Presented For:
Presented By:
Khaled Malki
Elise Siebert
EliseSiebert
Elise.Siebert@GibsonSIR.com
781424 9324
EliseSiebert.com
420A Boston Post Road
Sudbury,MA 01776
Elise Siebert specializes in representing buyers and sellers of residential properties throughout MetroWest While she primarily focusing on the towns of Sudbury, Wayland,Weston,Concord,and Natick,Elise?s real estate experience reaches far beyond those towns
Elise?s real estate career started in 2005 in Charleston,South Carolina,where she was an award-winning Realtor for five years before moving with her husband and their two children to Sudbury,Massachusetts.With over 18 years of experience, Elise?s deep understanding of location,design and quality of properties allow her clients to feel confident and knowledgeable about their investment choices.She is totally in-step with the local market,so whether she is pricing a home for sale or calculating an offer price.
Elise?s clients can always rely on her extensive market knowledge Each time Elise partners with a client,she strives to offer a seamless,professional experience Her insightful,thorough,and thoughtful approach provides clients with the maximum amount of information to enable them to make the best real estate decision.Most recently,Elise was featured in Boston Common Magazine "Dynamic Women" edition and has been awarded "Who's Who in Boston Real Estate" for the last 5 consecutive years She is the #1Sudbury Agent at Gibson Sotheby?s International Realty
Client Testimonials
"Elise flawlessly managed the sale of our previous home and purchase of our new home; she went above and beyond to ensure both transactions were executed smoothly from start to finish Elise is extremely knowledgeable about local markets,in particular Sudbury,and provided invaluable insight for both of our transactions We highly recommend Elise as a fantastic Realtor and now friend!"
- Kelly and Patrick D
"Having bought and sold a number of homes,I have come to appreciate how much your realtor can do to make it an easier and more manageable experience In this regard,Elise is clearly at the top of her game and one of the best I have ever worked with.I would strongly recommend her to a friend or family member.Elise,thanks for all you did that was part of your job and all you did that was extra!!"
- Hanley B.
"Elise,thank you for all the time,energy and patience you spent helping us find and sell our houses Your positive attitude kept us going when we were down and your speed and tenacity at getting the job done was inspiring You are our "person of the year" and we are forever grateful that we got to work with you! Thank you for everything - we couldn't have done it without you!"
- Jackie and Chris M.
"I am so glad that I switched from my previous agent to you,Elise After I started working with you,the first thing I noticed was that I could finally trust my agent The communication was easy and clear and everything came together quickly once you started working on putting my house back on the market Everything was done professionally,meeting or exceeding my expectations I appreciate that you kept me constantly updated so I always knew what to expect Your judgment is superb.Being able to work with you made all the difference.I would not hesitate to recommend you to everyone and I look forward to working with you again in the future "
-Aarcus K.
?We can? t say enough great things about Elise She?s truly a miracle worker! Thanks to Elise,my husband Michael and I found our dream home Plus,Elise sold our home in 11days! She definitely deserves a five star rating!?
-Mimi & Michael W
?Buying a house is a big decision; and something that many of us only do a few times in a lifetime For that reason,having the right Realtor to hold your hand through the process is so critical Enter: Elise Siebert Elise is far from your ?typical? Realtor.She consistently goes above and beyond ? from taking the time to really understand what you want from a home,to delivering ahead of the market based on her deep network,to ensuring you?re on track throughout the sales process.We are so fortunate to have worked with Elise and highly recommend her to anyone that is looking for added value In a competitive market with many factors to consider,you want the edge!?
-Anna & Tim L
Don? t just get it onthemarket.
Get it theattentionit deserves.
At Gibson Sotheby?s International Realty,we understand that each property and seller is unique,so we offer you an exclusive tailor-made strategy We execute that strategy by combining our vast experience,innovative technology,and unmatched global reach to attract the attention of the most qualified buyers around the world
The following outlines a comprehensive overview of marketing possibilities available to you through Gibson Sotheby?s International Realty.
