Marketing Considerations

Page 1


January 28, 2025

Dear Peter and Ariel

Thank you very much for giving us the opportunity to tour your home on Mystic Street in Medford. The enclosed proposal includes a comprehensive market analysis that was used to determine the approximate current market value of your home. We've enclosed a brief marketing plan as well and welcome the opportunity to review this with you!

Sincerely,

Julie Gibson and Carol Curcio

Thank you very much for the opportunity to tour your home on Mystic Street. Upon our visit, we were immediately reminded of the beautiful, quality work that was done when your home was renovated years ago. It was also helpful to see the valuable upgrades you have made since purchasing your home, we especially love your new deck! The sunlight and layout are ideal - not only for entertaining, but for the everyday moments that will happen within your home’s four walls.

If you choose to work with us, our goal will be to find the right buyers who will respect, honor, and cherish the integrity of your home in the way it deserves. We will work tirelessly to achieve the most favorable price and terms while protecting your best interest. We'll mobilize the entire real estate community by effectively communicating and marketing your home's attractive qualities.

West Medford is regarded for folks who enjoy active lifestyles, a culturally-diverse culinary scene, and a blended suburban-urban neighborhood feel. It is a bit of a retreat from the city's bustle, with Cambridge and Boston just minutes away yet so easily accessible. Buyers are frequently highly-educated urbanites working within the academic, medical, engineering and/or biotech fields. They’ll appreciate the public transportation system (especially the communter rail), as well as the vast array of diverse shop, bakeries, restaurants and theaters that your walkable location offers!

Target audiences for your home will primarily include Generation X, Y, and millennial professionals who are seeking to upgrade from either a rental or condominium and are hoping to stay within in the area. These buyers are typically committed to moving to (or remaining in) Medford due to the proximity of their professions which are frequently based in Cambridge, Waltham, or Boston. The "in-law" suite you have is incredibly versatile and will surely appeal to those hoping to merge households with an aging parent, adult child or those who work from home and may possibly see clients out of their residence. We’ve identified digital-driven marketing strategies that combine innovative technology and unmatched local and global reach to attract the attention of the most qualified buyers.

Integrity, honor, and trust are the principles that have helped us develop our primarily, referral-based business. We are full-time real estate advisors servicing both buyers and sellers. Therefore, we understand how buyers perceive this ever-changing market. We are in tune with the latest on-line tools buyers are utilizing to determine property values and can anticipate and respond to buyer negotiating tactics as well as the emotions they encounter throughout the process.

Thank you for the opportunity to provide you with this opinion of value, we look forward to hearing from you!

Listing Detail

Features

Floors Tile, Hardwood

Garage -

Parking Off-Street, Paved Driveway

Main Closet, Flooring - Hardwood, Cable Hookup, Window(s) - Picture

Kitchen Flooring - Hardwood, Countertops - Stone/Granite/Solid, Main Level, Cabinets - Upgraded, Exterior Access, Open Floor Plan, Stainless Steel Appliances, Breakfast Bar / Nook, Gas Stove, Window(s) - Bay/ Bow/Box, High Speed Internet Hookup

Basement Full, Interior Access, Concrete Floor, Bulkhead, Sump Pump, Finished

Roof Asphalt/Fiberglass Shingles

Heat/AC Gas, Hot Water Baseboard, Wall Ac

Fuel Insulated Windows

Fireplace -

Exterior Wood

Remarks

Meticulously maintained inside and out three bedroom Garrison with a large wrap around farmers porch will steel your heart! Located in West Medford minutes to the commuter rail,express buses, shops,dining,and major highways. Open floor plan with great flow-perfect for entertaining. Fabulous large kitchen with granite counters, work station, stainless steel appliances and breakfast bar opens up into a bright dining room with beautiful built in. Sliding glass doors lead out to a beautiful deck overlooking the impeccible landscaped yard. You will be delighted to find this home offers a private suite which includes a Master bedroom with full bath,living/dining room and a large wet bar area. Layout makes it easy to bring family and yet provides enough room for everyone to spread out & have their own space. Extra storage in attic & plenty of parking.

