ghd Hair Product Portfolio 2020

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EXPERIENCE THE ULTIMATE IN STYLING POWER


TAKE CONFIDENCE TO ANOTHER LEVEL WITH GHD

Working together with scientists and stylists, we develop breakthrough technology that is designed to empower you. ghd offers everything you need to dry, style, curl, maintain and protect your hair to the highest possible standard. That’s why ghd is loved by professionals and used in salons across the world. Because there’s one thing we expect as standard – a good hair day.


GHD PLATINUM+

GHD’S ULTIMATE SMART STYLER THAT PREDICTS YOUR HAIR’S NEEDS Breakthrough Ultra-zone with predictive technology intelligently predicts your hair’s needs and constantly adapts to ensure the optimum temperature of 185°C is maintained at all times. It monitors heat 250 times per second and recognises your hair type and the speed at which you are styling to control heat more effectively than ever before! Now thanks to platinum+, get headturning results with 20% shinier and 70% stronger hair.*

*proven to increase shine vs naturally dried hair, reduced breakage vs a styler at 230 ̊C.


GHD PLATINUM+ ULTIMATE STYLE Precision wishbone hinge For the ultimate snag-free glide and glossy finish.

BEAUTIFUL RESULTS Precision milled plates Precision plates with ultra gloss coating for instant frizz-free styling and 20% more shine.**

EASE OF USE Swivel cord For extra ease and flexibility when in use.

QUICK & VERSATILE Rounded design For snag-free styling, quickly and easily.

HEALTHIER STYLING IN ONE STROKE Ultra-zone with predictive technology Predicts your hair’s needs to control heat more effectively for ultimate results with 70% stronger hair and 2x more colour protection.*

*reduced breakage and 2x more colour protection vs. a styler working at 230 ̊C. **proven to increase shine vs. naturally dried hair.


GHD GOLD 速

THE GOLD STANDARD OF STYLING Introducing ghd gold速. Featuring dual-zone technology, which delivers sleeker, smoother and healthier-looking hair.* Expect nothing less than transformative results.

*In a test of 128 consumers, significantly more consumers agreed that ghd gold速 was better than the ghd V速 styler for leaving hair sleeker, smoother, shinier and healthier looking.


GHD GOLD®

EFFORTLESS & VERSATILE Sleek design and rounded barrel For snag-free, easy styling.

EASE OF USE Swivel cord For extra ease and flexibility when in use.

TECHNOLOGY YOU CAN TRUST Dual-zone technology 2 intelligent sensors, 1 in each plate, detect across the full length of the plate to maintain the optimum temperature of 185°C at all times.

QUICK RESULTS Smooth, contoured floating plates Frizz-free styling and enhanced salon shine.


GHD MAX & MINI

THE SPECIALIST TOOLS

ghd mini - precision styling for short hair and fringes.

ghd max - maximise your results with minimum effort. Easy styling for long, thick hair.

Both stylers feature ceramic heat technology to constantly monitor and maintain the optimum styling temperature of 185 C. No matter what your hair type or style is, you can achieve sleek and smooth results, with no extreme heat.


GHD ORIGINAL

THE ONE THAT CHANGED EVERYTHING

Remember a time before perfect hair? Neither do we, and that’s thanks to our ghd original. The original hair saviour uses ceramic heat technology to create sleek and smooth everyday styles. Simple, effective, iconic.


WHICH STYLER IS RIGHT FOR ME?

product product description

hair results

ghd platinum+

ghd gold®

ghd original

ghd's ultimate SMART styler that predicts your hair's needs

The gold standard of styling

The one that changed everything

70% stronger hair*, 2x more colour protection* and 20% more shine**

Sleeker, smoother and healthier looking hair*

Sleek and smooth everyday styles

Smart professional styler

Advanced professional styler

Professional styler

Smart Ultra-zone™

Dual-zone

Ceramic heat

20 seconds

25 seconds

30 seconds

3 years

2 years

2 years

key product features product type

technology type

wishbone hinge ultra-gloss plates 185°C temperature heat up time protective plate guard universal voltage automatic sleep mode warranty

ghd platinum+: *reduced breakage and 2x less colour fade vs. a styler working at 230°C. **Proven to increase shine vs. naturally dried hair. ghd gold ®: *In a test of 128 consumers, significantly more consumers agreed that ghd gold ® was better than the ghd V® styler for leaving hair sleeker, smoother, shinier and healthier looking. **In a survey of 101 women 84% preferred ghd gold ® to their current styler.


