Our Story
GibsonSotheby’sInternationalRealty
Betty Gibson, esteemed South End local and our pioneering founder, established our flagship office in Boston’s South End neighborhood in 1962. Gibson was instrumental in developing the growth and desirability of not only the South End, but the city of Boston as a whole.
Gibson Sotheby’s International Realty was founded in 2006 on the principles of love and legacy, as Larry Rideout and Paul McGann coupled a leading local agency built on heart and community with a luxury brand that encapsulated tradition, recognition, and excellence in service.
Larry and Paul had been a team for well over two decades, working together in franchise sales with a front row seat to the offerings of each brand under the Anywhere Real Estate Inc., formerly Realogy, umbrella. When they decided to bring their experience back home, there was only one choice in their minds: Sotheby’s International Realty®.
We are now celebrating nearly two decades of success as a member of the Sotheby’s International Realty® network and 60 years as a leading agency in Eastern Massachusetts. Our astounding network consists of 1,075 offices in 81 countries and territories. Gibson Sotheby’s International Realty, now comprising of approximately 500 sales associates throughout Massachusetts, had a sales volume of $3 billion in 2023.
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What to Expect
Starting today, the Gibson Sotheby’s International Realty team will work diligently to ensure a seamless transition for each new member of our team. Throughout the next few weeks, we will host informative training sessions that educate you on how to use the tools and resources available to you at Gibson Sotheby’s International Realty — all designed to propel your success. Below is a schedule of some of these events in the upcoming weeks. We hope you will join us!
Week of January 29
Tuesday, January 30
• The Gibson SIR team will be available for individual agent processing meetings after lunch. You will need to sign affiliation documents with GSIR in order to operate under our Brokerage license and continue your business as usual. If you have yet to connect with either of the below individuals to sign your Independent Contractor Agreement, please email mariol@gibsonsir.com
Mario Lampedecchio, Jack Greaney and Jeff Tacrzali will be in Jamaica Plain for agent processing meetings.
• We recommend you contact your current clients, making them aware of the transition. Our team has provided talking points below to assist with these conversations. Talking points for both buyers and sellers are included in this booklet.
Wednesday, January 31
• Coffee with Colleen Barry, CEO of Gibson Sotheby’s International Realty 12:30 PM in Jamaica Plain Come and share your experiences in the market and how our team can best be of help to you.
• Mario Lampedecchio, Jack Greaney and Jeff Tarczali will be in Jamaica Plain for agent processing meetings. You will need to sign affiliation documents with GSIR in order to operate under our Brokerage license and continue your business as usual. If you have yet to connect with either of the below individuals to sign your Independent Contractor Agreement, please email MarioL@GibsonSIR.com
• We recommend you contact your current clients, making them aware of the transition if you have not already. Our team has provided talking points below to assist with these conversations. Talking points for both buyers and sellers are included in this booklet.
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Thursday, February 1
• Learning Session – Transaction focus and how to get paid: topics will include Direct Deposit, Skyslope, and more.
10:00 am in Jamaica Plain
Led by: Sarah Palazzo & Melonie McGann
• Active listing property signs are beginning to transfer to Gibson Sotheby’s International Realty today.
• Mario Lampedecchio, Jack Greaney and Jeff Tarzali will be in Jamaica Plain for agent processing meetings. You will need to sign affiliation documents with GSIR in order to operate under our Brokerage license and continue your business as usual. If you have yet to connect with either of the below individuals to sign your Independent Contractor Agreement, please email MarioL@GibsonSIR.com
Friday, February 2
• By Friday, we hope that all agents have had a chance to meet with Mario, Jack and Jeff individually to sign your Independent Contractor Agreement. If you haven’t please email MarioL@GibsonSIR.com to set up a time to meet with him.
Week of February 5
Tuesday, February 6
• Learning Session – Bringing on a New Listing
1:00 PM in Jamaica Plain
Led by: Alex Malagodi & Emily Palazesi
Thursday, February 8
• Learning Session – An introduction to the tools available to you at GSIR and a deep dive into MoxiWorks: Present – a tool used to create Comparative Market Analyses
10:00 AM in Jamaica Plain
Led by: Sarah Palazzo, Director of Resource Engagement
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Week of February 12
Tuesday, February 13
• Learning Session – Marketing Resources to Elevate Your Business
1:00 PM in Jamaica Plain
Led by: Jeni Pardo de Zela, Vice President of Marketing
Wednesday, February 14
• Tune into the Gibson Sotheby’s International Realty Marketing Town Hall Zoom details to be shared via email
Thursday, February 15
• Learning Session – Relocation & Referrals Workshop
1:00 pm, Jamaica Plain
Led by: Aimee Rideout, Vice President of Relocation & Referrals, and Megan Guglielmo, Director of Relocation & Referrals,
Learn to leverage the Sotheby's International Realty network through a local and global lens via marketing, events, and consistent collaboration.
