MA RKETING REPORT 140 SHAWMUT AVE, UNIT 4B BOSTON, MA 02118 Prepared By THE SIU FU LAU TEAM Siu Fu Lau and Jennifer Wong Siu_Team@GibsonSIR.com S: 617.755.9388 J: 508.615.0301
P RI NT MARKETING HIGHLIGHTS
B RO C HURE • Customized 8-page booklet highlighting elements of the home, photography, and amenities • Distributed at showings and open houses to potential buyers • Digital flipbook distributed via email — Reads:58, Impressions: 136, Readers from: USA, China, Hong Kong, Italy, and Australia
Print Marketing Highlights
WIN D OW DIS P LAY • Displayed in South End office window display as a 'Jumbo Feature' to capture optimal foot traffic in the neighborhood
"THE TERRACE UNIT" AT THE LUCAS
140 Shawmut Avenue, Unit 4B
$3,995,000
3+
2.5
2,570
PRICE
BEDS
BATHS
SQFT
To schedule a private or virtual showing, contact Siu Fu Lau Team. 617.755.9388 | Siu.Lau@GibsonSIR.com 508.615.0301 | Jennifer.Wong@GibsonSIR.com
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Print Marketing Highlights
DI G I TA L MA RKETING HIGHLIGHTS
T HE LUCAS 4B.COM • Custom property website designed to highlight media assets and property details • Page views: 3,446, Unique visits: 1,472, Average pages per unique visit: 2.35, Sources: Facebook, Instagram, Google, LinkedIn
Digital Marketing Highlights
O N L INE P RES ENC E • Property is displayed on both SothebysRealty.com and GibsonSothebysRealty.com • Web views: 2,119 • Top geographic locations: Boston, Cambridge, Chicago, Brooklyn Ipatinga, Brazil, Caserta, Italy, Paris, France, Turin, Italy, Madrid, Spain
Digital Marketing Highlights
O N L INE P ROP ERT Y D ISTRIBUTION • In addition to being distributed to over 100 Sotheby's International Realty affiliates around the world, the property is shared with our global property marketing partners comprised of the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites
Print Marketing Highlights
E DITORI A L COV ERAGE CONT. • Featured in Boston Business Journal — October 31 • BizJournals.com earns approximately 3,465,358 Unique Viewers Per Month
From the Boston Business Journal: https://www.bizjournals.com/boston/news/2020/10/31/look-insidethis-4m-luxe-condo-in-a-converted-cat.html
See inside the $4M luxe condo in a converted Boston Catholic church Oct 31, 2020, 11:32am EDT Each room in the 2,570-square-foot condominium has direct access to an outdoor terrace. A 2,570-square-foot terrace condominium at The Lucas in Boston's South End, the former Holy Trinity Catholic Church that was converted into a 33-unit luxury condo building, is listed for sale for $3.995 million. The three bedroom, two-and-a-half bathroom unit is all laid out on one floor with direct elevator access. Each room has direct access to an outside terrace, which stands beneath support beams that resemble flying buttresses often seen on historic churches. Features of the property include two 98-bottle wine fridges, Lutron smart shades and two garage parking spots. "Modern design & historic elegance are seamlessly presented in this one-of-a-kind home," the listing states. "With floor-to-ceiling windows, the living spaces open to the sweeping 100 ft terrace w/ built-in gas grill, & spans the entire Southern facing side of the building." The Siu Fu Lau Team with Gibson Sotheby's International Realty is the property's listing agent.
