WhoYouWork WithMatters
PRESENTED BY JUDY CARLOUGH
508 6673643 | Judy Carlough@GibsonSIRcom
LocalExpertise
Judy Carlough has lived and worked in Boston and Metrowest since college Her local expertise brings extraordinary value to every client
Gibson Sotheby's International Realty is locally owned and operated with a team of over 450 real estate advisors in 26 offices from downtown Boston to the shores of Cape Cod, Gibson Sotheby?s International Realty is uniquely positioned to serve buyers and sellers at all price points Our team is backed by numerous tools and resources and an in-house marketing team that empower our clients to reach their goals
26 OFFICES ACROSS EASTERN MASSACHUSETTS
450+ REAL ESTATE ADVISORS
# 1 MASSACHUSETTS BASED FIRM BY SALES VOLUME
JudyCarlough
Before Judy Carlough joined Gibson Sotheby?s International Realty as a Realtor, she had personally bought or sold twelve properties, as both owner and investor Judy thoroughly understands the business of buying and selling properties?a depth of knowledge that benefits her clients by helping them avoid costly mistakes
Thanks to her corporate background in broadcasting, Judy also brings her clients twenty years of marketing success, sales expertise, and a solid track record in high-end negotiations Now, she delivers Concierge Services, limiting her client list to six active buyers/sellers at a time, giving each person the personalized attention and in-depth market analysis they deserve.
Judy works primarily in Boston,Arlington,Cambridge,and metro West,with solid experience in Winchester, Lexington, Carlisle, Concord, Acton and towns nearby. Please read her five-star reviews to see what Judy?s clients think.
Client Testimonials
?We were moving from abroad and had very limited time Judy took the time to get to know us That effort,along with her deep knowledge,allowed us to zone in on the perfect neighborhood and house Judy wasn? t just our agent,she was part of the family?
Concord | $2 2M
?Incredibly knowledgeable and reassuring throughout our first time home buying I could write paragraphs about how complete her understanding of the process is There was never a point where I felt that she was anything less than a total expert?
Waltham | $450k
?(I was doing) For Sale By Owner,to save a bunch of money (But) after 5 months of showings and offers,I was moments away from accepting an offer that was? $100,000 less than when I started the listing.I decided we would give Judy a try.I struggle to put into words how thankful I am Judy was our agent.Professional,intelligent,knowledgeable,effective? she took control of the entire process.Bottom line: we sold the house for more than our top original price,even with the broker fees.?
Concord | $820k
?My experience with Judy? has been fantastic She is extremely professional and knowledgeable More so,she is a truly wonderful person to work with,thoughtful about what you?re looking for, with regard for who you are as a person "
Boston/Jamaica Plain | $400-700k
"Judy not only came to all the open houses with us but also walked us through each and every stop (of the process),from search to offer to home inspection to closing? she was beside us.?
Cambridge | $450k
"Judy is amazing She's an excellent listener, pays attention to what I want and has a superb network She's a pleasure to work with I feel lucky to have found her "
Bostonian buying in Concord | $600k
AchievingTopDollar For Our Clients
SellingAt All PricePoints
SalePrices
of price,clients of Gibson Sotheby's International Realty will benefit from the firm's superior marketing,global reach and unmatched expertise. < $1M $1M ? $3M $5M+ $3M ? $5M Gibson Sotheby's International Realty continues to lead the market by securing the highest average sale price Source: MLSPin 01/ 01/ 2022 - 12/ 31/ 2022 SF,CC,MF,and Land Berkshire Hathaway Home Services / Robert Paul Properties William Raveis Coldwell Banker Compass Gibson Sotheby's International Realty $1,185,726 $1,100,883 $852,589 $838,036 $836,189
2022 Broker Wolf CC,SF,MF,and Land
Regardless
Source:
Don? t just get it onthemarket. Get it theattentionit deserves .
To maximize property exposure, Judy Carlough will work closely with our team of marketing experts to form a thoughtful strategy that showcases your home through a local,national and global lens.
