THE PAYSTACHIO BRAND BOOK
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CONTENTS 5 Introduction 6 Our logo 10 Our typeface 12 Our colors 13 Our tagline 14 Our icons 16 Our trademark
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INTRODUCTION Paystachio provides individuals a platform and recurring payments system, perfect for collecting money for lessons, rent, memberships, etc. We help people to ultimately focus on what they do best.
Our branding is essential to the Pistachio experience. The focus of our identity is fun and playful simplicity. This is a guide to the basic elements that make up Paystachio. We created this document to help communicate our branding guidelines to partners seeking to feature Paystachio. We need to ensure that our brand maintains a consistent look and feel no matter where in the world it’s seen. This requires strict dedication to standards. This guide is provided to keep the brand focused and unique. Have a read, it will help you get to know us a little better.
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OUR LOGO Our logo is the touchstone of our brand and one of our most valuable assets. We must treat it nicely. Never abuse our logo, it doesn’t have arms so it can’t fight back (our lawyers however, are another story).
The preferred way to use the Paystachio logo is over a white/light background or on Paystachio green to ensure proper contrast between the logo and the background. Every attempt must be made to do this.
Please observe the clear space around the logo to maximize visual effectiveness. The buffer zone for this space is the x-height of the logo’s typeface. Copy or other visual elements should not intrude into this specified clear space.
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INCORRECT LOGO USAGE Don’t: 1
Change logo’s orientation.
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Add extraneous effects to the logo. This includes but is not limited to: bevel and emboss, lighting effects and drop shadows.
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Place the logo on busy photography.
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Change the logo colors.
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Attempt to recreate the logo.
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Scale the logo unproportionately.
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Make alterations, additions or substitutions to the words and or colors contained in the logo.
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Use the logo as a repeated pattern, “wallpaper,” or other decorative device.
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Display the logo without the ™ symbol.
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OUR TYPEFACE Print Typography is a key element to communicate a unified personality for Paystachio. It reinforces the qualities of the brand. The Gotham type family is our corporate font. Gotham is clean, contemporary and easy to read. It is also strong, yet it is not overbearing. Use Gotham wherever possible.
Web Use Helvetica Neue typeface on web and in mobile apps. It ensures legibility on user interface, digital devices, or hardware.
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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
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OUR COLORS Color is the most fundamental yet most powerful tool in creating or expressing a mood or feeling. Color brings our brand to life. Our colors are what give us our personality. We’re bright, bold and colorful!
1. Paystachio Green # 72B986
R 114 G 185 B 134
C 57 M 6 Y 61 K 0
Only reproduce the Paystachio logo using Paystachio Green.
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2. Paystachio Text # 5A5A5A
R 90 G 90 B 90
C 63 M 55 Y 54 K 28
3. Paystachio Accent # FFCF37
R 255 G 207 B 55
C 0 M 18 Y 88 K 0
OUR TAGLINE “Payments. Plain and simple.” This tagline concisely articulates the brand promise. It instills optimism and simplicity. Never recreate the tagline in another typeface. The tagline is meant to complement the Paystachio identity, not overpower it. Therefore, the tagline should never be placed above the Paystachio logo. It must always appear in English.
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Payments. Plain and simple.
Typeface
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Sanchez Regular
Point size
1/4 cap height of logo
Color
“Paystachio” – 50% of Paystachio green
OUR ICONS We use a variety of iconography in the Paystachio brand. From navigational elements, category definers to badges. When creating icons please keep the following in mind:
• Imagery should be simple and iconic • Detail in elements should be minimal • Round corners whenever possible • Use straight on perspective to cut down on complexity • Don’t used vector traced photographs, they should have an illustrative playfulness to them that traced photographs often lack
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Schedule Task
Cash / Payment
Invoice / Receipt
Pie Chart
Security
Credit Card
Calendar
Inbox
Money
Recurring
Piggy Bank
OUR TRADEMARK Earlier we gave you some rules for displaying our logos. In addition, there are important rules for how we use our trademark, and they are described here.
How to use our trademark: 1
Always use the Paystachio Marks in sentences as adjectives.
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Always distinguish the Paystachio Marks from surrounding text by capitalizing, italicizing, or using a different font for Paystachio Marks.
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Always follow your use of our Paystachio Marks with the ™ symbol, in superscript.
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Do not use our Paystachio Marks in the possessive form.
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Do not use the ™ symbol when referring to our company. It is only used when Paystachio is employed as a brand to identify our products and services.
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Correct Usage 1
To find out more visit the Paystachio™ website.
2 Check out our brand page on the Paystachio™ service. 3 Follow us on the Paystachio™ service.
Incorrect Usage 4 To find out more visit Paystachio’s website. 5 Paystachio™ LLC.
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COLOPHON Designed by Roberto C. Torres www.robctorres.com
Images: iStockphoto.com Illustrations: Roberto C. Torres Typefaces: Gotham, Helvetica Neue Graduate Typographic Design Instructor: Bruce Ian Meader
Copyright Š 2013 by Paystachio. All rights reserved.
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www.paystachio.com
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