MA RKETING REPORT 62 CARISBROOKE ROAD WELLESLEY, MA 02481 Prepared By DEBI BENOIT SENIOR VICE PRESIDENT Debi.Benoit@GibsonSIR.com 617.962.9292
P RI NT MARKETING HIGHLIGHTS 62 CA RISBROOKE ROAD DEBI BENOIT SENIOR VICE PRESIDENT
ADVE RTI S EMENT(S) IN WELLESLEY W ESTO N MAGAZINE •
Featured in the Winter 2020 edition in Debi Benoit's spread and Gibson Sotheby's International Realty's company spread • WellesleyWeston Magazine is mailed to every single household and business in Wellesley and Weston, reaching an affluent and well educated audience
1
#
WELLESLEY TEAM FOR 14 CONSECUTIVE YEARS
2019
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
ASSOCIATES
Emily Farrar | Kayla Ober | Louisa Del Rio
WELLESLEY’S #1 TEAM Whether you’re buying or selling, you need real estate brokers who know the market and get results. That’s The Wellesley Collaborative — the talented power players whose expertise you can trust! Debi Benoit, Chelsea Robinson and Lara O’Rourke have already sold more than $200 million in luxury sales so far in 2020. Add in 50+ years of combined experience plus a commitment to confidentiality and attentive personal service, it’s no wonder The Wellesley Collaborative is #1. Debi, Chelsea and Lara know real estate.
Debi Benoit
617.962.9292 Debi.Benoit@GibsonSIR.com
Chelsea Robinson
617.686.4110 Chelsea.Robinson@GibsonSIR.com
62 Carisbroke Road Wellesley | $7,500,000
206 Claybrook Road Dover | $6,500,000
44 Sabrina Road Wellesley | $4,250,000
16 Tanglewood Road Wellesley | $3,575,000
97 Arnold Road Wellesley | $3,250,000
26 Eisenhower Circle Wellesley | $1,325,000
3 Bacon Street Wellesley | $1,195,000
1 Glen Oak Drive #1 Wayland | $1,195,000
PENDING 17 Clark Road Wellesley | $4,475,000
PENDING 152 Lowell Road Wellesley | $4,095,000
PENDING 11 Apian Drive Wellesley | $1,999,000
PENDING 19 Shelley Road Wellesley | $1,695,000
PENDING 4 Nolte Circle #4 Weston | $1,350,000
PENDING 32 Pine Ridge Road Wellesley | $1,150,000
SOLD 209 Cliff Road Wellesley | $8,750,000
SOLD 103 Livingston Road Wellesley | $7,375,000
SOLD 60 White Oak Road Wellesley | $4,795,000
SOLD 109 Edmunds Road Wellesley | $3,825,000
SOLD 2 Springdale Avenue Wellesley | $3,250,000
SOLD 17 Garden Road Wellesley | $2,950,000
SOLD 27 Livermore Road Wellesley | $2,790,000
SOLD 94 Edmunds Road Wellesley | $2,694,000
SOLD 42 Chestnut Street Wellesley | $2,345,325
SOLD 4 Beebe Way Wellesley | $2,125,000
SOLD 52 Wareland Road Wellesley | $2,000,000
Lara O’Rourke
617.852.7018 Lara.ORourke @GibsonSIR.com
THE WELLESLEY COLLABORATIVE — THE REAL DEAL IN REAL ESTATE.
54 Central Street Wellesley, MA 02482 | Local Expertise, Global Reach | GibsonSothebysRealty.com Each office is independently owned and operated.
209 CL IF F ROAD
441 GL E N ROAD
62 CARISBROOKE ROAD
WELLESLEY
WESTWOOD
SOLD | $8,750,000 7 Beds | 6F 3H Baths | 9,842 Sq. Ft.
WELLESLEY
SOLD | $7,700,000 5 Beds | 6F 2H Baths | 11,018 Sq. Ft.
WESTON
$7,500,000 6 Beds | 5F 3H Baths | 6,688 Sq. Ft.
$6,500,000 5 Beds | 5F 2H Baths | 10,602 Sq. Ft.
