MELT by Gabrielle Genito

CONTRIBUTORS// CONTRIBUTING EDITORS+WRITERS DENI LOJKO ARIELLE STEPHENS GABBY GENITO MALORIE BURDEN GRAPHIC DESIGNER KELSEY L’ABB PHOTOGRAPHERS DUSTIN EDWARDS KATHERINE CAMERON MORRIGAN RICHARDSON STYLIST ELIZABETH WILCOX MAKEUP ARTIST SABRINA CARMONA MODELS JULIE FREUND BRIANNA FINKLE PRINTING CREATIVE APPROACH

MELT CONTENTS// 10 54

9 24 52 22 78

32 40 62

30 Up and Coming Fashion Designer to Look Out For//Georgine Ratelband

LETTER FROM THE EDITORS//

INSPIRATION + DETERMINATION + ART COLLABOARATION + INDEPENDENCE... Fall is a time for motivation and inspiration. It is a time to delve into a new season and crank into a higher gear. Luckily, this issue is specifically designed to be a resource to all of you independent artists out there. Melt Magazine knows just how to cater to the fine artist and designer alike, and from our featured artist of the month [Painter Julie Freund] to the article tapping into the vast art and culture scene surrounding Venice Beach, California-we are sure you will be quite entrhalled to read this Autumn issue.

Artist of the

month

MELT MAGAZINE: What was the best advice given to you as an artist? Follow your instincts MELT MAGAZINE: What wouldn’t you do without? Water and food.

MELT MAGAZINE: What is your ultimate goal of being an artist? I think every artist wants their work to have a purpose and be known. As an artist I want my piece to have a purpose somewhere with someone. After I complete a piece I no longer want to be around it. I am done with it at that point, I’ve had my time with the painting and it’s time for it to move on. There is nothing worse than hanging on to a painting for a long period of time.

Julie Freund BFA Painting Savannah College of Art and Design Contact and see all of her work at:

Julieannafreund.com

Artist in the real world

Text: Arielle Stephens

Stepping out into the real world after four years of working hard toward a degree can be extremely intimidating and terrifying. For art school students it can be even more intimidating because of the associated thoughts of unemployment, hunger, and struggle. But these assumptions are quickly changing. Artistic careers are on the rise. People with art school backgrounds are being considered over standard four-year degrees because of their creative visions. Creative and artistic types are also at an advantage because of their creative strategies to succeed in finding work. If you’re getting close to the college expiration date and are feeling some anxiety, here is some tips that may help you get one step closer to finding or creating your perfect job!

7Tips for Finding Success in Artistic Jobs Multitask, multitask, multitask! Artists are constantly having multiple projects that need focusing on. If art school didn’t teach you that then you might not be graduating! Being great (or decent) at multitasking is key for a job-seeking artist. While on the job hunt picking up freelance work on the side is essential for a lot of art careers because it helps build your portfolio.

Take advantage of social media. Not only does social media sites help you promote yourself and your talent, but it also can help you connect to important people in your field! With social media websites a leader in our society today it is only smart to use it to your advantage. Make sure you promote your online presence and let people know whom you are and what you do!

Understand your future line of work Many people graduate from art school and expect to immediately make top dollar for the work they do. This is a common misconception. Understanding what the average pay of someone starting in your field is important so that you won’t be discouraged when you enter the real world and get paid the small bucks.

Break free form unpaid internships. Internships are great because they give you a taste of the business you’re diving into. But graduating and spending 3 years after school, as an unpaid intern is not OK! Constantly be on the lookout for bigger and better things, even if it is another internship that just so happens to be paid. Be prepared to do anything to find something better for you… even if that means moving to another city.

Be an overachiever! Try to always go one step further to prove what an asset you are. This will help you stand out from the rest in a very competitive job market.

Constantly find and make new contacts! Making new contacts with people in your field, whether it’s friends in your line of work or company heads, will always be the best way to make it in any industry. From my experience, most of my professor in art school built their careers off of recommendations from friends in their industry. It is so important to constantly find new contacts that share your interests. And make sure they know that they have a contact in you! Reliability is key!

Remember what you love. Being thrown into the real world and having to focus on making money to survive can sometimes blur the lines between doing what you love and loving what you do. Part of being an artist is making sure that your heart and soul is also a part of the work you are doing. When you are creating for yourself and others, you will find happiness in a career. Don’t forget why you paid all that money to go to art school.

Websites for Success Freelance work helps artists build portfolios and create their own businesses. Here are some websites that can help you run your own business, fund your creative ideas, or meet others interested in your career! Blurgroup.com blur Group is a website dedicated to global service exchange. The site helps people buy, sell, collaborate, and pay for projects through online networking. Artist can put up briefs of their creative business ideas, pitch their ideas, and find people who want to invest, collaborate, or buy their projects.

