#GHDPINK
DONATE SOME MIRROR TIME TO YOUR BOOBS To celebrate 16 years of supporting breast cancer charities globally, ghd have partnered with 11 incredible women who were diagnosed with breast cancer before the age of 35 to share this message.
TO DATE, GHD’S LIMITED EDITION COLLECTIONS HAVE HELPED RAISE OVER $19 MILLION GLOBALLY.
It’s a simple and quick way to quite literally save your life. We take the time to do things like straighten our hair, do our makeup, take selfies; why not add this into your self-care routine as well? It’s so easy to do.
- SOFI LEOTA IN SUPPORT OF
THE FACTS
120,000
ONLY 1 IN 2
women under the age of 35 are diagnosed with breast cancer each year
WOMEN regularly check their boobs for signs of breast cancer
(Source: Global Cancer Observatory, 2018)
(Source: Breast Cancer Now UK, 2018)
90%
73%
of 18-35 year old women check only a few times a year or less (Source: Unlimited Survey)
of women in AUS use a hair styler at least once a month (Source: Brand tracking study – Toluna, 2019)
REMINDER: FOLLOW @GHDHAIR_ANZ FOR MONTHLY BOOB CHECK REMINDERS
INTRODUCING THE
GHD PINK COLLECTION HELIOS HAIRDRYER ghd heliosTM hairdryer in limited edition pink
PINK COLLECTION
$300
ghd will be launching the limited edition Take Control Now collection to remind women around the world to donate some mirror time to their boobs and self-check EVERY. SINGLE. MONTH. $20 from every pink limited edition purchase goes to the National Breast Cancer Foundation Australia & Breast Cancer Foundation NZ.
GHD PINK COLLECTION PLATINUM+ STYLER
GHD PINK COLLECTION GOLD® STYLER
ghd platinum+ styler in limited edition pink
ghd gold® styler in limited edition pink
RRP $355
RRP $295
YEAR TO DATE
PINK DONATIONS $20 FROM EVERY PINK LIMITED EDITION PURCHASE GOES TO BREAST CANCER CHARITIES IN AUSTRALIA & NEW ZEALAND
To date ghd we have raised
$19 MILLION
for Breast Cancer charities globally
To date ghd we have raised
$5.2 MILLION
for Breast Cancer charities in ANZ
MARKETING SUPPORT
POINT-OF-SALE & MERCHANDISING
PINK T-SHIRT BUNDLE DEAL
In-salon Merchandising Example
SALON & ELITE purchase 3 pink tools = 3x FOC t-shirts per salon (must be one of each sku) ghd elite VM Insert
A1 Poster
SOCIAL MEDIA SUPPLIED VIA GHD WORLD • • • • • • •
Flatlays Lifestyle Imagery Product Porn Product Renders IG Story Sized Assets Breast Cancer Statistics Campaign & How-To Videos
AVAILABLE TO SHARE • • • • • •
Pink Hairstyles IGTV’S Hair Tutorials #ghdPink Check-O-Meter Influencer Content Breast Check Reminders
PRICING PINK BUNDLE DEALS
salons must purchase 1 pink bundle (1x gold + 1x helios + 1x platinum+) = receive 3 x FOC pink t-shirts
1 BUNDLE SOLD =
can fund research supplies, such as glassware, slides and lab books needed for world-class breast cancer research.
g n i c u d o r t In
NEW GHD HELIOS PROFESSIONAL NOZZLES
PROFESSIONAL DIFFUSER
PROFESSIONAL COMB NOZZLE
PROFESSIONAL WIDE STYLING NOZZLE
RRP: $40
RRP: $35
RRP: $35
Includes an adaptor ring for existing ghd air diffuser, to enable use on ghd helios hairdryer.
Designed to gently help lift, shape and smooth naturally textured, curly or coily hair.
Designed for speed drying whilst maintaining precise styling control.
The double-row of strengthened teeth are tapered to help comb through hair easily for natural blown-out style.
The wider 88mm width ensures concentrated airflow and enables you to style larger sections of hair for a shiny and smooth result.
NOZZLE BUNDLE DEAL salons must purchase 1 nozzle bundle (1x wide + 1x diffuser + 1x comb)
= salons can then buy individual nozzles after they have purchased at least 1 bundle of 3.
Stephanie
GHD HELIOS HAIRDRYER
TM
LIGHTER, FASTER, MORE PRECISE.
Introducing ghd’s lightest and fastest professional hairdryer for ultimate styling control. Whether you’re looking for quick, sleek and smooth results or show-stopping volume, ghd helios puts the power of a salon blow-dry in your hands. Used by stylists across the globe, ghd helios is the go-to for professional styling – lighter, faster and smoother than ever!
BUY 2+ PU HELIOS and recieve FREE PERSONALISATION personalisation RRP $15
*ghd professional use hairdryers come in not for resale ghd box.