TheHome SellingProcess
AphroditeKarpouzis
REALTOR®
Mizner+Montero 508 5619552
Aphrodite.Karpouzis@GibsonSIR.com
544 Boston Post Road,Weston MA 02493
With years of experience in the luxury real estate market, Aphrodite brings unparalleled expertise and attention to every transaction. She possesses an expansive network of buyers, sellers, brokers, builders and developers in Boston and its surrounding suburbs, helping her stay on the cutting-edge of the ever-changing market This foundation, coupled with her outgoing personality, tireless energy, and unwavering determination, ensures her clients receive the information they need to make informed decisions.
Aphrodite is part of the Mizner Network based in Weston, Massachusetts, where she has a team of dedicated professionals by her side. She is affiliated with Gibson Sotheby's International Realty, granting her access to highly qualified global clientele and agents worldwide, including in Greece Aphrodite's ability to provide statistical data, report on local trends, and make international connections is invaluable She and her team are committed to helping their clients in any way, whether it be by utilizing state-of-the-art technology to simplify a transaction or educating them on any market
Aphrodite strives to ensure that every client receives personalized attention and guidance throughout the buying or selling process. Each client's needs are different, and Aphrodite works tirelessly to deliver results that meet or often exceed expectations Her client testimonials speak for themselves,and she is extremely proud of the referral base she has established
Client Testimonials
"Aphrodite is a consummate real estate professional and was an integral part in making our move from the southwest to the east coast as seamless as possible. Her extensive knowledge of the real estate market in the greater Boston area, combined with a genuine interest in our unique situation,helped us to find a house that was a perfect fit for our family She is an astute real estate matchmaker,able to find the right house for her clients We could not have asked for a better agent "
? Scott and Amy
"We were lucky to have worked with Aphrodite when buying our home: her competence,energy,and sheer zest for life was obvious from our first meeting As we got to know her,we learned that Aphrodite was very knowledgeable, experienced,had a strong work ethic,and cared about the transaction and us. When buying/selling a house,unexpected things come up,and she was calm, flexible,and pushed for what was needed.Aphrodite simply stands out.She is a fantastic real estate professional,and as we?ve come to know her post-purchase, it?s obvious she?s a wonderful person who takes the ?long road?view in care."
? Jude and Franny
"I recommend Aphrodite,a high level professional Realtor who came very highly regarded Always prompt in responding and respectful of your time She is a warm person,gifted at meeting clients on their level. She carefully and respectfully listened to our expressed real estate needs She was gentle in her approach with us and firm with getting things done She is experienced,knowledgeable,and utilized her many available contacts and resources to get the job done.Our home sold very quickly for a very good price Aphrodite made a stressful time so manageable.She loves a challenge,cares about people,and is a pleasure to work with "
? Kathleen L
MyApproachto SellingYourHome
We believe that exceptional properties deserve exceptional marketing To maximize property exposure, we work with an in-house team of marketing experts to form strategic marketing plans to showcase your property through a local,national and global lens.
Our services include professional photography, custom brochures, targeted social media advertising and email campaigns, as well as unrivaled digital exposure through our global media partners In addition, to ensure that our campaigns are reaching the right audience of prospective buyers, we measure each campaign with a variety of analytics and reporting tools to define a marketing campaign?s impact and determine the next steps
TheSellingProcess
I N I T I A L CON SULTAT I ON
Discuss Listing Timeline
Documents and Disclosures
Pricing and Valuation
PREPA RE YOUR H OM E
Decluttering and Cleaning
Repairs and Updates
Staging
M A RK ET I N G YOUR H OM E
Professional Photography and Floor Plans
Print and Digital Marketing
Showings and Open Houses
M A N AGI N G OFFERS
Review
Negotiate
Accept
M A N AGI N G T H E SA L E
Purchase and Sale
Financing/Appraisal
Mortgage Approval
M A N AGI N G T H E CLOSI N G
Documents and Certificates
Final Utility Readings
Coordinate Closing
TipstoPrepare YourHome
01 | DECLUTTERING
The first step in the process of preparing your home for sale is decluttering While going through old items in your home, a good rule of thumb to remember is that if you haven? t used the item in over a year,you probably won? t use it or need it again.
If you do decide to discard items that are still in decent shape, you can always donate them to a charity or nonprofit organization within your community For items that need to be thrown away,some towns will pick up used goods and recycle them in a beneficial way
For any items you decide to keep,store them away in boxes and closets so they are not visible,which will make your home look neater
02 | ORGANIZING
As potential buyers are touring your home, they might be interested in storage space, such as in closets or in the garage It is important to organize these areas before open houses to make sure there is a nice aesthetic.