2.49

3.9

7.165

S O L D

$1,144,000

List Price: $1,149,000 Days: 19

Sold Date: 08/13/2024

Original List Price: $1,149,000

Original Sold Price: $1,144,000

% of List Price: 100%

$/SQFT: $471

Listing Courtesy of: MLS PIN

*SQFT = Total Combined Square Feet

Property Type: Residential

Building Style: Colonial

Year Built: 1920

County: Middlesex County

Tax Amount: $9,423

Tax Year: 2024

SQFT Details:

MLS #: 73259645

High School: Medford High

Kitchen: Recessed Lighting, Open Floorplan, Cabinets - Upgraded, Countertops - Stone/Granite/Solid, Dining Area, Flooring - Stone/ Ceramic Tile

Main: Flooring - Wall to Wall Carpet, Flooring - Hardwood, Closet, Walk-In Closet(s), Ceiling Fan(s)

Basement: Partially Finished

Garage: 2, Garage

Parking: Total: 6, Off Street, Detached

Fireplace: Living Room, 1

Heat: Electric, Natural Gas, Baseboard, Central Air

Floors: Flooring - Vinyl, FlooringHardwood, Hardwood, Carpet, Vinyl, Tile

Roof: Shingle

Senior Community: No R

$50k PRICE REDUCTION! Pristine home in Lawrence Estates! The 2-story addition expands this updated spacious home An exceptional private yard abutting conservation land. Enjoy the renovated kitchen w/cherry cabinets, quartz counters, Kitchen Aid appliances & built in curios. The charm remains with hardwood floors, crown molding, gas fireplaced living room, large dining room, extra sitting room, sunny family room and updated 1/2 bath all on first floor. Central A/C with a new compressor. Upstairs boasts 3 oversized bedrooms, updated full bath with marble floors. Walk up attic w/ high ceiling -potential expansion. The private 10x22 Mahogany deck steps to a large, paved patio, meticulous back yard, flowering perennial gardens, sprinkler sys & 2 car garage with double wide paved driveway Basement partially finished w/multiple storage rooms including 11x9 laundry rm. Close to town and easy highway access 5+ miles to Boston !.

S O L D

$1,125,000

List Price: $989,900 Days: 16

Sold Date: 08/01/2024

Original List Price: $989,900

Original Sold Price: $1,125,000

% of List Price: 114%

$/SQFT: $536

Listing Courtesy of: MLS PIN *SQFT = Total Combined Square Feet

Property Type: Residential

Building Style: Colonial

Year Built: 1925

County: Middlesex County

Tax Amount: $7,684

Tax Year: 2024

SQFT Details:

MLS #: 73249641

MLS Area: WEST MEDFORD

Community: West Medford

Subdivision: West Medford

Elementary School: Brooks

Middle School: McGlynn

High School: Medford High

Kitchen: Lighting - Pendant, Stainless Steel Appliances, Slider, Remodeled, Recessed Lighting, Exterior Access, Deck - Exterior, Cabinets - Upgraded, Countertops - Upgraded, Countertops - Stone/Granite/Solid, Pantry, Dining Area, Flooring - Stone/Ceramic Tile

Main: Recessed Lighting, FlooringHardwood, Bathroom - Full

Basement: Radon Remediation System, Bulkhead, Interior Entry, Partially Finished, Finished, Full

Garage: 1, Attached Garage

Parking: Total: 3, Paved, Off Street, Paved Drive, Attached

Fireplace: Living Room, 1

Heat: Natural Gas, Baseboard, Window Unit(s)

Fuel: Thermostat

Floors: Flooring - Hardwood, Hardwood, Laminate, Tile, Wood

Waterfront: Beach

Ownership(Public), 1/10 to 3/10 to Beach, Lake/Pond, Beach Front

Roof: Shingle

Senior Community: No

S O L D

$1,125,000

List Price: $989,900 Days: 16

Sold Date: 08/01/2024

Original List Price: $989,900

Original Sold Price: $1,125,000

% of List Price: 114%

$/SQFT: $536

Listing Courtesy of: MLS PIN

*SQFT = Total Combined Square Feet

C

49 Jackson Rd, Medford, MA 02155

R e m a r k s

West Medford Classic Salt Box Colonial w/ 8 rooms, 3 bedrooms, 2.5 baths in move-in condition. Newer Kitchen with SS appliances, quartz countertops, breakfast bar, pantry & dining room. Large living room, with fireplace, 4season sunroom/home office, & an updated 1/2 bath complete the main level. The upper level holds the large primary bedroom w/ en-suite, updated full bath, 2 additional, spacious bedrooms, & 3rd updated full bath w/ tub & shower. Finished basement offers extended living space with recessed lighting & laminate flooring. High Efficiency 3-zone Navien heating system with on-demand HW. New roof, replacement windows, professional landscaping, 1-car garage and detached 200 sq. ft Shed with dedicated electrical. All situated on a corner lot just steps to Playstead Park & Brooks Elem. Close to Medford, Winchester & Arlington Center and Mystic / Fells Lakes. Welcome to West Medford!

