Excep tio n al DEVELO PMENT Marketing
Our Approach As the leader in premium real estate, we partner with developers to deploy intuitive technology to deliver a truly personalized, client driven experience. With professionals in more than 70 countries and territories worldwide, we’re local everywhere, allowing us to walk alongside our clients at every stage of their journey. We know they expect us to be the first and the best in exclusive property and we deliver.
OUR HISTORY
Betty Gibson, esteemed South End local and our pioneering founder, established our flagship office in Boston’s South End neighborhood in 1962. Gibson was instrumental in developing the growth and desirability of not only the South End, but the city of Boston as a whole. Today, our sales associates demonstrate the same dedication to the communities they serve and call home. Real estate is a people-centric business, and our engagement and relationships with our clients are of the utmost importance. Our qualified agents speak a variety of foreign languages, have advanced accreditations, possess deep knowledge of their local markets, and offer a proven track record of successfully selling fine properties at all price points making them perfectly poised to meet the demands of marketing and selling developments.
WHO WE ARE
L ocal EXPERTISE
Gibson Sotheby’s International Realty operates out of 24 offices across Eastern Massachusetts and serves as the largest independently-owned real estate company in Boston. Our network of over 400 exceptional Real Estate Advisors sold more than $2.9 billion in property in 2020. However, our greatest point of pride is that our discerning clients come back to us again and again.
400
24
#1
REAL ESTATE ADVISORS
OFFICE LOCATIONS
MASSACHUSETTS BASED FIRM BY SALES VOLUME
G lobal REACH Our connection to Sotheby’s International Realty is our unique difference. When a development is represented by Gibson Sotheby’s International Realty, it is presented to a highly qualified global clientele through exclusive channels and relationships. Our network of 1,000 residential real estate brokerages throughout 75 countries and territories makes Gibson Sotheby’s International Realty a truly global brand.
24,000
1,000
75
SALES ASSOCIATES
OFFICES WORLDWIDE
COUNTRIES & TERRITORIES
P O W E R O F O U R D I G I TA L P R E S E N C E
40 Currency Conversions 18 Language Translations Search by Destination and Lifestyle Collections
SothebysRealty.com is the leader in luxury real estate sites. The enhanced editorial approach on the website enables millions of viewers to immerse themselves in a collection of 3D virtual reality tours, ultra high-definition videography, and high-resolution photography. Developments represented by Gibson Sotheby’s International Realty are showcased on SothebysRealty.com and GibsonSothebysRealty.com. In addition, listings are then distributed to over 100 Sotheby’s International Realty affiliate websites around the world, providing maximum exposure for every property.
P O W E R O F O U R D I G I TA L P R E S E N C E
35M
32M 30M
25M
20M
19M
15M
0
11M
Elliman.com
6M Compass.com
Website Traffic Source: SimilarWeb.com August 2018 - July 2019
EngelVoelkers.com
5M
BerkshireHathawayHS.com
12M 10M
WORLDWIDE PROPERTY DISTRIBUTION
The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Each listing represented by Gibson Sotheby’s International Realty is shared with our global property marketing partners comprised of the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites.
WORLDWIDE PROPERTY DISTRIBUTION
A S A M P L E O F PA ST D E V E LO P M E N TS
610 Rutherford Ave 610 Rutherford Avenue, Charlestown 22 Units
Allele Phase I & II 150 Dorchester Avenue, South Boston
Treadmark 1971-1977 Dorchester Avenue, Dorchester
131 Units
32 Homeownership Units | 51 Rentals Units
A S A M P L E O F PA ST D E V E LO P M E N TS
Maison Vernon 39-41 Mount Vernon Street, Beacon Hill 7 Units
Point 262 262 Monsignor O’Brien Highway, Cambridge
The Whitwell 32 Derne Street, Beacon Hill
55 Units
14 Units
AN OVERVIEW OF OUR DEVELOPMENT OFFERINGS
Our team understands that each development is unique and therefore our approach is to create a custom strategy that works for the individual needs and goals of each development. Below is an overview of how we may partner together.
Marketing & Public Relations • Establish a tailored marketing approach including overall strategy, timeline and budget • Design and oversee production of promotional materials (e.g., print and digital campaigns, on-site sales signage, etc.) • Professional photography, floor plans and video as well as guidance on staging of sample units
• Work alongside a creative/PR agency to develop and release a strategic sales message to local and international broker/client communities • Leverage our local & global expertise to drive awareness and provide an impactful marketing campaign • Provide consistent reporting and metrics
Sales • Develop a detailed market study and complete pricing analysis
• Schedule, organize and host local broker/client presentations and events
• Maximize sell-out by implementing active inventory management and pricing strategies
• Utilize the Sotheby’s International Realty marketing platform and services to promote Development in various “feeder” markets
• Establish a set pitch unique to development needs • Monitor sales progress and manage sales goals and expectations
Legal & Operations • Review and give recommendations on legal documents such as Reservation Agreements, Registration Form, Co-broker Commission Agreement, Purchase & Sales Agreements • Condo Documents and Budget • Input and update unit information on the MLS system • Provide developer with reports of sales activity which shall contain traffic reports, sources of customers, status of unit sales, etc.
SAMPLE OF OUR WORK
Branding
Website
Signage
Social Media
N SAMPLE OF OUR WORK
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Direct Mail
Floor Plans
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Local KN OWLEDGE. Gl obal NETWO R K.
GibsonSothebysRealty.com | Info@GibsonSIR.com