Week of February 19
Monday, February 19
• GSIR Offices Closed
Thursday, February 22
• Business Planning Workshop
1:00 PM in Jamaica Plain
Led by: Jack Greaney, Regional Office Director
The final step in launching your business with Gibson Sotheby’s International Realty is to create a Business Plan. At this workshop, Jack will talk through strategies in creating a business plan to guide you through any market conditions and help you achieve your goals in 2024.
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Week of February 26
Monday, February 26
• Learning Session - Public Relations Best Practices
1:00 PM in Jamaica Plain
Hear Becca Logue, Director of Communications & Digital Strategy discuss PR best practices and how she can best support you and your listings.
Tuesday, February 27
• Financial Planning for real estate agents with Ameriprise
Location details to be shared via email
Thursday, February 29
• Making the most of Realscout
10 am in Jamaica Plain
Led by: Sarah Palazzo
A workshop for those who already use Realscout or those who may be new to the platform
Week of March 4
Tuesday, March 5
• Sotheby's Brand Value Proposition
11 am on Zoom Details to be shared via email
We are thrilled to have Lauren Muehlethaler, Vice President of Affiliate Services at Sotheby’s International Realty host an informative session on the value proposition of our brand. This is a great refresher for those who have been in SIR for a long time and a perfect introduction for those who are new to it!
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Frequently Asked Questions
• Are we independently owned?
Yes, we are independently owned. Anywhere Real Estate Inc. does not own or manage our firm. Our culture of entrepreneurship and hands-on management will not change. It is our strength and we will build upon it.
• How many offices does Gibson Sotheby’s International Realty Have?
With the addition of Jamaica Plain, Brookline and Newton, Gibson Sotheby’s International Realty now has 30 offices, including 6 located on Cape Cod. Our complete list of office locations can be found at the end of this booklet..
• How many associates work for Gibson Sotheby’s International Realty?
We have a vibrant network of over approximately 500 agents across our 30 offices. Our agents excel at partnering together, especially with referral opportunities between feeder markets.
• Are we going to change the organizational structure?
There will be no change to our organizational structure in the short term. As we grow, we will make adjustments and add resources as needed to continue to offer exemplary service to our sales associates.
• How will the new company be different?
We will take the best of both organizations and continue to build upon our combined strengths. We will strive to make those that are necessary and beneficial to each of you. Gibson Sotheby’s International Realty’s marketing, advertising, and international reach, along with the hands-on leadership team and cutting-edge tools and resources, are just a few of the enhancements from which we will all benefit.
• What will happen to our name?
Our new name is Gibson Sotheby’s International Realty. Our marketing efforts over the next few weeks will be promoting that Unlimited Sotheby’s International Realty is now GSIR throughout the areas we serve and the brokerage community.
• How will this affiliation help my business?
Gibson Sotheby’s International Realty (GSIR) translates into more synergy, more marketing, more technology, more resources, more referrals, more recognition…all of which means more opportunities and earning potential for you!
• What is Anywhere Real Estate Inc.?
Anywhere is the parent company of some of the world's leading real estate brokerage brands and service businesses. Formerly known as Realogy, Anywhere’s company transformation is guided by a deep commitment to reimagine the consumer experience at any point in their home buying and selling journey helping to empower everyone's next move. Brands and business units include Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, The Corcoran Group®, ERA®, Sotheby's International Realty®, ZipRealty®, NRT LLC,
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Cartus and Title Resource Group. Anywhere- affiliated brands have over 16,300 offices and approximately 300,000 independent sales associates doing business in 113 countries and territories around the world, including over 760 company offices owned and operated by NRT LLC, an Anywhere subsidiary.
• Will there be a public announcement about our affiliation?
Yes, a formal press release will be published to our company blog and pitched to relevant media announcing the affiliation with Gibson Sotheby’s International Realty. In addition, a marketing campaign is planned over the course of the next several months to continue to drive awareness.
• How can I get the news to my sphere of influence?
This transition offers you an ideal opportunity to contact your past clients, current clients and your personal contact list. We are providing an email blast, postcard template, and social media assets to assist with spreading this message.
You will receive these assets to your Gibson SIR email from one of the three emails below based on what office you are listed on the roster in MLSPin.
brooklinemarketing@gibsonsir.com
newtonmarketing@gibsonsir.com
jpmarketing@gibsonsir.com
• Will our team still be empowered to run the office as in the past?
