The Segool Team EXPERIENCE THE EXTRAORDINARY DIFFERENCE
Brian and Diana Segool SegoolTeam@GibsonSIR.com Brian: 781.645.0569 | Diana: 781.645.0568
About Us Brian and Diana Segool are a highly motivated and productive husband and wife real estate team with over 17 years of experience. Since 2004, they have been among the top tier of agents, receiving many awards locally and nationally for both sales and customer service. Brian and Diana recognize that buying and selling a home can be a very emotional and stressful process. They pride themselves on giving their clients superior personal service and are committed to educating, counseling, providing constant communication, and soliciting feedback. With these core values, it’s no surprise that close to 100% of their business comes from repeat clients and referrals. As such, they are the proud recipients of The Quality Service Certified® Platinum Award which reflects the highest level of service achievement in the industry. One of the major points of differentiation between The Segool Team and other agents is that their business model consists of close to a 50-50 split of Buyer clients and Seller clients. Being on both sides of the transaction on a daily basis allows them to offer their clients invaluable information, experience and insight. Most importantly, they can provide a great edge against the competition.
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We are in a very competitive market where multiple offers are very common. When working with buyers, we are able to offer great strategies to help their offer standout amongst the pack. We know what sellers are looking for and what competing buyers are doing. This gives our buyer clients a leg up and can increase their chances of securing the home of their dreams. On the flip side, when representing sellers, we know the emotional process that buyers go through when looking for and bidding on a home. We feel that we can offer invaluable insight that can aid us in the pricing, marketing and negotiation which will ultimately get sellers the best deal in the end!
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Brian and Diana are committed to creating lifelong relationships with their clients. They have spent years building a reliable professional network that they will share with their clients to aid them throughout the home buying/selling process and many years after.
Notable Accomplishments Certified Residential Specialists (CRS) Brian and Diana both hold their CRS, the highest designation awarded to sales associates in the residential real estate field—only 3% of REALTORS® hold this designation.
Quality Service Certified® Platinum Team Brian and Diana have been awarded the highest level of service achievement in the industry—verified by an independent research company.
Diamond Elite Customer Service Over 300 of Brian and Diana’s clients have been surveyed and reported a consistent 100% satisfaction rating since 2005.
Diamond Medallion Recipients Brian and Diana have been recognized nationally within our franchise as the Rookie of the Year (2005) and Top Team Awards for Sales Production and Closed Transactions (2005-present).
Arlington Top Producing Team Brian and Diana have consistently ranked among the top 3 teams by sales and transaction volume in Arlington, Massachusetts (2005-present).
On average, homes have sold for 106% of their list price. Brian and Diana have consistently achieved a 106% List Price to Sale Price ratio for their sellers.
Condo Conversion Experts Brian and Diana have extensive experience with condo conversions, investment properties, and condominium sales.
First-Time Buyer Specialists Ask about Brian and Diana’s Buyer 101 Consult!
Sales History Price Range
# of Homes Sold
$100,000 – $149,999
3
$150,000 – $199,999
7
$200,000 – $249,999
10
$250,000 – $299,999
27
$300,000 – $349,999
53
$350,000 – $399,999
48
$400,000 – $449,999
60
$450,000 – $499,999
54
$500,000 – $599,999
78
$600,000 – $699,999
55
$700,000 – $799,999
39
$800,000 – 899,999
20
$900,000 – 999,999
18
$1,000,000 – $1,499,999
26
$1,500,000 – $1,999,999
4
$2,000,000 – $2,499,999
1
TOTAL HOMES SOLD BY SEGOOL TEAM : 503
Lowest Price
Total Market Volume
Highest Price
$130,000
$279,735,318
$2,426,000
Client Endorsements
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Selling a house during a pandemic was a breeze with Diana & Brian working on our behalf. We were very impressed with their marketing plan and all the precautions that they put in place to make sure our house got the exposure it needed to sell for top dollar while always keeping safety a top priority. We couldn't have done it without them and felt 100% comfortable throughout the entire process!
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I have worked with many real estate agents in the past and none of them even come close to the level of service that The Segool Team provides. They are honest, they tell you what you need to hear—not just what they think you want to hear. They have integrity which can sometimes be hard to find in this world and business. I trust them completely and I am a client for life!
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Simply put... they are the best! They were spot on in the pricing and marketing of our home. They are extremely skilled in negotiating multiple offers and the advice that they gave us during this time was extremely helpful in ensuring that we got the best offers possible to choose from. Their knowledge and experience are invaluable and we would recommend them to others without hesitation.
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We had used Diana and Brian as buyers agents 4 years ago when we bought our first home and our already high expectations were exceeded this time around. They are such a wonderful team and really go above and beyond to make a stressful/emotional experience like selling your home into one that we accomplished with confidence and appreciation. Their expertise and years of experience are clear and their marketing strategy was successful in allowing us to go over asking and under agreement in under a week! We could not have asked for more. Thank you, Diana and Brian, for helping to make our dreams come true!
