Heather Reardon Group_2024 Sellers Guide

WhoYouWorkWithMatters

Selling your home is a big decision A home represents one of the largest personal assets, and the proceeds you receive significantly determine your next purchase or financial position Who you hire does make a difference Honesty, hard work and professionalism paved the road to the Heather Reardon Group becoming top selling agents Our extensive network within the real estate community provides our clients with the competitive advantage and outstanding results.

Our team utilizes the most innovative tools to elevate and create far reaching marketing campaigns for their exclusive properties The Heather Reardon Group strives to offer the most personalized, sophisticated and confidential real estate support available. We are a high performing team, experienced in all types of properties, including luxury properties, condominiums, waterfront estates and single family homes Our process leaves nothing to chance

StepstoSellingYourHome

1 MEET AND STRATEGIZE

At the first meeting, we will walk through your home, ask questions and take notes necessary for us to prepare a comparative market analysis (CMA) to determine your home?s value We will recommend any improvements or staging that we think could help sell your home quicker and for more money based on our expertise. We will discuss your listing timeline, review our ?go to market?timeline and create a tailored plan for your property

2 PRICING ANALYSIS & STRATEGY

Our team will prepare an in depth comparative market analysis to determine the most probable current market value of your home We will walk through various pricing scenarios, timelines and goals to make sure our strategy aligns with your needs We will also prepare and review our listing agreement with you

3

LISTING PREP

We will provide recommendations to prepare your property for the spotlight We will schedule professional photography dates and begin putting together our marketing materials to get ready to showcase your home in its best light

4

LISTING LAUNCH

Depending on our predetermined timeline and strategy, we can feature your property as a ?Gibson Sotheby?s Coming Soon?listing before hitting the market to test pricing strategies and generate interest Once we are fully ready to launch your listing,we will publish it on MLS

5 OFFER REVIEW & ACCEPTANCE

The offer you receive is not just about the dollar signs on the offer price. We will review various contingencies that may have financial impact on your bottom line If you receive multiple offers, we will create a spreadsheet to compare all offers and talk through any contingencies and dates We will negotiate any offers on your behalf to make sure you?re not leaving anything on the table After the offer is accepted you will engage a real estate attorney to help you with the contractual phase We can provide some trusted references if you do not have one

6 HOME INSPECTION

If the offer you accept has a home inspection contingency we will accompany the buyer,buyer?s agent and home inspector during the home inspection and will work with you to negotiate any repairs they may request as a result of the inspection The home inspection typically occurs within a week of an offer acceptance

7 PURCHASE & SALE AGREEMENT

Your attorney will provide a draft purchase and sales agreement contract to the buyer?s attorney Your attorney will review any changes with you Once the buyer signs and puts down a deposit (typically 5% of the purchase price, minus the buyer?s initial deposit), you will sign The purchase & sales agreement typically happens 10?14 days after offer acceptance

8 APPRAISAL

We will meet with an appraiser who is hired on behalf of the buyer?s lender at your property. The appraiser will give an independent estimate of value of the property based on their research and expertise to ensure that the sales price is in line with market value.

9. FINAL WALK-THROUGH

A final walk-through of the property is performed just prior to closing The walk-through confirms that no damage has been done to the home since the time of the inspection, that the major systems and appliances are in working order,and any inspection items have been addressed

10 CLOSING

KeyTerms

APPRAISAL

Assessment of the property?s market value,typically done for the purpose of obtaining a mortgage

CLOSING COSTS

Expenses incidental to a sale of real estate such as loan fees,appraisal fees,title insurance and escrow fees

CONTINGENCY

Certain criteria that have to be met in order to finalize the sale

DEBT-TO-INCOME RATIO

The percentage of an individual?s monthly gross income relative to the amount of debt owed

EARNEST MONEY DEPOSIT (EMO)

A good faith deposit buyers make with an offer to show that they are serious about buying the property In exchange,the seller agrees to stop marketing the property.