We have, and always will have, the flexibility to make the decisions we need to make with the assistance of our new Leadership Team. Our company continues to be independently owned and operated.
• What happens to our office?
All three Unlimited Sotheby’s International Realty offices will remain.
• Will we be keeping our logo?
Our logo will change to reflect our affiliation with Gibson Sotheby’s International Realty.
• Do we immediately start ordering/buying our own materials?
We recommend that you wait a few weeks before ordering any personalized materials as the transition process will take some time. This will allow you to become familiar with the material provided as part of our team. Please note business cards are included in your welcome package.
• What about marketing and advertising? How will that change?
Gibson Sotheby’s International Realty offers an in-house marketing team of experts who offer exceptional marketing and advertising opportunities. We will be working alongside the existing USIR team to learn more about your local marketing and advertising efforts and align them with our overarching brand strategy.
• How fast will the marketing materials be available?
The transition will take a few weeks. Our goal is for you to stay as effective as always and transition to our programs and collateral as seamlessly as possible.
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• What will happen to our Unlimited SIR website?
Shortly after the announcement, UnlimitedSir.com will be pointed to a landing page on the Gibson SIR website detailing the news of this announcement.
All agent profiles will be moved over and displayed on gibsonsothebysrealty.com.
• What is our new website address?
Our new website is gibsonsothebysrealty.com.
• What will happen to our profiles and listings on the brands SothebysRealty.com?
The brand data assignment will happen on Tuesday, February 6th. Following that transfer of data from USIR to GSIR all of your listings and profiles will be tied to Gibson Sotheby’s International Realty on SothebysRealty.com
Until that data assignment is complete, your profiles and listings will remain on SothebysRealty.com
• What about my independent contractor agreement?
Jeff Tarczali, Mario Lampedecchio and Jack Greaney will be present and looking to meet with all agents this week. You will need to sign affiliation documents with GSIR in order to operate under our Brokerage license and continue your business as usual.
Please note that for any pending deals, an agreement must be signed prior to being paid.
• What happens to my current listings?
Your agent accounts and listings will be switched to Gibson Sotheby’s International Realty in MLSpin immediately.
We recommend you connect with all of your current clients notifying them of the transition as soon as you are able to. Talking points for both buyers and sellers are included in this packet. You should visit with your sellers to discuss new marketing services available as well as to reassure them that we are now stronger and better than ever.
New listing agreements for active properties do not need to be signed.
• When do we change our For Sale signs and how?
On Thursday, February 1, active listing For Sale signs will begin to be swapped out by the Gibson Sotheby’s International Realty sign installation team.
• Do our Open House signs change?
Yes, new GSIR open house signs were ordered and available to be used when needed.
• What do I have to change in MLS?
Nothing! Your listings in MLS will be automatically transferred to Gibson Sotheby’s International Realty. Please be sure to communicate this change to your current clients as soon as possible.
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• What happens to my email?
A Gibson SIR email has been set up for you. The log-in credentials for your account were sent to your current Unlimited Sotheby’s International Realty email account. Our goal is to have all emails forwarded to your Gibson SIR email by Friday, February 2 so that you can begin to operate business within your GSIR email.
If you need assistance setting up your email account or email forwarding from your Unlimited Sotheby’s International Realty account to your Gibson SIR account, please contact support@gibsonsir.com
Upon logging into your @GibsonSIR.com email, please set up 2-step verification. This will ensure your account is secure. This will need to be done within the first 2 weeks after your login.
• When will we and how do we transfer licenses?
We will handle the transfer of your license. This will be initiated during your individual agent processing meeting with Jeff Tarczali, Mario Lampedecchio or Jack Greaney. You will need to sign affiliation documents with GSIR in order to operate under our Brokerage license and continue your business as usual.
• Which contracts or agreements should we be using now?
Listing agreements will be switched to Gibson Sotheby’s International Realty as of today, Tuesday, January 30th.
These documents are available within Skyslope and printed at your office.
• What is our Company License #?
1611
• Where do I find new listing paperwork?
You will find the Gibson Sotheby’s International Realty (GSIR) listing agreement within skyslope.com or as a hard copy in your office.
Melonie McGann and Sarah Palazzo lead our Tech and Tools– they will be hosting a Skyslope training session in Jamaica Plain on Thursday, February 1. If you are unable to make that session, they can help walk you through Skyslope as well as provide an instruction sheet you can reference.
For any skyslope questions please email Support@GibsonSIR.com
• How do you schedule property photography?