The following outlines a comprehensive overview of marketing possibilities available to you through Gibson Sotheby?s International Realty
TheMarketingProcess
PRE-MLS LAUNCH
- Property Preparation
- Professional Photography
- Property Video and/or 3D Matterport Virtual Tour
- Professional Floor Plans
- Install ?For Sale?Signage on Property
- Create and Finalize Print Collateral (i e brochures,inserts,etc )
WEEK OF LAUNCH IN MLS
- Submit property to MLS to reach the brokerage community
- Feature property on sothebysrealty com and gibsonsothebysrealty com
- Property will be distributed to our global property marketing partners,comprised of the most authoritative news,lifestyle and financial voices such as realtor com,Zillow, wsj com,etc
- Listing agent to share the property via email and calls to personal sphere of influence
- Announce the listing to GSIR?s agent network and the local brokerage community via email blast
- Send a direct-mail postcard to a targeted list of potential buyers,introducing the property
- Launch a paid social media campaign targeting consumers within a 15-mile radius of the property
POST MLS LAUNCH
- Feature property in office window displays to capture optimal foot traffic
- Showcase the property across Gibson Sotheby?s International Realty?s social media channels ? Facebook,Instagram,and LinkedIn with a combined reach of 15K followers
- Continue to feature property in various email campaigns
- Consider placing a print and/or digital advertisement to increase exposure
What SetsUsApart
01 | LEGACY
Sotheby?s has been uniting collectors with world-class works of art since 1744 In 1976, Sotheby's expanded into real estate, leveraging the knowledge, connections, expertise, and rich history of more than 200 years
02 | BRAND
Sotheby?s is a rare brand that instantly evokes quality, service and an appreciation of truly valuable items. These qualities are reflected in each home that we represent. Every Gibson Sotheby's International Realty listing deserves that same level of excellence and expertise this remarkable brand demands. To quote one customer, "When I see a Sotheby's International Realty sign on a home,I know that property is special "
03 | PEOPLE
Our associates, staff and partners contribute to the success of our clients every day Our real estate agents seek to build a relationship that goes beyond the transaction and strive to become a trusted advisor to navigate the markets and update your portfolio's value over the years Our support specialists help our agents do their jobs best by supplying and training them with the most up to date tools available
04 | NETWORK
Gibson Sotheby?s International Realty has 26 offices and over 450 agents across Eastern Massachusetts We serve as the largest independently owned real estate company in Massachusetts When a property is represented by our firm, it is presented to a highly qualified global clientele through exclusive channels and relationships, including Sotheby?s International Realty?s® network of 1,075 residential real estate offices throughout 81 countries and territories Our vast connections allow us to seamlessly market properties to prospective buyers across the globe
05 | MARKETING
To maximize property exposure, Gibson Sotheby?s International Realty?s in-house team of marketing experts works closely with our agents to form strategic marketing plans that showcase your property through a local, national and global lens Our services include professional photography and videography, public relations, custom brochures, targeted social advertising and email campaigns, as well as unrivaled digital exposure through over a dozen global media partners,such as the Wall Street Journal and New York Times
06 | REACH
The key to achieving the highest price and best experience is to target the most qualified buyers anywhere in the world With an outstanding brand, a robust marketing plan and a strong network, we have an unparalleled reach to qualified home buyers Gibson Sotheby?s International Realty agents are able to tailor their plans to target an array of unique buyer profiles From a local perspective, Gibson Sotheby's International Realty's 26 office presence in the varied urban,suburban and coastal markets gives our listings additional reach
07 | STANDARDS
Our property marketing is developed with the highest standards in mind. High-resolution imagery, eloquent description writing and impeccable presentation are essential to every Gibson Sotheby?s International Realty listing
08 | SERVICE
Gibson Sotheby?s International Realty agents offer white glove service from beginning to end, no matter the price point,establishing long-lasting relationships with their clients
09 | TRACK RECORD
Founded in Boston?s South End in 1962, Gibson Sotheby?s International Realty has since grown to become the premier provider in luxury real estate across Boston, Greater Boston, MetroWest, the North Shore, South Shore, South Coast, and Cape Cod. Gibson Sotheby?s International Realty is the #1Massachusetts Based Firm by Sales Volume and has the highest average sale price of the top 5 firms in Massachusetts.*
10 | EXPERIENCE
All prior points combine to create an outstanding, seamless client experience For centuries, the Sotheby?s brand has grown and excelled due to its respect for tradition and focus on innovation Gibson Sotheby?s International Realty not only meets these expectations, but raises the bar
*Source: MLS Pin,January 1,2022 ? July 31,2022 - SF,CC,MFand Land
JudyCarlough Global Real Estate Advisor Judy.Carlough@GibsonSIR.com 508.667.3643 Luxuryisanexperience, not apricepoint. © 2023 Sotheby?s Internationa Realty Al Rights Reserved Sotheby?s Internationa Realty®is a registered trademark and used with permission Each Sotheby?s Internat onal Realty office s ndependently owned and operated, except those operated by Sotheby?s Internat onal Realty, Inc Th s material s based upon information wh ch we cons der reliable but because it has been supp ed by th rd part es, we cannot represent that it is accurate or complete and it should not be relied upon as such All offer ngs are subject to errors, omiss ons, changes inc ud ng price or w thdrawal without notice If your property s listed with a real estate broker, please disregard It is not our intention to so ic t the offerings of other real estate brokers We are happy to work w th them and cooperate fully Equa Housing Opportunity
