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The Distinction Exceptional Properties Deserve the Finest Representation
William Montero William Montero is one of the most well-known and respected names in Boston's luxury real estate market . He leverages his acute understanding of the market and an unsurpassed commitment to his clientele to drive exceptional results. Throughout his 20 years in the business, Will has earned an abundance of industry awards and consistently ranks as a Top Performer within the Sotheby's International Realty network. Will's team, Mizner + Montero, achieved $123M in total sales volume in 2020 ? positioning them as the # 1 team in Back Bay and Weston.
William Montero Luxury Real Estate Advisor 617.312.7232 William.Montero@GibsonSIR.com monterore.com
Back Bay Office 277 Dartmouth Street Boston, Massachusetts 02116
I N T ROD U CT I ON
Clients around the world turn to Sotheby?s International Realty after considering one key question:
"Who can do the most for me?"
Globally Connected Sotheby?s International Realty is the only truly global real estate brand, with a network of residential brokerage companies in more than 75 countries and territories. Through our personal relationships, our sellers reach a highly qualified global clientele. Locally, Gibson Sotheby's International Realty offers 24 offices across Eastern Massachusetts.
Our Brand, Your Advantage The Sotheby?s International Realty® brand is built on the centuries-long prestige of the world?s preeminent auction house. Our unmatched reputation gives our listings the best-in-class exposure they deserve and it assures buyers they are working with experts they can trust no matter where they are in the world.
Impeccable Presentation We take pride in showcasing our properties with rich photography, ultra high-definition video, and virtual reality tours to help inspire buyers and sellers more than ever. All marketing collateral will be optimized for both print and digital viewing so that it may appeal to all buyers, wherever they may be.
Exclusive Partnerships, Superior Exposure The exposure and worldwide reach of our listings sets us apart. We partner with media powerhouses to introduce your home to discerning audiences worldwide. We complement those efforts with targeted digital and print advertising plans that are often exclusive to Sotheby?s International Realty. In addition to your home being showcased on sothebysrealty.com, it will also be marketed on more than 100 local Sotheby?s International Realty® websites.
Public Relations Sotheby's International Realty is the most profiled company in the press. Our public relations team fosters relationships with leading media outlets to achieve two objectives: increase traffic to our website and generate exposure for our listings.
Social Media We craft exclusive social media content for people passionate about fine living. We have a growing number of more than 850K followers viewing our content on Instagram, YouTube, Facebook, Pinterest, LinkedIn, Twitter, WeChat and our popular RESIDE® Blog. Our awardwinning YouTube channel has more video views and subscribers than any other real estate brand.
sothebysrealty.com Our enhanced website ? now in 14 languages/ dialects ? engages millions of buyers to immerse themselves in your home via high-resolution photography, 3D virtual reality tours and ultra high-definition videography. Listings from around the globe can be accessed seamlessly on any device and mobile users can directly text a sales associate from any listing page.
Our Approach Marketing 191 Commonwealth Ave U: 61 At Gibson Sotheby?s International Realty, we recognize that every property is unique and deserves its own carefully crafted strategy. Prior to bringing a property to market, our team closely evaluates all relevant print and digital opportunities to create an individualized property marketing plan. The following outline offers an overview, which will be finetuned to provide maximum exposure.
Initial Preparation Media Take professional photography, Matterport 3D virtual tour, property video, and floor plans. Virtually stage select images, as needed. Market ing Collat eral Prepare final drafts for marketing campaign, including: compelling copy, email campaigns, property brochures, social media avenues, etc. Communicat ions Leverage Gibson Sotheby's International Realty's in-house public relations department to advise on potential PR/ editorial coverage, as well as the social media strategy for the property. Sphere of Influence Out reach As an industry leader in Boston, Will is connected to influential brokers, investors and luxury clients throughout the city and beyond. Prior to launching on MLS, Will will personally connect via calls and emails to this select audience. In addition, he will offer private tours of the property.
Proposed Marketing Strategy Online Presence 191 Commonwealth Ave U:61 will be displayed on SothebysRealty.com and GibsonSothebysRealty.com. In addition, the property will be distributed to over 100 Sotheby?s International Realty affiliates around the world and shared with our global property marketing partners. Propert y Brochure Design a custom 8-12 page brochure that leverages photography and tells a story about the property. Brochures are offered in both print and digital formats. Email Campaign(s) Announce 191 Commonwealth Ave U:61 to Will's sphere of influence and the local brokerage community through various email campaigns including property round-up email blasts and eNewsletters. Direct Mail Piece(s) Tap into the Sotheby's International Realty network of well-connected agents in key feeder markets to get the property in front of VIP clients. Send a property brochure and cover letter. Paid Social Media Advert ising Run a paid Facebook/ Instagram ad campaign(s) that highlight elements of the home. Campaign will target a 15-mile radius of the property in addition to key feeder markets.
Organic Social Media Post s 191 Commonwealth Ave U:61 will be featured in Gibson Sotheby's International Realty's weekly property round-up on Instagram stories ? highlighting some of the firm?s exceptional listings. To supplment, Will will commit to posting the property across his personal social channels on a regular basis. Feat ure Propert y as ?Home of t he Week? 191 Commonwealth Ave U:61 will be featured for a full week across Gibson Sotheby?s International Realty?s Facebook, Instagram, and LinkedIn channels with a collective 13.6K+ followers. Feat ure Propert y in Regional Social Media Campaign 191 Commonwealth Ave U:61 will be featured in Gibson Sotheby?s International Realty?s weekly regional social media campaign. The campaign will run for 7 days and features the firm?s newest listings within the Greater Boston area. Print Advert isement Optional print advertisement in a top-tier publication such as Architectural Digest, Boston Magazine, The Wall Street Journal, etc. One Million Impressions Campaign The One Million Impressions program is a customized banner advertising program with guaranteed impressions and click-throughs. The digital campaign allows you to target by country, region, state, and city. Media Out reach Our team will craft a media pitch and present to relevant local / regional publications for potential editorial coverage. In addition, we will submit the property to be considered for editorial opportunities with premium media outlets such as The Wall Street Journal, Dwell, etc.. Please note, editorial coverage is earned / unpaid and not guaranteed. Nominat e for Exposure Through Sot heby?s Int ernat ional Realt y We will nominate the property for additional exposure through SIR. If selected, the property could be featured on SIR?s social media channels (i.e. as Extraordinary Property of the Day), on SIR?s ?Extraordinary Living?blog, on their YouTube channel (for video), or in premium editorial media outlets (i.e. Dwell, WSJ). Submissions are held indefinitely and SIR will notify us of all opportunities.
We... leverage our brand?s heritage and sophistication. connect with affluent consumers who share our vision. go above and beyond to meet clients?needs. offer the only true, worldwide luxury real estate network. partner with leading media to obtain the best exposure. provide unparalleled reach to qualified buyers and sellers. showcase every listing with the highest quality production. utilize the latest technology for even greater impact. deliver a singular client experience.
Doing more is our distinction.
© 2021 Sotheby?s International Realty. All Rights Reserved. The Sotheby?s International Realty trademark is licensed and used with permission. Each Sotheby?s International Realty office is independently owned and operated, except those operated by Sotheby?s International Realty, Inc. The Sotheby?s International Realty network fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.