MarketingOverview
Print Marketing
PRINT COLLATERAL
Gibson Sotheby?s International Realty offers a variety of print marketing options that highlight key features of your home and generate exposure ? including pieces to share with prospective buyers and targeted mailers
- Custom multi-page brochures
- Brochure inserts (i e floor plans,improvement sheets,etc )
- Direct-mail postcards
- Office window displays
PRINT ADVERTISING
Gibson Sotheby?s International Realty partners with an array of regional and national publications allowing agents to place both print and digital advertisements with preferred pricing Your home could potentially appear in the following newspapers/magazines:
- Boston Homes
- Dorchester Reporter
- Cambridge Chronicle
- Hometown Weekly
DigitalMarketing
EMAIL MARKETING
- South Shore Real Estate Insert
- The Cricket
- Boston Magazine
- Wellesley Weston Magazine
- Harvard Magazine
- North Shore Magazine
- New York Times
- Wall Street Journal
Gibson Sotheby?s International Realty provides a selection of tailored email campaigns to promote your property to a variety of audiences
- Email blasts to your listing agent?s sphere of influence
- Email blasts to Gibson Sotheby?s International Realty?s agent network and local brokers
SOCIAL MEDIA MARKETING
Through targeted social media advertising,we have the potential to capture an extended audience outside of our own network Gibson Sotheby?s International Realty offers a variety of social media tools to further promote a property ? designed to generate leads,create awareness,and drive web traffic
PROPERTY WEBSITE
Gibson Sotheby?s International Realty will provide a property website that highlights property details and digital marketing assets such as photography,video,Matterport 3D virtual tour,and floor plans
DIGITAL ADVERTISING
Gibson Sotheby?s International Realty partners with a variety of digital advertising outlets that offer diverse campaigns to strategically market your property across the web ? targeting local,national,and/or international audiences
ONLINE PRESENCE
Your home will be displayed on SothebysRealty com and GibsonSothebysRealty com In addition,the property will be distributed to over 100 Sotheby?s International Realty affiliates around the world and shared with our global property marketing partners comprised of the most authoritative news,lifestyle,and financial voices,as well as real estate-centric websites
- Boston.com
- Realtor.com
- WSJ.com
- NYTimes com
- FinancialTimes.com
- LP-LuxuryProperties.com
- HomeFind.com
- Trulia com
AdditionalAwarenessEfforts
PUBLIC RELATIONS
- Zillow.com
- Juwai.com
- IHT.com
- & many more
For our most significant and newsworthy properties,Gibson Sotheby?s International Realty?s in-house public relations department will leverage strategic media outreach efforts for local,national and international exposure.Notable listings can take center stage in an array of print and digital publications,capturing a wide audience.
OUR NETWORK
When your home is represented by Gibson Sotheby?s International Realty,it benefits from our well-connected network of 450+ local agents as well as our robust global network Through personal outreach via office meetings,emails and calls,your property will be marketed to our agents and their highly qualified global clientele who know and trust the Sotheby?s International Realty brand
ProposedMarketingPlan 17ThomasDrive
InitialPreparationofProperty
TIMING: PRE-MLS LAUNCH
- Install ?For Sale?signage on property,if permitted
- Professional photography
- Property video and/or 3D Matterport virtual tour
- Professional floor plans
- Create and finalize print collateral (i e brochures,inserts,etc )
PropertyLaunch
TIMING: WEEK OF LAUNCH IN MLS
- Submit property to MLSPin to reach the brokerage community
- Feature property on SothebysRealty com and GibsonSothebysRealty com
- Property will be distributed to our global property marketing partners,comprised of the most authoritative news, lifestyle and financial voices such as Realtor com,Zillow,NYTimes com,WSJ com,etc
- Listing agent to share the property via email and calls to personal sphere of influence
- Announce the listing to GSIR?s agent network and the local brokerage community via email blast
- Send a direct-mail postcard to a targeted list of potential buyers,introducing the property
- Launch a paid social media campaign targeting consumers within a 15-mile radius of the property
OngoingMarketingEfforts
TIMING: POST MLS LAUNCH
- Feature property in office window displays to capture optimal foot traffic
- Showcase the property across Gibson Sotheby?s International Realty?s social media channels ? Facebook, Instagram,and LinkedIn with a combined reach of 15K followers
- Continue to feature property in various email campaigns
- Consider placing a print and/or digital advertisement to increase exposure within a target demographic
INTRODUCTION
Clients around Massachusetts turn to Gibson Sotheby's International Realty after considering one key question: "Who can do the most for me?"
