Excep tio n al DEVELO PMENT Marketing
Our Approach As the leader in premium real estate, we partner with developers to deploy intuitive technology to deliver a truly personalized, client driven experience. With professionals in more than 70 countries and territories worldwide, we’re local everywhere, allowing us to walk alongside our clients at every stage of their journey. We know they expect us to be the first and the best in exclusive property. We deliver.
Danielle Bing
Kris Kososki
Danielle.Bing@SothebysRealty.com
Kris.Kososki@GibsonSIR.com
617.680.5425
617.947.9323
OUR TEAM
Danielle Bing Danielle Bing has been in real estate sales since her freshman year at New York University. She worked her way through school and a degree in art as a sales agent at high-end Manhattan real estate agencies. She then came back to Boston and continued working in real estate from a boutique Newbury street office. Working at Sotheby’s International Real estate has been her most prestigious career opportunity. With total dedication
W H AT O U R C L I E N T S A R E S AY I N G
“Danielle has helped me buy and sell many investment properties as well as my personal homes. Her knowledge and expertise has led me to many lucrative investment opportunities. She conducts herself with the utmost professionalism and I implicitly trust that she always has my best interest in mind.” — Ben Shapiro Developer, Re-investor
to their clientele, Danielle has been able to bring her business to the next level. When you live and breathe your work like Danielle Bing does, success ultimately follows. For Danielle, an 18-year veteran, success comes naturally, not just because she works extremely hard to please her clients; but because she genuinely loves her job. A top producer for the entire company, this native Bostonian has grossed over $50 million in sales at the firm in the last few years. Danielle is possibly the most customer-oriented, work intensive broker in the business. She possesses unmatched dedication and market knowledge in downtown Boston and has extensive experience selling in the affluent suburbs of Boston as well. Buyers enjoy her personable, humorous style and appreciate her honest practical opinions. Sellers too benefit from around-the-clock availability and feel confident in her ability to analyze market changes and trends, then capably advise on pricing, marketing and negotiation strategies. Constant referrals and repeat business are her reward for always going above the call of duty to fulfill her clientele’s needs.
Kris Kososki
“Let us tell you how good we feel working with you. We have always felt reassured when asking you to handle our real estate businesses and even more so when we recommend you to our friends. When talking about you they have had only good things to say about you and about your very professional way of handling their needs. As far we’re concerned, Dominique and I feel that meeting you and working with you has been one of the luckiest serendipities of our lives! You have helped us make so many wise decisions in our property buying and selling undertakings – decisions we could never have made without you. Your rapid analyses and judgments, your ability to provide us with all of the right partners to make our transactions go smoothly; and your faithful support and protection of our best interests has been flawless. You’ve consistently provided us with exactly the right lawyer, banker, accountant, plumber, locksmith and upholsterer we need at any given moment in time! So with a new year beginning, this is a good time to tell you how much we appreciate you. We hope to continue on with the winning relationship we have had with you. You are so much fun to work with as well! And indeed we’ve had
With specialties in the Greater Boston and South Shore market, Kris Kososki possesses over seventeen years
a lot of laughs along the way in addition to some cliff-hangers.”
of real estate expertise. Originally from Michigan, Kris came to Boston for school and fell in love with the city.
— Connie & Dominique Homeowners
Kris’ passion for buying and selling her own investment properties initially led her to her real estate career, to which she brings an extensive background in sales and marketing. Kris’ personal experience with real estate investment and renovation and staging has helped her buyers and sellers make the most informed decisions to maximize their return on investment. Kris prides herself in her passionate and heartfelt drive to serve her clients’ best interests. The satisfaction of her clients is illustrated through her number of repeat buyers and the
“Danielle helped me purchase a multi-family home recently. Her knowledge of the area and her reputation
numerous referrals she receives. Those who work with Kris know her professionalism, unwavering dedication
are impeccable. This property wasn’t even on the market and she networked her way to finding the deal! The
and keen attention to detail are the keys to her success. Today, Kris resides in the coastal town of Hingham
communication throughout the process and attention to detail was great! I would highly recommend her if
with her husband and two children. In her spare time, she enjoys running, cooking and traveling. She supports
you’re looking to buy or sell!”
various non-profit organizations, including The Jimmy Fund and Plan USA.
— Heather Carbone Investor
OUR HISTORY
WHO WE ARE
L o cal E X P E RT I S E
Gibson Sotheby’s International Realty operates out of 23 offices across Eastern Massachusetts and serves as the largest independently-owned real estate company in Boston. Our network of over 350 exceptional Real Estate Advisors sold more than $2.5 billion in property in 2019. However, our greatest point of pride is that our discerning clients come back to us again and again.