Kiva.org Kiva is site that runs a non-profit organization that helps microfinance institutions connect and lend money to others to create career opportunities. The website works by helping people who want to create their own business, but do not have the financial means, borrow money from lenders.

Kickstarter.com Kickstarter is a funding website for creative ideas and projects. The projects can be anything from films to creative designs. Creative individuals film a short video explaining their ideas and stating how much money they need to make the idea possible. People can choose to donate money to help the individuals make their ideas a reality. If they get enough donations and reach their goal then they will get the money!

Art Careers on the Rise The rise in creative career popularity has made the demand for some artistic jobs higher. Here are the top 10 art careers that are on the rise to success!

1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Graphic Designers Multimedia Artists and Animators Writers and Authors Architects Interior Designers Curators Museum Technicians and Conservators Film and Video Editor Video Game Designer Photographers

Meetup.com Meetup helps connects people in areas that are interested in similar things. It is a networking site that lets people organize local groups. The groups can be for anything, ranging from people with kinky curly hair to hiking and mountain climbing. It is a creative and helpful way for people to find others with the same interests!

Etsy.com Etsy is a site dedicated to independent creative business entrepreneurs. It is the perfect site for creative artist who want to sell handmade goods, vintage items, or supplies to help others create.

The art Of Recycling: the new and innovative look of beauty

Unless you’ve been living in a cave or under a rock for the past decade, you’ve probably come across the phrase, “going green.” We as humans are constantly buying and spending, causing us to accumulate a lot of trash, 4.6 pounds of garbage per person every day to be exact. According to Hawks, a writer for Greentech Enterprises, the United States is considered one of the biggest “throwaway” societies on the planet. So; now the question is, where should all the waste go? Since there is limited amount of space as to where it can go, we are looking toward ways that will prevent consumers from discarding their unwanted objects in the garbage. From fashion to architecture, the art industry is embracing this idea with open arms; creating new and innovative ways to reuse old trash. As a result, objects that are normally discarded as trash are being reutilized and ultimately transformed into a new beautiful piece of artwork. The phrase, “one man’s trash is another man’s treasure,” has never before been taken so literal. Canadian-born artist, Aurora Robinson, caused quite a commotion with her latest eco-art installations. Though Robinson isn’t new to the eco-friendly art scene, it is her latest installation that contains a newfound intricacy, making it even more amazing then the ones preceding it. With each installation consisting of some 20,000 plastic bottles that would otherwise end up in landfills, Aurora Robinson creates an imaginative world that is both jaw- dropping, and resourceful. Just like the materials she manipulates, it seems she, herself, has undergone a creative metamorphosis that leaves her viewers speechless. Like a magnetic pull,

they are first drawn in due to her use of bright colors and fun shapes, only to find that it is entirely made out of trash. She finds that it sometimes causes a negative response among her audience, which although might come as a surprise, is exactly what she hopes to achieve. Because of her ecofriendly approach to art, not only is she doing her part in helping the environment, but she is also creating job opportunities for people who collect the thousands of bottles required for her installations. She is an advocate in the “going green” movement and is currently working on teaming up with ocean and river cleanup organizations. Another Canadian native sculptural artist that is emerging on the New York art scene is Julie Tremblay, which by CBS.com, was just recently named one of “The Best 5 up-and-coming New York artists.” Earning a MFA from Pratt Institute, she now resides and works in Brooklyn where she creates works that focus on the human form in motion. They are life size sculptures that are composed of recycled materials such as chicken wire, bottle caps, wax, metal and more. She enjoys working with the manipulation of the body’s form in space and that can be seen in the poses of her sculptures. While some are suspended mid-backflip, others are in a pose similar to a prayer stance. This concept of reusing and recycling has consumed the apparel industry as well. Normally, once a year we end up going through our closets and discarding old clothes that make us think, “What was I thinking”? Apparently we have a lot more unfashionable moments than we’d like to admit because, according to Telegraph View, 1.5

million tons of clothing and textiles go to landfill sites each year. Nowadays, designers are thinking greener then ever before, using old garments to create new ones, otherwise known as “Trashion”. Award winning sustainable fashion label, From Somewhere, teamed up with the world’s leading swimwear brand Speedo to create a series of creative art and design projects. Because of the ban on full body competitive swimsuits in January 2010, Speedo was left with a surplus of LZR Racer suits. Looking towards award winning designers Orsola de Castro and Filippo Ricci, Speedo wanted to ensure that the suit, despite no longer being used in competitive swimming, would still make a splash somehow. To no avail, the brand From Somewhere created several dresses solely made out of the Speedo suits. David Robinson, President of Speedo International, said, “The Speedo collaboration with From Somewhere now allows the LZR Racer to be a design icon outside of the pool.” You may never become an Olympic athlete; however, now you can dress the part. We can’t bring up the phrase “going green” without addressing architecture. Green architecture in itself has become a successful movement and is continuing to advance. What better way to help the environment by starting from the ground up? Architects today are in the midst of a global ecological crisis where innovation means sustainability. They must integrate greener technologies that feed off of the natural resources found around us, such as wind, solar power, and natural climate controls. This will cause a decrease in the amount of harmful chemicals being dispersed into the environment. Overall, eco friendly materials are safer to handle, From Somewhere >>

