The EXT RAOR DINARY Di ffe re nc e
Letter From Our Owners Thank you for considering Gibson Sotheby’s International Realty, where our clients’ goals are our own. We are celebrating over a decade of success as a member of the Sotheby’s International Realty network and over 50 years as a leading agency in Greater Boston. Our astounding global network now consists of approximately 24,000 professionals in 75 countries and territories.
Locally, we have 24 offices in key markets throughout Eastern Massachusetts and together our exceptional team closed over $2.9 billion in total sales volume in 2020. While navigating the unchartered waters of this past year, we helped over 3,000 clients achieve their real estate goals and set the standard for the highest average sale price of our top five competitors.
When you are ready to experience the exceptional service, marketing capabilities and technology that sets Gibson Sotheby’s International Realty apart, we would be honored to serve you. Yours Truly,
Larry Rideout
Paul McGann
Sotheby’s Heritage Recognized worldwide, the prestige of the Sotheby’s brand is unparalleled. The acclaimed auction house, established in 1744 in London for collectors of art and other fine possessions, expanded to New York City in 1955. Sotheby’s International Realty inherited the iconic brand name in 1976, building on its legacy by delivering unrivaled real estate services.
Local Expertise Gibson Sotheby’s International Realty operates out of twenty four offices across Eastern Massachusetts and serves as the largest independently-owned real estate company in Massachusetts. With six strategically placed offices throughout Cape Cod, our network of over 400 highly skilled real estate professionals offer a wealth of local knowledge and industry expertise. We live and work in the communities that we serve.
LAGLIO, COMO, ITALY
Our Global Network Our connection to Sotheby’s International Realty is our unique difference. When a home is represented by Gibson Sotheby’s International Realty, it is presented to a highly qualified global clientele through exclusive channels and relationships. Our network of 1,000 residential real estate brokerages throughout 75 countries and territories makes Gibson Sotheby’s International Realty a truly global brand.
24,000 Sales Associates 1,000 Offices Worldwide 75 Countries & Territories
ORDINO, ANDORRA
THE PEAK, HONG KONG
AUCKLAND, NEW ZEALAND
40 Currency Conversions 18 Language Translations Search by Destination and Lifestyle Collections
SothebysRealty.com SothebysRealty.com is the leader in luxury real estate sites. The enhanced editorial approach on the website enables millions of viewers to immerse themselves in a collection of 3D virtual reality tours, ultra high-definition videography, and high-resolution photography. All listings represented by Gibson Sotheby’s International Realty are showcased on SothebysRealty.com and GibsonSothebysRealty.com. In addition, listings are then distributed to over 100 Sotheby’s International Realty affiliate websites around the world, providing maximum exposure for your home.
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Website Traffic Source: SimilarWeb.com July 2019 – June 2020
Compass.com
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EngelVoelkers.com
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Property Distribution The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Each listing represented by Gibson Sotheby’s International Realty is shared with our global property marketing partners comprised of the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites.
Photography The art of marketing your home begins with brilliant photography. Gibson Sotheby’s International Realty follows strict guidelines surrounding lighting, composition, and content that guarantees the best image of your home is distributed worldwide. To elevate the consumer experience, we also offer drone photography and detailed floor plans in addition to interior and exterior images.
Videography and 3D Virtual Tours Presenting your home digitally is critical in today’s market as homebuyers are beginning their home searches online. Through high-definition property videos and 3D virtual tours, buyers are able to explore each space of a home, without ever leaving the comfort of theirs.
Virtual Staging and Augmented Reality Curate by Sotheby’s International Realty is the innovative augmented reality (AR) luxury real estate tool helping consumers envision, design, and experience their future home through an immersive environment. The Sotheby’s International Realty brand is the first real estate brand to launch and implement a virtual staging AR app, transforming the home buying and selling experience for sales associates and consumers.
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Email Marketing We offer the tools for agents to stay in touch with clients past, present, and future through dynamic email marketing. Through tailored campaigns, agents can promote featured listings, open houses, new-to-market properties, and related news and events to an audience of local brokers, clients, and colleagues.
Created by Sotheby’s International Realty in partnership with Facebook, Social Ad Engine is a platform that allows agents to easily produce campaigns that create awareness, drive web traffic, or generate leads.
Social Media Marketing Each listing represented by Gibson Sotheby’s International Realty is promoted through a targeted Facebook and Instagram campaign. By leveraging social media, we are able to position your home in front of a diverse and savvy audience online, creating optimal exposure.
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Social Ad Engine Property Report 2 Clarendon St, Boston, MA 02116 1 July 2020 - 6 July 2020 Your property has been seen
77671 times on Facebook and Instagram. Your campaign was optimized across three media variations to generate leads for your property.
Your Campaign Results
52048
People saw your property ads
41
Clicks to your Potential Buyers webpage
42
Engagements made on your property ads
This material is based upon information which we consider reliable but because it has been supplied by third parties, we cannot represent that it is accurate or complete and it should not be relied upon as such. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Real estate agents affiliated with Sotheby’s International Realty Affiliates LLC are independent contractors and are not employees of Sotheby’s International Realty Affiliates LLC. Each office is independently owned and operated.
Reporting Results of property campaigns are measured with a variety of analytics and reporting tools that detail print circulation, digital impressions/clicks, and overall engagement statistics, enabling sales associates to define a marketing campaign’s impact and determine the next steps.
Relocation and Referrals Gibson Sotheby’s International Realty’s team of relocation and referral specialists are available to support those who are relocating to a new town, state, or country. Through our extended affiliate network, we connect our clients with top-tier, trusted real estate agents across the globe. Referrals are handled with white-glove care to ensure clients receive the level and consistency of service they expect from the Sotheby’s International Realty brand.
#1 Massachusetts Based Firm By Sales Volume Highest Average Sale Price of the Top 5 Firms in MA
Proven Record of Success Our team offers white glove service throughout Cape Cod and Eastern Massachusetts, no matter the price point. We would be honored to have the opportunity to work with you.
#11 Sotheby’s International Realty Affiliate in the Country By Sales Volume #91 Firm in the Country By Sales Volume 10% Growth from #100 In 2019
Sotheby’s Internation Realty Closed $2.9 Billion in Referral Sales Volume In 2020
Connected with 80+ Affiliates (U.S. and Global) on Referrals In 2020
Our Offices Arlington Back Bay Brewster Cambridge Charlestown Chatham Cohasset Dennis Harwich Port Hingham Manchester-by-the-Sea Needham North End | Waterfront Orleans Provincetown Savin Hill South Boston South End Sudbury Wellesley Weston Westwood
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