Presented By THE LARA & CHELSEA COLLABORATIVE 91 Hundreds Road Wellesley, MA 02481
Powerfultogether
$162,000,000
The Lara & Chelsea Collaborative is built on connection; connections with our clients and connections within the brokerage community. The relationships we have cultivated over the years are the core of our foundation and our network is constantly growing Lara O?Rourke and Chelsea Robinson are talented top producers. We continue to build a higher standard of excellence and we know what it takes to succeed in every market
Sotheby?s International Realty Top 100 Agents and Teams Worldwide
Our numbers are high Our standards even higher
CLOSED & PEN DI N G SA L ES I N 2 0 2 3 # 1 T EA M AT GI B SON SOT H EBY' S REA LT Y M ASSACH USET TS 2 0 2 3
LaraO'Rourke
Lara O?Rourke?s personalized approach to real estate is centered on client relationships From start to end of every transaction,Lara exhibits the utmost integrity,discretion and professionalism,while her business acumen and positive attitude ensure a stress-free client experience
Lara is highly skilled in the marketing of residential luxury properties,having participated in over $1billion in sales transactions in Wellesley and surrounding areas She never loses sight of her role as an advisor and advocate for her clients, who describe her as honest,detail-oriented and extremely responsive
Lara?s infectious passion for real estate,combined with her reputation for putting her clients? best interests first,are the qualities that continue to attract her repeat business and referrals She excels at tailoring the buying and selling experience for each individual client Her seasoned sales and creative marketing skills enable her sellers to sell their property at its peak value while her negotiating skills enable her buyers to get the best possible deal.She knows that the art of the deal requires both intuition and understanding of today?s sophisticated client.Above all, Lara is masterful at finding creative and equitable solutions to make each transaction come together with a positive result
S EN I OR V I CE PRES I D EN T
Lara ORourke@GibsonSIR com
Vice President
International Realty Top 100 WorldWide
617.852.7018 Senior
Sothey's
ChelseaRobinson
Chelsea Robinson possesses an unrivaled understanding of inventory in the ever-changing markets Chelsea has a genuineness and unmatched professionalism with her clients She?s no stranger to finding innovative ways to address complex and time-sensitive challenges for buyers and sellers Chelsea has participated in over $1Billion in sales transactions in Wellesley and surrounding MetroWest communities Her dedication and tireless work ethic are assets to her clients resulting in a tailored client experience guided by her intricate understanding of the luxury real estate space
Chelsea?s background in construction,development,design and renovations has made her an invaluable guide for buyers looking for hidden gems and sellers looking to maximize their home?s value. With a fundamental understanding,that buying or selling a property is a transaction that shapes a person?s life,and with an eye for style and creativity,Chelsea keeps the focus on her clients?wishes and needs.Chelsea is highly involved in the local schools and passionate about giving back to the community.
S EN I OR V I CE PRES I D EN T
Chelsea Robinson@GibsonSIR com 617.686.4110 Senior Vice President Sothey's International Realty Top 100 WorldWide
Thereviewsspeakfor themselves
"Laraisunequivocallythebest brokerI'veeverworkedwith. Herenergyispositive,but realistic.Heradvicereflectsa deepunderstandingofher client'sneedsandwantsand dreamsandshehasaknackfor elegantsolutionstotoughissues. Shehasapassionforwhat she doesanditcomesthroughin tirelessavailability,market knowledge,relationships with...everyone...and,ultimately successforherclients.Wehope wenevermoveagain,butifwe dowewill callLara.".
?WeworkedwithChelsea Robinsononfindingourforever home!Shewasincredibly knowledgeableofthemarketand helpedguideusthroughsome toughdecisionsaswesearched foranewhouse.Duringthe processshewasalwaysvery responsiveandprofessional.I wouldcertainlyuseheragainif wewereevertopurchaseanew homeandI wouldmost definitelywouldrecommendher toanyonelookingforanagentin Wellesleyorthesurrounding area.Inadditionforanyonewho mayberelocating,Chelseaisan outstandingsourcein communityasshelivesthere herselfandhasraisedherfamily inWellesley.I honestlycan't say enoughpositivethingsabout our experience!"