install and use. Most importantly they can be recycled, require less maintenance and, since they are found locally, result in reduced transportation costs. Since the dawn of time, the Olympic games have always been a worldwide spectacle; however, it was the most recent 2012 London games that took it to even greener heights. Created by Hopkins architects, the Veledrome Olympic Stadium is designed to take advantage of natural resources requiring less maintenance and cost. The white roof contains rows of skylights providing enough daylight to brighten the entire building without needing to turn on any of the overhead lights, as well as work to deflect the sun, reducing the amount of energy needed to cool the building. Green architecture isn’t limited to commercial buildings but also is used in residential homes. Josh Wynne is a true innovator among his peers in green architecture. Winner of the Green Build 2011, Wynne built the Power Haus in Sarasota, Florida; a home that exceeds every standard in green construction, all the while, maintaining an aesthetically pleasing facade. With the highest scoring new LEED (Leadership in Energy and Environmental Design) for homes, it produces more energy than it consumes on a yearly basis. Situated on a swamp, the challenge was to find materials that could withstand the hot and humid climate. The house consists of polished concrete floors, clay walls over mold resistant drywall, and doors, trims, cabinets, and roof framing all made from native cypress timbers; offering immaculate performance against the elements. Shattering the standards in luxury green home building, Power Haus in all its beauty is the beginning of a new generation of greeener, more sustainable homes.

Even new furniture is getting an old twist. Furniture designers today have found a niche in the market that transforms your old throwaways into one-of-a-kind furniture pieces. Referred to as upcycling, old every day objects such as suitcases or umbrellas are reinvented to give birth to new life. South African designer Katie Thompson is making headway with this market. From trash to treasure, she creates a recycled range of furniture, lighting and interior accessories, each piece infused with its own previous character but with a new function. The result is a quirky and fun household item with a purpose. Legato Studios is a fairly new design firm that focuses on transformative furniture for small spaces. Based in Brooklyn, Legato Studios is comprised of Matt Lee, a LEED AP designer and contractor; Ashlee Connor, marketer and aesthetic consultant; and Bret Sorkness, a skilled engineer. Their mission is to seamlessly integrate contemporary design and utility, creating transformative furniture that is as much beautiful as it is functional. They had their first debut showcasing the Cambia at the 2011 ICFF (International Contemporary Furniture Fair) where they were rewarded with a plethora of positive feedback. The Cambia is a bench, which transforms into a dining table, made out of 100% renewable laminated bamboo, perfect for city dwellers with limited space. For obvious reasons, recycling is extremely beneficial because it reduces waste, makes the cost of production more affordable, and decreases the amount of the earthâ&#x20AC;&#x2122;s resources we use up. Our society today is more knowledgeable about the depletion of natural resources and the overcrowding of landfills, which in result, has forced us to think outside of the box and create greener ways to reduce the amount of trash that goes to waste. Looking towards the future, people are shifting their focus on being greener and doing their part in, and for, the environment. Both current and up and coming artists/designers are creating headlines with their innovative use of materials, infusing both the old and the new. It has inspired artists from all over the world and spans a variety of different industries. Art emulates the thoughts and ideas of whatâ&#x20AC;&#x2122;s current in the world today, so without a doubt, this new art form is here to stay. Who knew trash could be something to marvel at?

Kate Thompson >>

Josh Wynne

Julie Tremblay ^

With black ink,

I murder white lines. Melt: What’s the most recent piece you’ve been working on and how would you describe your overall style?

Stephen: Recently I got commissioned to do illustrations for a book coming out mid January 2013 about New Orleans and its haunted history. Its turning out to be pretty fun drawing ghosts and people in period costumes. As far as my style, I grew up reading comics and watching cartoons, so I naturally gravitated to using linework but I also try and bring excitement to my work by using lighting and dynamic compositions. Too many colors overwhelm me so I tend to use a limited palette.

Melt: What are your goals for the future?

Stephen: Right now I have a part time job to pay the bills and what not, but it’s soul sucking and I would really love to get a good Illustration Rep, which means a more steady stream of commissions and a chance to quit that job.