$1,102,500

List Price: $995,000 Days: 9

Sold Date: 12/13/2024

Original List Price: $995,000

Original Sold Price: $1,102,500

% of List Price: 111%

$/SQFT: $494

Listing Courtesy of: MLS PIN

*SQFT = Total Combined Square Feet

Property Type: Residential

Building Style: Colonial

Year Built: 1940

County: Middlesex County

Tax Amount: $8,241

Tax Year: 2024

SQFT Details:

MLS #: 73310343 F

Kitchen: Gas Stove, Stainless Steel Appliances, Recessed Lighting, Countertops - Stone/Granite/Solid, Flooring - Hardwood

Main: Closet - Double, Recessed Lighting, Flooring - Wall to Wall Carpet, Skylight

Basement: Sump Pump, Bulkhead, Interior Entry, Partially Finished

Garage: 2, Garage

Parking: Total: 1, Paved, Tandem, Off Street, Shared Driveway, Detached

Fireplace: Wood / Coal / Pellet Stove, 1

Heat: Natural Gas, Forced Air, Central Air

Fuel: Thermostat

Floors: Flooring - Stone/Ceramic Tile, Hardwood, Carpet

Roof: Shingle

Pool: In Ground

Senior Community: No

Tucked away on a quiet street in West Medford, this home invites you in with warmth and charm. The living room, with hardwood floors and crown molding, sets a welcoming tone, while the cozy family room—with both a gas fireplace and pellet stove—flows into a bright kitchen and dining area. Quartz countertops, stainless appliances, and a 6-burner gas cooktop make the kitchen both functional and stylish. Upstairs, the primary bedroom is a retreat with skylights and double walk-in closets, joined by two additional bedrooms. The finished basement offers flexible space for a den, workout area, and storage, complete with a second pellet stove for added warmth. Step outside to the in-ground pool and cabana—perfect for summer gatherings and creating memories. A two-HVAC system ensures comfort through all seasons. Conveniently close to parks, transit, shops, and dining, this home is ready for new memories.

$1,095,000

List Price: $989,900 Days: 9

Sold Date: 09/16/2024

Original List Price: $989,900

Original Sold Price: $1,095,000

% of List Price: 111%

$/SQFT: $450

Listing Courtesy of: MLS PIN *SQFT = Total Combined Square Feet

Property Type: Residential

Building Style: Cape

Year Built: 1954

County: Middlesex County

Tax Amount: $7,486

Tax Year: 2024

SQFT Details:

MLS #: 73272574

Community: Lawrence Estates

Subdivision: Lawrence Estates

Elementary School: Brooks

Middle School: McGlynn/Andrews

High School: Medford High

Kitchen: Stainless Steel Appliances, Open Floorplan, Chair Rail, CabinetsUpgraded, Countertops - Upgraded, Countertops - Stone/Granite/Solid, Flooring - Stone/Ceramic Tile

Main: Closet - Double, FlooringHardwood

Basement: Finished, Full

Garage: 1, Garage

Parking: Total: 3, Tandem, Off Street, Detached

Fireplace: Living Room, 1

Heat: Natural Gas, Baseboard, Window Unit(s)

