REALM Global - Exposure to a database of 238,000 clients of top real estate advisors in the country

10. Upload to Exclusive E&V Private Office Network Portal - Global syndication to 250 premier E&V Advisors

PHASE II

ONGOING MARKETING

1. Strategically Targeted Social Media Campaigns starting at launch

2. E&V Private Residence - Premium placement advertisement

3. Agent E-Mail Campaign - sent to a total of 7,500 Utah and Idaho realtors

4. Agent E-Mail Campaigns to 5,000+ top Realtors in our feeder Markets: Los Angeles, Orange County, San Francisco Bay Area, Texas, Arizona, New York, and Southern Florida

5. Agent E-Mail Campaigns to 250+ Engel & Völkers Private Office Elite Group Advisors

6. Agent E-Mail Campaigns all 900+ Engel & Völkers Gestalt Group Advisors in California, Arizona, Nevada, Oregon, Colorado, Idaho and Utah

7. Agent E-Mail Campaigns to select San Francisco & Silicon Valley Realtors

8. Engel & Völkers EDGE - Web Syndication via evrealestate.com

E&V Social

E&V Social

E&V Social

jaredfredrickson@evrealestate.com

Key Features

With E&V Social, managing your social media strategy has never been easier. E&V Social is an automated marketing tool designed to increase engagement, streamline your social media marketing across multiple channels and save you time so that you can focus on your clients. This platform is offered at no cost to the Engel & Völkers network.

ith E&V Social, managing your social media strategy has never been easier. E&V Social is an automated marketing tool designed to increase engagement, streamline your social media marketing across multiple channels and save you time so that you can focus on your clients. This platform is offered at no cost to the Engel & Völkers network.

WWith E&V Social, managing your social media strategy has never been easier. E&V Social is an automated marketing tool designed to increase engagement, streamline your social media marketing across multiple channels and save you time so that you can focus on your clients. This platform is offered at no cost to the Engel & Völkers network.

Key Features

Key Features

Integration with social media networks to post, advertise and schedule posts all from one place.

Integration with social media networks to post, advertise and schedule posts all from one place.

Integration with social media networks to post, advertise and schedule posts all from one place.

Content scheduling for social posts across multiple platforms for shops and advisors.

Content scheduling for social posts across multiple platforms for shops and advisors.

Content scheduling for social posts across multiple platforms for shops and advisors.

Automatic listing posts and listing videos generated from listing feed.

Automatic listing posts and listing videos generated from listing feed.

Automatic listing posts and listing videos generated from listing feed.

Access to Engel & Völkers brand created assets and news content to share directly to social channels.

Access to Engel & Völkers brand created assets and news content to share directly to social channels.

Access to Engel & Völkers brand created assets and news content to share directly to social channels.

GLOBAL PRESENCE | LOCAL EXPERTISE | EXCEPTIONAL RESULTS

Additional Features

Additional Features

Additional Features

©2023 Engel & Völkers. All rights reserved. Each brokerage is independently owned and operated.

§ Manage your social media strategy and posts from your desktop or mobile device.

§ Manage your social media strategy and posts from your desktop or mobile device.

§ Manage your social media strategy and posts from your desktop or mobile device.

§ Easy content sharing from brand to network and shops to advisors.

§ Easy content sharing from brand to network and shops to advisors.

§ Easy content sharing from brand to network and shops to advisors.