Melt: Who are some of your favorite artists and why? Melt: Where have you lived and how has that influenced your art? Stephen: I’m originally from Kingston, Jamaica but we moved around a lot. After living in Jamaica for about 12 or thirteen years me, my mom and my sister moved to Brooklyn, New York and then after that we moved to Florida and now I live in Savannah Georgia by myself. Moving around like that showed me a variety of different art styles, the bright colorful silhouettes of Jamaica to the street art and galleries in New York. Wherever I went though art was a constant, I was always the kid that could draw and I sort of observed the different styles and picked and chose what I liked and incorporated it into my own art.

Melt: Where did you study art?

Stephen: The first place I studied art seriously was in New York, I got into Edward R. Murrow High School under the advanced art program, but it was more of a fine art thing. Life Drawing, Mixed Media, Sculpture, Oil Paints that sorta thing. Then I graduated and went to the Savannah College of Art and Design where I immediately gravitated towards getting my B.F.A in Illustration.

Melt: How did art/illustration influence you growing up?

Stephen: Art was always my comfort zone, growing up I considered myself an awkward kid, I was clumsy and I over thought everything but with art I always felt right at home and eventually it gave me the confidence to be out going and more confident in other areas of life.

Melt: What got you into illustration?

Stephen: It was actually an accident, I came to SCAD as a Graphic Design major with absolutely no idea what Graphic Design was. One night this dude and I were working late on a project and we got to talking, he asked me what I wanted to do with Graphic Design and when I described what I wanted to do he kinda looked at me sideways and said “Dude... that’s Illustration.” So I took a class and fell in love with it.

Stephen: My favorite artists are the Hanuka Brothers. Tomer Hanuka uses such a unique color palette and his figures are so loose and full of expression. Asaf Hanuka on the other hand is a genius at narration, he is an illustrator but has taken to doing a weekly comic strip and uses such interesting metaphors to describe his personal life in a way that gets the reader completely immersed in the tale.

Melt: Discuss some things you’ve learned from being in the business.

Stephen: Freelancing means you have different bosses for every job and what I’ve learned is you have to be honest and respectful. To get clients to spread your work around and to call back for follow up jobs you have build a good relationship, exceed their expectations not only with amazing artwork but with an agreeable personality. A great working experience sticks with a client and keeps them coming back.

Melt: What’s your favorite thing about drawing?

Stephen: I’d have to say exaggeration, I love elongating or shortening figures, if I’m drawing a fat person I’ll make them Huge! Or if someone is running I love elongating their legs or using a dynamic pose. With drawing the possibilities are endless because the artist is essentially playing god with a pencil.

Melt: What’s an important lesson you’ve learned through illustration?

Stephen: I’d say the most important lesson I’ve learned is that when things get hard and frustration builds, to put things in perspective. At the end of the day I’m an Illustrator, I get to draw exciting pictures for a living and it’s something that I love and not many people end up in with their dream career.

THIS IS VENICE

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THIS IS VENICE

Intelligentsia Coffee (1331 Abbot Kinney Blvd

THIS IS VENICE

ART SCENE

The current local shops, and art galleries in the Venice community validates that Venice is a great spot for independent artists and designers to bring their studios to Venice. With it â&#x20AC;&#x2DC;s reasonable housing prices for the L.A area. For freelance photographers, or other independent entrepreneurs who need to travel frequently to work Venice is within minutes from L.A.X and a short commute to downtown L.A. On Abbot Kinney blvd alone, one can walk through six fantastic uniquely different art galleries, bustling with local artists and designers work. It is a sure sign that this area of west L.A would be a perfect place for freelance or independent artists to start their career. The community is all about the arts and gathering the neighbors together to celebrate music, culture, and food within the Venice community. Weekly, and bi-monthly festivals show the cityâ&#x20AC;&#x2122;s support for the local businesses and artists. Artists here are not lost in the sea of people, they are

centered stage. whether it be the sidewalk performers down by the pier, the palm readers catching the eye of the tourist, or the artists, and designers work featured at galleries such as Altered Space Gallery (1221 Abbot Kinney Blvd.) Art is what makes Venice unique.

Gjelina 1429 Abbot Kinney Blvd Venice, CA 90291 (310) 450-1429 37

THIS IS VENICE

GJELINA: GTA 1427 ABBOT KINNEY BLVD VENICE CA 310 392 7575 38

NAOMI STRAUSS

TEXT: DENI LOJKO PHOTOGRAPHY: RYAN MILLER

VENICE LOCAL: Naomi Strauss, is prop stylist living and working in Venice California. While setting up shoots for Harper’s Bazaar UK, GenLUX, Roxy, and Speedo, she is known for her keen eye for color, and layout. Naomi has worked with variety of photographers just to name a few; Matt Jones, Dewey Nicks, Harper Smith, Ryan Miller, Nickolas Maggio and Christa renee. When Naomi isn’t prop styling, she busy designing, and creating her own brand of utilitarian handbags called Directional Motivation. What makes these bags unique is that they are made from reclaimed army canvas and deadstock materials. She loves to incorporate the new with the old. Which gives her bags a already pre-loved look. Recently all the GAP 1969 Stores launched a line of Directional Motivation handbags. Naomi makes her handbags in Venice California, because to her it’s important to support and continue to grow local businesses and products made in the USA.