Gibson Sotheby’s International Realty has relationships with preferred vendors in all of our regions. The preferred vendors in Greater Boston include:
- Remark Visions
- Drone Home Media
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- Jack Vatcher Photography
- Realty Plans
Gibson SIR covers the cost of photography for all listings through the above vendors. When booking a photography shoot be sure to use your @GibsonSIR.com email address to ensure the photos are billed directly to GSIR.
• How do I request a sign on a new property?
Visit www.gsirsigns.com from your web browser. Here you can request for a new sign to be installed, adjusted or removed. Be sure you are logged into your Gibson email to access the form.
• What if I have an upcoming closing?
Your deal will need to be entered into Skyslope, our paperless transaction management system. Our Accounting team will be present over the course of the next few weeks to assist with training on this tool.
In regards to the upcoming closings with commission checks owed to us, if they have already been cut to Unlimited Sotheby’s International Realty, the check can be signed over to Gibson Sotheby's International Realty by one of the former owners, this way you do not need to request anything from the cobrokes! Moving forward, checks for closings should be made out directly to Gibson Sotheby's International Realty.
• How do I launch a new listing?
You will find the Gibson Sotheby’s International Realty (GSIR) listing agreement within skyslope.com or as a hard copy in your office.
When the listing agreement is signed, start a new listing in Skyslope by hitting "create listing." This will then prompt you to enter your listing information. We recommend you start the Skyslope transaction after you enter the listing in MLSPin so that some of the listing information will automatically pull over.
If you are new to Skyslope and are ready to enter your first transaction, set up a time to meet with Melonie McGann or Sarah Palazzo to learn how to use the system.
Over the course of the next few weeks, our team will be training and sharing details on Gibson’s Office Marketing Program designed to make bringing on a new listing turnkey! The program is structured so that once you have a signed listing agreement, your dedicated Office Marketing Coordinator will assist in putting together your listing collateral so that you are ready to hit the market!
The Gibson team will be hosting a learning session on this program Tuesday, February 6.
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• What happens to my realscout account?
Nothing – you will be able to continue to use your Realscout account with the same login. The only change is that your account with be housed under the Gibson account. Over time we will work towards helping to update your login credentials to reflect that of your Gibson email.
• How do I share information with our company?
Join our private Gibson SIR Facebook group by searching “Gibson SIR” on Facebook. This group is used for internal communication with our entire company. Here we can post:
- "In Search Of" (ISO) requests
- Requests for vendor recommendations
- Comments on positive vendor experiences
- Requests for Fire Inspector appointment swaps
- Calls for charitable contributions
- Extracurricular events
- Concert/sport tickets
• We have office specific trunks that can be used for anything relating to your office/region. The emails associated with our newest 3 offices are BrooklineSales@GibsonSIR.com, NewtonSales@GibsonSIR.com and JPSales@GibsonSIR.com
SothebysTeam@gibsonsir.com email will be sent to our entire team and is where we share offmarket opportunities.
• Is there specific language to include in my email signature?
Below is language approved by our in-house General Counsel to include in your email signature:
First & Last Name
YourTitle
Gibson Sotheby’s International Realty
YourOfficeAddress
YourCellPhoneNumber
WIRE FRAUD WARNING NOTICE: Gibson Sotheby’s International Realty will NEVER initially request funds be wired via email. It will always be communicated verbally to initiate the process. Wire fraud is a serious issue so please be cautious and call Gibson Sotheby’s International Realty immediately if you receive a wire request via email & your agent has not discussed it prior. The name on the bank account will ALWAYS be Betty Gibson Associates, Inc. DBA Gibson Sotheby’s International Realty. Never, under any circumstances, wire funds to any other name.
CONFIDENTIALITY NOTICE: The information in this email is confidential and privileged. This email is intended to be reviewed by only the addressee(s) named above. It is not to be forwarded. If you are not the intended recipient, you are hereby notified that any review, dissemination, copying, use or storage of this email, or any of the information contained herein, is prohibited.
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• I have a question not listed here, who do I ask on the Gibson team?
- All General Questions – Emily Palazesi or Michelle Pelletier
- Brokerage Questions - Jack Greaney or Jeff Tarczali
- Transaction Questions - Kaity Carroll or Kelly Flynn
- GSIR Tech Stack - Sarah Palazzo or Melonie McGann
- Marketing Questions - Jeni Pardo de Zela or Alex Malagodi
- Email Support - Spencer Garrett
Current Client Talking Points
Communicating with current Buyers and Sellers is an important first step in the transition process. Outlined below are talking points that can help guide your conversation about this transition with your clients. Additionally, we will provide letters that you may mail and/or email to both buyer and seller clients.