ESCROW PAYMENT

A portion of a mortgage payment held in trust by the lender for taxes and hazard insurance

INSPECTION

An expert conducts a formal review of the property to find issues that need to be repaired. A typical home inspection will examine the major systems of the house including foundation, plumbing, electrical, HVAC, siding,roof,etc

PRE-APPROVED

Advanced approval from a bank or other lending institution for a home mortgage

PRE-QUALIFIED

Potential buyers provide an overall financial picture and mortgage brokers provide an estimate of what level of loan you will likely be pre-approved for

LIEN SEARCH

A background check on the property and the seller to ensure there are no outstanding debts or claims upon the property

TITLE INSURANCE

Insurance to protect the buyer and lender against losses arising from disputes over the ownership of a property

OurToolstoHelpSellYourHome

EXCEPTIONAL MARKETING

We believe that exceptional properties deserve exceptional marketing To maximize property exposure, our team of marketing experts works closely with our agents to form strategic marketing plans to showcase your property through a local, national and global lens We leverage print, digital, public relations and social media to maximize exposure.

EXCLUSIVE PARTNERSHIPS, SUPERIOR EXPOSURE

We don? t wait until qualified buyers have begun their search; we go to where they are. The exposure and worldwide reach of our listings set us apart We partner with media powerhouses to introduce your home to discerning audiences worldwide We complement those efforts with targeted digital and print advertising plans that are often exclusive to Sotheby?s International Realty In addition to your home being showcased on sothebysrealty com,it will also be marketed on more than 100 local Sotheby?s International Realty®websites

A UNIQUE COLLABORATION

The properties represented by our network are exclusively promoted to the affluent clients of Sotheby?s auction house through client events,signature publications,digital newsletters,and on sothebys com

PUBLIC RELATIONS

Sotheby?s International Realty is the most profiled company in the press Our public relations team fosters relationships with leading media outlets to achieve two objectives: increase traffic to our website and generate exposure for our listings Our agents and their listings frequently appear in notable publications such as Boston Magazine, The Boston Business Journal, Wall Street Journal, The Mariner, Boston Homes and other local publications

SOTHEBYSREALTY COM

Our enhanced website ? now in 14 languages/dialects ? engages millions of buyers to immerse themselves in your home via high-resolution photography, 3D virtual reality tours and ultra high-definition videography Listings from around the globe can be accessed seamlessly on any device and mobile users can directly text a sales associate from any listing page Half of all site traffic comes from outside the United States,showing the true global reach of our listings

ForThoseSeeking ExceptionalResults

GIBSON SOTHEBY'S INTERNATIONAL REALTY | 20 23 YEAR IN REVIEW

LOCAL EXPERTISE

Gibson Sotheby?s International Realty operates out of twenty five offices across Eastern Massachusetts and serves as the largest independently-owned real estate company in Boston Our network of over 500 exceptional Real Estate Advisors sold more than $3 billion in property in 2023.However,our greatest point of pride is that our discerning clients come back to us again and again

GLOBAL REACH

Our connection to Sotheby?s International Realty is our unique difference When a home is represented by Gibson Sotheby?s International Realty, it is presented to a highly qualified global clientele through exclusive channels and relationships Our network of 1,110 residential real estate brokerages throughout 83 countries and territories makes Gibson Sotheby?s International Realty a truly global brand

Highest AverageSalePrice

$1.25M $3B

AVERAGE LISTING SALE PRICE ANNUAL SALES VOLUME

4,612

CLIENTS SERVED

25+ 500 #1

OFFICES ACROSS EASTERN MA REAL ESTATE ADVISORS

MA BASED FIRM BY SALES VOLUME

1,104

PROPERTIES SOLD UNDER $ 1M

26,400

925

PROPERTIES SOLD $ 1M - $ 5M

51

PROPERTIES SOLD OVER $ 5M

83

SALES ASSOCIATES COUNTRIES AND TERRITORIES

1,110

RESIDENTIAL REAL ESTATE BROKERAGES

Top10ReasonstoChoose GibsonSotheby?sInternationalRealty

1

LEGACY

Sotheby?s has been uniting collectors with world-class works of art since 1744 In 1976, Sotheby?s expanded into real estate, leveraging the knowledge, connections, expertise, and rich history of more than 200 years