VENICE LOCAL: NAOMI STRAUSS

CHERRY-OVERNIGHTER $ 500.00 *made of hand dyed heavy duck canvas. Natural leather trim 5” handle and full leather bottom. 16” Interior canvas zipper pocket. **made by hand in Los Angeles, CA 26”L, 10”W, 15”H

WOODS $375.OO * This military fabric is a dye mistake. The canvas looks like trees and camo but has bleach dotes and fabric folds make the fabric even more unique and sought after. Be one of the few who owns this very limited edition. Black leather trim and 9 1/2” handle and. Inside; 13 1/2” snap orange interior pocket “14 1/2”L , 6”W 14”H **One of a Kind/Handmade in Los Angeles, CA ***LIMITED EDITION 1/10

WHERE TO BUY DIRECTIONAL MOTIVATION Online at: directionalmotivationshop.com stylevisa.com ARIZONA Frances Vintage 10 Camelback Rd. Phoenix CALIFORNIA lake boutique 1618 1/2 Silverlake Boulevard Los Angeles Gap 1969-EXCLUSIVE LINE 109 S Robertson Blvd Los Angeles Gap The Grove-EXCLUSIVE LINE 189 The Grove Dive Los Angeles CH Goodstock 4454A Peidmont Ave Oakland Broome St. General Store 2912 Rowena Ave Los Angeles Library Boutique 121 1/2 N. Larchmont Blvd Los Angeles Principessa 1323 Abbot Kinney Blvd Venice PENNSYLVANIA Vagabond Boutique 37 North 3rd Street Philadelphia NEW YORK Gap 1969-EXCLUSIVE LINE 513 Broadway New York JAPAN Hollywood Ranch Market www.hrm-eshop.com

ABBOT KINNEY FESTIVAL: A COMMUNITY IN CONCERT Sunday October 7th 2012 10AM-6PM a b b o t k i n n e y . o r g

THIS IS VENICE

A B B O T K I N N E Y B LV D : M U S T H AV E S

1. White porcelain & black walnut cup: Mergeware, Altered Space Gallery $75.00 2. Transit Table Altered Space Gallery $900.00. 3. Craig “skies” Barker: “babe I’, on Fire”, C.A.V.E Gallery 10“x8” $200.00 4.Cash CA C/N Moutntain Parka: MILKMADE $745.00. 5. Brown leather tool case: Surfing Cowboys, $600.00

Creative Collaboration the new approach to design

Today, more then ever, emerging artists are infusing different facets of the industry, to create designs that shatter rules and limits. No longer bound by just one type of art form, artists, designers, and creators are taking advantage of all that’s around them. As a result, crossover projects are popping up everywhere. Crossover projects have the ability to draw from any and every type of industry, generating a melting pot of creativity. Thanks to crossover projects, it has created a new era of open innovation and a new generation of artists. A perfect example of this would be Japanese artist, Toshiko Horiuchi Macadam that literally entwines knowledge of fiber and architecture to create children’s playgrounds out of crochet. In the mid 1900’s Macadam was showcasing a large- scale crochet artwork at a gallery when two children approached her and asked if it could be climbed on. She anxiously agreed and watched as the hammock twisted and stretched with each touch. Inspired by this, three years later, she collaborated with engineers TIS & Partners, as well as landscape architects from Takano Landscape Planning to create her first large-scale crochet playground. Named Rainbow Net after its colorful appearance, it is as much playful as it is functional. Since then, she has created several other public playgrounds around Japan. They are fun and creative that, at first glance, would bring out the kid in anyone. Fashion designers aim to make timeless products while architects aim to create structures that are fluid and responsive to their surrounding environment. Both of these industries deal with creations of volume and must take into consideration constructive principles. Coco Chanel eloquently said so herself, “Fashion is architecture. It is a matter of proportion.” Crossover projects between fashion designers and architects are a fairly new concept. Bofo, a non-profit art and culture support organization in New York, is the founder of the successful “Building Fashion”, which embraces the intermixing of architecture and fashion design. Celebrating truly innovative designers, it showcases the works of an architect paired with a fashion designer in a series of temporary retail installations. Los Angeles jewelry designer, Irene Neuwirth, collaborated with the sculptural/architect company TheVeryMany. Marc Fornes, founder of TheVeryMany, is both skilled in architecture as well as computer science. A leading figure in his industry, Fornes applies computational protocols in the field of design and fabrication. Together, they worked to create a lunar landscape that is both futuristic and organic, transporting the viewer to what appears to be a sci-fi jungle. The architecture that turns and twists is punctured with holes that cast light in playful shapes, all while appearing to float in space. Neuwrith’s jewelry is displayed in glass pods containing twigs and branches, giving viewers the sense that they were sprung up from the earth itself. Because of the collaboration between Neuwirth and Fornes, one is truly able to explore a world of imaginative genius.