For most clients,their home is their most valuable possession We ensure it receives the expertise that it deserves Our goals are to help you achieve the highest price and to have the best client service experience
OurStory
Our local heritage began in 1962,when Betty Gibson,esteemed South End local and our pioneering founder,established our flagship office in Boston?s South End neighborhood Gibson was instrumental in developing the growth and desirability of not only the South End,but the city of Boston as a whole
Today,Gibson Sotheby?s International Realty is Massachusetts' leading independently owned brokerage with 30 offices and more than 500 associates serving Boston,Greater Boston,the MetroWest,North Shore,South Shore, South Coast,Cape Cod,Nantucket,New Hampshire,and Rhode Island
Specializing in residential sales and rentals at all price points,our team offers a world of advantages to our clients? including a heritage of hyper-local expertise,a reputation for delivering white glove service,and numerous tools and resources that empower you to meet your goals
OurWorld IsYours
Sotheby?s International Realty is the only truly global luxury real estate company with 26,500 advisors working in more than 1,100 local offices across 83 countries and territories Our unparalleled network works together to meet your needs and expectations
OurBrand, YourAdvantage
The Sotheby?s International Realty®brand is built on the centuries-long prestige of the world?s preeminent auction house Our unmatched reputation gives our listings the best-in-class exposure they deserve and it assures buyers they are working with experts they can trust no matter where they are in the world.
AUnique Collaboration
Over the last two centuries,Sotheby?s auction house has built an iconic brand with unparalleled prestige Today, Sotheby?s International Realty builds on its legacy with the auction house by offering the same elevated standards and exemplary service We harness the global power of the Sotheby?s name and its proprietary database of 700,000 clients to create unique opportunities and introduce your property to the most qualified buyers all around the world.
Exceptional Marketing
We believe that exceptional properties deserve the finest marketing To maximize property exposure,our team of marketing experts works closely with our agents to form strategic marketing plans to showcase your property through a local,national and global lens We leverage digital,public relations,social media,and print to maximize exposure.
Brilliant
Photography & Video
The art of marketing your home begins with brilliant photography and videography Our goal is to make buyers feel emotionally connected to a property before they even step through the front door.To elevate the consumer experience,we also offer drone photography, 3D virtual reality tours and detailed floor plans.
ExclusivePartnerships, Superior Exposure
The exposure and worldwide reach of our listings sets us apart We partner with media powerhouses to introduce your home to discerning audiences worldwide We complement those efforts with targeted digital and print advertising plans that are often exclusive to Sotheby?s International Realty® In addition to your home being showcased on sothebysrealty com,it will also be marketed on more than 100 local Sotheby?s International Realty®websites
Our Reputation
IsYour Advantage
Our press office possesses strong relationships with leading national and international media outlets who drive buyers to our website and your property We are the most profiled luxury real estate brand in the news
20 23 Press Share of Voice
Sotheby?s International Realty
Coldwell Banker
Compass
Berkshire Hathaway HomeService
Douglas Elliman
Christie?s International Real Estate
Keller Williams Realty
Engel & V?lkers
Knight Frank
Leading RE
SocialMedia
We craft exclusive social media content for people passionate about fine living Our Gibson Sotheby's International Realty channels have more than 15K followers viewing our content on Instagram,YouTube,Facebook,and LinkedIn
Our properties also may enjoy exposure on the Sotheby's International Realty®channels With a growing number of more than 850K followers viewing our content on Instagram,YouTube, Facebook,TikTok,Pinterest,LinkedIn,Twitter,WeChat and our popular RESIDE®Blog Sotheby's International Realty's® award-winning YouTube channel has more video views and subscribers than any other real estate brand
ThePowerofDigital
Every property we represent will be displayed on our localized website, gibsonsothebysrealty com In addition,properties will be featured on sothebysrealty.com.Recently enhanced,sothebysrealty.com is now in 14 languages/dialects and engages millions of buyers to immerse themselves in your home via high-resolution photography,3D virtual reality tours and ultra high-definition videography Listings from around the globe can be accessed seamlessly on any device and mobile users can directly text a sales associate from any listing page. Half of all site traffic comes from outside the United States,showing the true global reach of our listings.