350
23
#1
REAL ESTATE ADVISORS
OFFICE LOCATIONS
MASSACHUSETTS BASED FIRM BY SALES VOLUME
G l obal R E ACH Our connection to Sotheby’s International Realty is our unique difference. When a development is represented by Betty Gibson, esteemed South End local and our pioneering founder, established our flagship office in
Gibson Sotheby’s International Realty, it is presented to a highly qualified global clientele through exclusive
Boston’s South End neighborhood in 1962. Gibson was instrumental in developing the growth and
channels and relationships. Our network of 1,000 residential real estate brokerages throughout 71 countries and
desirability of not only the South End, but the city of Boston as a whole. Today, our sales associates
territories makes Gibson Sotheby’s International Realty a truly global brand.
demonstrate the same dedication to the communities they serve and call home. Real estate is a people-centric business, and our engagement and relationships with our clients are of the utmost importance. Our qualified agents speak a variety of foreign languages, have advanced accreditations,
23,000
1,000
71
SALES ASSOCIATES
OFFICES WORLDWIDE
COUNTRIES & TERRITORIES
possess deep knowledge of their local markets, and offer a proven track record of successfully selling fine properties at all price points making them perfectly poised to meet the demands of marketing and selling developments.
REASONS TO WORK WITH US
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A S A M P L E O F PA ST D E V E LO P M E N TS
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The Legacy
The Brand
Consistently attaining record-breaking sales over the decades, the Sotheby’s legacy is unlike any other. We are proud to be part of the oldest company in the NYSE, the most prestigious auction house in the world and the authority on the representation of luxury homes.
Sotheby’s is a rare brand that instantly evokes quality, service and an appreciation of truly valuable items. This positioning allows us to do business with affluent individuals who share in our brand vision and commitment to excellence.
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The People
The Network
Our team, staff and partners make our company more successful every day. Our years of expertise allows us to act as highly qualified advisors for both developers and prospective buyers.
Sotheby’s International Realty represents the only true, worldwide real estate network. Thousands of referrals are processed every year through the affiliate offices via events and campaigns created for affiliate office use.
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The Marketing
The Reach
Our local and international marketing is unparalleled. We partner with leading organizations such as the Wall Street Journal, the New York Times, Architectural Digest and, locally, Boston Magazine to provide not just the most, but the best exposure for our developments and properties.
With an outstanding brand, a robust marketing plan and a strong network comes limitless reach for our developments. Gibson Sotheby’s International Realty ensures that our developments are heavily promoted via all Sotheby’s International Realty marketing channels as well as our local marketing strategies.
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The Standards
The Service
Our marketing strategies are developed with the highest standards in mind. High-resolution imagery, eloquent description writing and impeccable presentation are musts when promoting a development under the Gibson Sotheby’s International Realty brand.
Our high standards are not only marketing-specific. Gibson Sotheby’s International Realty offers white-glove service from beginning to end, establishing long-lasting relationships with our valued development clients and our participating cooperating brokers.
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The Track Record
The Overall Experience
Gibson Sotheby’s International Realty’s has an impressive track record as a consistnet leader in representing the most prestigious properties in Greater Boston. Our greatest point of pride is that our clients work with us time and time again.
All prior points combine to create one unrivaled, seamless client experience. For hundreds of years, the Sotheby’s brand has grown and succeeded due to its respect for tradition and its focus on innovation. Gibson Sotheby’s International Realty is no exception.
Our team has worked from start to finish on numerous developments including Gateway Terrace — 133 loft-style homes located in the South End as well as Spencer Lofts — 100 Luxury Lofts in Chelsea. In addition, the Gibson Sotheby’s International Realty team has closed over 1,000 development sales and has experience with everything from boutique buildings to large scale developments. 474 Beacon Street Beacon Hill, Boston
Otello Downtown, Boston
316 Shawmut South End, Boston
Gateway Boston South End, Boston
28-30 Mount Vernon Beacon Hill, Boston
164 & 166 W. Concord South End, Boston
Penny Saving South End, Boston
77 Court Street Newton
Urbanica E-Homes West Roxbury
28-30 Park Dorchester, Boston
1022 Hancock Quincy
La Capella Waterfront, Boston
Piedmont Park Square Bay Village, Boston
Spencer Lofts Chelsea
77 Court Street Newton
6-7 Mount Vernon Beacon Hill, Boston
Laconia Lofts South End, Boston
1022 Hancock Quincy
474 Beacon Street 474 Beacon Street, Boston
A S A M P L E O F PA ST D E V E LO P M E N TS
A S A M P L E O F PA ST D E V E LO P M E N TS
610 Rutherford Ave 610 Rutherford Avenue, Charlestown
Maison Vernon 39-41 Mount Vernon Street, Beacon Hill
22 Units
7 Units
Allele Phase I & II 150 Dorchester Avenue, South Boston
Treadmark 1971-1977 Dorchester Avenue, Dorchester
Point 262 262 Monsignor O’Brien Highway, Cambridge
The Whitwell 32 Derne Street, Beacon Hill
131 Units
32 Homeownership Units | 51 Rentals Units
55 Units
14 Units
A CA S E ST U DY: T H E T R E A D M A R K
A CA S E ST U DY: T H E T R E A D M A R K
Gibson Sotheby’s International Realty led the Marketing & Sales for the Treadmark, located in Dorchester’s Ashmont neighborhood. The project was a mixed-use building containing 32 luxury condos, 51 rental units, 30 garage parking spaces, 5,000 square feet of ground level retail, a common roof deck and green space.