2

BRAND

Sotheby?s is a rare brand that instantly evokes quality,service and an appreciation of truly valuable items These qualities are reflected in each home that we represent Every Gibson Sotheby?s International Realty listing deserves that same level of excellence and expertise this remarkable brand demands To quote one customer, ?When I see a Sotheby?s International Realty sign on a home,I know that property is special?

3

PEOPLE

Our associates, staff and partners contribute to the success of our clients every day Our real estate agents seek to build a relationship that goes beyond the transaction and strive to become a trusted advisor to navigate the markets and update your portfolio?s value over the years Our support specialists help our agents do their jobs best by supplying and training them with the most up to date tools available

4 SERVICE

5

NETWORK

Gibson Sotheby?s International Realty has 27 offices and over 450 agents across Eastern Massachusetts. We serve as the largest independently owned real estate company in Massachusetts When a property is represented by our firm, it is presented to a highly qualified global clientele through exclusive channels and relationships, including Sotheby?s International Realty?s network of 1,075 residential real estate offices throughout 81 countries and territories Our vast connections allow us to seamlessly market properties to prospective buyers across the globe

Gibson Sotheby?s International Realty agents offer white glove service from beginning to end,no matter the price point,establishing long-lasting relationships with their clients

6

MARKETING

To maximize property exposure, Gibson Sotheby?s International Realty?s in-house team of marketing experts works closely with our agents to form strategic marketing plans that showcase your property through a local, national and global lens Our services include professional photography and videography, public relations, custom brochures, targeted social advertising and email campaigns, as well as unrivaled digital exposure through over a dozen global media partners,such as the Wall Street Journal and New York Times

7

REACH

The key to achieving the highest price and best experience is to target the most qualified buyers anywhere in the world. With an outstanding brand, a robust marketing plan and a strong network, we have an unparalleled reach to qualified home buyers Gibson Sotheby?s International Realty agents are able to tailor their plans to target an array of unique buyer profiles From a local perspective,Gibson Sotheby?s International Realty?s 27 office presence in the varied urban, suburban and coastal markets gives our listings additional reach

8

STANDARDS

Our property marketing is developed with the highest standards in mind High-resolution imagery, eloquent description writing and impeccable presentation are essential to every Gibson Sotheby?s International Realty listing

9

TRACK RECORD

Founded in Boston?s South End in 1962, Gibson Sotheby?s International Realty has since grown to become the premier provider in luxury real estate across Boston, Greater Boston, MetroWest, North Shore, South Shore, South Coast and Cape Cod Gibson Sotheby?s International Realty is the #1Massachusetts Based Firm by Sales Volume and has the highest average sale price of the top 5 firms in Massachusetts

10

EXPERIENCE

All prior points combine to create an outstanding, seamless client experience For centuries, the Sotheby?s brand has grown and excelled due to its respect for tradition and focus on innovation Gibson Sotheby?s International Realty not only meets these expectations,but raises the bar

ListingPreparation:Decluttering

Any essential items used daily may remain, but anything beyond those items should be stored away The more you can feasibly store away the better Packing away any less used items will also help prepare you for your move! The key is less is more We want to depersonalize your home enough to allow buyers to envision their lives and belongings in the space

KITCHEN

Clear off and declutter kitchen countertops and open shelving as much as possible Before photos, showings and open houses,consider storing or packing items such as:

- Toasters

- Coffeemakers

- Knives

- Cooking utensils

DINING ROOM

- Kitchen towels

- Oven mitts

- Dish drying racks

- Sponges

Remove as many items as possible from table tops Displaying a few items is OK,as long as you thin it out

- If you have a bar,built-in or china cabinet,cull down any dishware,bottles and/or knick-knacks

