115 Highland Avenue, Unit 16, Somerville, MA | Marketing Report

M ARK ET I N G REPORT 115 HIGHLAND AVENUE, UNIT 16 SOMERVILLE, MA

Prepared By MAX DUBLIN TEAM Max.Dublin@SothebysRealty.com 617.230.7615

PRI N T M ARK ET I N G H I GH L I GH T S

Property Brochures - Customized multi-page brochure highlighting key property details and photography - Distributed to potential buyers at private showings and open houses

Print Marketing Highlights

Window Display - Prominently featured in Cambridge window display ? capturing optimal foot traffic

Print Marketing Highlights

DI GI TAL M ARK ET I N G H I GH L I GH T S

Email Marketing - Announced to Gibson Sotheby's International Realty agent's and the local brokerage community of 2,593 cont act s via email campaign ? Friday, September 10th - Announced to Max's personal sphere of influence of 1,192 cont act s ? Friday, September 10th

Digital Marketing Highlights

Online Presence - Property is displayed on both SothebysRealty.com and GibsonSothebysRealty.com - Web Views: 637 - Top Geographic Locations: New England. Bay Area of California

Digital Marketing Highlights

115HighlandAve.com - Custom property website designed to highlight media assets and property details

Digital Marketing Highlights

Online Property Distribution - In addition to being distributed to over 100 Sotheby's International Realty affiliates around the world, the property is shared with our global property marketing partners comprised of the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites

Digital Marketing Highlights

Paid Social Media - Ran a 5-day social media campaign targeting a 15-mile radius - Campaign Results: 27,774 Impressions (number of times your ad was viewed on a screen)

Digital Marketing Highlights