To keep your kitchen cabinets organized maybe you alphabetize spice jars and neatly stack dishes. In bedrooms, you can keep the closets organized by making sure shirts aren? t falling off hangers and lining up shoes neatly In the living room, fold blankets, fluff pillows and neatly stack up any books or magazines that might be visible
03 | DEEP CLEANING
Whether you hire a professional cleaning company or you clean the house on your own, it is essential to make sure everything is spotless Not only should you clean all rooms and surfaces in your home by dusting, mopping, polishing, etc , but you should also focus on the exterior of your home such as cleaning the outside of windows and power washing.
Clean and air out any musty areas by opening the windows or lighting a candle. The night before a showing,be sure to avoid cooking with odorous foods such as fish or garlic Instead you can make the house smell welcoming with a fresh batch of baked goods!
04 | MAINTENANCE
In order to get the most money for your home, be sure to make any necessary repairs These could include replacing cracked floor or counter tiles, patching any holes in the walls, and fixing leaky faucets. You also want to check that all doors close properly and kitchen drawers don? t jam If there are any burned-out light bulbs in your house,make sure to replace those as well.
05 | STAGING
You want potential buyers to have a great first impression when touring your home, so this final step is very important Although hiring a professional stager is definitely an option, you can easily make a few updates to a room to make it feel new
The whole house doesn? t need to be staged, but instead focus on the main rooms such as the kitchen, living room and the primary bedroom In the kitchen, you can place a bowl of fresh fruit on the counter top or add some fresh flowers to the dining room table In the living room, add a decorative blanket and some throw pillows to the sofa
06 | MAXIMIZE CURB APPEAL
Don? t forget to create curb appeal by staging the exterior of your house, as this is the true first impression Keep your yard tidy by mowing the grass and trimming bushes and shrubs. You can also add color by planting flowers in your front yard. In the winter, add seasonal touches like a wreath or holiday lights to make your home more festive.
Proposed MarketingStrategy
PHASE 1 | PREPARATION + PRELIMINARY OUTREACH
Initial Preparation
To prepare to market, our in-house marketing team will craft impeccable marketing collateral that showcases the property?s beauty and unique features
- Photography: Interior,Exterior,& Drone
- Property Video and/or 3D Matterport Virtual Tour
- Carefully Crafted Marketing Copy
- Professionally Printed Presentation Books
- Floor plans
Coming Soon Whisper Campaign
Submit your property to Top Agent Network (TAN) to be previewed by 400+ top agents in MA prior to launching on the public market
Our Trusted Network (OTN) | OurTrustedNetwork com Aphrodite Karpouzis is a proud member of OTN, an exclusive networking group with over 85 agents around the world A virtual broker open house will be hosted for this exclusive group to generate exposure within key markets such as in New York City,Greenwich,Connecticut and the Hamptons In addition,your property will be featured on OTN's website and social media,complementing the Sotheby's International Realty reach.
Sphere of Influence Outreach
As an industry leader in Weston, Aphrodite is connected to influential brokers, investors and luxury clients throughout Massachusetts and beyond Aphrodite will begin introducing the property by personal outreach via calls and emails to this select audience.