General Talking Points
• Both Gibson Sotheby’s International Realty and Unlimited Sotheby’s International Realty are regarded for their trusted reputations in their communities. We are thrilled to unite our locally owned and operated companies
• We are proud of our achievements and outstanding team of professionals, but as market conditions change, it is crucial to take advantage of every opportunity to position our agents and clients for success. Joining Gibson Sotheby’s International Realty, a brand with a local footprint as strong as its global presence, is one of those opportunities
• This partnership empowers us with experienced leadership, a robust support staff, and access to a network of esteemed real estate professionals in 30 offices across Eastern Massachusetts. Gibson Sotheby’s International Realty already has an established presence in Boston’s metropolitan area, and our mutual affiliation with Sotheby's International Realty®, the most trusted and recognized real estate brand in the world, will allow us to continue to provide unmatched value to our clients. associates to do what they do best: serve their clients.
• GSIR offers the best-in-class sales and marketing tools today’s discerning buyers and sellers expect. These tools as well as the GSIR’s local and global network will allow us to compete more effectively and profitably in the local, national and international marketplace
• Sotheby’s International Realty’s unmatched reputation will assure your clients they are working with a trusted partner as they navigate the challenges of the current market
• With 30 offices throughout Eastern Massachusetts, Gibson Sotheby’s International Realty strengthens my position in key feeder markets and represents the combination of two trusted local leaders with cultures that are rooted in exceptional client service
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Talking Points for Buyers
• Seasoned experts who live in the communities they serve, Gibson Sotheby’s International Realty agents are positioned to help buyers through the entire process from creating your search criteria and finding your dream home to crafting an offer and completing a successful transaction.
• As a Gibson Sotheby’s International Realty agent, I have access to a highly skilled and experienced leadership team as well as dozens of opportunities to hone my skills and learn cutting-edge new tools throughout the year.
• Gibson Sotheby’s International Realty offers RealScout: a collaborative property search tool that combines industry-best home search experiences from your desktop or phone with revolutionary buyer data insights to help me win and sell more listings. RealScout has been lauded by agents and clients alike in other major U.S. metros.
• Gibson Sotheby’s International Realty agents use paperless transaction management and esignature software to securely share documents.
• Should your search needs change, Gibson Sotheby’s International Realty offers a team of more than 500 agents ready to assist you in your home search anywhere in Eastern Massachusetts. We work collaboratively to guide our clients to their goals, from Cape Ann to Cape Cod.
• Our international network of more than 26,500 agents allows me to guide buyers when their search takes them outside of their own community, state, or country. Our in-house relocation and referral department organizes the logistics and identifies strategic relationships for the benefit of me and my clients.
Talking Points for Sellers
• Gibson Sotheby’s International Realty is part of a global brand, but at its core, owners Larry Rideout and Paul McGann have built a family business of agents who are experts in their local markets and empowered to serve their clients with the same level of care.
• The firm offers the scale and capabilities to compete more effectively and profitably in the local, national and international marketplace.
• This partnership empowers us with experienced leadership, a robust support staff, and access to a network of esteemed real estate professionals in 30 offices across Eastern Massachusetts. Gibson Sotheby’s International Realty already has an established presence in Boston’s metropolitan area, and our mutual affiliation with Sotheby's International Realty®, the most trusted and recognized real estate brand in the world, will allow us to continue to provide unmatched value to our clients. associates to do what they do best: serve their clients.
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• Our in-house marketing department collaborates with our agents to form strategic marketing plans to showcase our properties through a local, national and global lens.
• Our in-house public relations team fosters relationships with leading media outlets to generate editorial coverage for our listings.
• Our listings appear on gibsonsothebysrealty.com, which earns 270K+ users and 366K+ sessions annually (2023). 43% of users come from users organic search as a result of our search engine optimization (SEO), the process of naturally showing up higher on search engine results pages. Organic search is one of the most effective channels to gain traffic or conversions.
• Homes represented by Gibson Sotheby’s International Realty benefit from the worldwide recognition and prestige of the Sotheby’s name and gain exclusive access to highly qualified global clientele. My listings will:
- Display on sothebysrealty.com, the #1 website for luxury home searches. Half of the website’s visits are from outside of the U.S.
- Automatically feed to dozens of powerhouse media websites, introducing your home to discerning audiences worldwide.
- Be marketed on more than 100 local Sotheby’s International Realty® websites.
- Benefit from targeted digital and print advertising plans that are often exclusive to Sotheby’s International Realty.
- Benefit from being able to post ads through Boost, the Sotheby’s International Realty® brand’s solution for social and digital advertising. Ads powered by the industry's best targeting run on Facebook, Instagram, Nextdoor, and over 1,000 websites across the web.
