MarketingTimeline
PRIOR TO MLS LAUNCH
- Prepare property for sale
- Schedule photo shoot
- Professional photography
- Property video and/or 3D virtual tour
- Floor plans
- Install ?For Sale?signage on property
- Create and finalize marketing collateral
WEEK OF MLS LAUNCH
- Submit property to MLS to reach the brokerage community
- Property will be displayed on gibsonsothebysrealty.com and sothebysrealty.com
- Property will be syndicated to more than 30 international websites and will be marketed on more than 100 local Sotheby?s International Realty®websites
- Introduce the property to the local brokerage community via email campaign
- Listing agent to introduce the property via email,social media,and calls to sphere of influence
- Launch a digital ad campaign or mail a postcard to reach a targeted audience of potential buyers
ONGOING
- Host public and broker open houses and conduct private showings
- Showcase property in office window displays
- Showcase property in offices via Apple TVapp
- Showcase the property on GSIR?s social media channels,reaching 15K followers collectively
- Feature property in monthly Luxury Collection campaign
- Feature property in monthly eNewsletter sent to sphere of influence
- Consider digital and/or print advertising opportunities
- Listing agent to provide data on the web traffic and the number of showings
Photography
The art of marketing your home begins with brilliant photography. Gibson Sotheby?s International Realty follows strict standards that guarantee the best images of your home are distributed worldwide. To elevate the consumer experience, I also offer video, 3D tours, drone photography, and floor plans.
Brochures
Our professionally printed multi-page property brochures highlight key details of your home with beautiful high-resolution photography
Email Marketing
Through tailored email campaigns, I will introduce your home to the Gibson Sotheby?s International Realty agent network, the local brokerage community, and my sphere of influence.
Social Media Exposure
I will introduce your home and promote upcoming open houses across my social media channels with elevated social media graphics, high resolution photography, and videography
Digital Ad Campaign via Boost
I will launch a 14-day social and digital advertising campaign to drive awareness and web traffic The campaign will run on Facebook, Instagram, Nextdoor, and over 1,000 popular websites including HGTV, Realtor com, CNN, NYT, Google, The Weather Channel,and more
Direct Mail
I will mail 150 direct mail postcards to a targeted list of prospective buyers
Luxury Collection Campaign
The Luxury Collection is a monthly social media and email campaign designed to drive traffic to our finest collection of properties on gibsonsothebysrealty com, increasing exposure for your home.
Online Presence
Your property will be displayed on our localized website, gibsonsothebysrealty com and on the award-winning sothebysrealty com website Recently enhanced, sothebysrealty com is now in 14 languages/dialects and half of all site traffic comes from outside the United States, giving your listing a true competitive advantage
Property Syndication
Once a home is showcased on sothebysrealty com, it is syndicated to more than 30 international websites that are leaders in their categories and markets, and will also be marketed on more than 100 local Sotheby?s International Realty®websites
Window Display
Your home will be prominently displayed in our office window display, capturing optimal foot traffic. Please note, displays are not available at all office locations
Advertising Opportunities
Our cooperative advertising program provides access to an array of print and digital options to advertise your home. This program leverages high-profile, global media partners and offers targeted reach and vast worldwide exposure Please inquire for details
Displayed via Apple TV app
Our innovative Apple TV app displays a rotation of properties on the big-screen in our offices
Property Performance
Through ListTrac, Sotheby?s International Realty?s® property reporting suite, you?ll see the results as they unfold I will provide data on the web traffic for your listing and the number of showings This helps steer the sales strategy along the way and guide informed decisions
What MyClientsSay
"Buying a home is exciting but can have many twists and turns especially when you are dealing with exclusive properties. Selling one is even more challenging. We have done both with Kristen. She was always there to resolve issues and guide us to the desired conclusion She does not approach it as a transaction of an asset; rather, she partners with her clients to achieve their goals She has both the highest integrity and the warmest heart She is also a powerful force who achieves economic success for her clients In the case of our ?top of the market unique property? she was able to execute a transaction that not only exceeded our financial goals but also achieved our objective of finding a buyer that loved our property as much as we did In review terms,she is a five out of five stars!"
? JeffreyBurbank
"Kristin and her team were amazing for our First-time homebuying experience! We were unsure if it was even possible, or if the timing was right for us, but Kristin made it a reality for us. She was very supportive of us and what we were looking for in a home When we found a home we loved,she gave us the right tools, resources, and advice to make confident decisions every step of the way For such a stressful situation of first-time homebuying, she made sure we were not overwhelmed by explaining the entire process, making sure deadlines were met, and all of our bases were covered We are very happy to have had Kristin by our side when buying our first home!"