BATHROOMS

Clear off/declutter bathroom countertops and open shelving as much as possible Before photos, showings and open houses:

- Display matching bath towels Fold as if they were displayed in a hotel

- Display a clean bathroom rug

- Remove any toiletries you don? t use on a daily basis

- Consider donating any old or unwanted towels to local pet shelters to thin your collection

BEDROOMS

Clear off/declutter side tables, tops of dressers and open shelving as much as possible Before photos, showings and open houses:

- Make your bed

- Organize your closet(s) - best if you can thin your wardrobe and shoes down so buyers can see inside more easily Take out off-season items

- (You?ll have to pack anyway so why not start now!),donate unwanted items to charity

THROUGHOUT YOUR HOME

Ensure all hallways are as unobstructed as possible. Consider moving bookshelves, console or other tables that may give an illusion of a space feeling smaller

LIVING ROOM

Clear off/declutter side tables, coffee tables and open shelving as much as possible Before photos, showings and open houses:

- Organize any books on shelves

- Store away any extra games

- Remove or thin out collections or knick-knacks

ListingPreparation:DeepCleaning

A cleaning of any visible surfaces is preferred We want to provide buyers with a feeling of clean and new beginnings

KITCHEN

- Clean inside and fronts of appliances

- Clean fronts of kitchen cabinets and drawer or door pulls If any visible crumbs in drawers or cabinets,wipe clean.

LIVING ROOM

- Dust windows and side/coffee tables,any touchable surfaces

WALLS AND THROUGHOUT

- Remove any visible scuff marks - Soft Scrub with Bleach or Mr. Clean Magic Eraser work well for this (used gently, spot tested in an inconspicuous spot). Inspect baseboards and corners where scuffs are often found,especially areas that are touchable or kickable

- Dust baseboards

- Dust fan blades

- Dust light fixtures If there is visible debris or dust inside of light fixture shades, remove shade and clean inside

- Clean floors and ensure no water rings,set in stains or marks are visible

- Clean windows and window sill trim If dirty from the outside, many double paned windows can swing in to clean the outside

- Dust and wipe down light switches and door knobs that may have finger smudges or stains on them from use over time

BEDROOMS

- Dust windows and side tables,any touchable surfaces

LAUNDRY AREAS

- Dust tops of washer/dryer

- Wipe down outside of machine

BATHROOMS

- Clean any visible soap scum in showers and tubs

- Clean any mold around where shower and tub meet (you may re-caulk if needed)

- Quick wipe down of sink, counter, fixtures and any spots on mirrors before each buyer facing showing.

OUTDOORS

- Pick up any loose trash that may blow into your yard

ListingPreparation:Maintenance

We will address any specific maintenance needs with you during walk-through appointments, but in general here are the ?little things?that matter that homeowners can do themselves fairly easily

INTERIORS

- Ensure all attached light fixtures work, replace bulbs It?s best to keep the same hue of lighting consistent throughout (bright white,soft white,etc )

- Fasten anything that may have become loose over time (drawer pulls, door knobs, handles, electrical outlet covers,light switches,etc )

- If applicable, spackle, touch up paint any cracks or visible holes Keep in mind that sometimes paint touch ups can look worse than before unless an entire wall section is painted, especially with brighter/darker colors

- Re-caulk around shower/ tub area,if needed

- Change air filters if you have a central HVAC system

OUTDOORS

- If weather permits, little touches like a potted plant at entryways or on decks/patios brighten up the space and provide a warm welcome to prospective buyers

- Have yard and landscaping as neat/ tidy as possible and pick up any loose trash

HeatherReardon

The Heather Reardon Group | Real Estate Agent | HeatherR@GibsonSIRcom | 339 499 8646