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For Those Seeking Exceptional Results Gibson Sotheby's International Realty 2020 Year in Review
$2.9B
2020 Year in Review
$1.2M Average Listing Sale Price
3,000 Clients Served
Annual Sales Volume
817
26
4
Properties Sold Over $1M
Properties Sold Over $5M
Properties Sold Over $10M
235
Closed Referrals within the Sotheby’s International Realty Global Network
Highest Average Sale Price O f T h e To p F i v e F i r m s Source: Dash and MLS
24 Offices and 350+ Agents Serving Boston | Greater Boston | MetroWest North Shore | South Shore | Cape Cod
Our Approach to Marketing and Selling Your Home We believe that exceptional properties deserve exceptional marketing. To maximize property exposure, we work with an in-house team of marketing experts to form strategic marketing plans to showcase your property through a local, national and global lens. Our services include professional photography, custom brochures, targeted social media advertising and email campaigns, as well as unrivaled digital exposure through our global media partners. In addition, to ensure that our campaigns are reaching the right audience of prospective buyers, we measure each campaign with a variety of analytics and reporting tools to define a marketing campaign’s impact and determine the next steps.
White Glove Service from Start to Finish Initial Consultation Discuss Listing Timeline Documents & Disclosures Pricing & Valuation
Prepare Your Home Decluttering & Cleaning Repairs & Updates Staging
Marketing Your Home Professional Photography & Floor Plans Print & Digital Marketing Showings & Open Houses
Managing Offers Review Negotiate Accept
Managing the Sale Purchase & Sale Financing/Appraisal Mortgage Approval
Managing the Closing Documents & Certificates Final Utility Readings Coordinate Closing
Extraordinary Marketing Services MARKETING SERVICES PROVIDED BY GIBSON SOTHEBY’S INTERNATIONAL REALTY
Print Marketing We offer custom property brochures and direct-mail pieces that highlight elements of your home with brilliant photography.
Email Marketing We will introduce your home and promote open houses with a series of email campaigns sent to a curated audience of local brokers and our personal network.
Organic Social Media Marketing Listings are showcased on our personal social media channels and featured across Gibson Sotheby’s International Realty’s social media platform including Facebook, Instagram, and LinkedIn with a collective 14K followers.
Paid Social Media Marketing To capture an extended audience outside of our network, we leverage Social Ad Engine. Created by Sotheby’s International Realty in partnership with Facebook, Social Ad Engine is a platform that allows us to easily create effective campaigns that generate awareness, drive web traffic, or generate leads.
Global Network When a home is represented by Gibson Sotheby’s International Realty, it is presented to a highly qualified global clientele through exclusive channels and relationships. Our network of 1,000 residential real estate brokerages throughout 71 countries and territories makes Gibson Sotheby’s International Realty a truly global brand.
Local Network Your home will be pre-marketed to Gibson Sotheby’s International Realty’s 24 offices across Eastern Massachusetts. This invaluable opportunity helps increase awareness and traffic your first weekend on market and is unique to our network.
SothebysRealty.com SothebysRealty.com is the leader in luxury real estate sites. Your home will be showcased on SothebysRealty.com and GibsonSothebysRealty.com. In addition, your property will then be distributed to over 100 Sotheby’s International Realty affiliate websites around the world, providing maximum exposure for your home.
Property Distribution Listings represented by Gibson Sotheby’s International Realty are shared with our global property marketing partners comprised of the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites.
Reporting Results of property campaigns are measured with a variety of analytics and reporting tools that detail print circulation, digital impressions/clicks, and overall engagement statistics, enabling us to define a marketing campaign’s impact and determine the next steps.
MARKETING SERVICES PROVIDED BY THE SEGOOL TEAM
Pricing Strategy We will work with and educate you on current market conditions before listing your home. Together, we will arrive at a listing price best suited to achieve maximum value and attract the right buyers within a reasonable timeframe.
Professional Photography We work with professional photographers that follow strict guidelines surrounding lighting, composition, and content. They deliver high-end photography including interior, exterior, and aerial images.
Staging Consult If needed, we will work with a professional stager to create a list of recommendations for each room such as furniture placement, decluttering, paint color, and minor home improvements.
Property Video We will produce a professional property video that we will distribute online through email, social media, SothebysRealty.com and popular search websites.
Matterport 3D Tour Matterport 3D tours are an immersive way for potential buyers to preview your home online before touring it in person.
Floor Plans If needed, provide a clear and easy-to-understand set of floor plans, as well as an accurate reading of your home’s square footage to incorporate in our marketing materials.
Property Website We will create a custom website, with a URL specific to your address, that showcases property details, photography, video, Matterport 3D tour, floor plans, and relevant neighborhood information.
Local KNOWLEDGE. Global NETWORK.
The Segool Team Brian and Diana Segool SegoolTeam@GibsonSIR.com Direct: 781.645.0568 www.SegoolTeam.com @SegoolTeamRealEstate 1010 Massachusetts Avenue, Arlington, MA 02476