Floors: Flooring - Hardwood, Hardwood, Tile

Roof: Shingle

Senior Community: No

S O L D

$1,095,000

List Price: $989,900 Days: 9

Sold Date: 09/16/2024

Original List Price: $989,900

Original Sold Price: $1,095,000

% of List Price: 111%

$/SQFT: $450

Listing Courtesy of: MLS PIN

*SQFT = Total Combined Square Feet

C

60 Ramshead Road, Medford, MA 02155

R e m a r k s

This beautifully updated and expanded Custom Cape is sure to delight! Truly perfect for modern living and entertaining - inside and out! First floor features a charming fireplaced living room, a sitting room and an open concept dining room and eat in cherry cabinet kitchen with custom countertops, upgraded stainless and black glass appliances. Enclosed porch from the driveway functions both as a great mudroom and a sunny spot to enjoy cool evenings. Upstairs you will find three ample sized bedrooms including a front to back main bedroom with an attached large unfinished area for storage or for potential future expansion. The newly updated finished lower level offers both a front to back family room with built-in storage, a home office and a cedar closet. Enjoy a beautifully landscaped and fenced yard with built in patio in an exceptionally convenient yet quiet neighborhood in the heart of the Lawrence Estates, steps to the Fells Reservation, a walk to schools, parks and Medford Square!

$1,051,000

List Price: $939,000

Days: 9

Sold Date: 12/10/2024

Original List Price: $939,000

Original Sold Price: $1,051,000

% of List Price: 112%

$/SQFT: $482

Listing Courtesy of: MLS PIN

*SQFT = Total Combined Square Feet

225 Ashcroft Rd, Medford, MA 02155

Property Type: Residential

Building Style: Colonial

Year Built: 1935

County: Middlesex County

Tax Amount: $7,838

Tax Year: 2024

SQFT Details:

MLS #: 73308023 F

Kitchen: Recessed Lighting, Flooring - Hardwood

Main: Flooring - Hardwood, Ceiling Fan(s)

Basement: Walk-Out Access, Finished, Full

Garage: 0

Parking: Total: 3, Tandem, Off Street, Paved Drive

R

Fireplace: 1

Heat: Natural Gas, Forced Air, Central Air

Floors: Flooring - Hardwood, Hardwood

Roof: Shingle

Senior Community: No

Discover 225 Ashcroft Rd where style meets functionality! This meticulously maintained 3-bedroom, 2.5-bath home boasts thoughtful upgrades and a versatile layout. The main level offers a bright living rm, dining area, and a modern kitchen with quality appliances and plenty of storage. Upstairs, enjoy two bedrooms, plus a third currently designed as a custom walk-in closet, which can easily convert back to a bedroom if preferred. A beautifully remodeled FB & all new HB plus recent Mass Save insulation upgrades enhance both comfort and efficiency.The walk-out finished basement offers two flexible rooms, a FB, and laundry area, ideal for guest quarters, a home office, or a gym. Step outside to the private backyard retreat, complete with a newer fence, storage shed, and a lovely patio area under a pergola. With its lush, maintenance-free Xgrass lawn, walking distance to Middlesex Fells, Medford SQ and Rt 93. Unbeatable location for city access and nature escapes alike. Don’t miss out!

$1,050,000

List Price: $899,900 Days: 7

Sold Date: 08/30/2024

Original List Price: $899,900

Original Sold Price: $1,050,000

% of List Price: 117%

$/SQFT: $510

Listing Courtesy of: MLS PIN

*SQFT = Total Combined Square Feet

Property Type: Residential

Building Style: Colonial

Year Built: 1940

County: Middlesex County

Tax Amount: $8,395

Tax Year: 2024

SQFT Details:

MLS #: 73265532

MLS Area: WEST MEDFORD

Community: Brooks Estates

Subdivision: Brooks Estates

Basement: Unfinished, Concrete, Sump Pump, Bulkhead, Full

Garage: 2, Garage

Parking: Total: 3, Paved, Off Street, Paved Drive, Detached

Fireplace: 1

Heat: Natural Gas, Baseboard, Central Air

Floors: Hardwood

Roof: Shingle

Senior Community: No

Brooks Estates. Be captivated by the possibilities offered by this 3br 2ba enter-entrance colonial with 2c garage on almost 11,000 sf lot! Gorgeous hw floors, fireplaced front to back living room, with updated heating and central air; your finishing touches on this beauty will be well worth the effort! Steps to Mystic Lakes, Medford Boat Club, and West Medford commuter rail station; professional landscaping, expansive composite back deck, mature plantings and irrigation system. The walk up attic, 3 season porch, and high basement all offer expansion possibilities.