Debi Benoit | 617.962.9292
Amy Mizner | 617.851.4909
Debi Benoit | 617.962.9292
Jamie Grossman | 617.519.5333
WELLESLEY
WELLESLEY 118 ABBOTT ROAD
145 PINE STRE E T
DOVER
NEEDHAM
$3,095,000 6 Beds | 5F 1H Baths | 6,939 Sq. Ft.
SOLD | $2,699,000 5 Beds | 3F 2H Baths | 4,142 Sq. Ft.
UNDER AGREEMENT | $1,925,000 5 Beds | 4F 1H Baths | 4,356 Sq. Ft.
$1,799,999 6 Beds | 4F 1H Baths | 4,655 Sq. Ft.
Susan Morris | 617.650.7784
Laura Keene | 781.608.1802 Terri Godley | 617.686.0678
Betsy Hargreaves | 508.243.8082
Team Pearlstein | 781.603.6472
189 CL IF F ROAD
SUDBURY
We've Raised the Bar
9 STONE GATE L ANE
NEEDHAM
ACTON
72 P OND STRE E T
WAY L A N D
12 HUCKL E BE RRY L ANE
63 WOODL E DGE ROAD
12 BRE E ZY P OINT ROAD
3 PINE RIDGE ROAD
$1,685,000 6 Beds | 5F 1H Baths | 5,109 Sq. Ft.
$1,679,000 5 Beds | 5F 1H Baths | 4,384 Sq. Ft.
$1,621,000 4 Beds | 4F 2H Baths | 4,308 Sq. Ft.
SOLD | $1,330,000 4 Beds | 3F 1H Baths | 3,216 Sq. Ft.
Elise Siebert | 781.424.9324
M3 Group | 781.424.3527
Jennifer Cunningham | 508.439.2380
Peter Hill | 508.353.9721
So far this year in the MetroWest, we have helped 220 clients with their moves, sold the two most expensive homes in the region and have an Average Sale Price that is 33 percent higher than the nearest top-tier firm. For buying and selling the exceptional in the MetroWest, there is only Gibson Sotheby's International Realty. 153 Newton Street, Weston
$8,250,000 | 6 Beds | 8 Full & 3 Half Baths | 18,235 Square Feet Sheryl Simon | 781.910.3405 Source: MLSpin, 2020. Sotheby’s International Realty® and the Sotheby’s International Realty Logo are service marks licensed to Sotheby’s International Realty Affiliates LLC and used with permission. Gibson Sotheby's International Realty fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
Print Marketing Highlights
37 OL D CONNE CTICUT PATH
18 WINDS OR ROAD
DOVER
WELLESLEY 39 MAYO ROAD
37 HOPE WE L L FARM ROAD
$1,285,000 4 Beds | 3F 2H Baths | 6,402 Sq. Ft.
WAY L A N D
$1,225,000 5 Beds | 3F 1H Baths | 3,522 Sq. Ft.
SOLD | $1,000,000 3 Beds | 2F 1H Baths | 1,725 Sq. Ft.
$950,000 3 Beds | 2F 2H Baths | 3,024 Sq. Ft.
