MA RKETING REPORT 14 WALNUT STREET BOSTON, MA 02108 Prepared By REBECCA DAVIS TULMAN Rebecca.DavisTulman@GibsonSIR.com 617.510.5050
P RI NT MARKETING HIGHLIGHTS
B RO C HURE •
Customized 12-page booklet highlighting elements of the home and photography • Distributed at showings and open houses to potential buyers • Digital flipbook distributed via email — Reads: 26, Impressions: 59
Print Marketing Highlights
E DITORI A L COV ERAGE •
Featured in Boston Business Journal — November 22 • 3.5M unique viewers per month (Digital), most of which are top management professionals with an average net worth of $3M
From the Boston Business Journal: https://www.bizjournals.com/boston/news/2020/11/22/this-15m-beacon-hillhome-has-60-windows-and-a-pr.html
This $15M Beacon Hill home has 60 windows and a private yard Nov 22, 2020, 6:13am EST
A 7,122-square-foot Beacon Hill home built in 1803 is listed for sale for $15 million. The six-bedroom home at 14 Walnut St. has seven full and two half baths, as well as a private stone garden and yard. The home has 60 windows and three exposures from its position at the corner of Mount Vernon and Walnut streets. GIBSON SOTHEBY'S INTERNATIONAL REALTY
“One of the most iconic homes on all of Beacon Hill, and with the only garden of its size in Boston, 14 Walnut Street is extraordinary,” the listing states. “This home offers luxury on the grandest scale, yet allows for ease of living w/ recent renovations, updated modern conveniences and an elevator.” Interior features include gas fireplaces, four French doors opening to Juliet balconies and a brick terrace overlooking the landscaped yard. Rebecca Davis Tulman of Gibson Sotheby’s International Realty is the home’s listing agent.
Digital Marketing Highlights
E DITORI A L COV ERAGE CONT. •
Featured in Boston Herald — December 4 • Audience reach of approximately 86,051 (Print); 717K unique viewers per month (Digital)
Allure by the yard: Beacon Hill beauty an oasis – Boston Herald
BUSINESS
Allure by the yard: Beacon Hill beauty an oasis By MIRIAM SCHWARTZ |
PUBLISHED: December 4, 2020 at 1:39 p.m. | UPDATED: December 4, 2020 at 1:52 p.m.
Landing right in the middle of Boston’s 10 priciest real estate
listings, 14 Walnut St. is a trophy property that invariably gets
tongues wagging when it hits the market.
The iconic property is just that — a Beacon Hill stalwart built in
1803 with grand proportions and an unmistakable exterior. The
home also boasts something no other home in the city can claim — a 5,000-square-foot yard, meticulously landscaped with gardens and a herringbone brick terrace. For luxury home
buyers looking for scale and serious outdoor entertaining space, 14 Walnut St. occupies a wholly unique niche all on its own.
Digital Marketing Highlights
B OSTON MAGA ZINE •
To be featured in Boston Magazine's January/February issue — Editorial Focus: Top Doctors • Circulation: 75,000, Readership: 487,500, Average Age: 48, Male/Female: 41%/59%, Average HHI: $216,000, Average Net Worth: $1,603,000
For those seeking an exceptional life BELMONT, MASSACHUSETTS
BOSTON, MASSACHUSETTS
8 Saint James Court
14 Walnut Street, Beacon Hill 165 Kemble Street, Unit 15 $15,000,000 Property ID | PTRSKP GibsonSothebysRealty.com
$1,650,000 WilliamPitt.com
82 Chestnut Hill Loop
Gibson Sotheby's International Realty
Gibson Sotheby's International Realty
William Pitt Sotheby's International Realty
William Pitt Sotheby's International Realty
Susan.Condrick@SothebysRealty.com
Rebecca.DavisTulman@GibsonSIR.com +1 617.510.5050
GMontgomery@WilliamPitt.com
JLoholdt@WilliamPitt.com
$3,649,000 MLS ID | 72669686 GibsonSothebysRealty.com
Susan Condrick
+1 617.842.4600
Rebecca Davis Tulman
LENOX, MASSACHUSETTS
MONTAGUE, MASSACHUSETTS
MLS ID | 232125
Gladys Montgomery
+1 413.822.0929
$1,950,000 WilliamPitt.com
Jeffrey M. Loholdt
MLS ID | 72749325
+1 413.652.7423
NORTHAMPTON, MASSACHUSETTS
WESTWOOD, MASSACHUSETTS
WILLIAMSTOWN, MASSACHUSETTS
WILLIAMSTOWN, MASSACHUSETTS
1140 Florence Road
9 Stonegate Drive
190 Torrey Woods Road
222 Ide Road
William Pitt Sotheby's International Realty
Gibson Sotheby's International Realty
William Pitt Sotheby's International Realty
William Pitt Sotheby's International Realty
JLoholdt@WilliamPitt.com
Jamie.Grossman@GibsonSIR.com +1 617.519.5333
GMontgomery@WilliamPitt.com
JLoholdt@WilliamPitt.com
$1,600,000 WilliamPitt.com
MLS ID | 72579693
Jeffrey M. Loholdt
+1 413.652.7423
$7,000,000 Property ID | PRT2MV GibsonSothebysRealty.com
Jamie Grossman
NEWPORT, RHODE ISLAND
NAPLES, FLORIDA
50 School Street
$2,600,000 WilliamPitt.com
MLS ID | 232029
Gladys Montgomery
+1 413.822.0929
NAPLES, FLORIDA
$2,250,000 WilliamPitt.com
Jeffrey M. Loholdt
MLS ID | 231929
+1 413.652.7423
MISSOULA, MONTANA
1081 Galleon Drive
6361 Pelican Bay Blvd
2802 Great Northern Loop
Gustave White Sotheby's International Realty
Premier Sotheby's International Realty
Premier Sotheby's International Realty
Glacier Sotheby's International Realty
GustaveWhite@GustaveWhite.com
Walter.Patrick@SothebysRealty.com +1 239.325.9111
Walter.Patrick@SothebysRealty.com
AWilson@GlacierSir.com
$1,495,000 GustaveWhite.com
Property ID | 38LN5R
+1 401.849.3000
$10,990,000 SothebysRealty.com
Property ID | SBZNGW
Walter T. Patrick, III
$3,475,000 SothebysRealty.com
Walter T. Patrick, III
© MMXXI Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks licensed to Sotheby’s International Realty Affiliates LLC.