Digital Marketing Highlights
JACK VATCHER PHOTOGRAPHY
E DITORI A L COV ERAGE • Featured in Boston magazine: 'On the Market' editorial — November 2 • BostonMagazine.com earns approximately 338,695 Unique Viewers Per Month
Digital Marketing Highlights
E MAIL MA RKETI NG • Featured in Gibson Sotheby's International Realty's themed 'Collections' email blast, sent to 20K subscribers consisting of brokers, industry professionals, and consumers across Eastern Massachusetts. • October 16 — Captivating Kitchens with a View • October 23 — Homes with Private or Direct-Access Elevators
Digital Marketing Highlights
E MAIL MA RKETI NG CONT. • Introductory email blast sent to GSIR agents, Boston brokers, and Siu and Jen's personal spheres — October 14 • Broker Open House Invite sent GSIR agents and Boston brokers — October 14 • Featured in 'Fall Market Activities Recap' email blast to GSIR agents, Boston brokers, and Siu and Jen's personal spheres — October 30
Digital Marketing Highlights
PAID SOCIA L MED IA CAM PAIGN(S) • Ran a series of three, two-week Facebook/Instagram ad campaigns highlighting elements of the home and special features. • Targeting a 15-mile radius of property, NYC, and San Francisco • Ad 1: October 26 - November 9 Ad 2: November 9 - November 23
1st Campaign Results: Ran 10/26 - 11/9 • 542 link clicks • 12,988 people reached • 18,235 impressions • 1.40 frequency rate 2nd Campaign Results: Ran 11/9 - 11/23 • 755 link clicks • 11,268 people reached • 19,907 impressions • 1.77 frequency rate
Digital Marketing Highlights
O RGA NIC SOCI A L M ED IA • Featured the property as "Home of the Week" on our company social media channels: Facebook, Instagram, LinkedIn — Week of October 19 • Property featured as Facebook and LinkedIn cover photos for one week and promoted via a social media post in our Instagram feed
Digital Marketing Highlights
O RGA NIC SOCI A L M ED IA CONT. • Featured across The Siu Fu Lau Team's social media channels multiple times
Digital Marketing Highlights
B LO G FEATURE • Featured on Gibson Sothebys International Realty's blog — GibsonSothebysRealty.com/blog • Homes with Private or Direct-Access Elevators • Blog post shared across GSIR's social media channels
Digital Marketing Highlights
OVERV I EW AND NEXT STEPS
PRO PERT Y P R E PA R AT I O NS
MISC E LLAN EO US
ɔ Professional interior and exterior photography and drone footage ɔ Professional floor plans ɔ Professional property video ɔ Matterport 3D virtual tour
ɔ Submitted to be considered for placement on Sotheby's International Realty’s social media channels and in premium editorial media outlets ɔ Properties can be submitted once and submissions are held indefinitely
PR I N T MA R KE T IN G ɔ Custom 8-page brochure ɔ Print and digital flipbook ɔ Featured in GSIR's South End office window display
D I G I TA L M A R KE T IN G ɔ Custom property website ɔ Featured on SIR.com & GSIR.com ɔ Syndicated on all major real estate sites (40+) ɔ Featured in Boston Business Journal ɔ Featured in Boston Magazine: On the Market editorial ɔ Featured in two 'Collections' email blasts ɔ ‘Introducing’ email blast ɔ Broker Open House email blast ɔ Featured in Fall Activity email blast ɔ Two Paid social media campaign ɔ Featured on GSIR social media channels ɔ Home of the Week ɔ Featured on Siu & Jen's social media channels ɔ Featured on GSIR's blog
T H E S I U FU LAU T EA M Siu Fu Lau and Jennifer Wong Siu_Team@GibsonSIR.com S: 617.755.9388 J: 508.615.0301
Overview and Next Steps
LIVE EVE N TS ɔ Hosted Broker Open House ɔ Private showings
N E XT ST E PS ɒ To be included in another upcoming Collections email blast(s) — when applicable ɒ Run a new series of social media campaigns ɒ Feature on GSIR's social media channels — Monday, April 5th ɒ Reintroduce the property to local publications for potential media coverage
LOCA L KNOWLED GE. GLOBAL REACH.
THE SIU FU LAU TEAM Siu Fu Lau Jennifer Wong Siu.Team@GibsonSIR.com