CL I EN T EN D ORS EM EN TS
"LaraO'Rourkeistherealtor of our dreams.Inaphrase: shehasyour back.Lara's unparalleledadvocacyfor clients,masteryof the industry,andlocalized expertisecoupledwithher speed,efficiencyandbiasfor actionhavemadeher an absolutepowerhouse professional.Aboveall;Lara operatesfromapeople-first mentality,treatingeveryone involvedinthereal estate processwithonlytheutmost respect andpositivity.Our familyorchestrateda cross-countrymoveina pandemicwith2kidsunder 2 -- start tofinish,theprocess wasabsolutelyseamless becausewehadLara.She went aboveandbeyondto ensurethat weunderstoodan unfamiliar market,eachstep of thebuyingprocess, supportedandassistedour artful negotiation,and extendedherself beyondany scopeof roletohelpusfill gapswherewetrulyneededit. Laraispuregold!"
?WejustsoldourWellesley housewithChelseaRobinson andwearesohappywewent withher.Weinterviewed probably5-10otheragentsand Chelseareallystoodout.Our situationwasabitcomplex becauseofouryoungkids, locationofourhouseonamajor road,andofcourseCOVID.We wereinabadspot.Chelseamade itaseasyaspossibleforusand tooksomuchstressoffour minds.Thiswassovaluableand allowedustoliveourliveswhile stillgettingourhousesold quicklyandat agoodprice.I wouldenthusiastically recommendhertoanyone.?
What havewedone forsellerslately?
S I GN I FI CA N T SA L ES
120 DOVER ROAD, WELLESLEY $5,750,000 89 LEDGEWAYS, WELLESLEY FARMS $5,695,00
78 ARNOLD ROAD, WELLESLEY
$5,450,000
$5,050,000 S I GN I FI CA N T SA L ES
11 LEDGEWAYS, WELLESLEY FARMS
S I GN I FI CA N T SA L ES
66 WINSOR ROAD, WELLESLEY $3,050,000
3R WESTMINISTER CIRCLE, WELLESLEY $2,900,000
22 SUFFOLK ROAD, WELLESLEY $4,450,000
77 WOODCLIFF ROAD, WELLESLEY $4,625,000
64 CARTWRIGHT ROAD, WELLESLE $4,375,000
4 WYNNEWOOD ROAD, WELLESLEY $3,535,000
60 WINDSOR ROAD, WELLESLEY $2,630,000
31 LATHROP ROAD, WELLESLEY $2,300,000
7 KIPLING ROAD, WELLESLEY $2,875,000
19 ELMWOOF ROAD, WELLESLEY $2,175,000
58 NORWHICH ROAD, WELLESLEY $2,025,000
S I GN I FI CA N T SA L ES
5 VANE STREET, WELLESLEY $1,700,000
3 BUCKINGHAM TERRACE, WELLESLEY $6,450,000 | Representing Buyer
OFF M A RK ET RECEN T S I GN I FI CA N T SA L ES
49 PINE STREET, WELLESLEY
$4,395,000
| Represented Buyer
$4,295,000 |
2 CYPRESS ROAD, WELLESLEY
Represented Buyer
LINCOLN
$3,800,000 | Representing Seller OFF M A RK ET S I GN I FI CA N T SA L ES
65
ROAD, WELLESLEY
173 GROVE STREET, WELLESLEY $3,650,000 | Representing Buyer OFF M A RK ET S I GN I FI CA N T SA L ES
Our approach
At Gibson Sotheby?s International Realty,we recognize that every property is unique and deserves its own carefully crafted strategy Prior to bringing a property to market,our team closely evaluates all relevant print and digital opportunities to create an individualized property marketing plan
The following outline offers an overview,which will be fine-tuned to provide maximum exposure
M A RK ET I N G 9 1 H UN D REDS ROA D
Phase I: Preparat ion, Launch & Organic Out reach
INITIAL PREPARATION
Custom Flower Arrangements
Lara and Chelsea will provide all the custom flower arrangements for photo shoot and broker tour
Media
Take professional photography and floor plans House media assets on a custom property website
Marketing Collateral
Prepare final drafts for marketing campaign, including: compelling copy,email campaigns,property brochures, direct-mail piece,social media avenues,etc.