Born and raised on the South Shore, Heather is a lifelong resident of Cohasset, where she and her husband are happily raising their two young daughters Everyone who knows Heather will tell you that when you meet her, you will feel like you?ve known her for a long time Known for her patience and approachability, Heather makes her clients feel comfortable and ensures that they are well taken care of during the buying and selling process In her first year in Real Estate, Boston Agent Magazine awarded her the ?Rookie of the Year? title for the Greater Boston area. With an eye for interior design and staging, Heather is a great resource for her clients when they are getting their home ready to sell and takes pride in showcasing properties to their fullest potential

When Heather isn? t working with clients, you can find her enjoying the place she calls home From coaching youth basketball, attending her daughter?s soccer games, walking the trails in Whitney Woods or grabbing a coffee at Seabird, Heather loves being involved in the community She is an avid supporter of the ?Cohasset Working Dog Foundation? ; a cause near and dear to her heart as the ?mom?of two police K9?s. As a yoga teacher for over 11years, Heather enjoys staying active and loves spending time at their family home in North Conway,NH whenever time allows

Testimonials

?Heather is the gold standard We had a rough experience trying to sell our house at the end of 2020, and we thought the lack of attention from our agent was typical Heather showed us that a real estate agent should be an advocate for your family She was always looking out for our best interests, did her research, and made herself available whenever she could (on top of being an amazing super mom) She is also one of the kindest,warmest souls we?ve ever met It was our privilege to work with her!?

? JENNA S

?I can? t say enough good things about working with Heather Reardon. She made everything easy for us and provided invaluable insights every step of the way! I would 100% recommend working with Heather to all my friends and family looking to buy or sell a house?

? HAYLEY C

?Heather was great with helping us purchase a home in Cohasset She helped us put together an appealing offer We were uncomfortable with excluding an inspection, even in this hot market, and she came up with a creative (and successful!) solution We didn? t know much about Cohasset and Heather provided a lot of information about places to visit and getting registered with the town She also provided us with her contacts for contractors and other services like cleaners After the closing, Heather stayed in contact and continued to be a resource She always quickly responds and has lots of knowledge We will definitely use Heather again in the future and recommend her to everyone?

? YASMIN M.

?Heather is the dream of a real estate agent! She walks you through every step of the way, reassures you, is totally honest, and works tirelessly around the clock to make sure everything is going great She sold our house and helped us buy our new house in our dream location within two days You won? t find someone else who works harder and makes you feel like you?re their only client! She made the process so easy We?ve bought before and it was difficult, which made us hesitant to try buying again Heather changed all of that so I will forever recommend her! She literally changed our quality of life.?

? THE AMES FAMILY

GerriHanney

The Heather Reardon Group | Realtor®| GerriH@GibsonSIRcom | 914 629 6068

Gerri is originally from New York where she worked in the fashion industry for renowned designers Fendi and Joseph Abboud Her family moved to the South Shore over fourteen years ago and they currently live in Hingham where Gerri also teaches Pilates Honest, professional and enthusiastic, Gerri is passionate about helping others This gives her clients the confidence that their best interests come first!

Gerri and her husband consider themselves fortunate to have raised their four children in a community that has something for everyone Her children have participated in everything from dance classes at the community center to football/ basketball/volleyball/soccer to book clubs and church activities Christmas in the Square is a family favorite! Now, with the children growing up, time together as a family is more treasured than ever You will often find Gerri enjoying visits to the Farmer?s Market, grabbing breakfast at Greenlight or on weekend walks in World?s End with her family and their sweet pups,Rudy and Gus

Just as she approaches her work as a Pilates instructor, where her students trust her to carefully guide them to achieve their best results, Gerri uses the same care to best position her real estate clients to find their perfect fit

Testimonials

?As first-time homebuyers, we could not have asked for a better agent Gerri was extremely knowledgeable, organized, and on top of everything! Throughout the entire process, Gerri made us feel like her top priority and not just a client She guided us through a crazy market and landed us in our dream home I highly recommend Gerri as an agent,you are in the best hands possible with her!?