$1,050,000

List Price: $985,000 Days: 6

Sold Date: 10/18/2024

Original List Price: $985,000

Original Sold Price: $1,050,000

% of List Price: 107%

$/SQFT: $619

Listing Courtesy of: MLS PIN

*SQFT = Total Combined Square Feet

Property Type: Residential

Building Style: Tudor

Year Built: 1931

County: Middlesex County

Tax Amount: $7,427

Tax Year: 2024

SQFT Details:

MLS #: 73288926 F

Basement: Partially Finished

Garage: 1, Garage

Parking: Total: 3, Off Street, Detached

Fireplace: 1

Heat: Oil, Hot Water, None

Floors: Hardwood

Roof: Shingle

Senior Community: No

Live in the heart of cozy West Medford & enjoy the outdoors in this adorable Tudor style cape! Located on a beautiful tree lined rd .4 miles to W. Medford Comm Rail, steps from Fells trail head, parks, restaurants, Mystic Lakes & Winchester Line; this home that welcomes you to the outdoors will melt your heart. 1st floor offers updated kitchen w/stone counters, stainless steel appls (new fridge/stove) & peninsula open into dining room, 1/2 BA & 1BR. Living room is complete w/ fireplace & other period details; crown molding & arched doorway to the sunroom; a glass door opens up onto covered deck overlooking fenced yard w/ architect designed perennial garden, bluestone patio/pavers & irrigation. A central staircase grounds the living space & invites you up to the 2nd fl where there are 2BRs w/ generous closet space & full BA. Updated LL makes for ideal family rm, office, guest & exercise space w/add'l storage & lndry rm. Garage, electric car charger & drive for 3 cars complete this home.

P E N D I N G

$1,012,034

List Price: $1,012,034

Days: 9

Original List Price: $1,012,034

$/SQFT: $485

Listing Courtesy of: MLS PIN

*SQFT = Total Combined Square Feet

5 Burbank Road, Medford, MA 02155

Property Type: Residential

Building Style: Colonial

Year Built: 1927

County: Middlesex County

Tax Amount: $7,846

Tax Year: 2023

SQFT Details:

MLS #: 73287319

Community: Lawrence Estates

Subdivision: Lawrence Estates

Kitchen: Lighting - Overhead, Peninsula, Stainless Steel Appliances, Exterior Access, Country Kitchen, Countertops - Stone/Granite/Solid, Dining Area, Flooring - Stone/ Ceramic Tile, Closet/CabinetsCustom Built, Bathroom - Half

Main: Flooring - Stone/Ceramic Tile, Closet/Cabinets - Custom Built, Bathroom - Full

Basement: Unfinished, Concrete, Sump Pump, Bulkhead, Full

Garage: 0

Parking: Total: 2, Paved, Off Street, Paved Drive

Fireplace: Living Room, Kitchen, 2

Heat: Ductless, Natural Gas, Steam, Hot Water, Central Air

Floors: Flooring - Hardwood, Hardwood, Marble, Tile

Roof: Shingle

Senior Community: No

P E N D I N G

$1,012,034

List Price: $1,012,034

Days: 9

Original List Price: $1,012,034

$/SQFT: $485

Listing Courtesy of: MLS PIN

*SQFT = Total Combined Square Feet

C o m p a r a b l e # 8 5 Burbank Road, Medford, MA 02155

R e m a r k s

Tastefully updated, traditional colonial located in desirable Lawrence Estates! The first floor allows you to comfortably entertain guests in the front to back FP living room, which is a rarity in todays new builds. Imagine preparing holiday meals in the gourmet kitchen with breakfast area, and serving your favorite dishes in the formal dining room. The first floor also offers a beautifully updated half bath and a wonderful sunroom off the living room. The second floor of this appointed home offers a spacious landing with three generous sized bedrooms. The main bedroom has a walk in closet and full bathroom En Suite. The attic is walk up and basement allows for ample storage. The home has been meticulously cared for with it's beautiful, tranquil gardens and patio area. Fire Hydrant is decorative. Property is convenient to Boston, public transportation and many area amenities. Call today for an appointment or Commuters Monday from 4:30-6:30PM. Offers will be Due Tuesday at 3PM.