Communications
Leverage Gibson Sotheby's International Realty's in-house public relations department to advise on potential PR/ editorial coverage,as well as a social media strategy for the property
Sphere of Influence Outreach
As industry leaders in Wellesley,Lara and Chelsea are connected to influential brokers,investors and luxury clients throughout the MetroWest, Boston,and beyond Prior to launching on MLS,Lara and Chelsea will personally connect via calls and emails to this select audience.In addition, she will offer private tours of the property,if permitted.
TAN - TOP AGENT NETWORK OUTREACH
Timing: Prior to MLS Launch
Lara and Chelsea will put your listing on TAN Top Agent Network is the top 10% of producing agents Members are the most experienced,well-connected, and knowledgeable agents around - helping buyers and sellers make smarter real estate decisions
LAUNCH ON THE PUBLIC MARKET
Timing: Day of MLS Launch
To effectively reach the local brokerage community and prospective buyers, submit your listing to the Multiple Listing Service.
ONLINE PRESENCE
Timing: Day of MLS Launch & Ongoing
The property will be prominently displayed on our localized website,gibsonsothebysrealty com In addition,the property will be displayed on sothebysrealty com This global website is designed to distinctly showcase our collection of extraordinary homes. It attracts more consumers than any other luxury real estate website. Currency conversion,language translation in 14 languages,and strong traffic set sothebysrealty com apart
PUBLIC RELATIONS
Timing: Week of MLS Launch & Ongoing
Gibson Sotheby's International Realty's public relations team fosters strategic relationships with leading media outlets to achieve two objectives: generate exposure for and increase traffic to our portfolio of properties We will collaborate with the public relations team at Sotheby's International Realty to identify potential opportunities for the property to appear in an array of print and digital publications throughout the listing's timeline, capturing a wide audience
EMAIL AND SOCIAL MEDIA EXPOSURE
Timing: Week of MLS Launch & Ongoing
The property will be introduced to the local brokerage community, Sotheby's International Realty affiliates,as well as
Lara and Chelsea's sphere of influence through a targeted email and social media campaign The campaign will leverage the exceptional photography and video assets as well as compelling copy and property details In addition,we will share photos and property details with SIRaffiliates in key feeder markets for consideration to share on their local social media channels? increasing exposure across the US and within our network
NATIONAL AND INTERNATIONAL AFFILIATE OUTREACH
Timing: Week of MLS Launch & Ongoing
Gibson Sotheby's International Realty's relocation and referral team will make proactive and strategic connections with top Sotheby's International Realty agents located in key feeder markets [[First name]] will begin introducing the property by personal outreach via calls and emails to these select agents and will share marketing materials to bring awareness to this listing nationally and internationally
DIRECT MAIL PIECE
Timing: Week of MLS Launch & Ongoing
Tap into the Sotheby's International Realty network of well-connected agents in key feeder markets to get the property in front of VIP clients Send a property brochure and cover letter Additionally,send a property brochure to a curated list of UHNWprospective buyers in Wellesley,Weston,Natick and surrounding towns as well as throughout Boston
NOMINATE FOR EXPOSURE THROUGH SOTHEBY?S INTERNATIONAL REALTY
Timing: Week of MLS Launch & Ongoing
We will nominate 91Hundreds Road for additional exposure through SIR If selected,the property could be featured on SIR?s social media channels (i.e. as Extraordinary Property of the Day), on SIR?s ?Extraordinary Living?blog,on their YouTube channel (for video),or in premium editorial media outlets (i e Dwell,WSJ) Submissions are held indefinitely and SIRwill notify us of all opportunities
Phase II: Paid Advert ising Opport unit ies
DIGITAL: LUXURYESTATE COM HOMEPAGE SHOWCASE
Luxury Estate is the leading international portal for the luxury real estate market With website and apps translated in 16 languages and users from 132 countries,Luxury Estate is the perfect solution to reach international buyers
- 1,900,000 visitors per month / 18,000,000 page views per month