Annie Bauman | 617.510.4994
Jean Piazza | 781.718.7655
Parker & Sammut | 781.626.0387
Eileen Balicki | 617.686.3639
View our Full Collection of Exclusive Listings at GibsonSothebysRealty.com
N AT I C K
B RO C HURE •
Customized 12-page booklet highlighting elements of the home, photography, and floor plans • Distributed at showings and open houses to potential buyers • Digital flipbook version distributed via email — Reads:106, Impressions: 174, Clicks: 22, Readers from: USA, Australia, and Brazil
Print Marketing Highlights
DI G I TA L MA RKETING HIGHLIGHTS 62 CA RISBROOKE ROAD DEBI BENOIT SENIOR VICE PRESIDENT
O N L INE P RES ENC E •
62 Carisbrooke Road is displayed on both SothebysRealty.com and GibsonSothebysRealty.com • Web views: 13,1166 • Top geographic locations: Wellesley, Boston, Weston, Needham, Cambridge, New York, Chicago
Digital Marketing Highlights
O N L INE P ROP ERT Y D ISTRIBUTION •
In addition to being distributed to over 100 Sotheby's International Realty affiliates around the world, 62 Carisbrooke Road is shared with our global property marketing partners comprised of the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites
Print Marketing Highlights
E MAIL MA RKETI NG • •
Introductory email blast sent to Gibson Sotheby's International Realty's agents, MetroWest brokers, and Metro-Boston brokers (2.5K recipients total) — Sent August 27 Featured in Gibson Sotheby's International Realty's themed 'Collections' email blast, sent to 20K subscribers consisting of brokers, industry professionals, and consumers across Eastern Massachusetts. The theme was 'Elegantly Revamped Historic Homes' — Sent September 11
Digital Marketing Highlights
O RGA NIC SOCI A L M ED IA •
Featured the property as "Home of the Week" on our company social media channels: Facebook, Instagram, LinkedIn — Week of September 8 • Property featured as Facebook and LinkedIn cover photos for one week and promoted via a social media post in our Instagram feed
Digital Marketing Highlights
O RGA NIC SOCI A L M ED IA CONT. •
Featured by Jameson Sotheby's International Realty on the company's social media channels, as part of our Affiliate of the Month campaign: Instagram, Facebook — September 15 • Jameson SIR is based in Chicago with 6 offices throughout Illinois
Digital Marketing Highlights
E DITORI A L COV ERAGE •
Featured in Boston magazine's digital property roundup: Massachusetts Homes for Sale with Great Home Offices — September 11 • BostonMagazine.com earns approximately 338,695 Unique Viewers Per Month 10 Massachusetts Homes for Sale with Great Home Offices
MAGAZINE • NEWSLETTERS
10 Massachusetts Homes for Sale with Great Home Offices Built-in desks and sunny offices galore.
by SOFIA RIVERA
·
9/11/2020, 11:09 a.m.
1 Old Farm Road, Berkley Price: $8,499,000 Size: 10,000 square feet Bedrooms: 7 Baths: 8
Digital Marketing Highlights
OVERV I EW AND NEXT STEPS 62 CA RISBROOKE ROAD DEBI BENOIT SENIOR VICE PRESIDENT
PR E-M LS P R E PA R AT IO NS
MISC E LLAN EO US
ɔ Professional interior and exterior photography and drone footage ɔ Professional floor plans ɔ Professional property video
ɔ Submitted to be considered for placement on Sotheby's International Realty’s social media channels and in premium editorial media outlets ɔ Properties can be submitted once and submissions are held indefinitely
PR I N T MA R KE T IN G ɔ Featured in WellesleyWeston Magazine ɔ Debi Benoit's two-page spread ɔ GSIR's company two-page spread ɔ Custom 12-page brochure ɔ Print and digital flipbook
D I G I TA L M A R KE T IN G ɔ Featured on SIR.com & GSIR.com ɔ Syndicated on all major real estate sites (40+) ɔ ‘Introducing’ email blast ɔ Featured in 'Collections' email blast ɔ Featured on GSIR social media channels ɔ Home of the Week ɔ Featured on Jameson SIR's social media channels ɔ Affiliate of the Month takeover ɔ Featured in Boston Magazine digital property round up ɔ 'Homes for Sale with Great Home Offices'
D E BI B E NOI T Senior Vice President Debi.Benoit@GibsonSIR.com 617.962.9292
Overview and Next Steps
N E XT ST E PS ɒ Renew pitching efforts for potential local or regional editorial coverage (earned / unpaid, not guaranteed) ɒ Feature property in rotating jumbo images on GibsonSothebysRealty.com homepage ɒ To be included in LIV Sotheby's International Realty's upcoming edition of LIV Magazine, in the "Distinctive Properties Around the World" section ɒ LIV SIR is based in Denver with 22 offices throughout Colorado ɒ Include property in Affiliate of the Month campaign in November with Realogics Sotheby's International Realty (based in Seattle) ɒ To be featured again in a standalone post on Gibson Sotheby's International Realty's social media channels (Facebook, Instagram, LinkedIn) ɒ To be included in another upcoming Collections email blast
LOCA L KNOWLED GE. GLOBAL REACH.
DEBI BENOIT SENIOR VICE PRESIDENT Debi.Benoit@GibsonSIR.com 617.962.9292