$/SqFt$500$471$536$494$450$482 Tax Amount-$9,423$7,684$8,241$7,486$7,838 Building StyleGarrisonColonialColonialColonialCapeColonial Fireplace0Living Room, 1Living Room, 1Wood / Coal / Pellet Stove, 1Living Room, 11

Kitchen

FlooringHardwood, CountertopsStone/Granite/Solid, Main Level, CabinetsUpgraded, Exterior Access, Open Floor Plan, Stainless Steel Appliances, Breakfast Bar / Nook, Gas Stove, Window(s) - Bay/ Bow/Box, High Speed Internet Hookup

Basement Full, Interior Access, Concrete Floor, Bulkhead, Sump Pump, Finished

Recessed Lighting, Open Floorplan, CabinetsUpgraded, CountertopsStone/Granite/Solid, Dining Area, Flooring - Stone/ Ceramic Tile

Lighting - Pendant, Stainless Steel Appliances, Slider, Remodeled, Recessed Lighting, Exterior Access, Deck - Exterior, CabinetsUpgraded, CountertopsUpgraded, CountertopsStone/Granite/Solid, Pantry, Dining Area, Flooring - Stone/ Ceramic Tile

Partially Finished

Radon Remediation System, Bulkhead, Interior Entry, Partially Finished, Finished, Full

Gas Stove, Stainless Steel Appliances, Recessed Lighting, CountertopsStone/Granite/Solid, FlooringHardwood

Stainless Steel Appliances, Open Floorplan, Chair Rail, CabinetsUpgraded, CountertopsUpgraded, CountertopsStone/Granite/Solid, Flooring - Stone/ Ceramic Tile

Recessed Lighting, FlooringHardwood

Sump Pump, Bulkhead, Interior Entry, Partially Finished Finished, FullWalk-Out Access, Finished, Full

Garage02, Garage1, Attached Garage2, Garage1, Garage0

ParkingOff-Street, Paved Driveway

FloorsTile, Hardwood

Heat/ACGas, Hot Water Baseboard, Wall Ac

RoofAsphalt/Fiberglass

Waterfront

Total: 6, Off Street, Detached

Flooring - Vinyl, FlooringHardwood, Hardwood, Carpet, Vinyl, Tile

Total: 3, Paved, Off Street, Paved Drive, Attached

FlooringHardwood, Hardwood, Laminate, Tile, Wood

Total: 1, Paved, Tandem, Off Street, Shared Driveway, Detached

Flooring - Stone/ Ceramic Tile, Hardwood, Carpet

Electric, Natural Gas, Baseboard, Central Air Natural Gas, Baseboard, Window Unit(s) Natural Gas, Forced Air, Central Air

Beach

Ownership(Public), 1/10 to 3/10 to Beach, Lake/Pond, Beach Front

Total: 3, Tandem, Off Street, Detached

FlooringHardwood, Hardwood, Tile

Total: 3, Tandem, Off Street, Paved Drive

FlooringHardwood, Hardwood

Elementary SchoolBrooks-Brooks-Brooks*SQFT = Total Combined Square Feet

Natural Gas, Baseboard, Window Unit(s)
Natural Gas, Forced Air, Central Air

Bathroom Details

Sqft*1,8012,0601,6962,088 Living Area-2,0601,6962,088

List Price$859,000$899,900$985,000$1,012,034

Sold Date06/15/201808/30/202410/18/2024-

Original List Price$859,000$899,900$985,000$1,012,034

Sold Price$900,000$1,050,000$1,050,000$/SqFt$500$510$619$485 Tax Amount-$8,395$7,427$7,846

Building StyleGarrisonColonialTudorColonial Fireplace011Living Room, Kitchen, 2

Kitchen

FlooringHardwood, CountertopsStone/Granite/Solid, Main Level, CabinetsUpgraded, Exterior Access, Open Floor Plan, Stainless Steel Appliances, Breakfast Bar / Nook, Gas Stove, Window(s) - Bay/ Bow/Box, High Speed Internet Hookup

Basement

Full, Interior Access, Concrete Floor, Bulkhead, Sump Pump, Finished

Unfinished, Concrete, Sump Pump, Bulkhead, Full Partially Finished

LightingOverhead, Peninsula, Stainless Steel Appliances, Exterior Access, Country Kitchen, CountertopsStone/Granite/Solid, Dining Area, Flooring - Stone/ Ceramic Tile, Closet/CabinetsCustom Built, Bathroom - Half