WHICH STYLER IS RIGHT FOR ME?

product product description hair results

ghd max

ghd mini

Perfect styling for long, thick hair

For the perfect short, sleek style

Easy styling for long, thick hair

Precision styling for short hair and fringes

1 1/2’’ inch professional styler

1/2’’ inch professional styler

Ceramic heat

Ceramic heat

30 seconds

30 seconds

2 years

2 years

key product features product type

technology type

wishbone hinge ultra-gloss plates 185°C temperature heat up time protective plate guard universal voltage automatic sleep mode warranty


LIGHTER, FASTER...

Introducing ghd’s lightest and fastest professional hairdryer for ultimate styling control. Whether you’re looking for quick, sleek and smooth results or show-stopping volume, ghd helios puts the power of a salon blow-dry in your hands. Used by stylists across the globe, ghd helios is the go-to for professional styling – lighter, faster and smoother than ever!

GHD HELIOS

TM

...FOR ULTIMATE STYLING CONTROL


GHD HELIOS

TM

FASTER & ULTRAPOWERFUL DRYING

ERGONOMIC DESIGN

2200 Watt brushless motor

Lightweight feel

Maximise drying performance so you can style hair faster.* The 2200 Watt brushless motor and waveform heater with ghd’s bespoke contoured nozzle create a concentrated airflow travelling at 120km/h to speed up your styling routine.

Optimised design to distribute the weight evenly for easy handling and a seamless, effortless experience.

STYLING FREEDOM

SMOOTH & SHINY RESULTS

Variable controls Featuring 3 variable power & 3 temperature controls.

Advanced ionic technology Reduces frizz & flyaways** to deliver an impeccable finish with smooth, shiny results.**

FINISHING TOUCHES Luxurious design Contrasting metallic accents and a colour coordinated silicon loop perfect for keeping helios stored neatly and safely.

PRECISION & ULTIMATE STYLING CONTROL Aeroprecis™ technology A combination of internal aerodynamic design with our bespoke contoured nozzle. This delivers concentrated temperature & airflow distribution, enabling intuitive styling giving you more precise control and hair alignment** for compelling styling results.

LASTING STYLES Cool shot button Featuring cool shot button for a quick blast of air to fix your look in place.

*consumer testing vs. regular hairdryers. **vs. naturally dried hair.


*vs. regular consumer hairdryers.

GHD AIR ®

SALON STYLE IN HALF THE TIME

You’re not impatient – you just have things to do and you always want to look great while doing them. ghd air ® is your perfect styling partner. Its powerful motor delivers high‑pressure airflow for drying in half the time.* The advanced ionic technology reduces frizz and flyaways, for a sleek, salon-style finish. It really is that simple.


GHD AIRÂŽ

SALON RESULTS

STYLING CONTROL

Professional AC motor

Precision nozzle

Powerful 2100 Watt professionalstrength motor and patented removable air filter deliver high pressure air flow for fast drying.

Featuring precision nozzle for a concentrated airflow.

LASTING STYLES Cool shot button Featuring cool shoot button for a quick blast of air to fix your look in place.

STYLING FREEDOM Variable controls Featuring 3 variable power & 3 temperature controls.


GHD FLIGHT

TM

BECAUSE SIZE DOESN’T MATTER This handy travel size hairdryer packs the styling power you can rely on in a lightweight and compact design. 50% lighter than the ghd air ® professional hairdryer yet with 70% of the power, ghd flightTM is the perfect fusion of premium design, powerful performance and portability.


WHICH HAIRDRYER IS RIGHT FOR ME? product

ghd helios

ghd air ®

ghd flightTM

Lighter & faster for ultimate styling control

Salon style in half the time*

Because size doesn’t matter

Drastically speeds up styling* 30% more shine**, smoother results*, 3 x more hair alignment**

Salon finish 2x faster* with reduced frizz

50% lighter*, compact and powerful travel companion

Advanced professional hairdryer

Professional hairdryer

Travel hairdryer

speed power

2200 Watt

2100 Watt

1400 Watt

heat settings

3

3

2

speed settings

3

3

1

0.78 kg

0.82 kg

0.42 kg

2 years

1 year

2 years

3m

2.7m

1.8m

product description

hair results

TM

key product features product type aeroprecis™ technology ionising technology

cool shot precision nozzle weight universal voltage warranty cord length

ghd helios: *consumer testing vs. regular hairdryers. **vs. naturally dried hair. ghd air: *vs. regular consumer hairdryers. ghd flight: *vs. ghd air.