? MATT AND OLIVIA

?Once we found our home, Gerri was phenomenal throughout negotiations The seller had some personal things going on and Gerri was on top of everything, and we never felt like we needed to step in We knew everything was under control Even our lawyer and lending agent expressed how great Gerri was to work with Even after the close,Gerri has consistently checked in with us to see how things were going All in all, Gerri is amazing The only downside of buying a house was that we would no longer be working with Gerri.?

? KYLE J

?Realtor of your dreams! As first-time homebuyers we couldn? t have asked for a better realtor Gerri was recommended to us by a friend after we had experienced some difficulty in the crazy housing market Buying a home for the first time is a daunting task, there?s many things to consider and prioritize, but Gerri was a fantastic partner in helping us do that When looking at houses, Gerri was always present with us and we felt that she always gave us genuine and unbiased advice?

? ALEX B.

MackenzieBaker McGowan

The Heather Reardon Group | Realtor®| Mackenzie McGowan@GibsonSIRcom | 6316814055

Mackenzie Baker is a hardworking and dedicated agent, always striving to act in her clients?best interests

A leader at heart, Mackenzie takes charge from the first meeting and offers round-the-clock support to streamline and simplify the real estate process She educates her clients on market trends and shares her industry knowledge, instilling confidence in their decisions and the guidance she provides Mackenzie builds lasting connections with her clients,knowing that a relationship built on trust and respect will result in a successful and enjoyable buying or selling experience.

After residing in Charlestown for five years,Mackenzie relocated with her family to the South Shore, giving her a unique perspective on both urban and suburban lifestyles in the Greater Boston region She enjoys spending time outdoors, entertaining, and doing any activity that brings her family and friends together

Prior to moving to New England, Mackenzie attended Bryant University, where she was a captain of the Division 1Lacrosse program Mackenzie is an avid supporter of the Women?s Lunch Place in Back Bay, an organization that offers meals,support,and advocacy to disadvantaged women in Boston

Testimonials

"Mackenzie helped my husband and me find our first home, and she is a gem Professional, super organized, detail-oriented, responsive around the clock, proactive, and kind--Mackenzie was a wonderful partner in our long housing search and made the process astonishingly smooth Her expertise of the Beacon Hill market is exceptional, her dedication to client service is incredible, and she missed no details We are so happy to have found our home in a neighborhood that we previously were certain to be priced out of Mackenzie comes highly recommended!"

? JENNIFER L

"I sent Mackenzie a list of everything that I was looking for in a condo and she responded in a timely fashion with a list of properties. During showings, she did a great job pointing out certain features, both positive and negative,that are often overlooked when you're caught up in the excitement of the search Early on in the process, she provided me with multiple contacts including mortgage lenders, lawyers, and home inspectors She was very supportive throughout both the negotiation and closing stages, it was clear that she had my best interest in mind I will certainly be contacting her for future deals "

? BRIAN O

"Highly recommend working with Mackenzie! Bought my first home in the Summer of 2021 & as a first-time buyer would have been lost without Mackenzie She listens to what you want in a home,provides honest feedback during the bidding process to get the home you want, & manages the closing process with a watchful eye She made sure that everyone involved (mortgage lender, seller, lawyers, inspectors, etc ) executed their tasks on time & correctly, while at the same time easing the nerves of a first-time homebuyer She responds quickly & is wicked friendly & fun to go on house tours with Again, highly recommend working with Mackenzie & I plan on reaching out to work with her again when I buy my next home "

? KELSEY P

KevinMurphy

The Heather Reardon Group | Real Estate Agent | Kevin Murphy@GibsonSIRcom | 781660 0217

Kevin joined Gibson Sotheby's International Realty to be a part of an iconic company He brings his experiences as a builder, New York State broker, Building Information Modeling (BIM) manager, and investment property owner to help clients realize their own property goals In particular, as BIM manager, Kevin has an extensive understanding of building structure, maintenance, and composition This unique perspective on structural elements, integrity and future upkeep gives his clients peace of mind and helps them make well educated decisions. A native of the South Shore, Kevin and his wife are raising their children in Hingham.