- Property would be featured in the rotating carousel at the top of the homepage for 1month
DIGITAL & PRINT: ROBB REPORT & DIGITAL MEDIA BAR
Robb Report is the leading voice in the global luxury market Its discerning audience around the world has a shared appreciation and desire for quality,exclusivity,artisanship,heritage,and fine design.With its fingers on the pulse of the latest superlative products and experiences that today?s modern consumers seek,Robb Report is synonymous around the world with affluence,luxury, and the best of the best
- Circulation: 102,000+
- Average Age: 45
- Male 78% / Female 22%
- Average HHI: $489,000
- Average HNW: $2,700,000
Placement on the Real Estate Media Bar provides outstanding visibility and click-through for high impact awareness
DIGITAL: MANSION GLOBAL HOMEPAGE FEATURED LISTING
With a 130-year history, The Wall Street Journal is the #1Most Trusted Source,reaching an audience of more than 25 million across generations of wealth 3 in 5 of WSJ's readers are millionaires Mansion Global connects high-net-worth buyers with luxury listings and investment opportunities to expand their portfolios The Homepage Featured Listing module offers prominent positioning on the Mansion Global homepage and showcases listings regardless of region
- Duration: 30 days
DIGITAL: JUWAI LUXE CHANNEL PROPERTY LISTING
Juwai com is where Chinese buyers find international property Juwai,which means ?home overseas? , is visited by Chinese buyers each day from over 403 cities throughout China,as well as major Chinese communities in Taiwan, Hong Kong,Malaysia and Singapore The site is the largest and most authoritative source for global property in China, with over 2 5 million property listings spanning 89 countries The Luxe Channel Property Listing module connects you to UHNW(Ultra High Net Worth) Chinese consumers
- Duration: 6 months
PRINT: FINANCIAL TIMES
The Financial Times showcases the finest residential properties on the market and provides sage advice to a discerning audience of high-end private owners,as well as investors, every Saturday in its standalone ?House & Home?section.Targeting upscale readers who are passionate about home and living,this full-color supplement is the world?s only weekly property and lifestyle section, which is internationally focused and globally-distributed every weekend
- Circulation: 193,337
- Distribution: Global
- Readership: 1,625,987
- Male 82% / Female 18%
- Average HHI: $330,000
- Median age: 53
PRINT: NEW YORK TIMES MAIN NEWS
The Main News section is the most well-read section and it sets the agenda for the most important news of the day This is an essential environment to give your luxury properties the ultimate exposure
- Circulation: 423,111
- Readership: 3 1M
- Male 48% / Female 52%
- Median HHI: $104,000
- Average HHI: $143,000
- Median Age: 49
PRINT: NEW YORK TIMES TAKEOVER
Promote your property in style with this tabloid insert devoted to Sotheby?s International Realty and delivered to high-net-worth neighborhoods.
- 160,000+ copies distributed to select high-net worth neighborhoods in the New York Metro Area
- Includes Digital Promotion on NYTimes.com & Digital Flip Book
PRINT: THE WALL STREET JOURNAL
The Wall Street Journal represents credibility and influence and continues to be the leading environment for luxury real estate clients to connect with the world?s most affluent home-buying audience.
- Print Circulation: National ? 786,294
- E-newspaper Circulation: 238,000 recipients
- Affluent Readership: 4,143,000
- Male 68% / Female 32%
- Average HHI: $372,94
PRINT: BOSTON GLOBE
The Boston Globe,New England?s largest news organization provides news,analysis and information about community events,sports and entertainment.The Globe provides in-depth coverage of the daily news around the world and throughout the nation and is a trusted source for the most up to date information
- Sunday Readership: 750,910
- Average HHI: $113,000
- Male 47% / Female 53%
- 37% of Sunday Globe readers have a net worth of $1,000,000+
Theattention yourpropertydeserves
At Gibson Sotheby?s International Realty, we understand that each property and seller is unique, so we offer you an exclusive tailor-made strategy. We execute that strategy by combining our vast experience, innovative technology, and unmatched global reach to attract the attention of the most qualified buyers around the world.