Collaborative art has reached a global scale with The Johnny Cash Project. Best described as a “living portrait”, Aaron Koblin, video director Chris Milk, and the company Radical Media, are working together to create a crowd sourced music video for the Johnny Cash song, “Ain’t No Grave.” It requires participants to redraw every single frame of archival footage of Johnny Cash, creating an end result of a personalized, living portrait. Using a drawing tool found on the website, participants are randomly assigned a frame to trace with a series of paintbrush tools. After tracing over the original video footage and clicking submit, the drawing is dropped into the video. Because of the constant submissions, frames are repeatedly being redrawn and ultimately creating a music video. Thought to be a true collaboration, it meshes digital, fine art, music, and even uses thousands of strangers to create a project that will commemorate the legend of Johnny Cash. The future of collaborative design appears as if it’s only getting brighter. Students in the MA graphic communication design course at Chelsea College of Art and Design, have the privilege of working on a collaborative project of immense size throughout 2012 and 2013. It will be one of many special projects offered during the academic year. It will focus on design methodologies for cross-cultural experiences in urban settings. Collaboration at its finest, it will require specialists in graphic design, interaction design, architecture, interior design, photography and digital media. The art industry today, is made up of a melting pot of people, places, and things. It contains a vast pool of creative individuals and affects our everyday life on a global scale. With such diverse thoughts and ideas, people are collaborating with one another to create even more innovative ideas. Surely a trend to stay, cross over projects are testing the waters and stretching the limits. Fashion designers are

“- generating a Melting Pot of creativity.” working amongst architects, architects are working with fashion fibers, and the digital world as well as the music industry are incorporating fine art into their projects. Art has turned into a creative mess of thoughts and ideas. Because the different facets that make up the art industry are all interconnected to one another, it combines to create one massive web of inspiration.

(Above); Macadam’s crochet playground. (Left); Neurwirth & Fornes collaborative installation. (Below); Stills from Johnny Cash’s music video and commemerative piece.

“

The Johnny Cash project is a visual testament to how the Man in Black lives on in the hearts and minds of all of us around the world he has touched wiht his talent, his passionate, and his indominable spirit.

Gretchen Kreutz

up and coming designer Gretchen Kreutz wasn’t one to stumble into the fashion industry, even at 6 years old; she acquired an interest and curiosity for the arts. Constantly pestering her father on the topic of private art lessons, he eventually caved, and in result, Gretchen started to study alongside local Atlanta artist, Karen Nichols. Karen was an art history major in college, had previously owned a Photography studio that shot ads for companies such as Macy’s and a full time artist that sold her sketches and paintings in galleries across Atlanta. Gretchen believes this has helped benefit her in many ways, seeing that she was able to dabble in a variety of art forms while studying underneath Karen. Only 21, Gretchen exudes in her presence, the knowledge that can only be gained by a worldly traveler. Originally from Decatur, Georgia, at the age of sixteen, Gretchen moved to a small town in Belgium called Marbaix-La-Tour, where she spent all of her junior year of high school. Following high school, she came to Savannah College of Art and Design (SCAD) in Savannah, Georgia, where she then transferred to the SCAD Atlanta campus, located in Atlanta Georgia. In search of a breath of fresh air, she took a semester to study in Paris at the esteemed Parsons, the new school for design. Unlike some designers, when asked about her collection development process, Gretchen approaches it in a very carefree manner. She enjoys it more when an idea finds her, as opposed to looking directly for inspiration. Instead of tackling the process step-by-step, she enjoys looking at it simultaneously. A lot of the times, she finds herself stumbling upon a new element that is eventually worked into her overall concept. Never at a stand still, her design process is constantly changing and evolving. “It makes it so that each collection becomes a miniature journey.” The collection featured in today’s editorial is authentic to her minimalistic and geometric style. It is inspired by the change undergone by moths during the Industrial Revolution n London, causing them to rapidly turn from a light color to soot black. She portrayed this idea by playing with the materials, dying process, and layering of colors within the garments. Although it’s untelling what her future may hold, Gretchen plans on working towards smaller scale, high-end labels, where she feels her design aesthetic would really fit in. Throughout her studies, the most important things she’s learned thus far is to stand behind your work, because at the end of the day, it is ultimately your decision as a designer. Be in touch with yourself and know what you like, all while experimenting with different things. Nowadays, she’s realized that when getting negative feedback, rather than immediately discarding things, observe what the commentary is targeting specifically. “If you keep throwing things out and starting over based on others’ ideas two things will happen: 1) you will never get anywhere and 2) you will lose your voice. If you are willing to stand behind what you truly believe, your passion will show through; I feel this is key in design.”

