SELLERS GUIDE PREPARED BY THE HARDMAN/LIBERLES TEAM
HARDMAN/LIBERLES TEAM These three seasoned residential real estate sales professionals; Chris Hardman, Joanne Liberles and Jennifer Whitaker, have united as the Hardman/Liberles Team to deliver seamless strategies and coordinated coverage to their selling and buying clientele. Most of their prospects come from repeat and referral business but new additions to their practice are valued. They aspire to be your Realtors for Life, and often represent multiple generations as the need to upsize, downsize or relocate warrants. They specialize in the Lower Cape. Chris Hardman brings a practiced designer's eye to the Team. Her journey from newspaper ad salesperson, kitchen/bath design/remodeling to investing and sales gives her a broad-based skill set. Her devotion to her clientele and her top interpersonal skills have made her a very successful Realtor. Actively involved in community organizations, Chris enjoys a large local network and volunteer base. She has resided on Cape Cod since 1996. Now under the banner of Gibson Sotheby's International Realty, our Cape Cod company was founded by Howard Hayes and Joanne Liberles in 2002. Joanne Liberles started her real estate career in Boston. Among her many achievements, Liberles launched and directed the Elegant Homes Division of a 60-office New England Regional real estate company to assist real estate associates in the marketing of some of the finest properties in Massachusetts. She holds the Greater Boston's Realtor of the Year Award. She has owned a home on Cape Cod since 1985 and moved here full time in 2000 where she enjoys the natural environment and more relaxed lifestyle. Jen Whitaker's experience as a boat captain has turned into leadership on land. Holding the title of President for numerous community organizations, including current President of the Nauset Rotary Club, Jen brings tremendous energy to each of her endeavors. An excellent communicator, she listens well and is creative and tenacious in promoting the interests of her clients. Jen has lived on Cape Cod since 1996. Backed by the resources of Gibson and Sotheby's International Realty, Hardman/Liberles Team combines strong local knowledge with worldwide reach. Hardman Liberles Team - Expect results.
COMMON SELLER QUESTIONS 1. Are you a full time Realtor® Yes 2. How many years have you been selling Real Estate? As a team, over 60 years combined. 3. How many closings did you have last year? 24 4. How many “days on market” do you average? 75 5. Do you belong to Cape Cod MLS and MLS PIN? Yes 6. Will you personally attend every showing? Under normal circumstances, yes. 7. Do you host open houses? Typically unless otherwise directed 8. How will you specifically market my home? Through a combination of print and on-line portals 9. Are you involved in social media and will you use it to market my property? Yes. We use all effective forms of social media marketing. 10. May I see some of your previous marketing? There are samples included in this packet. 11. What sets you apart from other Realtors®? Our commitment to results and excellence. Our local and global resources backed by the Sotheby’s brand. 12. How often will we communicate? As often as necessary to keep you informed and current. 13. May I see your references? Yes, there is a sample included in this Seller’s Guide. We have more available upon request. 14. What is your business philosophy? We deliver full, honest and direct service. Our expertise and professionalism secures optimum results for all parties involved.
SELLERS GUIDE | HARDMAN/LIBERLES TEAM
T H E S E L L I N G P RO C E SS
AG E N T SELECTION
S TAG I N G
S H OW I N G S
HARDMAN/LIBERLES TEAM GIBSON SIR
Cleaning, Neatening & De-Cluttering of the Property
R e a l t o r To u r s , Open Houses & Private Showings
1
3
5
2
4
PRICING
MARKETING
Comprehensive Price Analysis done on the Property
Customized Sotheby's Marketing Plan determined & implemented when listing is launched in MLS, MLS PIN and SIR.com
SELLERS GUIDE | HARDMAN/LIBERLES TEAM
C O N T I N G E N C Y M A N AG E M E N T
FINANCING
REALTOR manages contingencies (home inspection, financing, vendor needs).
Assist & Facilitate (if needed)
7
9
6
8
10
N E G O T I AT I N G OFFERS
VENDOR C O O R D I N AT I O N
C L O S I N G DAY !
Offers are reviewed and action is advised. Negotiation on terms is communicated and resolved.
Buy the Champagne!
SELLERS GUIDE | HARDMAN/LIBERLES TEAM
AC C O L A D E S "The Hardman Liberles Team is the ultimate in real estate professionals! The ladies demonstrated they were a cut above all of the other brokers during our interview process and didn't disappoint. Knowledgeable, punctual and real problem solvers. From our first meeting through closing their guidance and advice was priceless, worth every cent in commissions we paid." SAL AND ERIDANIA C. "You were competent and professional in the analysis of our property. The appraisal was realistic, and you gave us good advice. The advertising program you put together was excellent, and the photography was outstanding. Your communication with us allowed things to run smoothly throughout the process. You made certain that all the pieces fit and came together for a successful conclusion. This resulted in a quick sale during a difficult period for real estate on Cape Cod. We thank you for making it all happen!" JACK & WENDY B. “The Hardman Liberles Team recently listed my property and made fast work of it as the house went under agreement the next day. Professional, courteous and detailed, their astute business acumen lends these ladies to working well together to maximize the best outcome for their clients, and you get double coverage for the price of one! I was referred to them by my neighbor whose house they had quickly sold. Their reputation is stellar! Always available to respond to any need, you're in good hands with these agents.“ DEBORAH V. "Highly professional, easy to work with, and intimately familiar with the local market conditions are all attributes of these brokers. They will go the extra mile to get things done, and are readily accessible and willing to help. Highly recommended!" PAUL AND MARJORIE S. "I would recommend anyone selling in this area on the Cape, to list with the Hardman Liberles Team, as they are the consummate professionals. And to anyone looking to purchase a home, especially if it is a change of lifestyle, to seek them out as the best team to help you make this transition as smooth as possible. Without them, we doubt we would have been able to make our life changing move to the Cape. We worked with real estate agents in NYC, and with the Hardman & Liberles team concurrently, and then differences were striking. The Hardman & Liberles team were consummate professionals able to assist us during every step of the way, from negotiations, financing, closing and even moving." STEVE AND CHRISTINA F.