- Benefit from strategic marketing plans that showcase the property through a local, national and global lens and include: brilliant photography, video, 3D tours and detailed floor plans, print and digital media, and editorial media opportunities.
Follow Up:
• The new sign you will soon see in your front yard will be backed by the same personalized professional service paired with a locally and globally recognized brand.
• I look forward to helping you get acquainted with our new affiliation and what that means to you.
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Announcement Details
We are thrilled to share the news of this powerful affiliation and will be actively promoting it within the communities that we serve in the weeks and months to come. Below is an overview of our Announcement Plan.
Public Relations
We foster relationships with leading media outlets to build awareness for our brand and generate exposure for our most significant announcements. Our in-house Director of Communications will target local and regional media to drive media coverage of the announcement as well as share the news with Sotheby’s International Realty’s brand marketing team.
Direct Mail
To share the news with our neighbors and clients, we will send a Direct Mail postcard that promotes the acquisition to select residents of Brookline, Newton, and Jamaica Plain.
You will receive these assets to your Gibson SIR email from one of the three emails below based on what office you are listed on the roster in MLSPin with instructions on how to take advantage of the opportunity to send this postcard to your sphere.
brooklinemarketing@gibsonsir.com
newtonmarketing@gibsonsir.com
jpmarketing@gibsonsir.com
Social Media
We will share the announcement on both Gibson Sotheby’s International Realty and Unlimited Sotheby’s International Realty’s social media channels. In the weeks and months to come, we will execute a social media strategy that spotlights the Jamaica Plain, Brookline, Newton, and surrounding Greater Boston communities as well as the listings represented by these offices.
You will receive these assets to your Gibson SIR email from one of the three emails below based on what office you are listed on the roster in MLSPin with with assets that include your name and information for you to post on your social media channels.
brooklinemarketing@gibsonsir.com
newtonmarketing@gibsonsir.com
jpmarketing@gibsonsir.com
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Print Advertisements
We have a half page ad running in the Boston Globe on Sunday, February 4th with the details of this announcement.
We will be working alongside the team of USIR to learn more about your local marketing and advertising efforts and align them with our overarching brand strategy.
Email
An email announcement will be sent to the Gibson Sotheby’s International Realty community as well as a list of Greater Boston area brokers. In addition, we have created custom templates that may be updated with your name and contact information details and sent to your sphere.
You will receive these assets to your Gibson SIR email from one of the three emails below based on what office you are listed on the roster in MLSPin with with instructions on how to take advantage of the opportunity to send this email blast to your sphere
brooklinemarketing@gibsonsir.com
newtonmarketing@gibsonsir.com
jpmarketing@gibsonsir.com
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GSIR Leadership Team
Larry Rideout
Chairman & Owner
617.510.7833
Larry.Rideout@GibsonSIR.com
Nicole Rideout Hartwick Chief Strategy Officer
339.927.2648
Nicole@GibsonSIR.com
Michelle Pelletier Chief Operating Officer 617.797.8753
Michelle.Pelletier@GibsonSIR.com
Aimee Rideout Vice President of Relocation & Referrals
339.293.9606
Aimee.Rideout@GibsonSIR.com
Jack Greany
Regional Office Director 603.714.5459
Jack.Greaney@gibsonsir.com
Stephanie Stopkoski Operations Manager
508.945.0000 x503
Stephanie.Stopkoski@gibsonsir.com
Becca Logue
Director of Communications & Digital Strategy
508.479.2665
Becca.Logue@GibsonSIR.com
Van French Rental Manager 617.285.3768
van.french@gibsonsir.com
Paul McGann
President & Owner
781.929.2406
Paul.McGann@GibsonSIR.com
Jeffrey Tarczali Chief Brokerage Officer
617.877.7236
JeffT@GibsonSIR.com
Richard Sullivan
General Counsel
617.669.0434
Richard.Sullivan@GibsonSIR.com
Jeni Pardo de Zela Vice President of Marketing
401.297.6505
Jeni.PardodeZela@GibsonSIR.com
Kristine Beimford
Regional Office Director 617.365.8075
kristine.beimford@gibsonsir.com
Sarah Palazzo
Director of Resource Engagement 857.362.1775
Sarah.Palazzo@GibsonSIR.com
Alex Malagodi
Director of Marketing 603.809.2741
Alex.Malagodi@GibsonSIR.com
Kaity Carroll
Transaction Manager 203.260.0864
Kaitlin.Carroll@GibsonSIR.com
Colleen Barry Chief Executive Officer
617.875.8166
Colleen@GibsonSIR.com
Brianne Alston Chief Financial Officer
210.885.5098
Brianne.Alston@GibsonSIR.com
Daphna Fields Vice President of Brokerage Development
Daphna.Fields@GibsonSIR.com
Mario Lampedecchio Director of Selection & Development
508.335.3251
MarioL@GibsonSIR.com
Emily Palazesi
Director of Operations
774.994.1916
Emily.Palazesi@GibsonSIR.com
Melonie McGann
Director of Resource Development 781.572.4023
Melonie.McGann@GibsonSIR.com
Megan Guglielmo
Director of Relocation & Referrals 919.323.2056
Megan.Guglielmo@GibsonSIR.com
Kelly Flynn Controller
kelly.flynn@gibsonsir.com
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Tools, Resources Available, & Advantages of being a part of the GSIR Team
• In - house marketing support
• In - house PR support
• In - house Relocation and Referral Services
• In - house Business Planning and Coaching
• In - house Technology and Tools Team
• In - house legal services
• In - house CEUs
• In - house support by your Office Marketing Coordinator
• Ongoing learning and networking opportunities
• GSIR & SIR Network
Locally, GSIR has 500 sales associates throughout Eastern Massachusetts. Our global network consists of 26,000 sales associates throughout 1,075 offices in 81 countries and territories.
