Exceptional Properties Deserve the finest Representation 4 Charlesgate East, Unit 407, Back Bay Prepared by: Daria McLean Global Real Estate Advisor 617.312.1700 Daria.McLean@GibsonSIR.com
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About Daria McLean 617.312.1700 | DariaMcLean@GibsonSIR.com | DariaMcLean.com Daria McLean is an integral member of the Gibson Sotheby’s International Realty team out of our Back Bay office. She entered the field of real estate sales after a successful career in high-profile positions in fundraising, special events, and television, working with high net worth donors, celebrities and corporate leaders in Boston and New York. The diversity and broad range of contacts she has made, and her extensive business, marketing, and social networking skills make her highly effective in transactions with discerning buyers and sellers in the luxury real estate market in Boston. Having lived in the Boston area for over twenty years, she has an intimate knowledge of Greater Boston, its special people, places and things that make Boston such an incredible place to live. Daria is dedicated to helping her customers refine and achieve their goals. Whether a seller, first-time buyer, seasoned investor or empty nester, Daria will give them her time, attention and loyalty, building lasting relationships. Prior to her career in real estate, Daria was the Director of Development at The Boston Public Library (BPL) Foundation raising funds for the BPL and 26 neighborhood branches. She also served as the Development Special Events Coordinator at Brigham and Women’s Hospital (BWH) in Boston for many years where she coordinated all the fundraising events for BWH in Boston as well as launching all the BWH fundraising activities in Palm Beach. In New York, Daria worked on two award-winning television shows, music videos, and commercials. Daria served on the Board of Trustees for the 56 unit condominium complex where she lives in Boston’s Back Bay for many years. She was directly involved in the historic building’s $1.5 million dollar restoration. Her knowledge of Boston and the surrounding suburbs is extensive due to her professional, civic and social involvement in the community. Daria is an active member of the Badminton and Tennis Club in Boston, MA and the Longwood Cricket Club in Chestnut Hill, MA. Other organizations where Daria has made a long term commitment include the Animal Rescue League of Boston, Brigham and Women’s Hospital, The Charlesgate Alliance, the Junior League of Boston, and Skidmore College. She is also a member of the Greater Boston Association of Realtors of the Greater Boston Real Estate Board, the MA Association of Realtors, the National Association of Realtors as well as being a Certified Luxury Home Marketing Specialist (CLHM), a Million Dollar Guild member, and “Who’s Who” in Luxury Real Estate. Daria earned a B.A. from Skidmore College.
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Our Approach
Building on the centuries-long reputation of the pre-eminent auction house, the Sotheby’s International Realty brand is recognized by the global elite. When it comes to high-quality real estate, we drive the conversation. A property marketed by Sotheby’s International Realty will harness the incredible power and reach that only affiliation with this iconic brand can offer. Once a property lists with the Sotheby’s International Realty brand it will automatically join our property distribution feed, which positions it on our worldwide network of media partner websites ensuring best in class global presence. Select properties will enjoy highlighted content through our globally recognized media partners, as well as visibility through our vast social media presence which includes some of the most trafficked channels in luxury real estate. Additionally our public relations team fosters relationships with leading media outlets who generate awareness of the Sotheby’s International Realty brand and positions our proprietary global network as the voice of luxury real estate. Powered by our innovative, multi-layered marketing strategy, a property’s presence will be amplified on a global scale, engaging the right people wherever they may be, in the dynamic, sophisticated way that only the Sotheby’s International Realty brand can provide.
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Proposed Marketing Strategy At Gibson Sotheby’s International Realty, we recognize that every property is unique and deserves its own carefully crafted strategy. Prior to bringing a property to market, our team closely evaluates all relevant print and digital opportunities to create an individualized property marketing plan. The below outline offers an overview, which will be fine-tuned to provide maximum exposure.
Pre-Listing Preparation/Off-Market •
Professional photography, including interior, exterior and drone footage
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Professional property video
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Professional floorplans Compelling marketing copy for use throughout email, brochure and social media
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Custom property brochure Market listing o ine
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Send “Introducing” email to local brokerage community, as well as the Gibson Sotheby’s International Realty network of 350+ agents
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Daria McLean to reach out to personal sphere’s of influence via calls/emails to share the property
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Feature property on Sotheby’s International Realty’s and Gibson Sotheby’s International Realty’s websites
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Property will be distributed to our global property marketing partners, comprised of the most authoritative news, lifestyle and financial voices such as the New York Times, Juwai.com, Zillow, The Wall Street Journal and many others
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Launch a paid Social Media Campaign for an impactful digital experience
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Feature the property on Gibson Sotheby’s International Realty’s social channels (Facebook, Instagram, Twitter and LinkedIn with a combined reach of 10K+ followers)
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Craft compelling property pitch and actively share with local, national and international press contacts for potential editorial/press coverage
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Nominate property for exposure on Sotheby’s International Realty Channels--including the brand’s Instagram, Facebook and Blog.
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