GHD CURVE ®

GORGEOUS, SHINY, LONG-LASTING CURLS Easily create curls and waves with the ghd curve® professional range of wands and tongs. Developed by ghd scientists and featuring our breakthrough Ultra‑zone™ technology, now you can have gorgeous, healthy-looking curls that last - every day of the week.


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GHD ORACLE

THE GHD CURL REVOLUTION. ONE TOOL FOR ENDLESS CURL LOOKS

EXCLUSIVELY AVAILABLE IN SALONS.

Oracle uniquely combines the power of heat and cool to ensure beautiful curls in just one stroke. The patented design allows you to create any curl or wave with the simple tilt of the hand. The innovative Curl-zone, powered by a lightweight, internal fan cools the hair instantly to set your curls in place, ensuring gorgeous, long-lasting results.


GHD ORACLE

ENDLESS CURL OPPORTUNITIES Patented design Oracle’s patented design allows you to create any curl or wave with a simple tilt of your hand or by changing hair section size.

EASE OF USE Swivel cord For extra ease and flexibility when in use.

SLEEK & SMOOTH CURLS Optimum styling temperature 4 plates heat hair to the optimum styling temperature of 185°C for ultimate curling and smooth, healthy-looking results.

CURL LONGEVITY Curl-zone technology The revolutionary Curl-zone flash-cools hair as it leaves the styler to set the curl in place, for maximum longevity.


WHICH CURLER IS RIGHT FOR ME?

product product description

hair results

hair type

ghd oracle

ghd curve® soft curl tong

ghd curve® classic curl tong

ghd curve® classic wave wand

ghd curve® creative curl wand

The ghd curl revolution. One tool, endless curls.

Shiny, long-lasting curls

Shiny, long-lasting curls

Shiny, long-lasting curls

Shiny, long-lasting curls

Create any curl or wave with a tilt of the hand Endless sleek, smooth, shiny curls and waves

Voluminous curls Soft, tumbling curls and Volume at the root

Classic curls Glamorous and perfectly defined curls

Undone waves Modern runway waves or loose movement

Beachy waves From tight, textured curls to soft, tousled waves

All hair types

Longer hair

All hair types

All hair types

All hair types

Advanced professional curler

Professional curling tong

Professional curling tong

Professional curling wand

Professional curling wand

Curl-zone flash-cools curls for instant setting

Ultra-zone™

Ultra-zone™

Ultra-zone™

Ultra-zone™

Unique u-shaped contoured design

32mm large barrel

26mm medium barrel

Oval-shaped barrel

Tapered barrel

20 seconds

25 seconds

25 seconds

25 seconds

25 seconds

2 years

2 years

2 years

2 years

2 years

key product features product type technology type design type 185°C temperature heat up time protective plate guard universal voltage automatic sleep mode warranty

*tested at room temperature and humidity.


GHD RISE

FOR 2 X MORE VOLUME FROM ROOT TO TIP *

ghd’s 1st smart volumising hot brush for 2 x more volume from root to tip*. Featuring smooth 5mm bristles which lift hair* at the roots & create body through the lengths, and ultra-zone technology for instant, effortless** and longlasting results* with no extreme heat.

*vs. naturally dried hair. **consumer testing, 111 women, June 2019.


GHD RISE 32MM BARREL

INFINITY SENSORS

The perfect length to add body, fullness and bounce through the lengths of the hair

monitor temperature 250 times per second to constantly maintain the optimum styling temperature of 185°C

COOL TIP

SOFT STAND

For comfortable styling

To protect surfaces and prevent damage to bristles

5MM SMOOTH TOUCH BRISTLES Achieve close contact to the root for maximum root lift

SLEEK, TAPERED HANDLE Balanced in hand and comfortable to use


GHD GLIDE

THE BRUSH THAT BROKE THE INTERNET Introducing ghd’s first ever hot brush; to tame and smooth second-day hair quickly and effortlessly, so you can spend longer in bed...


GHD GLIDE

SMOOTH RESULTS

TAMES HAIR IN SECONDS

Pearl ceramic coating

Dual-action heater technology

For the ultimate snag-free glide and glossy finish.

Containing 2x high performance ceramic heaters for uniform 185°C heat distribution.

EASE OF USE Swivel cord For extra ease and flexibility when in use.

QUICK & EFFORTLESS High density short and long bristles Short inner bristles ensure you can style large sections with ease, while long outer bristles allow you to style directly from the root.

RESTORED BALANCE Advanced anti-static ioniser To combat static and totally eliminate frizz.