PropertySyndication
The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry.Our global media partners include the most authoritative news,lifestyle,and financial voices,as well as real estate-centric websites.Once a home is showcased on sothebysrealty.com, it is syndicated to more than 30 international websites that are leaders in their categories and markets,and will also be marketed on more than 100 local Sotheby?s International Realty®websites.
Relocation Services
Our relocation and referral specialists are available to support those who are relocating to a new town,state,or country
Through our extended affiliate network,we connected over 1,300 clients with top-tier,trusted real estate agents across the globe in 2022 Referrals are handled with white-glove care to ensure clients receive the level and consistency of service they expect from the Sotheby?s International Realty®brand
OurCommunityImpact
Gibson Sotheby?s International Realty?s foundation begins with a steadfast commitment to community We proudly and passionately support dozens of local charitable,community,arts and education organizations through donations,sponsorships,volunteer,mentor, and leadership opportunities.
Our love for our neighborhoods is shown in part by support for these and other organizations:
Strength inNumbers
Gibson Sotheby's International Realty is the #1Massachusetts based firm by sales volume,closing over $3 billion in sales in 2023 Despite the ever changing market,our core values and unwavering commitment to our clients remain at the forefront of how we do business
500 AGENTS | 25+ OFFICES
$3B IN SALES VOLUME IN 2023
LeadinginLuxury
$1,250,796 Company 2
$1,149,664 Company 3
$928,934 Company 4
$901,508 Company 5
$848,951 January 1,2023 ? December 31,2023
Arlington
1010 Massachusetts Avenue
Arlington,MA 02476
781648 3500
BackBay
277 Dartmouth Street,2nd Floor
Boston,MA02116
617.375.6900
BeaconHill
66 Beacon Street
Boston,MA02108
857310 5632
Brewster
2404 Main Street
Brewster,MA 02631
508.896.5000
Cambridge
1008 Massachusetts Avenue
Cambridge,MA 02138
617945 9161
1762 Massachusetts Avenue
Cambridge,MA 02140
617945 9161
Charlestown
20 City Square
Charlestown,MA 02129
617.242.4222
Chatham
409 Main Street
Chatham,MA02633
508 945 0000
Cohasset
1South Main Street
Cohasset,MA02025
781.383.8835
Dennis
563 Route 6A
Dennis,MA 02638
508 385 4944
HarwichPort
587 Route 28
Harwich Port,MA02646
508.432.6100
Hingham
15 Shipyard Drive 1A
Hingham,MA02043
781749 8833
Manchester-by-the-Sea
21Central Street
Manchester,MA 01944
978 526 0243
Needham
936 Great Plain Avenue
Needham,MA 02492
781.444.8383
Newburyport
19 Green Street
Newburyport,MA 01950
978 255 3569
NorthEnd|Waterfront
2 Baldwin Place
Boston,MA02113
617.227.1000
Orleans
6 Route 6A
Orleans,MA02653
508 255 6000
Provincetown
168 Commercial Street
Provincetown,MA 02657
508.487.2430
SavinHill
119 Savin Hill Avenue
Boston,MA02125
617825 0800
SouthDartmouth
384 Elm Street
South Dartmouth,MA 02748
774 202 7603
SouthEnd
556 Tremont Street
Boston,MA02118
617.426.6900
SouthEnd
556 Tremont Street
Boston,MA02118
617426 6900
SouthEnd|Rentals
548 Tremont Street
Boston,MA02118 617426 6901
Sudbury
420A Boston Post Road
Sudbury,MA 01776
978 443 8484
Wellesley
54 Central Street
Wellesley,MA 02482
7812378181
Weston
544 Boston Post Road
Weston,MA 02493
781894 8282
Westwood
680 High Street
Westwood,MA 02090
781329 8008