• Learning Suite with on - the - go access to training videos and resources
The GSIR Learning Suite offers training resources on demand. This dynamic, interactive, and digitally-driven platform will help improve your productivity and take your business to the next level. No cost to you.
• Active Pipe – material created and sent out by your Office Marketing Coordinator
ActivePipe is the leading email marketing platform for real estate professionals. Effortlessly automate tailored email to stay in touch with every contact, and unlock the opportunities in your database. No cost to you.
• RealScout
This search platform and listing alert system are designed to keep you and your clients connected throughout the home search process. With the alert system and the availability to filter lifestyle and location preferences, this tool will help your client find their perfect home faster. No cost to you.
• MoxiPresent CMA tool
MoxiPresent is a real estate comparative market analysis (CMA) tool that enables agents to seamlessly guide their clients through the home buying or selling journey. Key features include integration with your MLS, building interactive presentations, on the fly editing, video and rich media capabilities, buyer tours and listing flyers. No cost to you.
• Skyslope & Digisign
Paperless transaction management and digital signatures. This is a paperless transaction management system that allows you to be more mobile, reduce paper files, access forms, and utilize free digital signature options (Digisign). You will receive updates via email and the free app whenever you need to correct your forms. No cost to you.
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• Google Enterprise email & access to tools in the G - Suite
Google email and mobile applications. G-Suite is the best email and cloud-based business management software available. In addition to an enterprise level gmail account with added layers of cyber security, G-Suite also offers cloud storage for files, collaborative word processing software, spreadsheet software, and more. It also has a number of extensions to seamlessly connect with other software. No cost to you.
• Design Vault – material created by your Office Marketing Coordinator
Design Vault is a cloud-based design tool that provides marketing teams, office managers, staff, and agents with an easy-to-use solution for creating custom marketing materials. In minutes, create social graphics, brochures, postcards, advertisements, and more with access to all property listings in the tool itself. No cost to you.
• DepositLink
DepositLink is a simple, secure, and efficient way for real estate companies and escrow holders to collect earnest money deposits electronically through the ACH network at no cost to our team! A few highlights of this tool include same-day ACH, payments clear in less than 24 hours, safely requesting deposits from anywhere, securely connecting to more than 16,000 banks and credit unions nationwide, and tracking the status of transfers in real-time with your phone. No cost to you
• Access.SIR.com
Sotheby’s International Realty’s intranet platform for tools, marketing and more. Here you can find brand news, upcoming events, marketing programs, and more brand provided tools. No cost to you.
• ListTrac
Property reporting tool that provides sellers with powerful data on the value that you are bringing to them and their home. Pulls relevant listing data, such as page views, inquiries, markets that are looking at your listing. Aggregates data into a PDF that can be sent to sellers. No cost to you.
• SIR Mobile App
Sotheby’s International Realty Mobile is an easy to use GPS enabled mobile app that helps you find and share prospective homes with buyers. Your home search can be viewed on an interactive map and organized by price, neighborhood, or even closest to the exact point you are standing. The app can also be customized to include the agent's name, photograph and contact details. No cost to you.
• Cybersecurity suite
• Mobile deposit scanning
• Printer at office capability to fold and staple marketing brochures
• Listing Photography
GSIR covers the cost of all new listing photography through one of our Preferred Vendors. A one sheet that includes all of these vendors is found within your packet.