Print Marketing Highlights
Property ID | K6HLTX
+1 239.325.9111
$2,600,000 GlacierSir.com
Amy Bain-Wilson
MLS ID | 22016468
+1 406.370.9101
sothebysrealty.com
DI G I TA L MA RKETING HIGHLIGHTS
14 WA LNUTSTREET.COM • • •
Custom property website designed to highlight media assets and property details Page views: 407, Visits: 142, Unique visits: 123, Geographic locations: USA: 138, Greece: 2, Hong Kong: 1, Italy: 1
Digital Marketing Highlights
O N L INE P RES ENC E •
Property is displayed on both SothebysRealty.com and GibsonSothebysRealty.com • Web views: 6,047 • Top geographic locations: Boston MA, Chicago IL, New York NY, Manchester NH, Cambridge MA, Brookline MA, Bramcote UK, Madrid Spain, Druelle France, Athens Greece, Istanbul Turkey
Digital Marketing Highlights
O N L INE P ROP ERT Y D ISTRIBUTION •
In addition to being distributed to over 100 Sotheby's International Realty affiliates around the world, the property is shared with our global property marketing partners comprised of the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites
Print Marketing Highlights
E MAIL MA RKETI NG • •
Introductory email blast sent to GSIR agents and Metro Boston brokers — November 16 Featured in Gibson Sotheby's International Realty's themed 'Collections' email blast, sent to 20K subscribers consisting of brokers, industry professionals, and consumers across Eastern Massachusetts • November 20 — Gorgeous Dining Rooms to Feast Your Eyes On • December 4 — Luxurious Bathrooms to Warm Up the Winter
Digital Marketing Highlights
PAID SOCIA L MED IA CAM PAIGN •
Ran a 5-day Facebook/Instagram ad campaign highlighting elements of the home and special features • Targeting a 15-mile radius of property • Ad Dates: December 4 - December 9
Digital Marketing Highlights
O RGA NIC SOCI A L M ED IA •
Featured the property as "Home of the Week" on our company social media channels: Facebook, Instagram, LinkedIn — Week of November 23 • Property featured as Facebook and LinkedIn cover photos for one week and promoted via a social media post in our Instagram feed
Digital Marketing Highlights
B LO G FEATURE •
Featured on Gibson Sothebys International Realty's blog — GibsonSothebysRealty.com/blog • Gorgeous Dining Rooms to Feast Your Eyes On • Blog post shared across GSIR's social media channels: Facebook and Instagram
Digital Marketing Highlights
OVERV I EW AND NEXT STEPS
PR E-M LS P R E PA R AT IO NS
MISC E LLAN EO US
ɔ Professional interior and exterior photography and drone footage ɔ Professional property video ɔ Matterport 3D virtual tour
ɔ Property shared directly with our corporate Sotheby's International Realty marketing and public relations team and submitted to be considered for placement on Sotheby's International Realty’s corporate blog, social media channels and in premium editorial media outlets ɔ Properties can be submitted once and submissions are held indefinitely
PR I N T MA R KE T IN G ɔ Custom 12-page brochure ɔ Print and digital flipbook ɔ Featured in Boston Business Journal ɔ Featured in Boston Herald
D I G I TA L M A R KE T IN G ɔ Custom property website ɔ Featured on SIR.com & GSIR.com ɔ Syndicated on all major real estate sites (40+) ɔ Featured in Boston Business Journal ɔ Featured in Boston Herald ɔ ‘Introducing’ email blast ɔ Featured in two 'Collections' email blasts ɔ Paid social media campaign ɔ Featured on GSIR social media channels ɔ Home of the Week ɔ Blog content post ɔ Featured on GSIR's blog
R E B ECCA DAVI S T U LMA N Rebecca.DavisTulman@GibsonSIR.com 617.510.5050
Overview and Next Steps
N E XT ST E PS ɒ To be featured in Boston magazine's upcoming Jan/Feb issue ɒ Property to be featured via posts on LIV Sotheby's International Realty's social media channels this December as part of our Affiliate of the Month campaign ɒ LIV SIR serves the Denver Metro, Boulder and surrounding areas throughout Colorado ɒ To be featured in additional weekly 'Collections' email blasts when applicable
LOCA L KNOWLED GE. GLOBAL REACH.
REBECCA DAVIS TULMAN Rebecca.DavisTulman@GibsonSIR.com 617.510.5050