R E C E N T LY S O L D 3 74 T O N S E T R OA D Orleans Sale Price: $3,200,000
1 9 5 S PA R R OW R OA D Eastham Sale Price: $2,300,000
6 4 6 S O U T H O R L E A N S R OA D Orleans Sale Price: $2,160,000
9 S A M O S E T R OA D Orleans Sale Price: $1,200,000
3 0 5 M A RY C H A S E R OA D Eastham Sale Price: $1,190,000
1 0 9 C A P TA I N S V I L L AG E L A N E Brewster Sale Price: $988,750
2 2 T OW H E E L A N E Orleans Sale Price: $949,900
P RO P E RTY M A R K E T I N G P L A N Hardman/Liberles Team holds your interests as our highest importance. We will: Advise on preparing your home for show and suggest refinements that could make your home more saleable Arrange a professional photo shoot - Our privately contracted professional photographer will take the highest quality interior and exterior photos, drone photos and video, and create 3-D interactive floor plans which all translate to the best possible presence online. Enter property details, photos and videos in the Cape Cod and Islands Multiple Listing Service (MLS) as well as the Greater Boston Multiple Listing Service Property Information Network. Once entered, these sites feed to multiple real estate search engines such as Realtor. com, Zillow, etc. Present your home through our Global Reach network on Sothebysrealty.com and our Gibson Sotheby’s International Realty site. Both of these sites offer photography slideshows and virtual tours. Create a dynamic customized direct mail campaign to bolster targeted key areas with introduction postcards, brochures and email blasts.
Provide a continuous social media campaign on all relevant platforms. Provide you with monthly emailed report of Search Engine Activity on your property. Use local print media advertising such as the Cape Cod Times, the Cape Codder, The Banner and Cape Chronicle. Place brand color ads in magazines such as Cape Cod Magazine, Cape Cod Life and our own publication, The Collection, a Gibson Sotheby’s magazine published in June. Please note: advertising in any of these publications depends on timing. Present your property to local Realtors on the MLS tour, hold open houses and accompany all showings unless otherwise unavoidable. Communicate with you regularly; updating you on showing requests and feedback, market updates, negotiations, etc. Represent you on all offer presentations and guide and support you in negotiating the best possible price and terms.
WHY CHOOSE US ARTFULLY UNITING EXTRAORDINARY HOMES WITH EXTRAORDINARY LIVES® About Sotheby's International Realty® Real Estate Services Since the founding of the Sotheby's auction house in 1744, the Sotheby's name has earned renown as a marketer for many of the world's most valuable and prestigious possessions. The Sotheby's International Realty® organization began in 1976, in part to serve clients desiring a complete package of estate disposition services, and soon became known for representing extraordinary luxury estates throughout the world. Memories, relationships, treasured possessions - homes are repositories of the things that matter most. To market a distinctive home requires uncommon knowledge and resources. In the Sotheby's International Realty® local brokerage offices, sellers and buyers alike can find representatives experienced in offering exceptional homes. Today, Sotheby's International Realty has a total of 880 offices and 20,000 sales associates in 70 countries and territories worldwide. Online marketing: With approximately 90% of buyers beginning their searches online, we believe it is critical to garner comprehensive internet exposure. Therefore, we distribute each home to more than 40 websites, including SothebysRealty.com, GibsonSothebysRealty.com, Boston. com, Realtor.com, WallStreetJournal.com, NewYorkTimes.com, IHT.com (International Herald Tribune), LP-LuxuryProperties.com, HomeFind.com, Trulia.com, Zillow.com and more. We have built unique relationships with WallStreetJournal.com and NewYorkTimes,com, offering the Business of Extraordinary Living microsite on the former and prime advertising space on the latter. NewTorkTimes.com is now the second highest ranked referral site for SothebysRealty.com. We also set ourselves apart with two exclusive sites: our local company site (GibsonSothebysRealty.com) and our international site (SothebysRealty.com). SothebysRealty.com has an average of 3.5 million page views, with more than 30% of the visitors coming from outside the US.
P R E F E R R E D PA R T N E R S Our Relocation and Referral Department is designed to assist our clients as they move to other towns, states, or countries. We leverage our relationships throughout the world, to connect you with an experienced agent who can help you find your next home. We have also built a network of trusted providers who offer a portfolio of moving services to provide a seamless experience.
OUR PREFERRED PARTNER PROGRAM We pride ourselves in being a team full of well connected professionals in all of our communities that create and maintain wonderful relationships. Our Preferred Partner Program is a great way to stay connected and act as a general resource for our valued clientele.
HardmanLiberles@GibsonSIR.com 508.237.8038
G I B S O N S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y 6 Route 6A Orleans, MA 02653
Each Office is Independently Owned and Operated