PERSON A L I Z ED ST RAT EGY
Yourcommunity isourcommunity
For more than 60 years, Gibson Sotheby?s International Realty has been the leading brokerage in the real estate markets spanning Eastern Massachusetts We are an integral part of our communities? we know the neighborhoods, schools, and shops from the inside out to sell potential buyers on the value of the area Better yet, we know and understand the people that make up these communities. It is this deep sense of place shared with our clients that sets us apart
LOCA L I N S I GH T
METROWEST
BOSTON
GREATER BOSTON
CAPE
COD
NORTH SHORE
SOUTH SHORE
SOUTH COAST
You?lllike thewaywework
Together we?ll follow a proven path to success.
1
PREPARING YOUR PROPERTY
We?ll work together and leverage our award-winning sothebysrealty.com website to showcase your property in the very best light
2
FINALIZING YOUR MARKETING PLAN
We?ll provide you with an in-depth plan for unrivaled worldwide exposure.
3
LAUNCHING YOUR SALE
This is the big day when we announce your listing to the world
T H E S EL L I N G PROCESS
REPORTING YOUR PROGRESS
We'll keep you in the loop all along the way with access to our live data dashboard as well as showing details and feedback
CLOSING THE TRANSACTION
We?re with you every step of the way, from due diligence to signature of the deed.
4
5
Theright price getsthebestresult
Experience shows that pricing a property correctly from the start results in the greatest buyer interest at the most favorable price We will carefully analyze the market using our local expertise to determine the optimal price for your property.
PRI CI N G ST RAT EGY
Yourbrokerage
Our local heritage began in 1962, when Betty Gibson, esteemed South End local and our pioneering founder, established our flagship office in Boston?s South End neighborhood. Gibson was instrumental in developing the growth and desirability of not only the South End, but the city of Boston as a whole.
Today, Gibson Sotheby?s International Realty is Massachusetts' leading independently owned brokerage with 30 offices and more than 500 associates serving Boston, Greater Boston, the MetroWest, North Shore, South Shore, South Coast, Cape Cod, Nantucket, New Hampshire, and Rhode Island
Specializing in residential sales and rentals at all price points, our team offers a world of advantages to our clients? including a heritage of hyper-local expertise, a reputation for delivering white glove service, and numerous tools and resources that empower you to meet your goals
Scan to view our office locations
Sotheby?sis morethan justourname
Over the last two centuries, Sotheby?s auction house has built an iconic brand with unparalleled prestige. Today, Sotheby?s International Realty builds on its legacy with the auction house by offering the same elevated standards and exemplary service We harness the global power of the Sotheby?s name and its proprietary database of 700,000 clients to create unique opportunities and introduce your property to the most qualified buyers all around the world
POWERFUL H ERI TAGE
B ACK ED BY T H E B EST Ournumbers areyourassurance $143 Global sales volume 2023, USD billion
26,50 0 Sales associates
1,115 Offices worldwide
52 Million sothebysrealty com visits in 2023
# 1
Most profiled real estate company in the news
1+ Million Engaged social media followers
88 Million Videos played in 2023
1744
The year our heritage began
84
Countries & territories
1,104
Let OurNumbers WorkforYou HIGHEST AVERAGE SALE PRICE OF THE TOP 20 FIRMS
CLIENTS HELPED THROUGH THE GLOBAL REFERRAL NETWORK 104 PROPERTIES SOLD $3M ?$5M 51 PROPERTIES SOLD OVER $5M 821 PROPERTIES SOLD $1M ? $3M
1,200
PROPERTIES SOLD UNDER $1M $3B TOTAL SALES VOLUME IN 2023 Source: MLSPin Dash and Brokerage Engine 01/ 01/ 2023 - 12/ 31/ 2023 Clients helped includes sales and rental s des | Each Office is Independently Owned and Operated Best Website PRESENTED BY WHO'S WHO IN LUXURY REAL ESTATE
CLIENTS HELPED IN 2023 #1Teamat GibsonSotheby'sRealty MASSACHUSETTS 2023 #1MassachusettsBasedFirm BY SALES VOLUME
BY BANKER & TRADESMAN BEST OF 2023 #1
4,612
ResidentialRealEstateFirm
Ourworld isyours
Sotheby?s International Realty is the only truly global luxury real estate company with 26,500 advisors working in more than 1,100 local offices across 83 countries and territories Our unparalleled network works together to meet your needs and expectations.