Editorial Coverage & Public Relations Outreach
Our in-house public relations department will craft a media pitch and present to local/regional publications for potential editorial coverage In addition, we will work alongside Sotheby's International Realty's corporate public relations team to submit the property to be considered for editorial opportunities with premium media outlets such as The Boston Business Journal, The Wall Street Journal, The New York Times, Dwell, etc Our efforts will align with the launch on the public market and will remain ongoing throughout the listing's life cycle
PHASE 2 | PROPERTY LAUNCH
Launch Property on Public Market
To effectively reach the local brokerage community and prospective buyers, submit your property to the Multiple Listing Service (MLSPin)
Digital Distribution
Your property will be advertised on SothebysRealty com This global website is designed to distinctly showcase our collection of extraordinary homes It attracts more consumers than any other luxury real estate website Currency conversion, language translation in 14 languages, and strong traffic set SothebysRealty com apart Once a home is showcased on SothebysRealty com, it is exclusively distributed to more than 100 Sotheby?s International Realty affiliate websites around the world as well as the websites of our global media partners, including WSJ com,MansionGlobal com,JamesEdition com,LuxuryEstate com,and more
Email Marketing & Social Media Exposure
Your property will be introduced to the local brokerage community,Sotheby's International Realty affiliates,and Aphrodite's sphere of influence through a targeted email and social media campaign on Instagram, Facebook, and Pinterest The campaign will leverage the exceptional photography and video assets as well as compelling copy and property details
Exclusive Broker Event
To allow the local brokerage community the opportunity to view the property, Aphrodite will invite top producing agents in the MetroWest and Boston to attend a first-look tour of the property
- Designed Email Invitation
- Broker Open House
Sotheby's International Realty Affiliate Outreach
With over 1,000 offices located in 81 countries and territories, the reach of Sotheby's International Realty is incomparable We select a strategic list of Sotheby's International Realty affiliates both nationally and internationally in key feeder markets to mail a property brochure with accompanying cover letter outlining this unique opportunity for their buyers
PHASE 3 | ONGOING ADVERTISING EFFORTS
Digital | Impressions Campaign
The impressions program is a customized banner advertising program with guaranteed impressions and click-throughs Through beautifully detailed property photos, your ad can be customized to showcase your property?s unique selling features, allowing you to target by country, region, state, and city. Three-month campaign duration
Digital | Juwai
Juwai.com is the largest and most authoritative source for global property in Chinese, with over 2.5 million property listings spanning 89 countries To reach ultra high net worth Chinese consumers, launch a 6-month digital campaign
Digital | WSJ and Mansion Global Featured Property Upgrade
WSJ Featured Property Upgrades places your listings at the top of WSJ com/ MansionGlobal com search results in the town where the property is located One-month campaign duration
Print + Digital | Print Ad + Robb Report Real Estate Media Bar
Leverage Sotheby's International Realty's cooperative advertising program with a placement in the brand's full page ad Includes bonus digital real estate media bar placement on the Robb Report website
Print + Digital | NYT Takeover
Tabloid insert devoted to Sotheby?s International Realty and delivered to high-net worth neighborhoods in the New York Metro Area.Includes digital promotion on NYTimes.com and a digital flip book.
Print + Digital | Bloomberg Markets + Bloomberg.com
Leverage the Sotheby's International Realty's cooperative advertising program with a placement in the brand's two-page ad Includes bonus 100K impressions campaign on Bloomberg com
Print | The Wall Street Journal
Leverage the Sotheby's International Realty's cooperative advertising program with a placement in the brand's full-page ad.
Print | Condé Naste
Inspire the decisions and feed the fantasies of your potential buyers with a full-page, full-color ad in one or more of the Condé Nast Luxury Group magazine's such as Architectural Digest,Golf Digest,and Vogue
Print | Local Publications
Reach local audiences by placing an advertisement in sought-after publications such as Boston Magazine, Boston Common,Modern Luxury's Interiors,Boston Design Guide,and WellesleyWeston Magazine
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Brilliant Photography &
Video
The art of marketing your home begins with brilliant photography and videography Our goal is to make buyers feel emotionally connected to a property before they even step through the front door.To elevate the consumer experience,we also offer drone photography, 3D virtual reality tours and detailed floor plans.
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Exclusive Partnerships, Superior Exposure
The exposure and worldwide reach of our listings sets us apart. We partner with media powerhouses to introduce your home to discerning audiences worldwide We complement those efforts with targeted digital and print advertising plans that are often exclusive to Sotheby?s International Realty In addition to your home being showcased on SothebysRealty.com,it will also be marketed on more than 100 local Sotheby?s International Realty®websites
WebsiteExposure
Every property we represent will be displayed on our localized website, GibsonSothebysRealty com In addition,properties will be featured on SothebysRealty.com.Recently enhanced,SothebysRealty.com is now in 14 languages/dialects ? engages millions of buyers to immerse themselves in your home via high-resolution photography,3D virtual reality tours and ultra high-definition videography Listings from around the globe can be accessed seamlessly on any device and mobile users can directly text a sales associate from any listing page. Half of all site traffic comes from outside the United States,showing the true global reach of our listings.
PropertyDistribution
The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry Our global media partners include the most authoritative news,lifestyle,and financial voices,as well as real estate-centric websites Once a home is showcased on sothebysrealty com,it is exclusively distributed to more than 100 Sotheby?s International Realty affiliate websites around the world
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We...
Leverage our brand?s heritage and sophistication
Connect with affluent consumers who share our vision.
Go above and beyond to meet clients?needs
Offer the only true,worldwide luxury real estate network.
Partner with leading media to obtain the best exposure
Provide unparalleled reach to qualified buyers and sellers
Showcase every listing with the highest quality production
Utilize the latest technology for even greater impact
Deliver a singular client experience.
DOING MORE IS OUR DISTINCTION.