4 Artistic Cities on the Rise

Text By: Arielle Stephens

Austin, TX

Portland, OR

Savannah, GA Boulder, CO

Welcome to Portland Portland, Oregon is laid back, outdoorsy, and ecofriendly. It is known for being ranked as the #1 green city in America, as well as the most bicycle friendly city in America. The town is filled with organic restaurants, lowkey coffee shops filled with local art, and is home to the Independent Film Channels show Portlandia.

Festivals: Portland hosts at least one festival a month

Things to Do: Portland is home to hiking trails,

and is home to over 30 festivals that are held yearly. The tight-knit small community feel is what makes Portland so popular. The festivals feature work by local and visiting artists, performances by musicians and local theatre groups, and food from all over the city. There are also 11 different film screenings and festivals held every year, including the Portland International Film Festival which is respected all over the world.

parks, gardens, museums, and galleries. Here is a list of some of the most visited places that are a must see when visiting Portland. - Portland Farmers Market that features homegrown and all organics fruits and veggies. - Portland Saturday Market where all the local vendors from artist to restaurants set up booths. - The cultural District that features fine art and classical music galleries. - Stumptown Coffee Roasters - The Oregon Museums of Science & Industry - Portland Art museum - Pittock Mansion - The Hat Museum - Oregon Zoo - Forest Park - Lan Su Chinese Garden - International Rose Test Garden - Portland Japanese Garden

Welcome to Austin Austin, Texas is ranked as the third fastest growing city in the US. It is home to the University of Texas Austin and has one of the highest job creation rates in America. Austin has become a hip and artsy college town that lays claim to the Live Music Capital of the World. Their music scene attracts young people from all over the world. Along with their amazing TexMex food, unique shopping experiences, rich history, and unforgettable festivals.

Music Festivals: Austin blows any city out of the water with their music festivals that attract local and international artists. It is home to SXSW, both a music and film festivals, and Austin City Limits Music Festival. Both festivals feature local groups and big name bands. There are local music venues that play amazing indie artists every night and small music festivals throughout the year that keep music constantly blaring.

Things to Do: Not only is the music scene amazing, but the outdoors is right at your finger tips and the shopping is sure to help â&#x20AC;&#x153;Keep Austin Weirdâ&#x20AC;?. Here are some places to visit that will show you a good time, from canoeing to shopping. - Second Street District is filled with unique boutiques. - Circuit of the Americas is home to the Formula 1 - Lady Bird Lake Hike and Bike Trail - Barton Springs Pool - The Austin Golf Trail - Arthouse at the Jones Center - Carver Museum - Cathedral of Junk - Mexic-Arte Center

Welcome to Savannah

Culture & Events: Savannah will keep you entertained 24/7. There are constantly gallery openings, film screenings, and horse drawn carriages adorning the city. SCAD provides the city with art events, student galleries, and student work premiers through different showcases throughout the year. The biggest celebration is Savannah is held on St. Patrick’s Day. Every year millions of people flock to Savannah for the St. Patty’s Parade, green beer, and a party until early the next morning!

Savannah, Georgia is a city that is built around art. The city itself is full of old architecture built in the 18th and 19th century. It is a city that is built around a rich history and a large art culture. With The Savannah College of Art and Design [SCAD] located throughout downtown and the Telfair Museuem of Art located downtown as well, it is easy to see why Savannah is becoming an art hub of the south. Savannah is home to a mixture of old southern charm and modern quirky wit. The city has a lot to offer revolving around history with a modern day twist. Things to Do: With so much culture and history there are numerous things to do and places to go. This list will show you exactly what Savannah is all about: - Savannah Film Festival - Savannah Music Festival - Savannah Fashion Week - SCAD Museum of Art - Telfair Museum of Art - Jepson Center - Haunted Tours - Historic River Street - Savannah River Boat - Forsyth Park - Bonaventure Cemetery - Tybee Beach - Fort Pulaski - Savannah Rock ‘n Roll Marathon - Congress Street Nightlife

Welcome to Boulder Boulder, Colorado is a beautiful little city tucked away in the Rocky Mountains. It is a unique city because of its perfect blend of cultures. Not only is it the #1 sports town in America, but also it is all one of the most creative cities because of its high tech and green companies. Boulder is a leading city for scientific research, new technological inventions, and environmental friendly studies. The cultural mix you can find in Boulder makes it one of the healthiest and happiest cities in the US.