PEACE OF MIND Silicone stabiliser Ensures it sits securely on any surface and protects furniture from unwanted heat.


product product description

hair results

ghd glide The brush that broke the internet Smooths hair in seconds for smooth, glossy and frizz-free results

key product features product type technology type bristle type

Smoothing hot brush Dual action ceramic technology with ioniser Combination of long and short bristles for perfect styling tension

pearl ceramic coating advanced anti-static ioniser 185°C temperature universal voltage automatic sleep mode warranty

2 years


GHD STYLING RANGE

STYLE IT OUT

Discover the ghd styling range specially designed and developed in collaboration with hair stylists and ghd scientists. The ghd styling range can help tame and smooth, add volume and texture, while our built-in heat protection system in our collection of prep products helps protect hair while you style for ultimate styling & healthier results. Featuring 11 essential styling products that work in conjunction with ghd styling tools to maximise your style; get ready to unleash a world of sultry waves, gorgeous volume and super sleek hair.


GHD HEAT PROTECTION SYSTEM The ghd Heat Protection System features in most ghd style products. By using heat protection you can be extra creative with your hair when using a heated styling tool, without having to worry about drying or damaging effects.

ghd Heat Protection System key ingredients:

PROTECTION POLYMER: PROTECTION FROM DIRECT CONTACT HEAT

CONDITIONING AGENT: PROTECTION FROM RAPID MOISTURE LOSS DURING HAIR DRYING

PROTECTION ENZYME: PROTECTION FROM ENVIRONMENTAL THERMAL FACTORS

Prevents cuticles lifting by improving the smoothness of the hair surface.

Provides protection against damage caused by blow-drying.

Protects the hair structure against UV-induced free radicals which can lead to colour fading.

Protects against loss of hair strength.

Provides cuticle protection and prevents vertical cracks of the cuticle, associated with rapid moisture loss from hair. Enhances hair gloss and smoothness. Moisture retentive.


OUR BEST SELLERS heat protect spray The best-selling ghd heat protect spray provides an invisible barrier against everyday heat damage and helps to hold styles in place. advanced split end therapy Activated by the heat of your styler to help nourish and fortify damaged ends, leaving your hair feeling sleek, smooth and shiny with visibly reduced split ends for up to 10 washes.

STYLE straight & tame cream Helps transform and tame hair with lots of natural movement whilst locking in a sleek look when blow-drying. straight & smooth spray A lightweight product that helps smooth and de-frizz without flattening your style when blowdrying or using a ghd styler. root lift spray Gives added volume and texture where you need it the most, leaving hair looking and feeling fuller after blow-drying. total volume foam Gives hair all-over volume whilst protecting natural moisture levels when blow-drying.

FIX curl hold spray A lightweight spray that gives longer-lasting support to your heat styled curls, waves or flicks. smooth and finish serum A lightweight serum that helps eliminate frizz and temporarily smooths split ends on dry, styled hair. final fix hairspray Gives a firm yet soft-touch hold that helps to reduce frizz and is humidity-resistant. final fix hairspray (handbag size) Our mini model is the perfect size to slip into your handbag. final shine spray A lightweight mist that gives instant all-over shine and static control to your finished style.


GHD BRUSH & COMB COLLECTION

GIVE INFERIOR BRISTLES THE BRUSH OFF Because you care about your hair, you deserve a range of brushes that will help style and maintain your look. The ghd brush and comb collection has it all, from a wide-tooth comb to a natural bristle radial brush – each has a role to play and we know how important that is. Used in salons, our professional selection offers everything you need to create an array of stunning styles while respecting your hair. Refuse to settle for anything less.


PADDLE BRUSH & OVAL DRESSING BRUSH

OUR HEROES Fast and effective styling on mid to long hair. Use the ghd paddle brush to detangle without generating static; create straight and sleek blow-dries; and smooth hair into ponytails and updos.

ghd oval dressing brush, our best ever professional brush that grooms hair from the root for luxurious dressed out styles and an ultra-glam finish. Featuring anti-static nylon bristles that penetrate hair even deeper and allow extra grip to give you the perfect dressed out finish to any look.


OUR RANGE OF BRUSHES & COMBS ghd ceramic vented radial brush Round ceramic brush available in 4 sizes.

ghd natural bristle radial brush Round natural bristle brush available in 4 sizes.

ghd narrow dressing brush Kinder-to-hair backcombing and the finishing touch for any style.

ghd paddle brush With a broad flat base, perfect for blow-drying large sections of hair.

ghd oval dressing brush A classic grooming brush with anti-static nylon bristles.

ghd tail comb Great for backcombing and sectioning.

ghd detangling comb Perfect for gently detangling damp hair.


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