? TheKalenoski Family
"My husband and I were extremely grateful to have Kristin Francoeur as our realtor for the sale of our home in Ipswich, MA I called her office for information and after speaking to Kristin: I was more than prepared to have her list our home Not only was she our ?cheerleader?while we prepared our house for listing,she also introduced us to painters, stagers and plumbers that she knew and trusted. She did an outstanding job preparing a virtual tour and marketing our home. She presented a positive and persistent attitude making us feel confident with our decision to list our home with her Kristin always puts forth tremendous hard work and dedication showing our home multiple times and even going above and beyond for the buyers Kristin is a kind and trusting realtor who makes it feel like you are working with a good friend We are thankful for her hours of dedication and persistence which ultimately led to the sale of our house Kristin worked to be sure we were happy in our new home as well She went above and beyond to be sure we had the perfect place She knew what we were looking for and searched until we found it! Please feel free to contact me if you would like any questions answered.I would be happy to give a personal reference to anyone."
? CherylHill
What MyClientsSay
"In the past 11 years we have both bought and sold 4 homes, working with different realtors on both ends of the process We had the pleasure of recently listing our home with Kristin Francoeur, and the experience was exceptional Kristin brings a passion for her job not easily found in the workplace today Her knowledge of the market and enthusiasm for real estate made our experience completely enjoyable and stress free Whether you are looking to buy or trying to sell, we highly recommend Kristin "
?Al& Patti McCarthy
"As first-time home buyers, we were unsure of where and what we would want to call home We knew we wanted an investment opportunity, but hadn't considered anything outside of a multi-family or short sale. Kristin was patient throughout the numerous showings and each time we were outbid or declined offers, she encouraged us to stay positive Kristin has solid knowledge of the greater Boston market and possesses an unmatched intuition, vision, and energy Her strong work ethic and dedication to her clients resulted in finding the perfect home for us. After 16 months of new homeowner bliss, our house was reassessed at 40% above our purchase price This goes without saying - we highly recommend Kristin for all your real estate needs "
-Kyle& LauraMueller
"Our family had the pleasure of working with Kristin Francoeur during the purchase of our historic home.From the moment I placed the initial call and spoke to her and expressed interest in the property, I just had a sense of what a terrific realtor Kristin would be and that she would go above and beyond in all areas And boy did she!! The market was not ideal for selling our house and the negations, at times, were difficult, but Kristin got us through it all. And then she found the most wonderful nanny for our family to complete the picture I don? t see us moving given how much we are enjoying the house as a family,but if we did,I can? t imagine using any realtor other than Kristin Thank you,Kristin "
?KathyMiles
"My husband and I were extremely grateful to have Kristin Francoeur as our realtor for the sale of our house in Bradford, MA Kristin always puts forth tremendous hard work and dedication showing our home multiple times and providing us with encouragement as sellers She presents a positive and persistent attitude making us feel confident with our decision of listing our home with her Kristin is a kind and trusting realtor who makes it feel like you are working with a good friend We are thankful for her hours of dedication and persistence which ultimately lead to the sale of our house "
?Maryann& ErikSahagian
About Kristin
Kristin Francoeur's more than seventeen years in the real estate industry has earned her a stellar reputation and the trust of her clients,many of whom become lifelong friends
With vast interior design knowledge and important local connections in the trades, Kristin works with grace, class, happiness, creativity, and incredible patience and tact Whether it?s preparing a property for sale, advising on improvements to add value to a property, or helping to facilitate financing, Kristin brings a high level of expertise, energy, and dedication. She has distinguished herself as a top producer in the marketplace, offering strong negotiation skills and delivering a comprehensive set of services
When representing a seller, Kristin tailors her strategy to position each property in the market and leverages her interior design skills to maximize value for her clients. She is truly the all-in-one package when it comes to making homes attractive for sale and living As a buyer?s representative in this competitive market, Kristin helps her clients find homes that meet their needs and effectively presents the strongest offer and terms, all while ensuring they get the best value for their investment As a resident of the sought-after North Shore, she is deeply embedded in the community and can identify new opportunities,fast
Prior to her career in real estate, Kristin forged her sales and marketing capabilities at some of the most well-known consumer brands in the world In her personal time, Kristin continues to redesign her village home,transforming it from a dated mid-century to the same beach elegant "Coastal Living" quality she brings as she stages her listings
Kristin and her husband, David, are busy raising three daughters, Caroline, Emma, and Lily, along with their dog Kenai in Manchester-by-the-Sea.
