Don? t just get it on themarket.Get it the attentionit
We believe that all properties deserve exceptional marketing Our dedicated marketing department will collaborate with your listing agent to develop a tailored marketing plan that showcases your property through a local, national, and global lens. We leverage professional photography and video, print, digital and social media marketing, advertising, and public relations to maximize the exposure of your listing
- Prepare property for sale
- Schedule photo shoot
- Professional photography
- Property video and/or 3D virtual tour
- Floor plans
- Install ?For Sale?signage on property
- Create and finalize marketing collateral
- Submit property to MLS to reach the brokerage community
- Property will be displayed on gibsonsothebysrealty.com and sothebysrealty.com
- Property will be syndicated to more than 30 international websites and will be marketed on more than 100 local Sotheby?s International Realty®websites
- Introduce the property to the local brokerage community via email campaign
- Listing agent to introduce the property via email,social media,and calls to sphere of influence
- Launch a digital ad campaign or mail a postcard to reach a targeted audience of potential buyers
- Host public and broker open houses and conduct private showings
- Showcase property in office window displays
- Showcase property in offices via Apple TVapp
- Showcase the property on GSIR?s social media channels,reaching 15K followers collectively
- Feature property in monthly Luxury Collection campaign
- Nominate property for exposure and PRon Sotheby?s International Realty?s channels
- Pitch the property to local media outlets for potential editorial coverage
- Feature property in monthly eNewsletter sent to sphere of influence
- Consider digital and/or print advertising opportunities
- Listing agent to provide data on the web traffic and the number of showings
The art of marketing your home begins with brilliant photography. Gibson Sotheby?s International Realty follows strict standards that guarantee the best images of your home are distributed worldwide. To elevate the consumer experience, I also offer video, 3D tours, drone photography, and floor plans.
Our professionally printed multi-page property brochures highlight key details of your home with beautiful high-resolution photography
Through tailored email campaigns, I will introduce your home to the Gibson Sotheby?s International Realty agent network, the local brokerage community, and my sphere of influence.
I will introduce your home and promote upcoming open houses across my social media channels with elevated social media graphics, high resolution photography, and videography
I will launch a 21-day social and digital advertising campaign to drive awareness and web traffic The campaign will run on Facebook, Instagram, Nextdoor, and over 1,000 popular websites including HGTV, Realtor com, CNN, NYT, Google, The Weather Channel,and more
I will mail 200 direct mail postcards to a targeted list of prospective buyers
The Luxury Collection is a monthly social media and email campaign designed to drive traffic to our finest collection of properties on gibsonsothebysrealty com, increasing exposure for your home.
Our in-house public relations department will craft a media pitch and present to local/regional publications for potential editorial coverage In addition, we will work alongside Sotheby's International Realty's® corporate public relations team to submit the property to be considered for editorial opportunities with premium media outlets such as The Boston Business Journal, The Wall Street Journal,The New York Times,Dwell,etc
Your property will be displayed on our localized website, gibsonsothebysrealty.com and on the award-winning sothebysrealty com website Recently enhanced, sothebysrealty.com is now in 14 languages/dialects and half of all site traffic comes from outside the United States, giving your listing a true competitive advantage.
Once a home is showcased on sothebysrealty.com, it is syndicated to more than 30 international websites that are leaders in their categories and markets, and will also be marketed on more than 100 local Sotheby?s International Realty®websites.
Your home will be prominently displayed in our office window display, capturing optimal foot traffic Please note, displays are not available at all office locations
Our cooperative advertising program provides access to an array of print and digital options to advertise your home. This program leverages high-profile, global media partners and offers targeted reach and vast worldwide exposure. Please inquire for details
Our innovative Apple TV app displays a rotation of properties on the big-screen in our offices.
Through ListTrac, Sotheby?s International Realty?s® property reporting suite, you?ll see the results as they unfold. I will provide data on the web traffic for your listing and the number of showings This helps steer the sales strategy along the way and guide informed decisions.
"I am writing to enthusiastically recommend you as a highly competent and dedicated real estate broker Over the last two years that we have worked together, I have observed you as a very professional individual with exceptional knowledge of the local Manchester, MA real estate market, superior negotiation skills, and a client-focused mindset I had the pleasure of working with you during my own home buying and selling experience in 2023 buying, and 2024 selling From the initial market analysis to closing the transactions, you were instrumental in ensuring that every step of the process was handled with the utmost expertise and care. What stood out to me the most was your remarkable attention to detail and ability to address concerns promptly, making the experience as smooth as possible and relatively stress-free Not only did you possess an in-depth understanding of current real estate trends and market conditions, but you also leveraged an extensive network of contacts to provide me with valuable insights and opportunities Your negotiation skills seemed to be second to none, always ensuring that the best outcomes were achieved for me as your client Furthermore, you consistently demonstrated a passion for helping me find the perfect property to buy or achieve the best possible price for the sale of my home You treated me with respect, truly listened to my needs, and offered honest, practical advice that was tailored to my unique situations Your professionalism and integrity were evident in every interaction, and it is clear that you always had the best interests of me as your client at heart In conclusion, I am certain that you would be an exceptional choice for anyone seeking a reliable, knowledgeable, and passionate real estate broker You have shown a remarkable dedication and skill in your field to me and I truly believe you would be a tremendous asset to any client "
?CliffordT Hughes
"I could write a novel on what an exceptional realtor Kristin Francoeur is, truly I could. 5 star service, start to finish and beyond closing She has a New York City go get em attitude, a savvy way of thinking, with a small town hands on feel I am someone who is very direct and always says what I mean and I mean it when I say that Kristin is a class act! She got our house sold for full ask in one weeks time. She helped us to relocate and helped us find someone to help us facilitate selling some things we no longer needed Full service realtor with a heart of gold who cares deeply about her clients and goes above and beyond for them I watch the real estate market all the time and when I see a new house come on and Kristin as the listing agent, I say to my Husband, "those are lucky people, they have the best of the best" Kristin will stop at nothing to get her clients the absolute best deal!!!"