Racer Red For Screen #F04D3D R240 G77 B61 C0 M86 Y81 K0
For Print RED 032 C
Chocolate Brown For Print For Screen 161C #5F3A19 R95 G58 B25 C42 M69 Y94 K49 Branding
TREADMARK
INTRODUCING THE NEW AND IMPROVED MODERN HOMES AT ASHMONT
Direct Mail Campaign
Primary Colors MODERN HOMES AT ASHMONT
FINISHES • LVT floors herringbone pattern in ‘limed gray oak’ in kitchen, living room and bedroom • Porcelain Daltile floors in ‘steel’ in master bath and ‘midnight’ in guest bath • Porcelain Daltile tub and shower surround in ‘off white’ in master bath and ‘Taylor beige’ in guest bath • Benjamin Moore paint colors : titanium, galveston gray and decorator’s white • Barn sliding closet door • Quartz countertops with a waterfall edge and full height backsplash in kitchen • Custom cabinetry in two-tones in kitchen: dark stained oak on base and white gloss on upper • Chrome cabinet hardware
livetreadmark.com | sales@livetreadmark.com Smart, beautiful, functional homes—designed for all.
EXCLUSIVELY MARKETED BY: KERRY DOWLIN & TIM DEIHL 617.817.6602 | 617.817.1813
LIVETREADMARK.COM | SALES@TREADMARK.COM
Social Media Campaign
Development Brochure
Each office is independently owned and operated.
Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.
Finishing Sheet
P O W E R O F O U R D I G I TA L P R E S E N C E
P O W E R O F O U R D I G I TA L P R E S E N C E
40 Currency Conversions 35M
18 Language Translations
32M Search by Destination and Lifestyle Collections
30M
25M
20M
19M
15M
0
6M Elliman.com
Website Traffic Source: SimilarWeb.com August 2018 - July 2019
11M
Compass.com
5M
EngelVoelkers.com
SothebysRealty.com is the leader in luxury real estate sites. The enhanced editorial approach on the website enables millions of viewers to immerse themselves in a collection of 3D virtual reality tours, ultra high-definition videography, and high-resolution photography. Developments represented by Gibson Sotheby’s International Realty are showcased on SothebysRealty.com and GibsonSothebysRealty.com. In addition, listings are then distributed to over 100 Sotheby’s International Realty affiliate websites around the world, providing maximum exposure for every property.
BerkshireHathawayHS.com
12M 10M
WORLDWIDE PROPERTY DISTRIBUTION
The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Each listing represented by Gibson Sotheby’s International Realty is shared with our global property marketing partners comprised of the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites.
WORLDWIDE PROPERTY DISTRIBUTION
SOCIAL MEDIA MARKETING
EMAIL MARKETING
Created by Sotheby’s International Realty in partnership with Facebook, Social Ad Engine is a platform that allows agents to easily create campaigns that generate awareness, drive web traffic, or generate leads.
We offer the opportunity for agents to promote listings through targeted Facebook and Instagram advertising campaigns, in addition to static social media posts. Listings are also considered for our Home of the Week and Extraordinary Property campaigns; showcased across our social media platforms including Facebook, Instagram, Twitter, and LinkedIn with a collective 10K+ followers.
We offer the tools for agents to stay in touch with clients past, present and future through dynamic email marketing. Agents can promote featured listings, open houses, new-to-market properties, and related news and events through tailored eNewsletters. To supplement agent’s digital marketing initiatives, Gibson Sotheby’s International Realty distributes a weekly email blast promoting new listings and open houses to an audience of local brokers and consumers.
AN OVERVIEW OF OUR DEVELOPMENT OFFERINGS
Our team understands that each development is unique and therefore our approach is to create a custom strategy that works for the individual needs and goals of each development. Below is an overview of how we may partner together.
Marketing & Public Relations •
Establish a tailored marketing approach including overall strategy, timeline and budget
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Design and oversee production of promotional materials (e.g., print and digital campaigns, on-site sales signage, etc.)
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Professional photography, floor plans and video as well as guidance on staging of sample units
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Work alongside a creative/PR agency to develop and release a strategic sales message to local and international broker/client communities
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Leverage our local & global expertise to drive awareness and provide an impactful marketing campaign
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Provide consistent reporting and metrics
Sales •
Develop a detailed market study and complete pricing analysis
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Schedule, organize and host local broker/client presentations and events
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Maximize sell-out by implementing active inventory management and pricing strategies
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Establish a set pitch unique to development needs
Utilize the Sotheby’s International Realty marketing platform and services to promote Development in various “feeder” markets
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Monitor sales progress and manage sales goals and expectations
Legal & Operations •
Review and give recommendations on legal documents such as Reservation Agreements, Registration Form, Co-broker Commission Agreement, Purchase & Sales Agreements
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Condo Documents and Budget
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Input and update unit information on the MLS system
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Provide developer with reports of sales activity which shall contain traffic reports, sources of customers, status of unit sales, etc.
N SAMPLE OF OUR WORK
SAMPLE OF OUR WORK
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Email Marketing
Direct Mail
Floor Plans
Brochures
Local KNOWLEDGE. Gl obal NETWO R K.
GibsonSothebysRealty.com | Info@GibsonSIR.com