Unfinished, Concrete, Sump Pump, Bulkhead, Full

Garage02, Garage1, Garage0

ParkingOff-Street, Paved Driveway

Total: 3, Paved, Off Street, Paved Drive, Detached

Total: 3, Off Street, Detached

Total: 2, Paved, Off Street, Paved Drive

1.223

6.103

= Total Combined Square Feet

Averages

$1,012,034

$1,012,034

$1,012,034

$1,012,034

$1,088,214

$1,095,000

$1,050,000

$1,144,000 *SQFT = Total Combined Square Feet

$1,120,000 $1,140,000 $1,160,000

$1,100,000

$1,080,000

$1,020,000 $1,040,000 $1,060,000

$1,000,000

$940,000 $960,000 $980,000

$920,000

678910111213141516171819

2.49

3.9

7.165

8.5

$1,100,000 $1,120,000 $1,140,000 $1,160,000

$1,020,000 $1,040,000 $1,060,000 $1,080,000

$1,000,000

$920,000 $940,000 $960,000 $980,000

1,7001,8001,9002,0002,1002,2002,3002,400

2.49

3.9

7.165

8.5

First Week, Pre-Marketing

Marketing Plan, 93 Mystic Street, Medford

Create a ' Top 10 reasons to "love living in the neighborhood" marketing sheet

Help donate extra items, help dispose of unwanted items

Coordinate a deep cleaning

Arrange for staging install with a "transitional" look (if you move out first?)

Arrange for professional photos to be taken

Create a local amenities map, feature local attactions, T info, walk score info etc.

Arrange for floor plans to be drawn and matterport virtual tour to be filmed

Create list of commonly asked questions, ages of systems, etc

Create marketing brochure with QR code

Complete Multiple Listing Form, proof by seller

Feature on personal website and GSIR platforms

Set up showing instructions in showingdesk.com – you will receive an email alert any time a  showing is booked.  You will also receive email feedback on line from all showings

Identify schools, mbta routes, recreation/activities in the area, shopping, public transportation routes etc. Add to marketing binder/brochure for agents & buyers who may not be familiar with the area

Meet with area lenders to review interest rates, have a flyer created specifically for your home which would allow buyers to see what a monthly payment would be through different lending scenarios

Make copies of keys, put lock box on property

Print & mail 400 invitations to neighbors and potential buyers to the open house

Week One on Market

Input listing into MLS, add open houses and broker tours, share to co-agents

Enlist our sister offices to highlight your home

Run 5 day Social Ad Engine awareness campaign on targeted Social Media outlets - will target a 15 mile radius for targeted consumers

Email personal buyers in my data base

Email Blast 400+ agents with e-flyer regarding specifics of your house with professional photos attached

Create eblast to send out "reverse prospecting" to all agents who are matched with clients on MLS

Deliver flyers to property, Create QR code

Add to Sotheby’s International Facebook fan page, update Twitter Feed  Digital Target Marketing -  Boston.com, Realtor.com etc.

GSIR inhouse PR will leverage strategic media outreach efforst for local, national and international exposure.

Add on personal Pro page Instagram & Facebook with link to website

Add enhanced content to Realtor.com website, featured property

Contact HR Departments at all nearby Colleges and Hospitals to notify of listing Contact/Email sister companies and corporate relocation department, the second largest Relocation Company in the world to identify your property

Call all Realtors who have shown the property for feedback, tweak marketing plan, plan for week two as needed

Second Week

Third Week

Fourth Week

Distribute flyers to local Realtors® and agents

Network with top agents, personally call all area top producers

Update seller with feedback from all individual showings

Follow up on all showings

Submit listing with Human Resources Department of every major corporation in area. Review feedback from individual showings to see if any specific adjustments can or should be made.

Verify MLS listing detail (book, price, etc.)

Distribute flyers/postcards to local neighborhood

Visit any new and similar properties for sale in area to compare the competitive homes that may have come on the market since your home became available.

Do blast email to all top agents

Follow up on any showings marketing the listing

Meet with Seller to re-assess listing price if no offers have been received.

Second broker open house

Distribute e-flyers to all surrounding area agents

Follow up on any showings

Contact Top 40 agents in area by phone

Check value as compared to competing properties

T h a n k y o u f o r t h e o p p o r t u n i t y

t o p r e s e n t t h i s p r e s e n t a t i o n .

w e w e l c o m e t h e o p p o r t u n i t y t o

h e l p y o u s e l l y o u r h o m e

w h e n y o u a r e r e a d y !

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