?CarrieE Almog
"Last year, a realtor friend who didn? t work in the North Shore introduced Kristin to us and we are so thankful he did She thoroughly knows the real estate business and having purchased and sold six different properties over the past ten years, we know how a realtor can make or break the process Hands down,Kristin has been one of the best realtors we?ve ever worked with
Her helpful and fun personality, as well as her hardworking sensibility, made the entire process a pleasure. During our home search, we actually lived overseas (!) making it that much more difficult to find a house in an already bad buyer?s market but we put ourselves in her hands and when a house popped on the market that fit our wish list, she was literally the first person through the door While we sat on our couch in Belgium, she zoomed with us so we could see what the inside and outside of the house looked like We got to see the light and the wood floors and the layout She even went down into the basement to give us an idea of the house?s bones And when we put an offer in, she guided us through the process, giving fantastic advice that ultimately led to us closing on the house within a month
We are so thankful to have had Kristin Francoeur as our realtor. Her lovely personality, as well as the care she provides for all of her clients are unmatched Honestly,her last name says it all,franc coeur, or sincere heart A thousand thank yous,Kristin!"
"Kristin and her team were amazing for our First-time homebuying experience! We were unsure if it was even possible, or if the timing was right for us, but Kristin made it a reality for us She was very supportive of us and what we were looking for in a home When we found a home we loved,she gave us the right tools, resources, and advice to make confident decisions every step of the way For such a stressful situation of first-time homebuying, she made sure we were not overwhelmed by explaining the entire process, making sure deadlines were met, and all of our bases were covered We are very happy to have had Kristin by our side when buying our first home!"
??TheKalenoski Family
"Buying a home is exciting but can have many twists and turns especially when you are dealing with exclusive properties Selling one is even more challenging We have done both with Kristen She was always there to resolve issues and guide us to the desired conclusion. She does not approach it as a transaction of an asset; rather, she partners with her clients to achieve their goals She has both the highest integrity and the warmest heart She is also a powerful force who achieves economic success for her clients. In the case of our ?top of the market unique property? she was able to execute a transaction that not only exceeded our financial goals but also achieved our objective of finding a buyer that loved our property as much as we did In review terms,she is a five out of five stars!"
?JeffreyBurbank
Global Real Estate Advisor
978 270 7929
Kristin.Francoeur@GibsonSIR.com
KristinFrancoeur com HIGHEST SALE PRICEON THE NORTH SHORE YTD
#1IN MANCHESTER-BY-THE-SEA TOTAL SALES VOLUME IN 2024*
Kristin Francoeur's twenty-five years in the real estate industry has earned her a stellar reputation and the trust of her clients,many of whom become lifelong friends
With vast interior design knowledge and important local connections in the trades, Kristin works with grace, class, happiness, creativity, and incredible patience and tact Whether it?s preparing a property for sale, advising on improvements to add value to a property, or helping to facilitate financing, Kristin brings a high level of expertise, energy, and dedication. She has distinguished herself as a top producer in the marketplace, offering strong negotiation skills and delivering a comprehensive set of services
When representing a seller, Kristin tailors her strategy to position each property in the market and leverages her interior design skills to maximize value for her clients. She is truly the all-in-one package when it comes to making homes attractive for sale and living As a buyer?s representative in this competitive market, Kristin helps her clients find homes that meet their needs and effectively presents the strongest offer and terms, all while ensuring they get the best value for their investment As a resident of the sought-after North Shore, she is deeply embedded in the community and can identify new opportunities,fast
Prior to her career in real estate, Kristin forged her sales and marketing capabilities at some of the most well-known consumer brands in the world In her personal time, Kristin continues to redesign her village home,transforming it from a dated mid-century to the same beach elegant "Coastal Living" quality she brings as she stages her listings
Kristin and her husband, David, are busy raising three daughters, Caroline, Emma, and Lily, along with their dog Ivy in Manchester-by-the-Sea.
*Source: MLSPin,Individual Agent
21 CENTRAL STREET
MANCHESTER-BY-THE-SEA, MA 01944
2OrchardLane,Manchester
$3,200,000 Represented Seller
203WentworthAvenue,Lowell
$500,000 Represented Buyer
22HickoryHillRoad,Manchester
Sold Over Asking for $1,450,000 Represented Seller
10CountyStreet,Ipswich
$1,271,000 Represented Buyer
27Summer Street,Ipswich
$1,200,000 Represented Buyer