GLOB A L CON N ECT I ON S
Ourreach bringstheworld toyourhome
We make your listing easy to find online with our Webby Award-winning website and finely tuned SEO. Sothebysrealty.com enables millions of visitors to immerse themselves in engaging videography, impactful photography, and inviting virtual tours.
ON L I N E EX PERT I S E
52M 15
com visits in 2023 Languages
sothebysrealty
49% 41% 88M Visitors from outside the U S Organic search traffic Videos played in 2023 Sources: Google Analytics, Brightcove, and Listrac ? Full Year 2023 Duxbury MA - $11,995,000 SEE DETAILS ? WESTON 5Radc ffeRoad Weston MA $5295000 5 65 9146SqFt 141Acre(s)
Topmediapartners
drivetrafficto
yourlisting
As soon as your property is on sothebysrealty com, it is also distributed across a variety of leading websites across the world, maximizing reach and exposure
PROPERT Y SY N D I CAT I ON
We work with the best online and print publishers to drive better performance and more return for our clients on a local level and around the world
GLOB A L A DV ERT I S I N G
Noonecandraw moreeyestoyourlisting
Needham Massachusetts Charlestown,Massachusetts Arlington,Massachusetts
Ourconnections becomeyourconnections
The Sotheby?s International Realty brand creates exclusive content featuring our property listings on multiple social media platforms and engages with more than a million followers each day Additionally, our YouTube channel has more subscribers and video views than any other real estate brand
SOCI A L M ED I A
EXTRAORDINARY PROPERTY OF THE DAY Cohasset,MA sothebysrealty 15s HOME BRAND NEWS FEATURED BLOGS HEADLINES OCTOBER 3RD ContemporaryHomeinBeaconHill
@GIBSON_SIR @SOTHEBYSREALTY HOME BRAND NEWS FEATURED BLOGS HEADL NES AUGUST 16 RemarkableWellesleyHome Explore the Extraordinary Property of the Day: This beautiful home has caught the attention of buyers from all over the globe
20 23 Press Share of Voice
Sotheby?s International Realty
Coldwell Banker
Compass
Berkshire Hathaway HomeService
Douglas Elliman
Christie?s International Real Estate
Keller Williams Realty
Engel & V?lkers
Knight Frank
Leading RE
PRESS EX POSURE
Ourreputation isyouradvantage
Our press office possesses strong relationships with leading national and international media outlets who drive buyers to our website and your property We are the most profiled luxury real estate brand in the news
S o u r c e : M e l t w a t e r , J a n u a r y 1, 2 0 2 3 ? D e c e m b e r 3 1, 2 0 2 3
You?llseetheresults astheyunfold
We provide data on the web traffic for your listing and the number of showings. This helps steer the sales strategy along the way and guide informed decisions.
PROPERT Y PERFORM A N CE
Trust builds alastingrelationship
Thank you again for this opportunity to share our qualifications We would love to work with you and show you why we?ve earned the trust of so many clients. Trust, of course, is all about comfort It?s about feeling at home Which is exactly how we want you to feel all the way to your new one
T H A N K YOU
One of the world?s most trusted and respected brands
Known for unsurpassed service
The only luxury real estate company with a true global reach
Experienced agents with local insights and worldwide connections
Exclusive access to highly qualified global clientele
Award-winning website with 48 million visits per year
Exclusive media relationships
increase your exposure
Unique content promotes your property to a select audience
Most viewed real estate channel on YouTube
One million engaged social followers
Comprehensive and customized plan for your home
© 2024 Sotheby?s International Realty All Rights Reserved Sotheby?s International Realty® is a registered trademark and used with permission Each Sotheby?s International Realty office is independently owned and operated, except those operated by Sotheby?s International Realty, Inc This material is based upon information which we consider reliable but because it has been supplied by third parties, we cannot represent that it is accurate or complete and it should not be relied upon as such Equal Housing Opportunity gibsonsothebysrealty com