• Office Marketing Program
Our Office Marketing program is designed to make bringing on a new listing turnkey! The program is structured so that once the agent has a signed listing agreement, our team can assist in putting together their listing collateral so that the agent is ready to hit the market! GSIR covers the cost of
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initial marketing material including a social media ad OR postcard, showsheets printed in-house and an email blast sent directly to your sphere.
• Property Signage installation & removal
GSIR has a sign team that handles the installation and removal of all listing signage.
• GSIR & SIR.com
Every property we represent will be displayed on our localized website, gibsonsothebysrealty.com. In addition, properties will be featured on sothebysrealty.com. Recently enhanced, sothebysrealty.com is now in 14 languages/ dialects and engages millions of buyers to immerse themselves in your home via high-resolution photography, 3D virtual reality tours and ultra high-definition videography. Listings from around the globe can be accessed seamlessly on any device and mobile users can directly text a sales associate from any listing page. Half of all site traffic comes from outside the United States, showing the true global reach of our listings.
• Brokerage Engine launching 2024
Brokerage Engine streamlines the day-to-day operations of residential real estate brokerages, enabling individual agents to manage their transaction and listing details, view commission schedules, track marketing and accounting progress and expenses, and access compliance and task management tools. In an industry experiencing increased competition, BE’s seamless, comprehensive suite of tools gives agents a one-stop shop on the performance of their listings, increasing productivity, profitability, and sales. No cost to you
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Our Office Locations
Greater Boston Offices
1334 Beacon Street
Brookline, MA 02446
617.264.7900
767 Beacon Street
Newton, MA 02459
617.332.1400
556 Tremont Street
South End, Boston, MA 02118
Office: 617.426.6900
1762 Massachusetts Avenue
Cambridge, MA 02140
Office: 617.864.9779
66 Beacon Street Second Floor, Beacon Hill, MA 02108
Office: 857.310.5632
2 Baldwin Place
North End, Boston, MA 02113
Office: 617.227.1000
548 Tremont Street (Rentals)
South End, Boston, MA 02116
Office: 617.426.6901
673 Centre Street
Jamaica Plain, MA 02130
617.522.2200
1010 Massachusetts Ave
Arlington, MA 02476
Office: 781.648.3500
1008 Massachusetts Avenue
Cambridge, MA 02138
Office: 617.945.9161
119 Savin Hill Avenue
Dorchester, Boston, MA 02125
Office: 617.825.0800
277 Dartmouth Street
Back Bay, Boston, MA 02116
Office: 617.375.6900
20 City Square
Charlestown, Boston, MA 02129
Office: 617.242.4222
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MetroWest
Offices
54 Central Street
Wellesley, MA 02482
Office: 781.237.8181
420A Boston Post Rd.
Sudbury, MA 01776
Office: 978.443.8484
544 Boston Post Road
Weston, MA 02493
Office: 781.894.8282
936 Great Plain Avenue
Needham, MA 02492
Office: 781.444.8383
745 High Street
Westwood, MA 02090
Office: 781.329.8008
North
Shore Offices
19 Green Street
Newburyport, MA 01950
Office: 978.255.3569
21 Central Street
Manchester By the Sea, MA 01944
Office: 978.526.0243
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South Shore Offices
1 South Main Street
Cohasset, Massachusetts 02025
Office: 781.383.8835
South Coast Offices
384 Elm Street
Dartmouth, Massachusetts 02748
Office: 781.749.8833
Cape Cod Offices
168 Commercial Street
Provincetown, MA 02657
Office: 508.487.2430
409 Main Street
Chatham, Massachusetts 02633
Office: 1 508.945.0000
587 Route 28
Harwich Port, Massachusetts 02646
Office: 508.432.6100
15 Shipyard Drive, Unit 1A
Hingham, Massachusetts 02043
Office: 781.749.8833
2404 Main Street
Brewster, Massachusetts 02631
Office: 508.896.5000
563 Main Street (Route 6A)
Dennis, Massachusetts 02638
Office: 508.385.4944
6 Rt 6A
Orleans, Massachusetts 02653
Office: 508.255.6000
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© 2023 Sotheby?s International Realty. All Rights Reserved. Sotheby?s International Realty®is a registered trademark and used with permission. Each Sotheby?s International Realty office is independently owned and operated, except those operated by Sotheby?s International Realty, Inc. This material is based upon information which we consider reliable but because it has been supplied by third parties, we cannot represent that it is accurate or complete and it should not be relied upon as such. All offerings are subject to errors, omissions, changes including price or withdrawal without notice. If your property is listed with a real estate broker, please disregard.It is not our intention to solicit the offerings of other real estate brokers.We are happy to work with them and cooperate fully.Equal Housing Opportunity.