Things to Do: Hiking and the great outdoors are not the only things to do when visiting this Midwest small town. Here is a list of attractions that make visiting worthwhile. - Boulder Creek Winery - Boulder Falls - Rafting - Boulder Open Space & Mountain Park - Boulder Farmersâ&#x20AC;&#x2122; Market - Nature Center - Boulder Museum of Contemporary Art - Boulder History Museum - Fiske Planetarium/Sommer Bausch Observatory - Boulder International Film Festival - Boulder International Fringe Festival

Culture & Events: Boulder holds local and non-local events year round. From ice rinks in the winter to triathlons in the summer, there is an event or festival for everyone! And with a city so beautifully nestled in the Rocky Mountains hiking is a top activity for all the residence. This October visitors can go on a Ghostwalk and go trick-or-treating through the downtown area. And in November the ice skating ring will open, a tree lighting ceremony will take place, and First Bite Boulder will highlight all of the best places to eat downtown.

UP and Coming Fashion designer to look out for >>> WHO : Georgine Ratelband WHAT : Womenâ&#x20AC;&#x2122;s wear luxury fashion deisgner WHERE : Resides in New York City WHY : Recent college graduate and already an owner of her very own fashion label

GEORGINE Netherland native Georgine Ratelband, designer of the women’s luxury brand GEORGINE, is a name your going to want to remember. Already able to check successful fashion designer off her to-do list, she is the owner of a booming business that is described as both wearable and sophisticated; suitable for the modern day Jackie O. A recent graduate from the Italian school Istituto Europeo di Design, it seems she’s already living the posh life similar to designers twice her age. When she isn’t dividing her time between Europe and Asia to overlook production or meet with potential clients, you can find her at home in her downtown Manhattan apartment with longtime boyfriend and CEO Chris Roshia. Even with all the immediate success, the 23 year old carries her self with a charm and grace beyond her years that makes you wonder, how does she do it? Her mother an accomplished interior designer and a father in the furniture business; she was exposed to design at a young age. As a child, she recalls growing up with fabric swatches littering the ground, as well as accompanying her parents to a variety of fairs. Since she could remember, her parents took pride in their appearance and were always dressed beautifully. This provided her with the understanding, and the foundation of the fundamentals of good aesthetic presentation, whether it was something in the house or personal style. Being exposed to the different fabrics and materials, as well as decision making on a first hand account, taught her about production specifics, what is sellable and why, production requirements, etc. Overall, it taught her what it takes to envision a design and make it into a reality. The secret to her success isn’t luck or fairy dust, its simple, old-fashioned hard work and dedication. Before graduating, she interned for five different fashion houses, one of which being Zac Posen. She worked for countless hours, every day, seven days a week. She says, “If you truly are passionate, you will work hard. Dedication and going above and beyond will get you noticed.” Clearly noticed, she was eventually invited as the only intern to accompany

Posen in Paris. Before graduating in June 2011, her thesis collection was bought up by a boutique in Antwerp called SIEN. Two collections later and here is where she stands, the owner of a business with a hardworking persona to match.

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Running your own business is no easy task. “Starting your own company is exciting, yet requires an immense amount of discipline and hard work. The most important thing is discipline, and a clear perspective on what you are trying to achieve.” Every year, she continues to grow and evolve as both a person and a designer. With a new collection, comes an addition of international clientele, showrooms, fashionweek showings, and global press.

If you truly are passionate, you will work hard. Dedication and going above and beyond will get you noticed. So what’s next on Georgine’s to-do list? Overall, she wants to continue to make gorgeous products that make people feel beautiful. She wants to keep improving the textiles used in her garments and to expand her accessories line. In five years, she hopes to be comfortably creating four collections a year. Looking further ahead, within ten years, she hopes to be opening her very own boutique. Looking back on her already successful career, she wouldn’t change a thing. With every mistake, she is forced to problem solve and push through, helping to mold her into the young and successful designer she is today. All wrapped up in a sweet and beautiful façade, is a fiery, passionate, and talented designer that, from the looks of it, is destined to hit it big.

C o ac hell a

Va lley Mus ic & Arts fest i va l 2013

Adva nce s a le Thursday November 15th 1oam pdt

WEEKEND 1 4/12 - 4/14, 2O13 WEEKEND 2 4/19 - 4/21, 2013 OVER 150 LIVE MUSICAL ACTS V e n u e : E m p i r e P o l o C l u b I N D I O C a l i f o r n i a

w w w . c o a c h e l l a . c o m